Marketing Plan

Pricing Strategy
Savory sweets' Lacocoa Jell is a jelly dessert flavored with sweetened
milk. The thing about making milk as the primary ingredient for jelly
instead of chocolate is to offer a unique product to the people. Cost-
based pricing is important if you are starting a business, since it sets
prices that cover the cost of production and provide enough profit margin to the
firm to earn its target rate of return. Seventy percent (70%) mark-up is used
for this business.

Savory sweets' Lacocoa Jell

Direct Material Cost for Lacocoa Jell

Raw Materials Price (PHP) Estimated total Cost per piece
input (product) (PHP)
Cocoa Powder 09.00 32 0.28
Chocolate Chips 20.00 0.63
White Sugar 20.00 0.63
Powdered 21.00 0.66
Gulaman
Condensed Milk 106.00 3.31
Plastic cup 42.00 1.31
container
Total Cost: 6.82

Overhead Cost for Lacocoa Jelly

Estimated total Cost per piece
Utility Price (PHP)
output (product) (PHP)
LPG Solane 10.00 32 0.31
Total: 0.31

Fixed Cost for Lacocoa Jelly

Estimated total Cost per piece
Price (PHP)
output (product) (PHP)
Direct Labor 100.00 32 3.13
Rent Expense 15.00 32 0.47
Total: 3.60

Total cost per product (PHP) = Direct material cost + Overhead cost + Fixed Cost
= 6.82+ 0.31 + 3.60
= 10.73

Marked-up price (PHP) = (Total cost per product) (100% + Markup %)

 = 10.73 (1 + 0.70)
= 18.241
Cost per piece: Php 18.00
Total Sales: Php 18.00 * 32 pieces = Php 576.00

Estimated profit per product (PHP) = Markep-up price – Total cost per product
= 18.00 – 10.73
= 7.27
Total Profit: 7.27 * 32 pieces = 232.64

Savory sweets' Lacocoa Jell will be sold for Php 18.00 per container, with
an estimated profit of Php 7.27.

Distribution Strategy

The Savory sweets' Lacocoa Jelly shop is located at location!!!!!!!. The

shop was visible to a lot of costumers especially to the students. The Vanilla Jelly
is perfect for this hot season. It will give the costumers a new flavor and taste that
they will love besides it is budget friendly. Also, there are distribution channels
that will be considered in selling the products.
Retail
Retail is the process of selling consumer goods or services to customers
through multiple channels of distribution to earn a profit. With the help of the
retailers, the business would expand.
Wholesalers
The wholesalers are the middleman. They distribute the products to the
retailers.
Direct Selling
Savory sweets' Lacocoa Jell will also be sold direct to the costumers. It can
help the business because it is less in transaction. The price per container of the
product is Php 18.00 and the company can assure the consumers that our
product is worth to taste.

Promotion and Advertising Strategy

With the help of these promoting strategies (e.g signage, social media,
flyers), the product might be well-known.

Signage
A creative, attractive sign can help the business stand apart from the
competition. The signage will be put over the entrance of the shop.

Social Media
Almost every person has a social media account, so the company use social
media to advertise about the product. The consumers will be updated with the
company's product with the help of social media mainly, Facebook, Twitter, and
Instagram. The consumers will know all the promos about the Vanilla Jelly
through the help of you social media sites.

Flyers
The company will print brochures and flyers for creating awareness about our
product in the market. Flyers are given to random people to spread the
information of Lacocoa Jell to all. It will also be given in public places like the
market.

Word of Mouth
By building trust with the costumers who is loyal, the company will used this
method to grow the business.

Website
The consumers can contact us with the following social media accounts.
• Facebook page: Savory sweets' Lacocoa Jell Batangas
• Twitter username: @LacocoaJellBTG
• Instagram username: @LacocoaJellBTG
• Email: lacocoajellBTG@gmail.com
Organizational Plan

Company History
Lacocoa jelly was developed on February 14, 2018 by two businessmen
Raphael and Kenneth, who visited Japan and England with his team and soon
brought a vision of changing the way people taste brew jelly. Brew jelly was
promoted as a healthier alternative to hot coffee, as it absorbed excess acid in
the stomach, but it never gained widespread popularity. The company developed
a unique chocolate as a broth, while the jelly has been replaced with the milk
which targeted not only the man's taste but also the woman's taste. As the
company change the way it taste, it appealed to man and woman and it rose in
popularity along with cafe and pastry businesses. Lacocoa jelly has pioneered its
way through cafe and pastry businesses through multiple times of its existence. It
believes in giving the target market the satisfaction they deserve and the
creativity in order to produce interesting and delicious products for society.

Company Ownership

Savory Sweets is a business that was established in the year 2018. It was
is located along Rizal Avenue, Poblacion 18 in Batangas City . This is owned
by seven (7) businessman and currently working as a team. A partnership has no
limits on number of partners. It also has low costing because of the limited
amount of capital. With this, the businessmen decides that everyone is general
partners to have equal control. Having an equal distribution of work will result to a
successful business.
 Organizational Chart

Savory Sweets' Lacocoa Jell

Kenneth F. Montoya Raphael R. Sanvictores

General Manager I General Manager II

Christian A. Blanco John Jearome B. Alvarez

Head of Finance Human Resource Director

Nelson Aldwin E. De Guzman Andrea Christelle D. Plata Asiah Chelsea P. Tusing

Production Manager Marketing Manager Operation Manager

Management Summary

The company has two general managers which has expertice in business.
The company was committed to provide quality Lacocoa Jell at a reasonable
price. The company will pursue this business with honesty, fairness, and integrity.
It will also build and maintain a good relationship with the costumers, employees
and to everyone that is a member of Savory Sweets.

Management Team

Name Duties and Experiences NOTABLE EDUCATION

Responsibilities ACCOMPLISHMENTS
Raphael R. - Responsible for the Hotel General - Time Magazine's Most University of the
Sanvictores overall operation of Manager of Influencial People (2015) Philippines,
the Savory snack's Megaworld College of
Vanilla Jelly. Corporation - Business Management Business
- Decides and for 8 years. Competition Winner Administration
Analyze the (2015)
problems in the
business. - Businessman of the
- Understand year (2016)
recruitment and
selection, giving him
the skills to judge
potential candidates
for hiring.

Kenneth F. - overseeing all Account - Businessman of the University of

Montoya administrative Executive of year (2014) Santo Thomas,
functions in your JR&R College of
Distribution - Employee of the year of Commerse and
business. Inc. for 11 JR&R Distribution Inc. Business
- delegates years. (2017) Administration
administrative tasks,
such as accounting,
paperwork and
payroll

Christian A. Blanco Forecast monthly, Finance University of

quarterly and annual Director of - 27th National Asia and Pacific
results Vanguard Competition for Business
- Approve or reject Hotels for 5 Management Winner
budgets years (Champion)(2014)

- Conduct risk
management
- Evaluate and
decide on
investments

John Jearome B. - Promotes and HR Director - Business Management Far Eastern

Alvarez implements human of Amaia Competition Winner University,
resource values by Homes for 5 (2013) BSBA major in
planning and years. Business
managing human Management
resources programs;
directing staff.
- Develops human
resources
operations financial
strategies by
estimating,
forecasting, and
anticipating
requirements,
trends, and
 variances.
Nelson Aldwin E. - Planning and Production - 27th National University of
De Guzman organizing Supervisor of Competition for Business Asia and Pacific
production Sagass Management Winner (1st
Consulting for placer) (2014)
schedules 8 years.
- assessing project
and resource
requirements
- estimating,
negotiating and
agreeing budgets
and timescales with
clients and
managers
Andrea Christelle - Manages the Retail officer - Employee of two Far Eastern
D. Plata marketing of the in SM consecutive year University,
business and Foundation (2009,2010) BSBA major in
product. for 8 years Marketing
- Focused, detail- Management
oriented, and very
conscientious of
meeting budget
restraints and
timelines.
Asiah Chelsea P. - plans, oversees Digital - Employee of the decade De La Salle
Tusing and smooths Marketing of SM Supermalls University –
communication. Manager of RVR COB
- organization is SM - Businesswoman of the
running as well as it Supermalls year (2009)
possibly can, with a for 12 years
smooth efficient
service that meets
the expectations and
needs of customers
and clients.