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    The document summarizes decisions made for a product called Sonic in the period of 2015. It outlines decisions regarding market research providers and costs. It also outlines product development details including the product state and costs. Additionally, it outlines channel pricing for Sonic, advertising and sales promotion strategies and budgets, media allocation for advertising, distribution details like sales force size and pay as well as inventory details.

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    The document summarizes decisions made for a product called Sonic in the period of 2015. It outlines decisions regarding market research providers and costs. It also outlines product development details including the product state and costs. Additionally, it outlines channel pricing for Sonic, advertising and sales promotion strategies and budgets, media allocation for advertising, distribution details like sales force size and pay as well as inventory details.

    Copyright:

    © All Rights Reserved
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    11 Ansichten1 Seite

    2015 PDF

    Hochgeladen von

    Tejaswini
    The document summarizes decisions made for a product called Sonic in the period of 2015. It outlines decisions regarding market research providers and costs. It also outlines product development details including the product state and costs. Additionally, it outlines channel pricing for Sonic, advertising and sales promotion strategies and budgets, media allocation for advertising, distribution details like sales force size and pay as well as inventory details.

    Copyright:

    © All Rights Reserved
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    Decisions Made for Period 2015

    music2go - Single-Player - GR3 Sounds - Period 2015

    ------------------------------------------------------------
    MARKET RESEARCH DECISIONS
    ------------------------------------------------------------

    Provider Name Cost

    ------------------------------------------------------------
    PRODUCT MANAGEMENT - PRODUCT DEVELOPMENT DECISIONS
    ------------------------------------------------------------

    Product State Project Name Style Tech. Specs Unit Cost Cost to Develop
    Sonic Normal

    ------------------------------------------------------------
    PRODUCT MANAGEMENT - CHANNEL PRICING DECISIONS
    ------------------------------------------------------------

    Sonic
    Retail Price $95
    Retailer Margin 30%
    ForecastUnitSales
    Consumer Electronics Active 1,000,000
    Department Stores Active 750,000
    Discount Stores Active 750,000

    ------------------------------------------------------------
    PRODUCT MANAGEMENT - ADVERTISING STRATEGY DECISIONS
    ------------------------------------------------------------

    Product Strategy Advertising Budget


    Sonic custom $5,000,000

    ------------------------------------------------------------
    PRODUCT MANAGEMENT - ADVERTISING MEDIA DECISIONS
    ------------------------------------------------------------

    Product Advtg Budget TV Newspapers Magazines Radio


    Sonic $5,000,000 50% 0% 20% 30%

    Media Subcategory Allocation

    Sonic Magazines Women's Lifestyle 30% Men's Lifestyle 20% Music 20% Sports 20% Teen Lifestyle 10%
    Sonic Radio Contemporary Hits Radio 20% Urban 25% Country 5% Rock 10% Adult Contemporary 35% Alternative 5%

    ------------------------------------------------------------
    PRODUCT MANAGEMENT - SALES PROMOTION STRATEGY DECISIONS
    ------------------------------------------------------------

    Product Strategy Sales Promotion Budget


    Sonic custom $6,000,000

    ------------------------------------------------------------
    PRODUCT MANAGEMENT - SALES PROMOTION SUBCATEGORY DECISIONS
    ------------------------------------------------------------

    Product Budget Trade Shows Salesforce Training Premiums (Gifts) Website Pt-of-Purchase Displays Rebates
    Sonic $6,000,000 10% 30% 20% 10% 15% 15%

    ------------------------------------------------------------
    DISTRIBUTION - SALES FORCE MANAGEMENT
    ------------------------------------------------------------

    Channel Number Sales Reps Sales Rep Salary Package


    Consumer Electronics 60 $100,000
    Department Stores 30 $95,000
    Discount Stores 30 $95,000

    ------------------------------------------------------------
    DISTRIBUTION - INVENTORY MANAGEMENT
    ------------------------------------------------------------

    Product Units Ordered


    Sonic 1,500,000

    ------------------------------------------------------------
    ------------------------------------------------------------

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