A CREATIVE JOURNEY INSPIRED BY LAGOS CITY AND ITS PEOPLE.

IF YOU SURVIVE LAGOS YOU CAN BLAZE THROUGH ANY CITY.

A CITY FILLED WITH A JUXTAPOSITION OF HUSTLE WERE THE ULTRA RICH AND EXTREMELY POOR COEXIST. THE CITY STRIDES
THROUGH IT ALL WITH WARMTH AND VIBRANCY TO KEEP SMILING. THERE IS AN ENERGY THAT JUST KEEPS CALLING YOU BACK.

ÈKÓ TRANSLATES TO LAGOS IN YORUBA AND 29:11 IS A PERSONAL VERSE THAT

SPOKE TO ME, I WANTED A LOGO THAT SHOWED SOME TEXTURE TO REFLECT ON
LAGOS. ÈKÓ 29:11 FITTED RIGHT IN WITH THE IDEA OF CREATING AN AFRICAN STREET
CULTURE AND ITS NUMBER FORMAT WAS ALSO INSPIRED BY JAY-Z’S ALBUM 4:44.

BY THE END OF THIS JOURNEY, YOU WOULD DISCOVER REASONS TO FALL IN LOVE WITH THE ENIGMA OF A LAGOS BIG
BOY AND THE LAGOS LIFESTYLE. THROUGH THIS COLLECTION, MY PERSPECTIVE OF MASCULINITY WILL BE DEFINED.

002 ÈKÓ 29:11 003 ÈKÓ 29:11

004 ÈKÓ 29:11 005 ÈKÓ 29:11
 CARRIED OUT A SURVEY TO GET A FEEL OF WHAT
THE COLLECTION COULD TOUCH ON, IT INCLUDED
QUESTIONS LIKE WHAT PEOPLE FELT WAS MISSING
IN MENSWEAR AND WHAT THEY LOOK FOR WHEN
BUYING CLOTHES.

WHILST IN NIGERIA I WAS INSPIRED BY PAINTINGS THAT CAPTURED DEPTH,

COLOUR, VIBRANCY AND TEXTURE. THIS ALSO REMINDED ME OF LAGOS AND
THE CONTRAST IN FEELINGS YOU GET FROM THE CITY.

LOOKING INTO TRADITIONAL

AFRICAN PRINTS ON FABRIC
(ANKARA)

006 ÈKÓ 29:11 007 ÈKÓ 29:11

 PRINT DEVELOPMENT TO REFLECT THE
TEXTURE, VIBRANCY AND DEPTH OF
THE CITY LAGOS AND ITS PEOPLE

LOOKING MORE INTO SILHOUETTES

FOR THE LINE-UP, MOVING TOWARDS
BIG AND LONG SHIRTS INSPIRED BY
THE TRADITIONAL WEAR

008 ÈKÓ 29:11 009 ÈKÓ 29:11

 DEVELOPING LINE-UP TO REFLECT
MORE ON INSPIRATION
AND RESEARCH

TOILING AND ADJUSTMENTS TO GET

THE RIGHT FIT

PRINT DEVELOPMENT TO GET MORE DEPTH, INITIAL PRINT BACKGROUND WAS

TOO PLAIN.

010 ÈKÓ 29:11 011 ÈKÓ 29:11

 TOILING PROCESS CONTINUES, TESTING OUT
DETAILS AND HOW TO PERFECT THEM AND
GET A CLEAN FINISH WITH FRENCH SEAMS
AND AS LITTLE OVERLOCK AS POSSIBLE

MORE RESEARCH INTO THE DEFINITION OF MASCULINITY AND HOW THE

LAGOS BIG BOYS COULD BE REFERRED TO AS PEACOCKS LINKING BACK
TO FASHION HISTORY.
012 ÈKÓ 29:11 013 ÈKÓ 29:11
 ADDING TWISTED DETAILS LIKE SHIFTED
WAISTBAND, ACCENTUATED NECKLINES
AND HEMS

LINKING STREET STYLE WITH TRADITIONAL

WEAR

ALL ABOUT DETAILS IN MENSWEAR

014 ÈKÓ 29:11 015 ÈKÓ 29:11

 LAYING AND PLANNING OUT PLACEMENT OF
FLOCKING AND REFLEX VINYL OVER PRINTED
PATTERNS THAT HAVE BEEN CUT OUT

TESTING OUT REFLEX AND FLOCKING

VINYL ON FABRIC
FINALISING OUTFIT LINE-UP

016 ÈKÓ 29:11 017 ÈKÓ 29:11

 RANGE PLANNING RANGE PLANNING
018 ÈKÓ 29:11 019 ÈKÓ 29:11
 FINAL LINE UP
020 ÈKÓ 29:11 021 ÈKÓ 29:11
022 ÈKÓ 29:11 023 ÈKÓ 29:11
024 ÈKÓ 29:11 025 ÈKÓ 29:11
026 ÈKÓ 29:11 027 ÈKÓ 29:11
028 ÈKÓ 29:11 029 ÈKÓ 29:11
032 ÈKÓ 29:11
034 ÈKÓ 29:11
NIGHT LIGHTS-THE CITY THAT NEVER SLEEPS 035 ÈKÓ 29:11
036 ÈKÓ 29:11
038 ÈKÓ 29:11 039 ÈKÓ 29:11
040 ÈKÓ 29:11 041 ÈKÓ 29:11
042 ÈKÓ 29:11 043 ÈKÓ 29:11
LIFE AS A LAID-BACK LAGOS BIG BOY