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  • Ba7203 MM Nov Dec 2015 Imp QN

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    The document contains 20 questions from a marketing management exam for an MBA program. The questions cover a range of topics in marketing including marketing environment, internal and external marketing, prospects and challenges in marketing, opportunities for Indian marketers in the global environment, differences between consumer and industry marketing strategies, service marketing and its marketing mix, marketing strategy formulation, defining marketing strategy and how it differs from strategic planning, setting price for a product, marketing mix strategies for services, customer relationship management activities by banks, building and measuring customer satisfaction, consumer buying process and types of consumer behavior, the marketing research process, how online marketers can compete with traditional marketers, how information technology integrates markets and enables marketing, and brief notes on brand

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    Ba7203 Mm Nov Dec 2015 Imp Qn

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    The document contains 20 questions from a marketing management exam for an MBA program. The questions cover a range of topics in marketing including marketing environment, internal and external marketing, prospects and challenges in marketing, opportunities for Indian marketers in the global environment, differences between consumer and industry marketing strategies, service marketing and its marketing mix, marketing strategy formulation, defining marketing strategy and how it differs from strategic planning, setting price for a product, marketing mix strategies for services, customer relationship management activities by banks, building and measuring customer satisfaction, consumer buying process and types of consumer behavior, the marketing research process, how online marketers can compete with traditional marketers, how information technology integrates markets and enables marketing, and brief notes on brand

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    © All Rights Reserved
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    8 Ansichten2 Seiten

    Ba7203 MM Nov Dec 2015 Imp QN

    Hochgeladen von

    Bsghsbs
    The document contains 20 questions from a marketing management exam for an MBA program. The questions cover a range of topics in marketing including marketing environment, internal and external marketing, prospects and challenges in marketing, opportunities for Indian marketers in the global environment, differences between consumer and industry marketing strategies, service marketing and its marketing mix, marketing strategy formulation, defining marketing strategy and how it differs from strategic planning, setting price for a product, marketing mix strategies for services, customer relationship management activities by banks, building and measuring customer satisfaction, consumer buying process and types of consumer behavior, the marketing research process, how online marketers can compete with traditional marketers, how information technology integrates markets and enables marketing, and brief notes on brand

    Copyright:

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    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
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    WWW.VIDYARTHIPLUS.

    COM

    Vidyarthiplus Important Questions

    Anna University, Chennai

    Department of Master of Business Administration

    M.E / M.TECH DEGREE EXAMINATION Nov Dec 2015

    SECOND SEMESTER

    BA7203 Marketing Management

    (REGULATION 2013)

    1.Explain briefly about Marketing Environment?

    2. Discuss briefly about Internal and External Marketing?

    3.What are all the prospects and challenges in marketing?

    4. Discuss the opportunities and prospects for Indian marketers in the context of the current
    global environment

    5.Explain how the strategies for industries marketing will differ from consumer marketing? What
    are the various steps to be considered while forming those strategies?

    6. What is meant by service marketing? What are the various steps to be considered in marketing
    mix for service marketing?

    7.Explain briefly marketing strategy formulation?

    8. What is Marketing Strategy? How does differ from strategy planning?

    9.What are the steps involved in setting the price for a product? Explain.

    10. Enumerate the marketing mix strategies for services

    11.What are the tasks involved in Positioning?

    12.What is Sales Promotion? How develop the sales promotion programs?

    13.Explain the various economic and psychological factors affecting buyer behavior.

    14. Explain the customer relationship management activities undertaken by the banks to retain

    Customers

    15.What are the ways and means of building and measuring customer satisfaction with suitable

    illustrations?

    16. Explain the following terms

    Stages of the consumer buying process

    Types of consumer buying behaviour

    17.What are the steps in the marketing research process?

    WWW.VIDYARTHIPLUS.COM V+ TEAM
    WWW.VIDYARTHIPLUS.COM

    18. Discuss how online marketers can compete with the traditional marketers when they sell the
    same products online

    19.Discuss how information technology enable to integrate markets, marketers and marketing.

    20. Write notes on

    i. Brand personification iii. Interactive advertisements

    ii. ECRM iv. Diffusion Process

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