Απόλαυση χωρίς λόγια.

In 2018 we reset the brand under a new identity focusing on Pleasure & putting the product at the
forefront!

Equity Campaign Under the cap promo

PHASE 2
Further enhance pleasure with the core brand values of sharing/caring.

Visualize indulgence in the most iconic way through non verbal 1st under the cap promo in the juice market to create excitement and
testimonials of pleasure by different everyday people. give back to consumers!

Κάθε μέρα Κερδίζεις !

Watch our Equity campaign at: Watch our Under the cap promo campaign at:
https://www.youtube.com/user/AmitaJuices https://www.youtube.com/watch?v=Bz44DCrRBMs
The new brand identity with its more modern and pleasurable look was captured through a dedicated
photo shooting depicting in the most iconic way four different occasions communicated by our TVCs!

OUTDOOR

DIGITAL

SOCIAL MEDIA

Party
IN STORE POP
 The new Campaign was strongly communicated across touchpoint through an extended media mix
with the umbrella communication and visuals of ‘Απόλαυση χωρίς Λόγια’.
TVCs OUTDOOR SUMMER CINEMAS
>3.100 GRPs I 22 weeks 350 panels I 2 weeks 65 cinemas I 10K spots I 11 weeks

DIGITAL
3,9M video views I 19,4 M impr. I 2,7M unique
users
Print
135.000 Print outs
IN-STORE ACTIVATIONS
& New Coolers

Athens Voice Lifo

Outdoor communication
Outdoor Communication
350panels for 2 weeks
Athens & Thessaloniki
Digital-Display Campaign
Digital-Video Campaign
Print – Lifo & Athens Voice
 SUMMER CINEMAS
65 cinemas I 10K spots I 11 weeks

Summer Cinemas

65 cinemas
10.000 spots
11 weeks
Market Activation- Instore Thematic Displays
Market Activation- New Amita Coolers
 Amita Regular introduced the 1st under the cap promo bringing innovation to the category, building
shopper engagement and strengthening the new modern brand look.

Dedicated Packs Simple Mechanism

Strong Communication
Market Activation
TV
Dedicated POP Materials

Radio

Digital
Thank you!