Event & Experiential Marketing

boltmarketinggroup.com | info@boltmarketinggroup.com | 888.655.1127

We Connect Your Brand With People

Through Experiences
 We Create Experiences
Bolt can develop an event marketing strategy and activation Whether you are in need of a brand, want to
plan, design and produce your event display and signage, rebrand, are ready to refresh your brand
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hire your event staff, plan your event schedule,
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strategy, or want to produce content that

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manage the event logistics, and provide highlights your brand, Bolt can help.
post-event reporting and photo/video assets
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Execute turn-key events locally, Give your customers a brand-rich
regionally, or nationally with a experience inside your store or event
branded, custom fabricated vehicle space with custom-built, affordable

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that includes customized displays seating, point-of-sale (POS) stations,

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and interactive technologies. product displays, signage, and more.
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Event
Staffing

We take great pride in providing our clients with brand

ambassadors and event managers that are trained to
embody your brand, effectively communicate the brand
message, and execute events flawlessly.
 Street Decals Branded Clock

Turning the pavement What is a low-cost, but engaging

itself into a place for branded
messaging helped NW Natural
add value and brand impact
to Portland area home shows.
These street decals promoted
the lifestyle natural gas can offer
consumers by associating it with
new, beautiful homes.
way to beef up a cooking competition
sponsorship? After wrestling with
this question, we created a branded
countdown clock to give consumers a
reason to engage with NW Natural’s
brand. The clock made it possible for
excited spectators to count down the
last ten seconds of each competition.

Bolt’s ‘Blue’ Experiences

Custom-Fabricated
Marketing Vehicle

Attention is not given, it’s earned.

That was one of the driving factors
behind the creation of NW Natural’s
‘Experience Blue’ marketing trailer. It
wraps up a cooking demonstration,
working fireplace, online tools, and a
digital cost savings leaderboard into
one, self-contained activation. The
‘Experience Blue’ trailer is the unique,
eye-catching marketing attraction
that NW Natural was looking for.
Custom Interactive Displays

We stimulated consumers’ an interactive touchscreen the process. Interactive iPad

curiosity with interactive with custom programming placards further explained
displays at the Better Living where attendees could test the benefits of natural gas
Show in Portland. As part of their knowledge of natural appliances throughout the
the expo activation, we added gas and learn more about it in event space.

Custom Expo Space

To integrate iPads into Center. Organizing NW Natural’s

NW Natural’s smaller event digital tools and data capture
activations, we retrofitted an forms into one modular unit
existing collapsable table asset made for an efficient set-up and
into a branded Cost Comparison attractive consumer experience.

Event Staffing

Successful event marketing

requires brand ambassadors
who can effectively bring
consumers into the event
space and keep them engaged
with the brand. Bolt provided
NW Natural with professional
and well-spoken staff to
communicate brand messaging,
capture consumer data, and
promote the company in a
personal and relatable way.
Bridgespan Health
BridgeSpan Health
Insurance came to Bolt
wanting to grow brand
recognition in the competitive
health insurance market.
The BridgeSpan ‘Tour de
Smoothies’ campaign conducts
brand engagements at events
in the Puget Sound and
Portland markets, combining
wellness and excitement as
participants pedal customized
bikes to blend a fresh smoothie
for themselves.
Nike Football
The Nike Football Tour
brought SPARQ testing and
training programs to high
school athletes in football
hotbeds across the nation.
Traveling in custom, branded
marketing vehicles, our Nike
brand ambassadors evaluated,
compared, and assessed
athletes with the SPARQ
rating system. Our staff made
connections with high school
athletes that last to this day
and helped weave Nike into the
fabric of those communities’
football tradition.
Custom Interactive 3D Renderings & Interior Design
Displays
Beginning with 3D renderings, our an impressive shoe display, a fitting
A 30-foot wide shoe wall - plan for the interior design and consumer room, point of sale, and additional
216 sneakers in all - made a quick experience focused on creating excitement digital interactive touchpoints. This fully
impression on consumers when for Eastbay’s extensive product selection customized retail brand experience was a
they entered the trailer. Consumers and brand. We seamlessly integrated huge draw at events and left consumers
scanned shoe barcodes below consumer registration, photo booths, with a great impression of Eastbay.
one of three monitors in order
to get detailed product info. Two
40-inch interactive touch screens
showcased exciting brand videos
as well as Eastbay’s retail website.
Added together, this digital
interaction was a big hit with
our youthful demographic and
encouraged active participation.

Photo Booth

By ducking into one of the two replica Eastbay catalog. Consumers

photo booths, consumers had their could take their printed photos home,
image printed with their choice of an and they also had the option to post the
Eastbay branded border, including a images live to their Facebook pages.
Retail Point of Sale Touring Event
Marketing Trailer
Find a shoe that you showcased both on the
just gotta have in your trailer and on the website. The 53-foot trailer, with bold
wardrobe? That’s perfect, Additional promotions and exterior graphics, created a captivating
because consumers incentives were used to presence both at events and on the
could purchase products drive sales. road. The results were impressive -
over two and a half years the tour
hosted thousands of visitors resulting
in captured customer leads, on-site
sales, user-generated brand content,
and memorable brand impressions.

‘Where Athletes Are’ Tour

Event Marketing Works

70% of consumers leave events & experiences

with a more positive impression of the
brand, company, or product showcased

84%
say event & experiential marketing is

important or critical
to their organization

7.8%
Event & experiential marketing budgets grew by last year

Data from EventTrack, 2013

Subaru
When Subaru needs
event staff to execute their
regional events, Bolt is who
they call. Our reliable brand
ambassadors and event
managers are trained to
speak the Subaru language
and execute flawlessly for
the brand. Our event staff
has helped introduce the
brand new Crosstrek and
other models to Subaru’s
devoted customer base at
mountain, race, and surf
events. Our event managers
transport Subaru vehicles to
the event locations, set-up
the event space, and then
execute the event while
representing the brand by
talking to consumers about
the benefits of Subaru
vehicles. Post event, we
report back to Subaru on
the event metrics that are
important to them. When
Subaru needed some custom
seating and a cell phone
charging station for their
event kit set-up, we made
sure to deliver with silver
and blue options that really
grab consumers’ attention.
Crocs
Implementing custom retail
displays and seating was one way
Crocs decided to boost their in-
store branding. Bolt designed and
produced custom, affordable seating
and provided the logistical support to
ensure the seats arrived in time for
all of their new store openings. Crocs
custom retail seating evolved from
square to cylindrical and changed
colors to align with their stores’
interior design.
Nike Soccer
As part of Nike
Soccer’s sponsorship of the
National Women’s Soccer
League, they leaned on
Bolt to develop custom
retail solutions for each of
the nine NWSL teams.
Most teams received
a modular retail display
custom-branded with their
team colors and logos.
These setups included a
matching cash wrap and
larger display unit, each on
wheels for easy transport
and storage. Taking on
these improvements
bolstered the fan
experience and increased
Nike Soccer’s gameday
visibility at each stadium.
 Experiences for Every Budget
$ $$ $$$ $$$$

Brand Ambassadors

Product Sampling

Branding & Design

Expo Spaces

Street Teams

Retail Displays

Guerrilla Activations

Interactive Displays

Custom/Modular Event Activations

Custom Vehicle Campaigns

UrgentRx

Bolt was tasked with

making a connection between
UrgentRx and its athletic,
on-the-go consumer base.
Equipped with a branded
event kit and product
samples, our UrgentRx-
trained brand ambassadors
introduced the new products
to targeted consumers at
local running events during
this summer-long campaign.
Nike Cross Nationals
Beginning in 2010, Bolt
became the retail partner for
Eastbay at their sponsored Nike
Cross Nationals series of races. We
coordinate and execute the Nike
retail operations at these regional
and national cross country
races. Detailed and diligent event
planning is at the crux of this
event series. With events across
the nation, there are logistical
challenges that require attention
to detail to ensure successful
execution at each event.
Jeni’s Splendid Ice Creams

Bolt’s brand brand ambassadors

ambassador team were trained to share
introduced consumers the rich history of this
to a variety of new ice cream brand as
flavors for Jeni’s consumers enjoyed
Splendid Ice Creams samples. In-store
through in-store sampling often results
sampling efforts at in direct sales, and we
local grocery stores did just that for Jeni’s
in the Northwest. Our Splendid Ice Creams.
Event & Experiential Marketing

2505 SE 11th Avenue, Suite 326

Portland, OR 97202

Direct: (503) 890-9061

boltmarketinggroup.com