MasterMind

Business
Plan MasterMind

Presentation

MasterMind
 MasterMind

Submitted To

Master Mind Group

Group Member
ID Name
171-009-041 Mazharul Islam
171-004-041 Ashjadul Amin
Process of presentation Executive
Summary

Action Marketing
Budgets Introduction
programs Strategy

Process of
Presentation
Objective Current

Controls and Marketing

issues Situation

SWOT
Conclusion
analysis

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About Company

Name : MasterMind

Banani, Dhaka.
Location :
Product : T-Shirt

Product Design : Variety of creative and exclusive design

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 Executive Summary:
T-Shirt will be designed by a buyer which is an exciting new business that
allows customer to custom design a shirt (specifically the design on the
front or back) any way that they would like. The company was founded by
Mastermind Group. Polo T-Shirt will have a well-established website, by
using this site buyers can easily buy any polo shirt, and payment method
will easy to use. This Imagine the ability to create a totally custom shirt.
We choose the style of the shirt, and then the image or graphic will be
added. This is the ultimate form of expression. There are no limits to what
we can communicate. Some people show their fanaticism for a particular
sports team, others a musician. We might have a social message or
cause on our product (Polo t-shirt). Whatever we may decide, we can
MasterMi
print any image on our product. nd
Introduction:

We have made this project for a new launching product

which is Polo t-shirt. By following our project a
company can achieve desired market share easily. In
our project we are going to show that, how a company
can fulfill customers demand and get more profit
simultaneously.

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 Current Marketing
Situation:

Polo T-Shirt will be segmented between two major segment artwork and
graphics by reviewing customer need we understand that our product has
high demand in market and in this region from weather condition it is clear
that, our product will be a very comfortable dress.
Affordable product, our Polo T-Shirt will be sold with high profit.

Polo T-Shirt is not a new inventory product, so there are many competitor
in market. We will use different marketing strategy overcome our
competitor. Competitor already have used many marketing strategy.

Usually we have no distributor. Our product will be sold to different internal

and foreign buyer. Then our product will be arrived to consumer. Defective
product will be sold in local market at low price.

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 Current Marketing
Situation:(continued)
Current Marketing Situation:

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 Current Marketing
Situation:(continued)
• Demographics: Age & Gender : 15-35 young males & 15-25 young
females
• Geographic: Primarily customers/consumers will be from Dhaka City,
as business
Will grow we will cover whole Bangladesh, after that we will think about
International expansion.
• Socio-Cultural: Internet using Facebook generation, Believes in the
change in Society, proud to express oneself using dress outline.
• Psychographic: Our offered various type t-shirts will be a better choice
for those
Who wants to enjoy various designer t-shirts in a competitive price and
those who are ready to pay the price to give life to their imagination in
their t-shirts.
• Buying Behavior: Higher user status (high rate of purchases) will be
encouraged by price negotiation and loyal customers will be given
preferences MasterMi
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SWOT ANALYSIS
Primary factors

Strengths Weaknesses
S W
- Unique design patterns • First mover opportunity

- Reasonable price • Growing internet users in

Bangladesh
- Easier to design
• Advertising both in online and
- Customers can get t-shirts offline
designed by • Use of advanced technology
them at their own choice compared to others

Opportunities Threats
O • Additional postage cost to deliver
T
customers • First two years offline outlet
• First two years ArmorInk will only
have to compete with
take orders online, no delivery will be established brands
done • Established brands may start
• Channel conflicts can arise when imitating our strategy
more online intermediaries will be MasterMi
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added
 Objectives and Issues:
Typically, marketing objectives include some or all of the following:

• Increase sales
• Build brand awareness
• Grow market share
• Launch new products or services
• Target new customers
• Enter new markets internationally or locally
• Improve stakeholder relations
• Enhance customer relationships
• Improve internal communications
• Increase profit

Example:
• To increase the number of enquires from our marketing communications activities by 15%
by the end of the year.
• To increase sales by 20% within 12 months,
Developing SMART Marketing Objectives:

Specific We can track and put a number too visitor, leads or customers
Data ,metrics, analytic.

Measureable How many more leads, visitor or customer do I want ?

Use in metrics to determine a number.

Attainable The goal must be realistically attainable use benchmarks

Relevant relates overall and goal.

Timely Include a timeframe six months or 12 months .

To become known as the premier custom shirt sublimation
service.
Achieve profitability within 12 months.
Design and implement strict financial controls to help ensure
success. (Custom Printed T-Shirts Business Plan n.d.)

Sales Monthly
55

50

45

40

35

30
Artwork
25 Graphics

20

15

10

5 MasterMi
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0
month1 month 2 month 3 month 4 month 5 month 6 month 7 month 8 month 9 month 10 month 11 month 12
 Marketing Strategy
It is very important for any company to build the right relationships with
the right customers involves treating customers as assets that need to be
managed and maximized. (Kotler and Armstrong 2015) We will emphasize
customer’s demands. We believe that if we able to fulfill customer’s
demand then we will be succeed. Usually we will take product concept
because we believe that, if we maintain quality, we will reach our ultimate
goal.

We will emphasize to product quality by adding feature we may create

value in order to capture values from customer’s in return.
Advertising = we will run ads in several young adult magazines.
Youth events=Many different events will be sponsored, such as music festivals
and sporting events.
Student groups=we will attempt to gain awareness of the different student
groups who actively purchase shirts for their members.
Adding features(celebrities autograph in t-shirt)
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Marketing Strategy(Continued)

preferably advertising the products and

establish a corporate image on social
media

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 Action Program
We will focus on quality of our product. So, we will take product concept. But, Before Special day or occasion
such as Eid, Puja other events then we will take production concept.
After this occasion, if product will be unsold, then we will take selling concept by promoting these product for
clearing our stock.

Usual time Before any special occasion After any special occasion

Sell
Production

Promotion
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 Budgets
Monthly Budgets
For first month

Forecasted number of 10,000

units Sold

Average Price 500 taka

Average Net Price (10,000*500)=5,000,000

Taka

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 Budgets(continued)

Costs of Production(for a t-shirt) 300 taka

Costs of Production(for 10,000 T- 3,000,000 Taka

shirt)
Distribution(for a t-shirt) 25 taka

Distribution(for 10,000 T-shirt) 250,000 taka

Marketing(for a t-shirt) 35 taka

Marketing(for 10,000 T-shirt) 350,000

Net cost(for 10,000 T-shirt) 3,600,000 taka

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 Budgets(continued)

Average Net Price (10,000*500) =5,000,000 Taka

Net cost (for 10,000 T-shirt) =3,600,000 taka

Profit (for 10,000 T-shirt) =1,400,000 taka

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Design

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 Conclusion:

We have wanted to make a quality of product based

strategy. Here we have discussed about current
marketing situation, SWOT analysis, Objective and
Issues, a detailed marketing strategy with budget .It is
a well detailed project. By following this project, a
company can launch a new product (Polo T-Shirt) and
get more market value than other similar competitors.

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 Thank You
for your precious attention

MasterMind

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