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1. EXECUTIVE SUMMARY
My business deals with all motorcycle spare parts and selling of new and old motorbikes, thus my
business idea is to form an entrepreneurship that will identify gaps in my immediate environment and
society at large and brings together resources in an innovative way to fill this gap that is: expand the
business to cater for the big market available, to extend services related to this, of providing mechanics
repair of the motorbikes, this will make me to be independent, self reliant and create job opportunities
especially for the youths.
2. PRODUCTS/SERVICES
i. My business provides the following products.
i) Buying of old motorbikes and servicing them, later selling them at an affordable price.
iii) Ensuring the business is opened early in order to be able to serve them properly without delays.
iv) Giving them after sale service by providing them with empty cartons for putting on walls of their
houses.
v) Giving correct answers asked by the customers and ensuring the promised products are delivered on
I am able to work for a long period, which is, opening my business early enough before others open and
closing business at a time when my customers are fully served. In addition to this, I give room for my
customers to give feedback on the product I am selling, this helps in improving the quality of products
and services given, on the other hand I do advice my customers especially the young people the benefit of
saving and many have heeded to my advice making my business unique thus attracting more and more
customers.
There is a wide market of motorbikes and spare parts which has not fully been utilized. On the other hand,
Nyandarua County in Kinangop district is around 120 km from the capital city Nairobi. Many of my
target market are Boda Boda operators, motor-bikes mechanics. All these people cannot be able to travel
to and from Nairobi just to buy one product. They therefore as I also benefit by providing products and
services that they require.
4. CUSTOMER ANALYSIS AND BREAKDOWN
Who is your target customer?
Income level- Most of them are self-employed individual who earns at least 1,500/= and above per day.
Technology- Can be able to operate a mobile phone, radio, T.V and they have a driving license thus they
Price preferences- They prefer products that are not very costly and not very cheap.
Industry- Their economic activities are farming (mixed farming) and trading.
5 COMPETITIONS
The following products have major competition
- Engine oil
- Tubes
- Tyres
- Moto-bike bulbs
- Brake shoes
- Super glues
a) The bike industries in my immediate environment which are bringing some motor-bike
Products.
b) No company that is competing with my business.
6 REVENUE STREAMS
Through the profit I get from my business, I buy and keep heifer and bulls, later I sell them and
stock my business.
7 MANAGEMENT TEAM
i. My father is in my management team. He was a business man for many years and he
gives me important business tips and advices.
ii. He also has one employer aged 20 years, a form 4 leaver in selling.
iii. Myself I do keep all records and financial management of my business and also
managing it. Since I personally manage my business if my management team dies or
become incapacitated, the business will still continue.
If in future I shall have 10 employees this is the organizational chart showing the
management hierarchy and who is responsible for key functions.
People responsible for key functions in an organization
1. MANAGERS: Organize and plan their departments to exceed the expectation of internal
and external customers. They work closely with other managers across the company to
promote a range of benefits, including; continuous process improvements, improving
accuracy, reduce the need to repeat work and driving up efficiency years and years.
2. SUPERVISORS: work with managers to ensure that operators apply procedures and
practices consistently. This involves using best practice to create value –added
services across the business.
3. OPERATORS: are responsible for day today operations of the business. The operation
function needs the support of services in:
Finance
Human resources
Marketing
Information Technology Operation
Procurement operation
8. OPERATIONAL PLAN
1. Production
I buy my products in Nairobi city at Joy land Limited where they sell motorbike spare parts. The
motorbikes I buy them from captain motorcycle Manufacturers Company limited at industrial area,
Nairobi.
To ensure my products are of high quality where they are manufactured. For example motorbikes like
captains and tiger are on high demand in the market and are made in China for the spare parts those
manufactured in India are of high quality and are preferred more by my customers. To ensure both my
products are of high quality I get feedback from my customers.
2. Location
My business is situated in Nyandarua County, Kinangop district at Njabini location have rented a house
for business worth Ksh 5000 for rent every month, Ksh.1200 for electricity, Ksh 500 for water and
stationeries Ksh.422.
The security in the area is good as there is no high crime rate and our landlords have hired watchman. The
area is near a road which has recently being tarmacked making my business accessible to many.
In the near future I would develop good structures of mechanics and open up different branches in the
area.
3. Personnel
Myself:
Sales man
- Helping in selling
- Managing the business when am not in.
- Cleaning the business and keeping it clean.
- Arranging the products nicely in an attractive manner.
- Putting price tags on the products
- Helping in opening and closing the business.
Dad
4. Inventory
These are materials that are consumed in the process of manufacturing product or in the conduct of
business.
2. Work in process
3. Finished goods
4reject.damaged or obsolete
Any of the above categories that are deficient in some way and cannot be carried at full value
5. Supplies
They have great interest in supplying these products the only hindrance is that I cannot be able to afford
big supply due to financial difficulty.
6. Legal environment
business permit
registration of business
medical certificate of the workers
license
N.S.S.F and N.H.I.F requirement
Register with NEEMA.
7 Credit policies
Most of the time I don’t deal with credit if a customer insists so much on carrying product in credit, I ask
him for National Identity Card and something that is equivalent to what he has carried in credit e.g.
phones, DVD player, radio e.t.c. I gave an ultimate of 2 weeks on which a client risk losing things they
have garanted.
My strategy is to observe the competition this helps to identify what competitors are doing well
and also where they might be vulnerable to losing market share to your company.
Another strategy is to address customer needs. It is important to align this strategy with needs of
my customers, bringing the products and services to the market that the customer has a clear
need for and provide the total package of benefit the customer is looking for.
10. FUNDING
Yes, I do require more funds in order to start up business that will generate more income and
create more job opportunities especially to the youths, this will change more lives making them
more independent, reliant and reliable citizen.
FINANCIAL PLAN
PREDICTIONS
PREDICTIONS
,
PROFIT AND LOSS
Sales 507,158
Purchases 583,142
_____________
EXPENCES
Rent 30,000
Utilities 3,600
Stationary 3,625
___________________
83,331
____________________
RISK MANAGEMENT
i. Fire
ii. Theft
iii. Inadequate recourses i.e. human and physical resources
iv. Poor estimation of cost
v. Competition
vi. Infatuation of prices in the market
MANAGEMENT OF RISKS