A STUDY ON, “CUSTOMER PREFERENCE FOR

OUTSOURCING THE EVENT MANAGEMENT FACILITIES AT

E3 EVENT &MANAGEMENTS PVT.LTD.

Dissertation submitted in partial fulfillment of the requirements for the

award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

of
BANGALORE UNIVERSITY

By

PRAMENDRA KUMAR

Reg. No. 15P6CMD117

Under the guidance of
Mr. Sanketh R
(17P6FG004)
Community Institute Of Management Studies
Bangalore University
2015–2017
 DECLARATION BY THE STUDENT

I hereby declare that “A study on customer preference for outsourcing the event
management facility at E3 Events management Pvt. Ltd” is the result of the project work
carried out by me under the guidance of Name of the Guide in partial fulfillment for the
award of Master‟s Degree in Business Administration by Bangalore University.

I also declare that this project is the outcome of my own efforts and that it has not been
submitted to any other university or Institute for the award of any other degree or
Diploma or Certificate.

Place: Name :

Date: Register Number:

 GUIDE CERTIFICATE

This is to certify that the project report title submitted by PRAMENDRA KUMAR and
Registration No.l5P6CMD117 to Bangalore University, Bangalore for the award of
degree of MASTER OF BUSINESS ADMINISTRATION is a record of work carried out
under my guidance.

Place: Bangalore

Date: signature
 ACKNOWLEDGEMENT

A semester project is a golden opportunity for learning and self -development . I

consider myself very lucky and honored so many wonderful people to lead me through
in completion of this project.

I wish to express my indebted gratitude and special thanks to E3 Events. For giving me
an opportunity to work as a Semester Intern in the organization.

I take this opportunity to express my deepest and sincere gratitude to my project guide
Mr. Ezaz Ahmad (Project head, E3 Events) for sharing their immense sales and marketing
experience in terms of providing me continuous guidance and valuable inputs at each
stage of my project.

I am extremely thankful to my co-guide Mr. Sanketh R (Asst .Prof, CIMS Bengaluru) who
throughout my project has been a great teacher and supporter, giving me her valuable
guidance and showing me the right direction during my project.

I would like to express my sincere thanks to all the E3 Events who gave their precious
time and opinions, without which this project would not have been possible.

Finally , last but not the least , I would like to express my gratitude to my family,
almighty God, my friends and well-wishers for their continuous blessings.

Faithfully,

Pramendra Kumar
ABSTRACT
Occasions are happenings, much of the used to suggest that what happened was on an
astonishing scale, Memorable et cetera. Most of us took an enthusiasm for Events
however managing the Events are the troublesome errand to fulfill its objective.

Occasion organization incorporates orchestrating, sorting out and execution of live

Events, which could consolidate a brand/things dispatch, an appear or even a get-
together. It is in a general sense a widened sort of business, however more insightful. As
an alternate industry it is foreseen to create at 30% per annum. The fundamental main
impetus to Events went with the liberalization of the Indian economy in the mid-nineties.
The Impact of satellite stations and the reputation of remote experts have fuelled the
improvement in the business starting late.

Usually, Events were seen as supportive for nation markets and for things with a
confinement on publicizing like liquor and cigarettes. Low capability levels and limited
media penetration made Events a fundamental movement in nation markets. In any case ,
today, Events are no more confined to two or three things and markets. Occasion
publicizing is grabbing commonness in whole brand picture building and adjusting of
corporate. Purpose of the any Events are to minimize the risks and to grow the savor the
experience of Event‟s gathering of spectators. A great part of the time careful thought
must be accommodate transportation, development additionally, security and a huge
gathering of various segments like venue , subject , and cash related thought, timings,
Events bunch, legally binding specialists and different accomplices et cetera. Occasion
organization is the use of the organization routine of undertaking organization to the
creation and progression of festivities and Events. Occasion Management incorporates
focusing on the intricacies of the brand, perceiving the planned vested party, figuring the
Event thought, orchestrating the logistics and sorting out the specific viewpoints before
truly executing the modalities of the proposed Event.
 DESCRIPTION PAGE.NO
CHAPTER
CHAPTER-l INTRODUCTION 1
Industry profile 2
CHAPTER-2 Review of Literature 13
Statement of the problem 15
Objective of the study 15
Scope of the study 16
Research methodology 17
Methods of collecting data 18
Limitations of the study 18
Plan of analysis 19
CHAPTER-3 Introduction about company 21
CHAPTER-4 Data Analysis and interpretation 41

CHAPTER-s Summary of findings, suggestions and conclusion 91

Bibliography 95
Appendix 96
 INTRODUCTION

Event Management is a multi – core industry with mega shows and events hosted
regularly. In India, personal functions like marriages and birthday parties have become
important social matters, and have to be professionally managed. The growth of
sophisticated and mega companies have brought forth a spurt of meetings, seminars,
exhibitions, conferences, product launches with everything being a matter of class and
style. Then comes the innumerable celebrity shows, international artists‟ shows, shows
for a cause, road shows, competitions and much more.
Earlier event management practices were observed in manufacturing and trading sectors,
though in scattered segments. Now speed of changes in industrial sector has governed
corporate world in which the event management has been extended in social and service
sector also. Thus event management in modern scenario would be giant corporate body,
where all types of event management services will be available under a single roof. As in
recent trend company management uses visualization techniques to bring creativity in the
promotional activities. Visualization is the process of co-coordinating activities of an
event and thus make Ultimate unique event.
INDUSTRY PROFILE

Event:

“The use of unconventional media / method involving people witnessing a happening

within a capsule of time, for the purpose of communication of a message.” An Event is a
live multimedia package carried out with a preconceived concept, customized or
modified to achieve the clients‟ objectives of reaching out and suitably influencing the
sharply defined, specially gathered target audience by providing a complete experience
and an avenue for two-way interaction.

Live entertainment & Event management:

Event Management is a multi-core industry with mega shows and events hosted
regularly. In India even personal functions like marriages and birthday parties have
become important social matters, and have to be professionally
managed. The growth of sophisticated and mega companies have brought forth a spurt of
meetings, seminars, exhibitions, conferences, product launches with everything being a
matter of class and style. Then comes the innumerable celebrity shows, international
artists shows, shows for a cause, road shows, competitions, that India has seen of late.

More than 2oo companies have forayed into events. The live entertainment & event
management segment was of minuscule size of about 20 corers in the early 905, but now
it has increased to over 500 corers. Growth is approximately 4oo% annually. With
corporate increasingly using events to communicate with their target consumers and the
rising popularity of live entertainment events, the segment is poised to grow rapidly. The
FICCI has estimated event management to be a 3soo corer industry by 2oos. But
surprisingly, research soothed that there was no formalized education to teach event
management and Companies found their executives not up to the mark to handle events.
It was not so easy to train because event management includes organizational skills,
technical knowledge, P.R., marketing, advertising, catering, logistics, decor, glamour
identity, and human relations, study of law and licenses, risk managements, budgeting,
study of allied like television and other Medias and several other areas.

Live Entertainment & Event Management:

Event management as the name suggests, refers to planning, creatively organizing &
executing an event. In the year 2003, alone the event management industry has managed
more than l000 events out of which 20 they are large-scale international quality events.
The industry has grown from a minuscule size of about Rs.20 million a decade ago to the
present size of Rs.3500 billion.
According to the industry sources, the segment expected to reach a size of about Rs.ll6oo
corer by 2oo6.

History of events:

Tracing the History of Events would entail tracing the history of Mankind because
coming together forms an event. An event in its universal and literal form would be any
occasion when something happens or something needs to be done to organize the same.
Examples of International events are Olympics, arena sports. The Pushkar Mela has the
distinction of being the biggest attended fair anywhere in India, if not the entire world,
making it the biggest event of its kind. These represent the biggest organized effort in
events from ancient times.

originated on religious lines, these Mela which literally mean fairs – have always been
a meeting ground for big and small traders, across the Indian subcontinent. Traditional
games and entertainment have always been a part of such events. The euphoria generated
in the fair was not only good for the participants and audience but also for the economy
of the region as a whole.
Ancient events such as Indian fairs and festivals, with the help of their visually
spectacular depiction of epic themes which are interwoven with singing, dancing and
emoting ware a means of expression of the spiritual arid cultural tradition of a
community.

It‟s only in its recent progress about event as a Marketing medium that events are
attracting corporate attention and at the same lime getting corporatized itself. An event
organizing agency does every time from offering consultancy for a communication
strategy to managing the post-event media coverage.
Rural India comprises of over s,75,000 villages and the TV penetration here barely
crosses s% and the Internet effect is infinitesimally small. Therefore, to obtain reach for
their communication campaigns, various corporate have resorted to events as a strategic
alternative. Having made a humble beginning events have now come a long way in terms
of classification and specialization that are possible in this field. In fact, in this new
millennium, events as a medium will be catering to all demographic segments of the
population. Events have proved to be a versatile marketing communications tool since
they can be easily customized to cater to the communication needs of the industry; be it
pharmaceutical, financial services or any other. To add to the benefits that a
communication, viz. advertising, sales promotion and public relations. An event can also
act as a focus for specific campaigns and help in giving a guideline to media-related
decision- making such as when to change, stop or introduce new campaigns.
Characterization of Events

The occasion business fragment can be isolated into a few key sub sections that
incorporate corporate rivalries‟ and improvement, social occasions, sports occasions,
celebrations and festivities, individual and get-togethers. order of occasions should be
possible on the premise of size and sort as appeared in the accompanying determinations.

Classification of Events

1. size
I. Mega events
 II. Regional events
III. Major events

2. Type
I. sporting
II. Entertainment Arts and Culture
III. Commercial marketing and Promotional Events
IV. Gutting and exhibition
V. Festivals
VI. Family
VII. Fundraising
VIII. Miscellaneous events

The business of entertainment:

Event Management, 15 years ago an unheard word in the Indian context Born somewhere
in the mid 805 it has grown into a tech savvy industry, and in 2001 alone the industry has
organized more than 1000 events including 22 international scale events. According to
industry sources the total billings for the year 200l they are 15 billion with domestic
events are accounting for Rs.0.9 billion and international events accounting for Rs.0.6
billion.
The typical revenue profiles for a domestic and international event is as under

International events Domestic events

sponsorship fees 50% 80%

Ticket sales revenues 50% 20%

BENEFITS OF EVENTS.

Brand Awareness:

Events help in increasing awareness of company or its brands(s).

 Corporate Image:
To support, build or change a desired company or Brand image. shape or
reinforce the public‟s perception of a company or brand‟s attributes.
 Media Coverage:
Guaranteed and potential publicity, helps in projecting right corporate imaging of
the company, helps media get a touch feel experience of the brand and its
products.
 Access to Internet:
Use the association on the Internet or create an internet site.
 Building Corporate hospitality:
Entertain key & potentials clients, b2b marketing, building goodwill amongst potential
clients, reinforcing faith in distribution partners, forging alliances with potential
investors, motivating existing workforce or rewarding them.

 Niche Audience Targeting:

 More cost effective and accurate than conventional advertising this can get
diluted.
 Product showcase:
It‟s a good opportunity to showcase existing products and test new products.
 Differentiation:
Help create perception about product. It also helps in differentiating product from
that of competitors.
 Identification with a particular lifestyle:
Creates brand world experience which audience can identify with hence forming
an emotional bond with the target audience by supporting their lifestyle and likes.
 Merchandise opportunities:
It provides opportunity for on the spot audience gratification.
 Impact the Bottom line:
Driving sales through contests, special schemes, product awareness, etc.
 Help circumvent restrictions on conventional means of advertising:
Especially for the Tobacco and liquor brands, where conventional advertising is
banned, surrogate advertising in the form of events and promotions can help in
creating positive equity for the brand and create perceptions in the minds of
consumers about the product.
 TINA Factor: (there is no alternative)
Helps brands evolve and generate awareness about themselves in situations where public
advertising is not permitted, by creating subtle brand presence, e.g. McDowell‟s
Derby, Classic Golf, SMIRNOFF Fashion awards, Bacardi Blast weekends, etc.
 Helps break through media clutter:

By providing focused communications to a focused pre decided product.

Technical aspects in Event management

Pre-Production:

Following major tasks have to be performed during the pre-production stage:

 Prepare a detailed schedule prior to production work on site.
 Detail out role of departments that are likely to be involved in the production.
 Prepare a detailed checklist of activity heads.
 Plot a detailed time chart, delivery schedules that would lead to successful
execution of the production

Pre-production work also includes the completion of following tasks:

 Designing And Creation of set
 Designing of signage‟s, props, etc.
 Creation of the packaging, which could include creating pre-production computer
graphics, animation, television show packaging, background music scores, music
for the show, composing of thematic music for entries and presentation, etc.
 Scripting, designing and allocating the technical production elements.

On-site Production:
This includes actual execution of work on site this could include
 Construction of sets,
 lighting,
 Backstage management and production,
 Coordinating with dancers, artists,
 Cueing and executing the screenplay of the act or performance,
 shooting and online editing,
 Controlling and managing multi camera setups.

Post Production:
Post event Production starts with the end of the show, it is the responsibility of the event
manager to leave a venue premise restored to its original state as it was handed over to
them prior to the commencement of the event. The postproduction includes:

 Ensuring smooth dismantling of the technical gear and the staging.

 The material / branding pertaining to the sponsor should be neatly packed and
handed over to the relevant authorities.
 Editing of produced footage, packaging it for television.
 In case the show has to be televised, then the tapes should be sent to the
television director for editing and postproduction, a designate from the production
team should oversee the postproduction.

Departments in Production:

l. show direction team

2. Scripting and show packaging team
3. Show production manager
4. Technical Production Team
 lighting Design
 Acoustic Engineering
 Audio Visual Team
 six team
 on ground management.
5. Backstage Management Team
6. Front of stage reception and management team

Procedure of Events Marketing:

The occasion advertising procedure is outlined in Fiures-2.At last the points are to
improve the profile of the occasion (and related patrons).To requirements of the occasion
gathering of people, what‟s more ,by and large, to

a) Establish the features of the product

b) Identify customers (segmentation)
c) Plan to meet audience needs
d) Analyze consumer decision-making processes
e) Establish price and ticket program
f) Promote the event
g) Evaluate marketing efforts

Produce income .A few celebrations are completely supported by government bodies, and
despite the fact that they are not anticipated that would raise income, they plan to draw in
an abnormal state of participation alternately enthusiasm as a base desire.

Build up the Features of the Product

Every occasion offers a scope of potential advantage to the occasion crowd. These may
incorporate one or a greater amount of the accompanying:

 A novel experience
 Entertainment
 A learning background
 An energizing result
 An chance to meet others
 A opportunity to buy things
 Dining and drinking
 An economical approach to escape the house
 A opportunity to see something remarkable
Numerous advertising specialists cannot see past the primary rousing variable for
the occasion, which might be the chance to watch an expert tennis match .There
 may, in any case , be a few individuals from the group of onlookers who have
little enthusiasm for tennis yet who are roused by a portion of alternate
components of the item, for example, the chance to see and be seen .By and large,
individuals going to an occasion see the item as a bundle of advantages.
Accommodation and great climate, for instance, could be advantages connected
with an occasion item. At the point when promoting an occasion, in this manner,
arrangement between the item advantage and the requirements of the gathering of
people is important to control the configuration of the occasion and the limited
time exertion. Pregame and halftime excitement are great case of enhancing the
principle advantage offered by a brandishing occasion item. Promoting is maybe a
standout amongst the most abused and minimum comprehended terms in
numerous administration circumstances, including occasion administration. The
most vital concern is that every day included should be entirely clear that
promoting is a methodology not only an idea. It must be a technique for operation
infesting the entire association, not only a token articulation of goal or an
expressed worry over advancement. The entire venture administration process
must be commanded by the craving to advertise the occasion to all fundamental
gathering, not simply phantoms and members, yet supports, media, VIPs, staff,
promoters and general society. In occasions, administration we do create an item,
yet the vital components is the means by which it is delivered, the procedure; and
even the final item is less about unmistakable articles than about sentiments and
encounters

Client Care

Client consideration is a trendy expression over all organization now, especially benefit
businesses like the cordiality exchange .it is a noteworthy and fundamental piece of
occasion administration. Cautious thought should be given to all occasion respondents .In
the event that they appreciate the occasion, they will return themselves and perhaps
welcome their companions to the following part of the project or a future occasion
arranged by the same organization .Client care must start when the client achieves the
occasion, or begins on the street to the occasion. The headings, the auto stop, the
gathering ranges, the premises what not the offices included must be of the most
astounding conceivable standard and prepared what the client‟s entry and use. Client
consideration is best accomplished by placing yourself in the client‟s shoes furthermore,
watching the occasion from their perspective .Would could it be that you need or that you
require on the off chance that you required something, so will the client .Client‟s care
must be seen as something that worries everybody required in the arranging body, from
top director to auto park orderly. Without respondents, the entirety occasion will be
pointless, so everybody must have confidence in serving the client .A few individuals
from the arranging gathering might serve the players in a football competition; different
individuals may to serving the onlookers, the arbitrators, the VIPs or the patrons. Every
area will have its own particular respondents, yet it is pretty much as essential for all
gatherings make a positive picture and impression with each other‟s respondents‟ .They
should attempt to do everything feasible for their particular respondents and at last for
everybody who goes to the occasion. The state of mind must be : let‟s do whatever we
can to abstain from anything disquieting our respondents or ruining their pleasure in the
occasion; we are all in the matter of augmenting their pleasure. We should attempt to give
our respondents more than they anticipated.

Production-The sequence of Activities:

From the time the client approves the project and the discussed creative plan is passed on
to the production team. The onus comes onto the production to design and execute the
idea to perfection.

A lot of good production values depend upon drawing detailed checklists, plotting the
event map and flow based on time lines and delivery schedules. The first thing that
effects good production is drawing a detailed inference and interpretation out of the
creative brief, i.e. making a list of requirements that would go into the event.

starting from the elementariness that make an event like sets, support systems, lighting,
audio visuals, staging, backstage and artists, performers, etc. later they need to work out a
detailed flow which includes aspects that would make the audience comfortable in the
time they intend to spend at our event.

This includes aspects of cleanliness, comfortable seating, refreshments and sanitation, etc
once the requirements are listed out the production team needs to draw a detailed time
lines of the event along with job list of who would be responsible for the execution along
with a deadline by which the job would b completed.

The master sheet should also include contact numbers of the people involved. This sheet
should be used as reference point throughout the pre event leading up to the event. A
similar entrance and exit sheet should also be drawn for the show date. There should be a
minute-by-minute schedule detailing about the timing that would go into putting up the
infrastructure and the ingress of staffing, artists, etc who will be a part of the show. A
separate cue sheet detailing the flow of the show/event listing the timings of acts,
speeches, presentations detailed to include cues for backstage, lighting, P.A. operator,
audiovisual team, etc should also be listed as part of the sheet. A separate sheet showing
detailed report of work carried out during the day and progress on daily basis should be
submitted to the senior production or technical manager.

Production for conferences:

Following are the points to be considered for production of Conferences:

 Preparing and designing and production of the conference,
 Invite, mailing and putting together the backend cell for tele calling and
monitoring the RSVP‟s.
 Follow up calls need to be made to all dignitaries to ensure their participation.
 _The Conference branding and the settings and branding need to be designed
keeping in mind the theme of the event.
 Ensure the audience is comfortably seated at the conference. There is enough
drinking water, other refreshments for the audience.
  Proper signage‟s indicating areas reserved for media, VIP‟s, special dignities is
put up and the area is distinguished they from the general seating so that guests
are not inconvenienced.
 The delegate kits, bags, badges, registration process, list of a detailed itinerary of
the speakers, ensuring that their presentations are on the computer loaded and
ready for the event to begin.
 If there are any other formats of presentation then the same need to be also
arranged for and put into place.
 Ensure that all audiovisual gear is checked and backups are in place.

Production for Awards / live Events / Fashion shows:

Production for live events includes,

 Doing a venue race to assess the logistics required to put together a show.
 Detailing a complete ground plan including demarcating areas of utility, like
parking, toilets, reception areas, etc.
 Work out a detailed script of the show including sound and lights and other
technical of the show.
 Finalizing acts/artists/dancers/performers and their entries and acts.
 Designing of a stage and set for the show which also includes supplementary like
green rooms for the artists and performers, quick change rooms on stage, screens
with masking for audio-visuals, etc.
 Doing a detailed checklist for the event which includes detailing out areas of
operations, production crew involved in it, a detailed list of props, technical gear,
and operational technicians involved/art director/dance director involved.
 Doing a detailed technical rider, which lists out all technical-related area which
includes sound, lights, audio visuals, sfx, props and other elements to be used
during the show.
 Creating a cue sheet which details out all aspects of the show right from timings
of the various acts, timings when the artists have to be cued and prepared to go on
standby for their act.
  Detailing out what props are required for each act, what specific lighting cues are
required if any audio source has to be cued to play during the act (live/Recorded)
the same has to be included in the cue sheet for the sound reinforcement team.
 Special cues for audiovisual team to play any audio visuals as part of the act have
to be also included in the same brief. Cues for backstage hands, 5FX and other
allied departments like Foch, etc. have to be also informed accordingly.

The world of technical production:

Technical production has always been the “what‟s that” factor for event managers.

Knowledge of technical production has so far been the domain of few and very few event
managers have tried to dare and „know it all‟ for the success of event because technically
sound events can make the most ludicrous concepts look creative, fabulous and opulent if
treated to perfection

It is easy to hire a production or technical manager, and rely on his expertise to deliver
the goods. But if you don‟t have knowledge about technical world you can‟t tell if it‟s
good for you or not.

What makes a great technical production?

A detailed insight into technical gear knowledge of the different applications of technical
gear, how does one distinguish gear and/or equipment for the right equipment for the
right event?

Selecting technicians is done as per show and budgetary requirements of the client.
Having a thorough knowledge of the show requirements and look and feel that is required
for the show, the design of the set, the seating plan of the audience and the format of the
show (whether it is for television, or a closed audience or indoor or outdoor)
The Technical World at a glance:

l. lighting
2. Sound Reinforcement
3. Audiovisuals
4. 5FX
5. Trussing and scaffolding
6. Lasers
7. Televised Coverage/Broadcasting
8. Venue Construction

Lighting:
 Architectural lighting
 Theater lighting
 special Effect lighting

Venue construction:
 on Ground Venue Arrangement
 Drinking water
 Canteen during set up days
 Barricading
 Toilets
 Green Rooms
 Meter Room
 Cabling
 General lighting
 Gates
 Parking Arrangements
 Venue cleaning & maintenance
Tips for Technical Manager:

 Always plan for the worst-case scenario, Keep enough backups for power, mixing
controls.
 Keep a Swiss knife and a torch handy while on the set.
 Rubber soled shoes for protection against electric shocks.
 Never handle live wires with bare hands, make sure all wires, joints are well
insulated.
 While ordering projectors, always insist on asking for a projector with a bright
bulb if not brand new.
 It goes for scanners and follows spots too.
 Prepare a detailed technical rider of all equipment using separate sheets for each
department, lst out performance, playback equipment separately.
 If audio-visual presentation is to be made in any format e.g. in form of DAT,
audio cassette, CD, VCD, MD, BETA, UMAT, VHs, etc then ensure that the
software required to play the presentation is included in the software head of the
rider and make sure you hand over a copy of this rider to each department head
along with the relevant software and make sure to take it back after the show.

Practical viewpoint

The process of planning, organizing & staging of an event is described in this chapter.
Event management is the planning and management of an event, project or activity.
It is important when staging an event to be dear about WHY the event is
Being held:
 To inform and educate the community about a cause;
 obtain media coverage for an activity;
 To raise funds; and
 To celebrate a community‟s strength and cohesiveness.
Organizers should also clarify WHO the event is for.
Most events will cater for a variety of interest groups:
 The local community;
 Members;
 sponsors;
 Media; and
 Potential members.
Regardless of the nature of the event, your target audience or the event‟s objectives, some
Key steps should be followed to help ensure a successful event.

Key steps for Event Management:

Developing the event concept

The key questions to ask at this early developmental stage are:
 What is this event for?
 What form will it take?
 When and where will it be held?
 How will the event benefit participants?
 What could be barriers?

Determine the feasibility of the event:

Key questions to be asked are:

 What physical resources are available (facilities and equipment)
 or accessible to support the event?
 What are the costs (time, personnel, and money)?
 How can any potential barriers be overcome?
 Is their sufficient time for planning?

Check the timing of your event does not clash with any other key events.
Event Planning and Preparation:

It is a good idea to establish a formal event committee consisting of committed members

who are clear about their skills and what they are pre p a red to contribute. one person
should lead the project as the Event Coordinator.

As early as possible, outline the responsibilities of each member-their tasks, deadlines,

reliance on other members for support and any interdependency of tasks.
The following steps are a useful guide for the Event Planning stage.

Set objectives:

 set realistic dates, times, deadlines

 Consult with stakeholders for input
 Develop budget and monitor finances

List all the essential costs for the event:

 Costs should include administration, event delivery, marketing, communication,

contingency, advertising etc.
 Rupees for unexpected expenses (normally ls% of total budget expenditure).

Many events may also generate some income:

 Direct Income (ticket sales, programs, catering, car parking)

 Indirect Income (advertising, sponsorships, raffles, donations).

All sponsorships should be noted as income. Also, include any costs incurred in obtaining
the sponsorship. Refer to our Volunteering, Community, and Business Partnerships fact
sheet for advice on securing partnerships.
Drawing up a cash flow budget is also advised, which estimates when money is to be
received and when it is to be paid out. Plan for income i.e. payments to be received in
order to pay for accounts. As a safety measure, nominate a cut-off date, when a final
decision is made to proceed with the eve or not. If income is not going to be sufficient to
cover expenses, it is advisable to
Cancel the event.

Identify Tasks and Responsibilities:

Main tasks for the event must be identified, and individuals in the event committee
appointed against each task. Such tasks include catering, competition, facilities and
equipment, finance, marketing and Communications, program me/ results/awards,
security, insurance (to cover those attending your event), support services, transport,
sponsorship relations and volunteers.

Prepare a Chart:

It may be useful to prepare a chart, which outlines your project timelines and the people
responsible for tasks. This will help keep track of your progress.

Sponsorship:

An excellent way of obtaining resources or help for planning an event are not only in-
kind arrangements possible (prizes for a raffle), sponsors can also offer cash, discounted
leasing of Premises (room hire discount) and networks and contacts to use.

Examples of these include:

 _ Having a radio station or relevant magazine as a sponsor;

 _ Distributing press releases to obtain publicity promoting the event;
  _ Involving universities, which may set creation of advertising material for

The event as

 A course assignment;
 sponsorship from a printing company who would then be featured on the
promotional
 Material (sponsors should be featured on all promotional material); and
 Featuring the event in all free classified sections like What‟s on‟, Community
 Notice boards, listings in club and school newspapers and special interest
magazines,
 Interviews with the event coordinators etc.

Monitor event progress:

The Event Coordinator‟s role is to monitor the team‟s progress against milestones and
ensure the Event runs smoothly.

Regular meeting dates for progress reports are advisable, to keep members feeling
connected with each other, report on progress or problems, and map out next steps for the
project and Address contingencies.

Event delivery & Post event:

Event delivery day requires a clear understanding at the event of each member‟s
responsibilities. It‟s good to have backup plans in case of changes (a replacement MC if
yours is sick or unable to show paramedics on standby in case of an accident).
A script sheet for the day distributed to all involved is an excellent guide for a smooth
event. It also provides context for an individual‟s tasks. Information on this schedule
should include: person, Task, timing, those involved, location and contact information to
reach the relevant people.

All activities, no matter how small, should be included in the script (greetings at the door,
set Microphone up and test thank MC, present gifts).
Throughout the planning and event delivery stages, it is important to keep records of all
activities, Promotional m media coverage, transactions and sponsorship agreements. This
is for financial, legal and event evaluation purposes. All material should be kept in a
central file which can then be accessed by new staff for learning and guidance for future
events. After the completion of event, a number of „wrap up‟ tasks still need to be done.
These include:

 obtain feedback from participants;

 Thank and recognize all involved in the event including volunteers, sponsors,
 Media and participants;
 Hold a debriefing session;
 End out event reports to all sponsors and key organizations; arid
 Ensure records are kept in a central place for running the event in the future.

Possible loopholes:

Experience has revealed the following to be „trouble spots/ loopholes for event
management. Try to ensure you address these areas in your planning.
 Not appointing an Events Coordinator.
 Not maintaining accurate written records.
 Not monitoring progress closely.
 Allowing insufficient planning time.
 Failing to communicate and coordinate fully with committee members.
 Insufficient staff.
 Specific event ‘trouble spots’ include

 Insufficient food and beverages.

 No first aid.
 Poor press coverage.
 No contingency plans for bad weather.
 Program running over time.
 lack of hospitality for visitors.
 Failure to inform police or local authorities.
 lack of cooler or glamour.
 Insufficient waste management systems (toilets and rubbish).
 Insufficient parking.
 Unclear direction signs.
 Emergency procedures not in place.

Recommendations for filling the loopholes:

The loopholes mentioned above can be filled with proper planning and appointment of an
event coordinator. He/she should communicate efficiently and effectively with the
members of the managing committee

 The coordinator should plan the process in such a way that proper planning time
is allotted to activities and a proper back up plan and emergency procedures
should be planned in case of contingency.
 The local authority and the police should be informed about the event taking
place so that event can be carried on peacefully.
 The coordinator should be given proper details related to number of guests
expected, venue, and etc. so that he can arrange the show at his best with proper
staffing
  Details related to venue will help him/her providing with spots for media
coverage. This can also help in planning the place required for parking and the
appropriate directions towards sitting facilities etc.
 The information related to number of guests expected, will help him in providing
sufficient first aid facilities with sufficient number of stalls for food and
beverages, proper wastage system, proper sitting facilities with right kind of
hospitality.
Key issues plaguing the industry

l. Withholding tax on foreign artist‟s remunerations:

As per existing regulations, the event manager is liable to deduct 3o.6% tax from the
remuneration paid to an international artist. In most cases artist will always refuse to take
this burden on him or herself and expect the event management to bare the tax. Because
of this most events become a nonstarter from the beginning itself.

2. Regulatory clearance for events:

There are several clearances required for an event especially if it is an international event.
At the local level, an average of about 22 clearances are required for staging an event and
for an international event; numerous clearances are required to be taken from various
agencies.

3. Lack of Infrastructure:
There is lack of infrastructure in India for staging live events here. Globally events are
held in arenas. There is a lack of adequate exhibition infrastructure in India for staging of
events. Events are still held in open grounds, sports stadiums and university auditoriums,
which are not meant for this purpose.

4. Lack of Corporatization:
The event management industry still comprises of many non corporate entities. In order
for the industry to grow, industry players need to expand their operations, invest in hi-
tech infrastructure for which they need institutional finance and external equity
investments

5. Establishment of industry forum:

Unlike in the us, the Indian event management industry does not have a forum or a self-
regulatory body.

6. Entertainment tax:
The entertainment tax in India is much higher as compared to any other Asian country.
Besides, the level and nature of taxation also differs from state to state.

7. Income tax:
India has complicated income tax regulations for international artists.

8. Duties on imports:
The duty on the imports of equipment pertaining to certain events is still charged at
normal rates, there is no special subsidy or waiver for the import of world-class
equipment to support events in India.

9. Service Tax
The fledgling industry, which needs to be nurtured by the Government, has been taxed
under the service tax net (lo.2 %) that has been levied as per the finance bill of 2oo4. This
will have a detrimental effect on the industry.

Even if the industry passes on the tax to the clients, from the view point of client this
would only cease clients from spending on events.

Recommendations for Factors plaguing the industry

Besides generating revenues from sponsorship and ticket sales the event also creates a
strong impact on the economy. In the case of visiting foreign artist the Government of
India receives IT from the revenues of the artist. The state government receives
entertainment tax from the sale of tickets. large movement of people traveling intercity
for concerts and events results in revenues for the airlines.

l. Regulatory clearance for events:

While the RBI has facilitated single window clearances, decentralization would help in
speeding up the process. The government needs to understand that they stand to gain
substantial revenues if they make it simpler for event managers. The Government can
streamline the
Approval process by instituting a single-window clearance procedure for international
events.

2. Development of Infrastructure
There is dearly a need to build exhibition infrastructure specifically for events, the way it
exists in different countries.

3. Corporatization:
For this to happen, the industry needs to restructure itself into corporate entities
implement sound trade and accounting practices and implement corporate governance as
a code of conduct. Establishment of dear and transparent accounting policies would
enhance the reputation of these
Companies, which will facilitate them to get institutional finance.

4. Establishment of industry forum:

Establishment of an industry forum or association will assist the industry players in
tackling their problems collectively and taking growth-enabling measures. The forum
will help in negotiating with suppliers of facilities.

5. Entertainment tax & service Tax:

The Government should trim down and standardize entertainment tax across the country;
this will help in expansion of event industry nationally even in rural areas. The service
tax for events held should be subsidized because cost of events is very high and lo.2%
service tax on costs is a big amount. This tax should be reduced so as to help the industry
grow. Due to these high taxes many theaters, etc. have been closing down. This poses a
threat to the India entertainment and event industry.

6. Income Tax:
If India has to become a popular destination for international artists, the income tax
regulations should be made as unequivocal and artist-friendly as possible.

7. Duties on Imports:
Relaxation in duties on imports of sophisticated lighting and special effects equipment
would assist the event management companies in getting access to better quality
infrastructure, which, in turn, would result in better quality events and more revenues.
The government should bring in some favorable policies that will support the events
conducted here

IMPORTANCE OF THE TOPIC:

The Importance of this study was primarily to investigate the on Customer Preference for
outsourcing the event management Facilities supportive objectives are:

1. To analyze the effect of Customer Preference for outsourcing the event

management and its Facilities At E3 Events & Managements Pvt. ltd.
2. To examine the factors involved in Customer Preference for outsourcing the event
management Facilities
3. To study the role of sources of information influencing the Customer Preference
for outsourcing the event management Facilities
4. To study the role of reference groups in influencing Customer Preference for
outsourcing the event management Facilities.
 5. To study the consumer‟s satisfaction on Customer Preference for outsourcing the
event management Facilities.

NEED TO STUDY THE TOPIC

Any event to be organized can be planed or can be out sourced. The main
objective of any event is to make the event a good success without any problems
and interventions. There are experts who have quit a lot of experience in handling
such events from scratch to complain and here comes the role of such event
management companies who have effective time and cost management expertise.
There is a lot of advantages as well as disadvantages in out sourcing an event by
third party and to what extent respondents will be willing to do that is a question
to probe over. Hence, there is a need to study whether respondents are ready and
willing out source or no.

Characterization of Events

The occasion business fragment can be isolated into a few key sub sections that
incorporate corporate, rivalries‟ and improvement, social occasions, sports occasions,
celebrations and festivities, individual and get-togethers. order of occasions should be
possible on the premise of size and sort as appeared in the accompanying determinations.

Classification of Events

3. size
IV. Mega events
V. Regional events
VI. Major events

4. Type
IX. sporting
X. Entertainment Arts and Culture
 XI. Commercial marketing and Promotional Events
XII. Gutting and exhibition
XIII. Festivals
XIV. Family
XV. Fundraising
XVI. Miscellaneous events

Rehearses in Events Management

Dealing with an occasion can be a standout amongst the most tedious thing that wil ever
gone over your work area. Take after the occasion administration best practices, and
organize the most imperative parts of your occasion. With each occasion you deal with,
the unseen details are the main problem .
Chapter 2

Review of literature and Research Design

LITERATURE REVIEW

Perception is an organism, which describes an individual‟s perceived image, which he

expect from any product or service. Observation can be changed or influenced by
numerous factors

AWARENESS OF CONSUMER ABOUT PRODUCT:

Brown et al. (2ooo) reported that the need for educating young generation specially those
who are in their adolescence are noticeably increasing, given their regular food eating
habits and

behavior, children who are in their teenage prefer food with respect to food nutritious as
well as three factors plays very important role, home environment school and social
gatherings .
Anker (2000) assess that brand awareness plays a vital role in consumer perception
especially when their buying pattern is not defined. Branded items gives the feeling of
familiarity especially in low involvement products for example soaps and other day to
day usage items, media and advertisement are effective tools for awareness.
Nandagopal and Chinnaiyan (2oo3) conclude that the mode of purchase of product also
effecting buying pattern and so perception of consumer.

2. FACTORS INFLUENCE THE CONSUMPTION PATTERN:

Kumar et al. (l987) examined those factors which effect buying decisions making of
large number of respondents for different food products. Country, origin, and brand of the
product impact effectively and largely. Brand of the product is the most important factor
since consumers more attracted toward brand. Income, age and awareness are dependent
factors.
season (l992), stated that brand of processed food is chosen by its quality, taste of the
product and price of product. These are the major factor which affects the criteria for
food brand selection.
Rees (l992), study he explains those factors which influence consumer choice of food and
flavor includes food texture,appearance,taste and quality whereas use of microwave and
reduction in traditional cooking are the factors which effect consumer usage of product.
Demographics show that usage of microwave oven has changed eating habits. The most
crucial factor is job opportunities of house wives who don‟t have much time to cook at
home.8o percent of sale of packed food in markets is also taken to be essential.
Customers are reacting to message about safety and healthy eating.

Vanniarajan and Kubendran (2oos) describe that consumer perception and usage of
any product can be changed due to change in food eating habits. If income and
urbanization increases in among consumers then the percentage of income spent on
consumption Increases. The urban consumer mostly like branded products as compared
to rural consumers.

3. Physical FEATURES OF PRODUCT AFFECTING PERCEPTION:

The most important factors, which effect consumer perception, are:
Accessibility
Availability
Quality
Durability
Regular supply of product
Mode of payment.

DIFFERENCES BETWEEN REAL AND PERCEVIED QUALITY:

Product quality has two forms l. accurate quality 2.expected quality. The actual quality
contains the actual benefits achieved from the purchase of product. on the other hand
perceived quality contain consumer expectations from product.

THE PERCEIVED QUALITY OF THE PRODUCTS OF PRIVATE BRANDs

Initially, the perception qualities of product of privately owned brands were taken as
consumer‟s perception on the quality of product provided by vendors or company.
scholars have noted that country-of-origin perceptions and expectations lead to
cognitions. It also puts significance on particular products and marketing attributes.
These were considered as the factors that could bring affect to the people in the country
of where the product or services were market (Gary A. Knight, l999).
Price is regularly taken as a leading factoring guiding choice when it comes to making a
buy decision. Price normally has constantly been a determinant factor on consumers‟
brand choice when choosing a product or service. It is understood that when a consumer
is facing a buying decision for product purchase then he/she is so much concern about the
prices of the product and observe prices keenly.
This helps them to maximize their direct utility that they gain from the purchase.
However, when consumer faces brand with fluctuating prices and perceived quality
levels, they would have to make decision about the preference they make on the basis of
attributes of the product (Nor Khasimah Alimana and Md Nor Othman, 2007).
If these variables are present then consumer normally perceive positive image of product
and usage of that product increases. In early l965, consumer‟s response towards pesticide
used products (pesticides used in farms were identified (Bearer and Willits, l968; sachs
et al., l987). Various Methods they used to explore, included
E-mail and telephone surveys. According to the research, there are several causes come
up that why consumer prefers to buy organic food products, on the other hand some
disadvantages also short list.

Reasons of buying could be grouped according to general and commodity-specific

concerns (Yiridoe et al. 2oos).causes of buying organic food includes food safety, human
health, environmental impact, while food attributes included taste, freshness and
packaging (Yiridoe et al., 2oos). surveys have identified additional positive attributes
that consumer associate with organic food products which include better taste (Davies,
l99s), they are better for environment (lea and Worley, 2005), (Goldman and Clancy,
l99l).

Consumer preferences of product attribute is different according to product nature as well

as its social and economic nature of consumer (Uusitalo, 2001).
Product attributes are often eye-catching in nature (Vishwanathan and Childers, l999).
The attributes model proposed by Gwen and win (2003) posits that consumer preference
of product is based on maximizing utility from the product features subject to financial
shortage. Choice theory defines that consumer preference based on product features.

(Vishwanathan and Childers, l999 the important product attributes which were highly
use in previous research are cost, variety, value and worth of the product (Gwen and
Gwen, 20033).

sinha and Banerjee’s (2004) argued that store images and customer services stimulate
consumers store choices, at the same time as, parking and location facilities had a
negative impact on consumer choice. Consumers were also found to be price conscious
and quality conscious (Tuli and Mukherjee, 2004.

STORE ATTRIBUTEs AND CONSUMER PERCEPTION

A large number of researches have been done towards store features and images and
customer loyalty in various western and European countries (Carpenter and Moore,
20066). However, partial importance has been given to this matter in under developed
countries. Consumer‟s perception of store images and features influenced by formats,
type of products, cultural value and shopping need (Pauli sand Geist Feld, 2003).
Bearden (l977) defines that store environment; place, parking facilities, and kindliness of
workers are the apparent factors that affect consumer choice of store. As a result, store
setting such as service offering, activities, facilities and eye catching shelf position attract
consumers to buy more.
store picture is an important factor in store alternative and store loyalty. Perceptions
about stores are determined significantly by visual characteristics of store such as list
size, distance of store from home, as well as intangible factors like the ambiance of the
store. Despite the fact that store Image has been extensively studied all over the world but
yet there is a huge scope for research especially in an developing retail environment
where customers as well as store owners are in difficult phase & larger and diverse retail
formats by structured retailers being rolled out. What may construct strong picture and
what drives the choice of stores in the longer term here is a myth. The newly developed
stores are capable to attract shoppers into stores due to its impression, but they are finding
conversions into purchases to be lower than expected and hence lower productivity.

NEED FOR THE STUDY

Any event to be organized can be planed or can be out sourced. The main
objective of any event is to make the event a good success without any problems
and interventions. There are experts who have quit a lot of experience in handling
such events from scratch to complain and hear comes the role of such event
management companies who have effective time and cost management expertise.
There is a lot of advantages as well as disadvantages in out sourcing an event by
third party and to what extent respondents will be willing to do that is a question
to probe over. Hence there is a need to study whether respondents are ready hand
willing out source or no.

Statement of the Problem.

As event management, more than skill is an art , the art of understanding someone
else‟s vision and bringing it alive into a tangible product is really a challenging task.
 Lack of awareness among people about the fact that there are companies with whom
one can outsource the event management facilities are having a big effect to the event
management companies. Hence this study makes us understand customer preference
of out souring the event management facilities at E3 Events & managements Pvt. ltd
Patna.

RESEARCH METHODOLOGY

Collecting data by administration of questionnaires carried out primary research.

Response will be obtained from customers of E3 events and managements. The
data collecting will be complied, classified and tabulated. simple statistical tools
will be used for analysis based on analysis inferences were drawn and
recommendation have been made.

OBEJECTIVE

The key objectives of this study are

1. To find out the customer preference for out sourcing the event facilities.
2. Its successful growth through its marketing practices
3. The effect of marketing on the growth of the company.
4. How the marketing ways attracted the customer to outsource the event
management facilities

0PERATIONAl DEFINATIONS OF CONCEPTS

 Market: a market consists of all the potential customers sharing a particular need or
want who might be willing and able to engage in exchanging to satisfy the need or
want.
 Marketing: Marketing is the science and art of exploring, creating, and delivering
value to satisfy the needs of a target market at a profit. Individuals and groups obtain
what they need and want through creating offering and exchanging products of value
with others by a social and managerial process.

 Marketing research: is "the process or set of processes that links the consumers,
customers, and end users to the marketer through information i.e. information used to
identify and define marketing opportunities and problems; generate, refine, and
evaluate marketing actions; monitor marketing performance; and improve
understanding of marketing as a process.

 Consumer: an individual who purchase or have the capacity to purchase goods and
services offered for sale by marketing institutions in order to satisfy personal and
household needs, wants or desires.

 Customer: an individual actively engaged in buying or one who will become an

active buyer in the near future.

 Brand: a name, term, symbol or design, or combination of them, which is intended to

identify the goods or services of one seller or group of sellers and to differentiate
them in from those of competitors.

 Brand awareness: the knowledge of the consumer about the different brands of
products available in the market.

 Promotion: it refers to raising customer awareness of a product or brand, generating

sales, and creating brand loyalty.

 Advertising: is a paid, non-personal form of marketing communication that

encourages audience through various channels to act in a specific manner beneficial
to advertiser, i.e. to buy a product or service.

 Viral marketing: viral advertising, or marketing buzz are buzzwords referring to

marketing techniques that use pre-existing social networking services and other
 technologies to try to produce increases in brand awareness or to achieve other
marketing objective

 Word-of-Mouth: An unpaid form of promotion in which satisfied customers tell

other people how much they like a business, product or service.

 Customer satisfaction: The number of customers or percentage of total customers,

whose reported experience with a firm, its products, or its services exceeds specified
satisfaction goals.

 Customer value: The difference between what customer‟s gets from a product, and
what he or she has to give in order to get it.

2.8 Methodologies

A. Type of research:
This study will utilize random sampling for the conduct of the research through
surveys in which a sample of the population targeted will be used. A sample of loo
participants will be chosen from the identified and targeted population which is
expected to be substantial in number.

B. s sampling technique:

A sample of loo participants will be chosen from the identified and targeted
population which is expected to be substantial in number. While administrating the
questionnaire it was ensured that the questions would meet the objectives and
requirements of the study. And also ensures samples represent the population. The
survey was conducted at a single stage area of Patna city.

B. sampling size:
A sample of loo respondents was considered as the sample size of the research.
The sample size is selected by considering characteristics of interest and
objectives of the study. Between this loo sample of respondents and
representatives of sex, income, groups, occupation group, etc. were included.
C. sampling description:
This loo sample of respondents and representatives of sex, income, groups,
occupation group, etc. were included. so this loo sample includes representatives
of different category.

D. Instrumentation techniques:
The information required for the project was collected from the primary and
secondary sources.

Questionnaire preparation

A structured questionnaire was prepared to get primary data. Questionnaire was

assessed and verified by the project guide.

Questionnaire was designed to suit the objectives of the study.

After preparation of questionnaire, it was tested on five respondents of different

occupation and income. This facilitated to find out errors and minor mistakes and
also to find out any unrevealing statements etc.

Then the questionnaire as given modified as per the observation identified. This
structured questionnaire was finalized and same was used to get primary data. The
main tool that has been used to gather primary data is questionnaire that has been
constructed for this purpose. Using the above tool primary data was gathered.
Primary data was collected by means of questionnaire, which was distributed to
respondents of different age, sex, occupation, income group. Respondents were
interviewed the relevant data was gathered from them.

E. Actual collection of data

Primary data

The main that has been used in data collection is questionnaire that has been
constructed for this purpose. A respondent was interviewed and the relevant data
was gathered. This was the major source of primary data.
 Secondary data

Secondary data was collected from various books, journals, research papers,
magazines and majorly from Internet.

Books/Magazines used to collect secondary data are:

 Guerrilla marketing for new millennium

 The marketing concepts and strategies
 Business world

Web sites used:

 Wikipedia
 Creativeguerrillamarkerting.com
 Gmarketing.com
 Entrepreneur.com
 Marketing.org
 Forbes.com

Chapter 3: Profile of the selected organization and Respondents

Company profile

We are pleased to introduce ourselves as an Event management company by combining

Hospitality, Entertainment and Communication with a team of well experienced persons
of different streams.
We at E3Event & Managements Pvt. ltd. are a group of young innovative and motivated
group of people having expertise in varied verticals synergizing our effort to empower
academics and educationist with zeal to propel the pedagogy in Indian paradigm to its
zenith.

our flagship event “shisha samagam” has become well acclaimed event Pan India on the
academic platform. The eminent professors and personalities from media world
representing the two different dynamics of the industry, which ascertains that event was
both academically content rich as well as appealing to the requisite glitz to attract from
commercial paradigm hailed the effort.

After successful event shisha samagam, E3 has come up with a new event named Interact
with two variants: Interact (lAW) & Interact (UG).

Interact (lAW) is exclusively for law aspirants, who see the world through the eyes of
blind flooded lady with a sword in one hand and scales on the other that signifies justice.

Whereas Inter Act (UG) is for young aspirants who find their career in Hotel
Management, BBA, Engineering, fashion Design and Mass communication.

since helping clients lead their industries is our goal , our Company E3 Events &
Managements Pvt. ltd. has combined domain knowledge and in-depth technology.

our services also include Corporate events ,Audio launches , Brand promotions, Birthday
parties , exhibitions , trade shows ,award function ,school and College Fests , Celebrity
Management , fashion shows etc....

In the process of throwing a perfect party the host often ends up looking tired and messy.
We are here to let you enjoy your piece of cake while we walk the extra mile for you. We
offer a “one stop shopper” for all your event management requirements.

As the name itself suggests management plays a key role in the smooth running of an
event. And we have mastered the art of managing Artistes from the Film, Music‟s and
Television Industry. Production Crew, Technicians, Artisans, Engineers, suppliers etc...
Are all a part of our network .we have always strived towards achieving client
satisfaction and continue to do so.

E3 has been acquiring market knowledge, gaining credibility and developing networks to
organize successful events .Committed to advanced methodologies coupled with
skillfully applied technology states that E3 effectively plan and execute an event
successfully against the expectation of clients.

E3 has designed and developed their services while considering the individual need of
clients. E3 Endeavour to organize not only a successful event but also look forward to
build relationship with their clients. E3 company‟s integrity and professional competence
are the cornerstones of their progress.E3 consistent professional services in an
independent, fair and ethical manner. Thus, the team E3 sees that with a streamlined
approach towards work.

E3 occasions And Promotion Believes In:

 Developing occasions after a watchful investigation of the brand , considering its

target.
 Delivering the most ideal to create greatest reaction towards the items.
 Deciphering the reaction: Project Evaluation and Feedback. These EVENTs give
knowledge into the genuine size and help us in characterizing best technique for
our customers.
How E3 Events And Promotions Works:

 Taking the natty gritty brief.

 Ideas in light of the last target.
 Concept advancement.
 Identification of assignments and finishing itemized agenda.
 Project co-appointment.
 Project execution.
 Project assessment.
Team E3

A. Jitendra Verma

Alumnus, XLRI Jamshedpur

Young & Vibrant Educationist & Entrepreneur, successfully designing and executing
educational events across India. His strength lies in teamwork & leadership. A
motivational speaker. Associated with various corporate for their planning of branding
and promotions.

B. Amritesh
An IIM Kozhikode Alumnus

A mentor, motivator & guide. l7 years of experience in academics.

A consultant to Tonight Media, IED Bihar, and many more. An Avid quizzer &
exuberant quiz master.

C. Abhijeet
Fashion Designer

A Young Fashion Designer, stylist & Illustrator having his label “amour by
abhijeet”. His design philosophy says creativity is an art to exhibit his thoughts
and bring them to reality . His design sensuality makes “magic happens”.

D. Ashwini
Hindu College, Delhi University

An astitute professional with over 2o years rich experience in sales & Marketing
.Interactive, Communicative, Creative skills and an ability to deal with
community in a warm & amicable manner.

E. Gautama
An XLRI alumnus
 Ex-Banker served ICICI and YEs Bank for several years. A thinker, planner &
collaborator and having good skill for making all projects viable.

F. Ezaz
Alumnus DAV College

Actively involved in branding & promotions. Expert in execution & implementation of

the ideas on the floor and explore all possible ways to make ideas successful even in the
saturated market.

G. Deepali
PG in Rural development

A sharp & dedicated manage operations by receiving and distributing

communications; collecting and mailing correspondence, copying information
.Enhancing organization reputing by accepting ownership for accomplishing new
and different requests.

H. Deepu
Backbone of shows.

I. Tanushree
Alumnus PWC

A floor planner, dedicate herself for the beautification of set up of event.

We are happy to announce our dream come true project “MyEventshop" which will be
INDIA's first and the only marketplace for all event related sales shop. We have made
enough research and built a cutting edge, robust and user friendly system for people to
buy online which saves money, time and brings the pleasure of shopping!
The Key U5P being that when an event happens in any individual‟s life or with an
organization they need service and need to buy a lot of stuffs.
Searching it and gathering it personally or through online is a long time exercise. We
wanted to expose almost everything anyone needs in their life events. Generally Events
can be private, family, public and between individuals.
You may need to gift somebody, decorate your own way for your house, garden for any
event preparations that has to be hosted; might need to design a concept for your own
individual small events. It can be return gifts to the kids and elders of family events;
presentations to any occasions, felicitation; it can be fine-dining arrangements to invite
kitty parties at home, it can be friends bachelor party, festivals, fashions and life style to
be together for an eventful life; Hosting a fashion rally at collage or a company; a sports
day; an adventure excursion day event and many more.
As an example a wedding is a lengthy ceremony which needs prior and post event
involvements.
The shopping needed for both host and the guests.
Engagement: Bride, Bridegroom, Parents, Family members who are the host at the same
time the guests will also be in preparation for the events. Bachelor party and mementos,
Bridal-wares, Bridal Make up, Bridal Night arrangements, Bridal Gifts, Honeymoon
packages, Baby shower, Naming ceremony, Birthday and anniversaries and shashti pujas.

It will help to well plan and buy the event items with loo's of choices for individuals of
the family.
Apparels, Foot-wares, ornaments, Cosmetics, Fancy Eye lenses , Arrangement articles,
Ethnic , Ritual items, Return gifts, Tambala‟s, Invitations cards, rockeries - dining sets
for house guests, honey moon packages, travel kits, bridal room arrangements props ,
furniture, puja articles and many more.
shop Enjoy and Recommend.

Happy Event shopping

myeventshop by E3events.
Welcome to E3 events. In The Uniquely Creative, Highly Reliable , Hassle-free,
streamlined & Affordable Event Management Company. We are just briefing some
details about our company profile.

Preface:
It is not only about event planning and execution. It is about starting relationship for the
life time with customer. Innovation by "creativity and technology" driven by a good
model of "Business - Customer Relation" is the key U5P of E3 events. The team has
taken enormous effort to streamline and improve the process with sophisticated tactics in
every part of the operations in 2ol2. While market research, R n D, new investments are
ongoing process, we are striving to plan and execute the events at macro levels by
creating nana level script of execution. This will promise a mirror image of the event to
the execution team and to the customer. - Art Engineer

E3 events. In Brand

The brand is Trademark Registered, Copyright Registered and has executed Around l8oo
+ Events with l2o Registered vendors.
The company is driven by qualified techno creative professional with strong management
talent having high zeal of creating an innovative quality brand and to become a successful
enterprises to create job opportunities; set trend among the People which creates a new
business model boosting the economy in a broader sense. People who are hunger to
leverage the quality services can join the Bandwagon of E3events Customer Community
- Art Engineer

Challenge:
Most Important Challenge was to make our vendors to comply with our Quality
standards. We have achieved a great milestone in tweaking and training our vendors to
practically obey and practice our standards to give the best of their talent and
workmanship. In 20l2 we changed the model or "Bulk and Quality” orders to "Quality
and Hassle Free” orders. 20l2 has been a great year for us where we did see a exponential
results in implementing our quality standards. The year 20l3 is another term to practice
and standardize all initiative taken in 2ol2 to reach macro level execution of smooth and
quality process / services.
FewWeddingsoutstations:

CHAPTER-4

DATA AND INTERPRETATION

Table l: Under the table is showing Gender wise classification.

No. of Respondents Percentage

Male 75 75

Female 25 25

TOTAL 100 100

 OBSERVATION:

In the above table is showing that 75% of respondents are male

25% of respondents are female.

Chart l:- Under the chart is showing Gender wise classification

 No. of Respondents

75

Male
100 Female
TOTAL

25

Interpretation:

In the above chart is showing that the 75% of the respondents are Male and 25% of
respondents are female. Majority of the respondents are male.

Table 2: Under the table showing occupation, wise classification.

 Particulars No. of Respondents Percentage

service 20 20

students 15 15

Business 15 15

Profession 50 50

TOTAL 100 100

OBSERVATION:

In the above table is showing that 20% of respondents are service, 15% of
respondents are students, 15% of respondents Business, 50% of respondents are
profession

Chart 2:- Under the Graph showing occupation wise classification.

 120

100
100

80

60 No. of Respondents
50
Percentage

40

20
20 15 15

0
Service Students Business Profession TOTAL

INTERPRETATION:-

In the above chart is showing that the majority of the respondents are Professions only
that is 50%, 20% of service, 15% of students, 15% of Business.

3.To know the age of respondents surveyed

Table: 3 – Age of respondents

Age group Percentage

Below 20 15%

20-35 30%

35-50 39%

50-60 11%

60 & above 5%

TOTAL 100%

OBSERVATION:

In the above table is showing that 15% of respondents Below 20 years of age, 30% of
respondents are 20-35 years, 39% of respondents are 30-50 years of age, 11% of
respondents are 50-65 years of age, 5% of respondents are 65 & above age.

Chart: 3 – Percentage of age group of the respondents.

 Age of respondents in Percentage
45%

40% 39%

35%
30%
30%

25%

Percentage
20%
15%
15%
11%
10%
5%
5%

0%
Below 20 20-35 35-50 50-65 65 & above

Interpretation:

39% of respondents were between the age group of 35-50 followed by 30% between the
age group of 20-35. only l6% of the respondents were above the age of so. 15% of
respondents were below the age of 20.

4.To know the income level of respondents surveyed

Table: 4 – Income level of respondents

Income level Percentage

less than 1 Lakh 10%

l lakh-5 lakh 42%

5 lakh-10 lakh 32%

10 lakh-20 lakh l0%

above 20 lakh 6%

TOTAL 100%

OBSERVATION:

In table above table is showing that the lo% of respondents are less than l lakh, 42% of
respondents are l lakh-5 lakh, 32% of respondents are 5 lakh-10 lakh, 10% of respondents
are 10 lakh-20 lakh, 6% of respondents are above 2o lakh.

CHART 4: Percentage of income respondents .

 Percentage of income level
45%
42%

40%

35%
32%

30%

25%

20% Percentage

15%
10% 10%
10%
6%
5%

0%
less than 1 lakh-5 lakh 5 lakh-10 10 lakh-20 above 20
1lakh lakh lakh lakh

Interpretation:

Majority of the respondents i.e. 74% fall under the income level between l to lo lakhs.
Just lo% of the respondents have income level less than l lakh. There would be very few
chances rather no chances that they might opt for event management services. 6% of the
respondents earned more than 20 laths.

Chart 5: To know the events which the respondents are planning to undertake in
Future

S5– Events planned by respondents to be undertaken in future

Type of social events Percentage

Birthday party 4o%

Marriage celebration 3l%

Baby shower 4%

Get together/dinner party 15%

Vaastu 10%

TOTAL 100%

observation:

In the above table is showing that 40% of respondents are Birthday party, 3l% of
respondents are Marriage celebration, 4% of respondents are baby shower, 15% of
respondents are Get together/dinner party, 10% of Vaastu.

Chart 5: Percentage of events which respondents are planning to undertake

 Percentage of social events
45%
40%
40%

35%
31%
30%

25%

20%
15%
15%
Percentage
10%
10%
4%
5%

0%

Interpretation:
40% of the respondents were planning to undertake birthday parties in near future
followed by marriage celebrations opted by 3l% of the respondents. The respondents very
less prefer baby shower functions. The rest i.e., 10% of respondents were planning for
vast and 15% for a dinner party or a get-together function.

Table 6: To know the awareness level of any event management organizations

6 – Awareness level of respondents

Awareness level Percentage

Yes 46%

No 54%

TOTAL 100%

OBSERVATION

In the above table is showing that the 46% of respondents are YEs, s4% of respondents
are No. so that we are came to know the the majority of the respondents are yes that is
46%.

Chart 6: Percentage of awareness level of respondents.

 Percentage of awareness level
56%

54%
54%

52%

50%

Percentage
48%

46%
46%

44%

42%
Yes No

Interpretation:

More than 50% of the respondents were not aware of any event management
organization. This shows lack of awareness and less knowledge regarding the concept.
46% of the respondents were aware of some event management organization in the city

Chart 7: To know whether any event management services have being hired by the
respondents in past or not .

Table: 7 – Event management services hired by the respondents

Hire services or not Percentage

Hired 33%

Not hired 67%

TOTAL 100%

OBSERVATIOIN:

In the above table is showing that 33% of respondents are hired, 67% of respondents are
Not hired.

Chart 7: -Percentage of event services outsourced by the respondents

 Percentage of services hired
120%

100%
100%

80%
67%

60%
Percentage

40% 33%

20%

0%
Hired Not hired TOTAL

Interpretation:
only 33% of the respondents surveyed had hired the services of event management
companies in past. Major portion ie., 67% had not hired any services provided by the
event professionals. More integrated marketing tools may be required to capture a greater
market share in Bengaluru city.

8.To know the very reason for outsourcing or not to outsource the event to event
Professionals
Table: 8 - For those who are planning to outsource their events

Reasons for outsourcing Percentage

one stop solution 19%

Quality mgmt. 28%

Reduce burden 33%

Free interaction 11%

status 8%

TOTAL 100%

OBSERVATION:

In the above table is showing that the l9% of respondents are one stop solution, 28% of
respondents are quality management, 33% of respondents are reduce burden, 11% of
respondents free interaction, 8% of respondents are status.

Chart: 8 - For those who are planning to outsource their events

 Percentage outsource their events
120%

100%
100%

80%

60%

Percentage
40% 33%
28%
19%
20%
11%
8%

0%

Interpretation:

33% of the respondents want to hire event professionals only to reduce burden followed
by 28% who opt event services for quality management. l9% of the respondents prefer
event management services for one stop solution, 11% for free interaction with their
guests and the least only 8% for status purpose.

Table: 9 - For those who have not planned to outsource their events
 Reasons for not outsourcing Percentage

lack of awareness l6%

low reliability l3%

Budget high 32%

Emotional events l9%

less flexible l3%

limited choice 6%

TOTAL 100%

OBSERVATION:

In the above table is showing that l6% of respondents are lakh of awareness, l3% of
respondents are low reliability, 32% of respondents are Budget high, l9% of respondents
are emotional events, l3% of respondents are less flexible, 6% of respondents are limited
choice.

Chart: 9 - For those who have not planned to outsource their events
 Percentage not planned to outsource
their events
120%

100%
100%

80%

60%

40% 32% Percentage

16% 19%
20% 13% 13%
6%
0%

Interpretation:
Budget is the highest reason for which 32% of the respondents are not planning to
outsource their events to professionals. l9% of the respondents believe that emotional
events would be best managed by themselves, l6% of respondents are not aware about the
event management organizations. 13% of the respondents have no planning to outsource
their events due to low reliability and less flexibility. only 6% of the respondents believe
that they get a very limited choice if events are being outsourced.

lo.To know the proportion of services that respondents prefer to outsource

Table: lo – Preference of the type of services to be outsourced

Portion of services to be outsourced Percentage

Catering l9%

Arrangements 3%

Decoration l2%

Entertainment 4%

Photography 12%

Accommodation 6%

Extra services 4%

Full service 37%

TOTAL 100%

OBSERVATION:

In the above table is showing that l9% of respondents are catering, 3% of respondents are
arrangements, l2% of respondents are decoration, 4% of respondents are entertainment,
l2% of respondents are photography, 6% of respondents are accommodation, 4% of
respondents are extra services, 37% of respondents are full service

Chart: lo – Preference of the type of services to be outsourced

 Percentage services to be outsourced
120%

100%
100%

80%

60%

Percentage
40% 37%

19%
20%
12% 12%
4% 6% 4%
3%
0%

Interpretation:
37% of the respondents surveyed prefer for full services from event management
companies. The rest prefer partly services to be outsourced like l9% for catering, l2% for
decoration and photography, 4% for entertainment purpose and extra services, 6% for
accommodation purpose.

ll. Budget preferred by the respondents to be allocated to event organizers

Table: ll – Preferred budget by the respondents

Budget Percentage

less than l lakh 10%

l to s lakh 34%

s to lo lakh 4o%

Above lo lakh 15%

TOAL 100%

OBSERVATION:

In the above table is showing that 10% of respondents are less than l lakh, 34% of
respondents are l to 5 lakh, 40 % of respondents are s to lo lakh, l5% of respondents are
above lo lakh.

Chart: ll– Percentage of the budget level preferred by the respondents to be

allocated to event organizers
 Budget Percentage
120%

100%
100%

80%

60%
Percentage

40%
40% 34%

20% 15%
10%

0%
Less than 1 1 to 5 lakh 5 to 10 lakh Above 10 lakh TOAL
lakh

Interpretation:

40% of the respondents preferred the budget between s to lo lakhs followed by 34%
between to 5 lakh rupees. 15% of the respondents preferred above lo lakh rupees to be
allocated frothier events. The rest 10% of the respondents preferred the budget below l
lakh rupees.

l2. To know the proportion of objectives being met by the event organizers

Table: l2 – objectives being met by event organizers

objectives Percentage

All of them 9%

Most of them 36%

About half of them 4s%

some of them 9%

None of them 0

TOTAL 100%

OBSERVATION:

In the above table is showing that 9% of all of them, 36% of respondents are most of
them, 4s% of respondents are about half of them, 9% of respondents are some of them,
o% of respondents are None of them.

Chart: l2 – Percentage of the objectives fulfilled when hired event organizers

 Objectives being met by event
organizers in Percentage
120%

100%
100%

80%

60%
Percentage
45%

40% 36%

20%
9% 9%
0
0%
All of them Most of About half Some of None of TOTAL
them of them them them

Interpretation:

About half of the objectives were met of 45% of the respondents followed by 36%
respondents whose most of the objectives were fulfilled. only 9% respondents were there
whose all objectives were met when hired event professionals for their events. There was
not a single respondent whose none of the objectives were met.

l3. To know whether the respondents would recommend event management services
to their friends or family

Table: l3 – Willingness to recommend or not about event management services

Recommendation Percentage

Definitely 15%

Probably 27%

Indifferent 35%

Probably not 15%

Definitely not 8%

TOTAL 100%

OBSERVATION:
In the above table is showing that 15% of respondents are Definitely, 27% of respondents
are probably, 35% of respondents are Indifferent, 15% of respondents are probably not,
8% of respondents are Definitely not.

Chart: l3 – Percentage showing the respondents’ willingness to recommend services

of event professionals.
 Willingness to recommend or not
120%

100%
100%

80%

60%
Percentage

40% 35%
27%

20% 15% 15%

8%

0%
Definitely Probably Indifferent Probably not Definitely TOTAL
not

Interpretation:

Major portion of the respondents ie., 35% were indifferent to whether they would
recommend the services of event management to their families or not. 27% of the
respondents would probably recommend whereas l5% would probably not recommend.
8% of the respondents would definitely not recommend the services to their friends and
families.

Hypothesis

Null Ho = There is equal level of preference towards different services offered by event
Management companies
Alternate Hl = There is no equal level of preference towards different services offered by
event
Management companies

Chi –square Test:

Fo Fe Fo-Fe (Fo-Fe)(Fo-Fe)/Fe
l9 l2.5 6.5 3.38
3 l2.s -9.5 7.22
l2 l2.5 -0.5 0.02
4 l2.5 -8.5 5.78
l2 l2.5 -0.5 0.02
6 l2.5 -6.5 3.38
4 l2.5 -8.5 5.78
37 l2.5 24.5 48.02
Total = χ2cal 73.6
Degree of freedom = k-l
= 8-l
=7
level of significance = 0.05
χ2tab = (0.05, 7) = l4.067l
χ2cal = 73.6
Here; χ2cal > χ2tab
Therefore, hypothesis is rejected.
Thus, there is no equal level of preference towards different services offered by
event
management companies

CHAPTER -5

Conclusions:
The word 'Event' now needs to be re-defined in view of the manifold growth of the
various Happenings' in the 'commercial' as well as in the non-commercial' world. Be it
private happenings or public events, everything now is done on 'big scale'. 'Image' is the
key word Today. This 'image' building exercise today needs a professional manager,
either an individual or an organization, depending on the size of the exercise. An event
planner with expertise and Experience in this field can bring an event alive with
difference. Successful event organization Entails not only the knowledge of some
practical aspects but also lots of creativity. Proper execution of an event requires an event
planner to be excellent in cost planning, decoration art, cuisine, hospitality and
aestheticism.

From the research carried out it is found that there is lower level of penetration of event
Management industry in Bengaluru city compared to other metros. As this industry is in a
growth stage in Bengaluru city, there is a high scope of event professionals in Bengaluru
city. slowly the conservative mentality of people is decreasing, there is increase in need
of entertainments and with the increase in disposable income of the people, more and
more events would be outsourced in coming days.
Suggestions:

 It is suggested to event management companies to adopt liberal and well spelled

promotional strategies so that they can increase their market share and enhance
the level of customer satisfaction.

 Event management companies should give more emphasize on the training of sale
force available at the outlets with the information of new services and schemes so
that they are fully equipped with the information and schemes related to the
products, hence they can improve in their working skill.

 In order to improve level of customer satisfaction with after services, there should
be provision of efficient and fast service delivery. Event management companies
 are advised to spell out their refund /replacement policies clearly to minimize any
misunderstanding later.

 Offer free gift wrapping facility to enhance the level of customer satisfaction level
and to expand the market share.

 As there is a sufficient scope of improvement in the customer care services it is

suggested to customer care unit of event management companies to listen the
respondents carefully and without any interruption.

Bibliography

www.e3india.in

www.pondiuni.edu.in

www.aoifeonline.com
Reference

 Baker, J. Parasuraman, A. Grewal, D., and Voss, G.B.(2002). The influence of

multiple store environment cues on perceived merchandise value and patronage
intentions. Journal of Marketing,66(2),120-122.
 Grewal, D., and Sharma, A.(1991). The effect of sales forces behavior on
consumer satisfaction: an interactive framework. Journal of personal selling and
sales management ,11(3), 13-23..
 William , George K and B’asksdale, Hiran C. (1974).’Marketing Activities in the
service Industries’.. lorries of marketing,65-70.
 Besom, Richard M., and Donald , Jackson Jr. D(1975).’Service retailing a strategic
Marketing Approach’. Journal of Retailing,75-84.

Appendix
Questionnaires

1. Age group of the respondents who showed interest in E3 events

a. Under 25
b. 25-35
c. 35-45
d. 45 & above
2. Which Gender is showing interest to work for event management?
a. Male
 b. Female
3. Educational Qualification of the people who opted for E3 events:
a. School Level b. Graduate

C ITI/diploma d. Post Graduate

E Others

4. Designation of the people who choose E3 events:

a. Student b .Self-employed
c. Professional d. Service

e. Housewife

5. Impact of Marital status on choosing event management :

a. Single b. Married

6. Impact of Monthly income of people choosing E3 events:

a. Below 10000 b. Rs 20000-40000

c. Rs 10000-20000 d. Rs 40000 & above

7 .Preference of location for Conducting the event:

A .At home b. At farm house

c In a venue hired for the occasion

8. Using the services of an events manager:

a. Yes b. No
9. Most important criteria for the service provider of event
management

a. Availability b. Attraction level of the venues

c. A vast choice of services d. Quality of the company

e. Dynamism

10. Ways in Finding an event manager

a. Event , shows b. Radio

c. Internet d. Friends

e.Specialized press, magazine

11. Kind of service expected from an events manager

a. Look for and hire a venue b. Look for and choose a caterer

c. Look for and choose a DJ/Sound technician

d. Look for and choose a specialist coordinator (firework,

karaoke,etc)

e. Look for and choose a photographer

flowers

g. Production of invitation letter

12. Maximum budget would you be willing to spend on the service

to Look for and hire a venue
a. Less than 5000 b. 5000-10000

c. 10000-150000 d.15000-25000

more than 25000

13. Look for and choose a caterer

a. Less than 5000 b. 5000-10000

c. 10000-150000 d. 15000-25000

e. more than 25000

14. Look for and choose a DJ/Sound technician

a. Less than 5000 b. 5000-10000

c. 10000-150000 d. 15000-25000

e. more than 25000

15. Look for and choose a specialist coordinator

(firework,karaoke,etc)

a. Less than 5000 b. 5000-10000

c. 10000-150000 d. 150000-25000

e. more than 25000

16. Look for and choose a photographer

a. Less than 5000 b. 5000-10000

c. 10000-150000 d. 15000-25000

e. more than 25000

17. Budget for Flowers

a. Less than 5000 b. 5000-10000

c. 10000-150000 d. 15000-25000

e. more than 25000

18. Events manager for the day

a. Less than 5000 b. 5000-10000

c. 10000-150000 d. 15000-25000

e. more than 25000

19. Parking security

a. Less than 5000 b. 5000-10000

c. 10000-150000 d. 15000-25000

e. more than 25000

20. Defined budget of invitation letter

a. Less than 5000 b. 5000-10000

c. 10000-150000 d. 15000-25000

e. more than 25000

21. The last time you organized an event/you had an event
organized for you, whether you satisfied with the availability of the
venue

a. Strongly agree b. Agree

c. Neutral d. Disagree

e. Strongly disagree

22. The overall quality of events done by E3 events is good.

a. Strongly agree b. Agree

c. Neutral d. Disagree

e. Strongly disagree

23.The organization of the event

a. Strongly agree b. Agree

c. Neutral d. Disagree

e. Strongly disagree

24. The quality of the events manager

a. Strongly agree b. Agree

c. Neutra d. Disagree

e. Strongly disagree

25. The availability of the events manager

a. Strongly agree b. Agree

c. Neutral d. Disagree

e. Strongly disagree

26. The ability to deal with problems and issues

a. Strongly agree b. Agree

c. Neutral d. Disagree

e. Strongly disagree

27. The quality of food supplied by E3 events is good.

a. Strongly agree b. Agree

c. Neutral d. Disagree

e. Strongly disagree

28. The decoration

a. Strongly agree b. Agree

c. Neutral d. Disagree
 PROGRESS REPORT-1

Sl. No. Particulars

1 Name of the Student Pramendra Kumar
2 Registration Number 15P6CMD117
3 Name of College Guide Asst. Prof. Sanketh
4 Name and contact no of the Co- Mr. Ezaz Ahmad
Guide/External Guide NO: 0612-3222249
(Corporate)
5 Title of the Dissertation A Study on customer preference for out sourcing
the event management facilities at E3 event and
managements Pvt. Ltd.
6 Name and Address of the
Company
7 Progress report :
E3 events and Management Pvt. Ltd
Date : 28/03/2017
Activities taken up:
 Market Survey.
 Collecting information about the
applications of the organization.
 Interacted with various peoples.
 Interacted with the different teams,
trying to understand the functioning
and work culture.

Books referred:
 Modern Marketing by R.S.N
Pillai and Bagavathi
 Social Media marketing
by TracyL.Tuten and Michael
R. Solomon

Thank you

Regards
Pramendar Kumar
15P6CMD117

Contact details : 9620928278

PROGRESS REPORT-11

Sl. No. Particulars

1 Name of the Student Pramendra Kumar
2 Registration Number 15P6CMD117
3 Name of College Guide Asst. Prof. Sanketh
4 Name and contact no of the Co- Mr. Ezaz Ahmad
Guide/External Guide NO: 0612-3222249
(Corporate)
5 Title of the Dissertation A Study on customer preference for out sourcing
the event management facilities at E3 event and
managements Pvt. Ltd.
6 Name and Address of the
Company
7 Progress report :
E3 events and Management Pvt. Ltd
Date : 15/04/2017
Activities taken up:
 Market Survey.
 Collecting information about the
applications of the organization.
 Interacted with various peoples.
 Interacted with the different teams,
trying to understand the functioning
and work culture.

Books referred:
 Modern Marketing by R.S.N
Pillai and Bagavathi
 Social Media marketing
by TracyL.Tuten and Michael
R. Solomon

Thank you

Regards
Pramendar Kumar
15P6CMD117

Contact details : 9620928278

PROGRESS REPORT
Sl. No. Particulars
1 Name of the Student Pramendra Kumar
2 Registration Number 15P6CMD117
3 Name of College Guide Asst. Prof. Sanketh
4 Name and contact no of the Co- Mr. Ezaz Ahmad
Guide/External Guide NO: 0612-3222249
(Corporate)
5 Title of the Dissertation A Study on customer preference for out sourcing
the event management facilities at E3 event and

6 Name and Address of the
Company
7 Progress report :
managements Pvt. Ltd.
E3 events and Management Pvt. Ltd
Date : 25/04/2017
Activities taken up:
 Market Survey.
 Collecting information about the
applications of the organization.
 Interacted with various peoples.
 Interacted with the different teams,
trying to understand the functioning
and work culture.

Books referred:
 Modern Marketing by R.S.N
Pillai and Bagavathi
 Social Media marketing
by TracyL.Tuten and Michael
R. Solomon

Thank you

Regards
Pramendar Kumar
15P6CMD117

Contact details : 9620928278