DOORDARSHAN

LOGO CONCEPT

By
Guru Anamalli
guru@madfocus.design
OBJECTIVES FOR THE LOGO

I IDENTIFIED 3 IMPORTANT
OBJECTIVES FOR THE LOGO
The Logo needs to be:
1. Modern yet Recognisable
The Doordarshan brand has endured for more than half a century and evokes strong feelings of nostalgia among
its audience. Therefore, it is essential that it remains recognisable. That said, it needs a modern update to reflect
the aspirations of modern India.

2. Flexible in Application
The Doordarshan logo will be used in a variety of static and moving media. It will be used in social media pages,
printed documents, websites, online videos; will be overlaid on all the TV channels. In the future, it may also be
used in Virtual Reality applications, 360° videos and other new age media.

3. Represent a Bold New India

Doordarshan started in 1959, with an experimental telecast, a small transmitter and a makeshift studio, in an
India that was hopefully looking towards progress. Today India is an emergent global super-power and
Doordarshan is one of India’s largest broadcasting organisations. The new logo needs to reflect this.
THE SOLUTION

A modern and flexible logo system

that retains the emotional qualities
of the classic logo
THE CENTREPIECE OF THE NEW DOORDARSHAN LOGO SYSTEM
WE CAN COLOUR IT
PUT TEXT UNDERNEATH IT…
…OR NEXT TO IT
SMALL OR BIG, BLACK OR WHITE, IT’S ALWAYS BEAUTIFUL
CAN BE EXTENDED FLEXIBLY TO REPRESENT ALL SISTER BRANDS

INDIA !"#$% METRO

CAN BE EXTENDED FLEXIBLY TO REPRESENT ALL SISTER BRANDS

FEATURES OF THE NEW

DOORDARSHAN LOGO SYSTEM
FEATURES OF THE NEW DOORDARSHAN LOGO SYSTEM

1. A Bold New Face

An exciting modern logo that signifies the new

aspirations of India, a new global leader, but is still
reminiscent of the classic logo

Vibrant colors for a fresh and energetic look that

appeals to modern India and looks great on high
fidelity displays

The two spiral elements signify opposite polarities;

light and dark, liberal and conservative, tragedy and
comedy, movement and rest, etc.

The logo, on the whole, signifies balance between

both polar opposites in all domains like news,
entertainment, sports, etc. that Doordarshan
represents
FEATURES OF THE NEW DOORDARSHAN LOGO SYSTEM

2. Perfectly Proportioned. Meaningfully Simplified.

The logo has been redesigned from the ground-up to be perfectly proprtional and balanced. This makes it a
naturally attractive logo that will remain timeless. A true modern classic.

a a a

a a 2a

5 Perfectly proportional circles

Combined together Design naturally hints at a
Radii in the ratio 1:2:3:2:1
to draw out logo globe in the middle
Arranged in a straight line
FEATURES OF THE NEW DOORDARSHAN LOGO SYSTEM

3. Homage to a Legend
The original logo, designed by Devashis Bhattacharyya, is a true legend. It has endured over the years and still
evokes strong nostalgia among Indians. Therefore it was essential to be sensitive to this and retain the rich
emotional value of the logo while giving it a modern refresh.

The original logo was designed when the transmission was in black & white, and content was primarily consumed
on TV screens. Today, devices with high-definition, full-colour screens, are the primary medium of consumption.
The new logo has been designed knowing that it will used in social media pages, websites, video content and
other media where vibrant and bold colours can be displayed with high fidelity.
Removing the text from inside the logo, allows it to be displayed completely even when used in very small sizes
like profile pictures, website icons and app icons.
EXTENDED BRAND FOR DD - WORDMARK AND USAGE

ODIA

NEWS

Designed to look like two faces, representing two

polarities, facing the same direction, together. SPORTS
APPENDIX
AN OBJECTIVE REVIEW

THE OBJECTIVES IDENTIFIED IN THE BEGINNING OF THE

EXERCISE WERE:

✔ Modern yet Recognisable

✔ Retains the overall shape
✔ Attractive Proportions
✔ Simplified and Modern Look

✔ Flexible in Application
✔ A logo system, not a logo
✔ Flexible, can be extended to all brands
✔ Can be used in various shapes, sizes, colours and media

✔ Represent a Bold New India

✔ Bold and Stand-out design signifies aspirations of new India
✔ Energetic and vibrant colours
✔ Signifies balance between opposing polarities
WHY SO SIMILAR?

During the initial phase of research, I came across strong reactions to the news of the Doordarshan logo redesign.
I learnt two things:

1. 94% of the responders indicated that they felt 2. ~600 Retweets and ~3000 Likes. Clearly indicates
strongly about the brand. Only 6% of the responders the strong emotion connection people have with the
didn’t have opinions. current logo.

Therefore, it was essential to maintain the sanctity of the strong emotional connection that the classic logo enjoys
among people while giving it a modern redesign.
COLOR OVERLAY ON BLACK AND WHITE - CHANNEL GRAPHICS EXAMPLE

Photo by Cindy Clarissa

COLOR OVERLAY ON BLACK AND WHITE - CHANNEL GRAPHICS EXAMPLE

Photo by Jonathan Trish

COLOR OVERLAY ON BLACK AND WHITE - CHANNEL GRAPHICS EXAMPLE

COMING UP NEXT / अगला काय(म

&
15.00 Janani
जननी

15.30 Peehar
पीहर

16.00 Batein Filmon Ki

बात* िफ-. की

Photo by Ralph Velasco

CELEBRATORY LOGO TO MARK SPECIAL OCCASIONS
MINIMAL OVERLAY ON ENTERTAINMENT PROGRAMMES
ABOUT ME

Guru Anamalli
I am a freelance graphic designer and
brand consultant based in Bengaluru.
I work under the brand madfocus.design.

P 98867 88800
E guru@madfocus.design
W www.madfocus.design