CHAPTER 1

PROJECT SUMMARY

Introduction

A patty, in American, Canadian, South African, Australian, and New Zealand English, is

a flattened, usually round, serving of ground meat or meat alternatives. The patty itself can also

be called a burger. We all know that patty is one of the unhealthy food that we can find in the

Philippines because it contains of so much calories, fats and sodium. As a result, the proponents

were able to do a patty but made of tofu, to make it healthier than the original patty. However, a

feasibility study needs to be conducted to ensure the viability of the business.

This chapter contains the name of the enterprise, location of the enterprise, logo of the

enterprise, vision and mission, descriptive definition of the project, project’s long-range

objectives, feasibility criteria and highlights of the project.

A. Name of Enterprise

The name of our enterprise is DELISH ENTERPRISE. The “delish” word is synonym

of the word delicious. The proponents decided to use delish to show that our product is delicious

and be able to satisfy the customer with the taste.

B. Location of the Enterprise

The proponents decided to rent a space at south drive, Baguio City. The location

will serve as the production site of Delish Enterprise. The basis for choosing the location is the
accessibility, convenience and that transportation will not be a problem. Other than that, the

expense for the rent and utilities to be incurred will be much cheaper compared in the central

district.

C. Logo of the Enterprise

The logo of the enterprise is in the shape of an oval with the word delish in it, in a green

font color. The green color is the color of nature and energy and the red color surrounding the

oval symbolizes the powerful action of the enterprise. The background shows a visual of leaves

associated with the meaning of growth, health and environment and it also shows 2 hands

holding a spoon and fork which means “meal time”. The font is in a continuous cursive which

represents the life of the enterprise and unending good and careful production of patties to be

able to provide customers quality tofu veggie patties. T

D. Vision and Mission Statement

Vision
 We envision Delish Enterprise to become one of the recognizable and leading producer-

supplier of healthful, wholesome, and nutritious tofu patty.

Mission

 At Delish Enterprise, we are committed in providing our consumers great tasting,

flavorful, and nutritious tofu patty.

 We are dedicated in improving the lives of our customers by bringing quality food to the

kitchen table.

E. Descriptive Definition of the Project

1. Related National Program

a. NUTRITION MONTH PROGRAM of DOH

This program is an annual campaign held every July to create greater awareness

on the importance of nutrition among Filipinos. The campaign aims to increase awareness on the

importance of healthy diets which protects against both under- and overnutrition and non-

communicable diseases (NCDs) such as hypertension, diabetes, cardio-vascular diseases and

certain types of cancer.

The proponents adhere to this program since it will help the enterprise to update and

widen its knowledge about the health needs and nutrition consumption of Filipinos.

b. Pondo sa Pagbabago at Pag-asenso or P3 of Department of Trade and Industry (DTI)

 This program is a funding program to provide microenterprises an alternative source of

financing that is easy to access and made available at a reasonable cost. This program gives a

boost to the development of the MSME sector, particularly the microenterprises that comprise

about 90% of registered enterprises in the country.

Being a start-up business, events may occur like needing a large amount of money. This

program is a big help for the enterprise because it no longer has to access credit at very high

interest because P3 provides assistance to the financing needs at a very affordable interest rate. It

will be a great advantage for the proponents when they will attend this program.

c. FOOD MANAGEMENT of SGS Philippines

This training program is an effective training on quality and safety management systems
standards, food hygiene, food traceability and business performance improvement. This program
also provides professional training for awareness, internal auditor training, and lead auditor
levels.
This program will help the proponents develop professional skills for career
enhancement, while helping your organization to improve efficiency, reduce risk and increase
competitive advantage.

d. PINGGANG PINOY: HEALTHY FOOD PLATE FOR FILIPINO ADULTS of DOH

Pinggang Pinoy is a new, easy to understand food guide that uses a familiar food
plate model to convey the right food group proportions on a per-meal basis, to meet
the body’s energy and nutrient needs of Filipino adults. Pinggang Pinoy serves as visual
tool to help Filipinos adopt healthy eating habits at meal times by delivering effective
dietary and healthy lifestyle message
Adults are the primary target market of the enterprise. The proponents believe that “A
healthy diet, which is part of a healthy lifestyle, is the foundation of good health”. The visual tool
will help the proponents understand the vitamin, protein and calcium needs of Filipino adults.

e. Competitive Selling Techniques by Business Coach Inc.

Selling is one of the most important functions of a business. It is no longer enough to
simply rely on gut feel. You must have a scientific system to consistently attain your
targets. This program will help instill the competitive selling techniques the proponents
need to know to have the edge in the current cutthroat market.
This program will help the proponents to be equally successful and competitive and to be
able to apply effective and powerful sales techniques to produce sales and create loyalty among
customers. It will also help the proponents to professionally represent the enterprise to corporate
and individual customers.

2. Affinity to regional or sectoral studies

a. Small Enterprise Technology Upgrading Program (SETUP) of DOST- CAR

SETUP stands for Small Enterprise Technology Upgrading Program. One of
DOST’s flagship program, SETUP is a nationwide strategy aimed at encouraging and
assisting SMEs to adopt technology innovations to improve their operations; thus boost
their productivity and competitiveness.
The program will enable the enterprise to address their technical problems
through technology transfer and technology interventions. This is suitable for the enterprise
because SETUP interventions are focused in the sector of food processing.

b. FOOD ALLERGEN MANAGEMENT AWARENESS FOR NORTHERN LUZON of

SGS Philippines
This program provides participants with an understanding of the AHA standard (Allergie,
Haut, Asthma) that determines the system, process and product-related general requirements for
the production of goods that are identified with the SAS quality label. The participants will learn
about food allergen and intolerances, management of allergen risk, legislative and labeling
requirements related to food allergen and intolerances.
Since the enterprise is in the food industry it is very important to the proponents to be
Aware and careful about the different effects to people that maybe allergic to the product in order
to give them warning and precautions.

3. Project potential and proponent

This product has the potential to be bought by those customers who are vegetarian and
health wise. It can also be bought by food businesses specializing in serving healthy dishes
specifically, healthy patties. Tofu is a good source of protein and contains all eight essential
amino acids. It is also an excellent source of iron and calcium and the minerals manganese,
selenium and phosphorous. The proponents have shared new and great ideas as well as time,
interest, effort and resources to make this project possible; the following competent individuals
that contributed to this project are; Rosette Apolonio, Laila Isabel Prangan, Joyce De Peralta and
Eman Cadiente Tamang

F. Project’s long-range Objectives

The following are the long-range objectives that the enterprise wants to attain in a span of

10 years:

 To offer different varieties of veggie patties such as sweet potato patties, mushroom

patties, and other nutritious patty to satisfy the cravings of customer.

 Expand the business enterprise not only within the Baguio City but also to the different

neighboring provinces like Trinidad, La Union and Pangasinan.

 To rent a bigger space to increase production.

 To improve production by acquiring additional equipment like patty making machine for

better and faster productions.

G. Feasibility Criteria

In order to know if the is feasible, there are guidelines and criteria to be considered. The

first criterion is profitability, if the project can provide profit which will cover the expenses for

capitalization and if the return on investment can return the paid-up capital. Second is its

marketability, since tofu patty belongs to the food industry, the proponents therefore conclude

that there is a demand on the product the fact that food is a basic necessity. The enterprise also

considers the economic status of the City because this would have a great effect to our price and

production.

H. Highlights of the Project

1. History of the Project

Choosing the right, the product is difficult. The proponents talked about different kind of

foods and find an ingredient that would make the product unique and could give satisfaction to

customers. They also made use of the internet to ensure that the ingredients would have healthy

benefits and have high possibility to make it. The proponents decided to make a tofu veggie patty

and tofu would be its main ingredient. They also wanted to make a nutritious and delicious

product.

2. Project Time Table and Status

A. Feasibility Project (January 2018 to May 2018)

Proper planning is needed in order for a project to be successful and to be able to produce

a bestselling product. It is the same to the proponents who went through researches in order to

gather knowledge and information before introducing the product.

B. Pooling of Funds (April 2018)

In order to attain an initial capital of 200,000 the proponents will contribute equally and

the capital contribution will come from their own savings and the other cash needed will be

borrowed from the parents and relatives.

C. Processing of requirement (3rd – 4th week of April 2018)

Tofu veggie patty needs to comply with all the requirements required by the law to be

lawfully operational such as business permit and mayors permit.

D. Property tools and equipment (1st - 2nd week of May 2018)

The proponents will purchase cost-efficient tools and equipment for the business to start

and it will be used in the daily operations of the business.

F. Recruitment and selection of employees (2nd – 4th week of May 2018)

The proponents will hire employees to help in the daily operation of the business. After

hiring the employees an orientation will be conducted in order for them to know the rules and

regulations.

G. Advertisements (June 2018)

The proponents will use online advertisement and distribute flyers to inform customers

about the product.

H. Start of the business (July 2018)

The business will start by June for its operation after compliance of the requirement and

providing the necessary equipment for production and distribution.

3. Nature of the Industry

Delish Enterprise is a manufacturing industry concentrating on production and

distribution of Tofu Veggie Patty. The enterprise is in the food industry under food processing

which is considered as the transformation of raw materials into food production that can be

easily distribute in every grocery stores.

4. Mode of Financing

The proponents will build up the needed capital from their savings and will share 50,000

pesos each for their initial capital.

5. Capital of Investment

The initial capital of Delish Enterprise is 200,000 pesos contributed by the partners. This

will be used in purchasing raw materials, acquiring machines and equipment, rent expense, legal

permits payment, and other costs to be incurred.