Hair Loss Secrets

HAIR LOSS
SECRETS
— By John Goss —
Copyright © 2019 by Hair Loss Secrets
All rights reserved.
In no way is it legal to reproduce, duplicate,
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Recording of this publication is strictly
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reparation, damages, or monetary loss due to
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Legal Notice: This book is copyright
protected. This is only for informational and
personal use. You cannot amend, distribute,
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iii
Disclaimer Notice: The information in
this book is the opinion of the author and is
based upon the author’s personal experiences
and observations. The author does not assume
any liability whatsoever for the use of or the
inability to use any or all information contained
in this book, and accepts no responsibility for
any loss or damages of any kind that may be
incurred by the reader as a result of actions
arising from the use of information found
within this book. Use the information at your
own risk. No promises of cures, capabilities,
hair loss results, or otherwise are given by the
author, herein.
iv
— DEDICATION —
To the guy out there who feels completely
desperate about losing your hair: I’ve been in
your shoes. This book, and all of the effort that
went into writing it, is for you. My goal is to
help you and make you aware that there is a
real solution to hair loss, and I’ve dedicated the
last few years of my life to making that
possibility available to you, despite what
sometimes seemed like insurmountable
challenges. I have persevered for you.
v
— ACKNOWLEDGMENTS —
I’d like to thank many people that have
contributed to the writing of this book. First
and foremost, I would like to thank you,
“Laser” Helmet Guy. Seeing all of your
Facebook ads, smiling while playing your guitar
with those cute little teddy bears in the
background, has been really great. What a
joke…
vi
To the big-company brands running endless
advertisements for generic 5 percent minoxidil
and off-patent finasteride with your fancy
packaging and multi-million-dollar venture
capital investments funding your campaigns,
you have been helpful in ways that you can’t
imagine. Selling a product that you can literally
get off the shelves at your local Costco or CVS
for a premium price has opened my eyes to
what is really going on in the hair loss industry.
Last, but certainly not least, I’d like the

thank Big Pharma and political corruption for
keeping corporate greed priority numero uno.
vii
Why actually solve a problem, when you can
profit billions of dollars a year? Who cares
about the people going through depression,
losing their hair and freaking out, desperately
trying to find a real solution to their problem?
You have all given me the motivation and
ammunition to write this book. Knowingly
mistreating and mis-serving your customers
cannot continue. It’s bad business and needs to
stop!
Okay, I have to at least genuinely thank one

person: Mom, you’re the kindest, most
generous soul I’ve ever met in my life. Thank
you for all of your unconditional love and
support, and custom Rx topical formulations.
You are the best!
viii
— TABLE OF CONTENTS —
FOREWORD 1
INTRODUCTION 5
SECTION 1 10
SECTION 2 20
SECTION 3 31
SECRET #1 32
SECRET #2 36
SECTION 4 43
SECTION 5 48
SECRET #1 49
SECRET #2 59
SECRET #3 63
SECTION 6 73
ix
— FOREWORD —
I remember it like it was yesterday…
It was the day of my very first college football

practice. Every night after practice, our team
reconvened to eat together in the dining hall
next to the football building. I came to
Michigan State early to participate in Spring
Practice, so I didn’t know anyone. Everyone
was in the dining hall telling stories and
laughing, and it seemed like everyone had a
seat and friends to eat with except for me.
Combined with the fact that I felt like I just
went ten rounds with Mike Tyson, it was safe to
say I was having a rough day. I felt like I didn’t
belong, and questioned my decision to move
from my hometown to pursue my dream of
college football.
I got my tray, went through the food line,

and then aimlessly headed down the aisle,
– 1–
HAIR LOSS S ECR ETS BY JOHN GOSS
trying to stay out of the way. I took a couple

more steps, and before I knew it, I heard a
voice say, “Hey, man, sit down here with us—
guys, make some room.” That was John Goss.
Since that day, John and I have been best
friends.
We’ve been teammates who have played in

front of 100,000 screaming fans. We have
literally chased bad guys through mountains,
cried to each other after heartbreaks, and have
almost died of laughter. We have both shared
great successes in life, and we have also failed
hard. Nonetheless, John has been a constant
person in my life. He has always been there
when I’ve needed him the most.
When I look back on our friendship over the

past sixteen years, there is one key, underlying
theme: the desire to be great and not settle for
a marginal, ineffective existence. This book is a
continuation of that journey. John would not
– 2–
accept an ineffective solution for hair loss, so

he put his heart and soul into finding a
solution. He’s done what I thought was crazy,
and what I don’t think anyone else would do:
he's traveled all over the world and spent a
fortune searching for a cure to what I thought
was an incurable problem.
I am glad he did. It wasn’t until a couple of

years ago that I started losing my own hair. You
don't realize how emotional it can be until it
happens to you. I felt like I was losing my
masculinity, even though I’m 6’6” and 275lbs.
Luckily for me, I knew who to call, and John
shared his years of research and his “SECRET”
sauce. Here are my before and after photos of
the results I had in two and a half months. NO
HAIR TRANSPLANT AND NO SURGERY.
– 3–
All I did was follow the step-by-step plan and

formula you’re about to discover for yourself.
Reader, consider yourself blessed. Like me,

you're walking around aimlessly looking for a
hair loss solution, and John is finally here to
save your day.
Go Green!
– Justin Kershaw
Michigan State Football Team Captain 2008
– 4–
— INTRODUCTION —
The hair loss industry has been built on a

foundation of lies. It has been one scam after
another, and lie after lie. These companies
make a lot of money off of your desperate
situation. Make no mistake, these companies
do make a lot of money, but I wouldn’t bet on
them putting your needs first. In 2019, the hair
loss industry is predicted to exceed five billion
dollars.
Hair Loss Secrets is a bold title. I completely

understand that and take it very seriously. This
book contains a lot of secrets you should know
about your personal hair loss, as well as the
hair loss industry.
I 100 percent believe in what I’m about to

share with you. More than just believe it, I live
it. I am a product of the product.
– 5–
I’ve helped a lot of people, including family,

friends, LA celebrities, and even rock stars who
have performed in Super Bowl halftime shows.
I have fought harder than you can possibly
imagine, and wouldn't take no for an answer in
my mission to make this solution available to
you as well.
This is my story…
My name is John Goss, and if you’re reading

this, we, unfortunately, have something in
common: hair loss. Well, I used to, but
thankfully, not anymore. However, I know
exactly how you feel.
I can promise you, I never intended to or

wanted to write the book on hair loss...and I
most certainly do not want to be known as the
“The Hair Loss Guy.”
You’ll hear my entire story, but I want you to

know right from the beginning why I’m writing
– 6–
this book. It is my ultimate desire to genuinely

help you, because if you are anything like me,
you are overwhelmed and confused, have tried
countless hair loss products, and are left with
an overall feeling of hopelessness. I know; I felt
that way too. Don’t give up. I promise, there is
hope.
What you’re about to read may shock you

and most likely really tick you off, but it’s the
truth. It’s taken me over fifteen years of
obsessive-neurotic research, trial and error,
heartache, rapid heart rates, literally breaking
the law (don’t tell anyone), and literally
spending hundreds of thousands of my own
hard-earned dollars to discover what I now
know.
I had to learn the hard way, and it’s been a

really hard road, but you are now getting the
opportunity to bypass years of my frustration
– 7–
and get straight to the results and information I

wish I had when I began this crazy journey.
P.S. This book was written by me, in my

own words. Most people don’t know this, but
many books are written by “ghostwriters” or
edited by professionals to take their words and
create a lot of extra fluff around them so they
can fill the pages. This is not that. The goal is
not to have a book so I can say I’m an author or
to be on the New York Times bestseller list.
There is no fluff. I made it as short and as easy
to read as possible, and I wrote it in a way that
– 8–
would be as close as possible to if you and I

were sitting down and having a personal
conversation.
The only goal is to help you understand what

I’ve discovered, and how I’ve stopped my hair
loss and regrown it personally. It’s not to write
hundreds of pages for the sake of having a
novel. Results are the one and only thing I care
about, and I assume you do as well. That’s how
this book was written.
– 9–
— SECTION 1 —
THE BEGINNING
To be completely honest, I’ve always been
really into my hair.
As early as I can remember, my hair has

always been a big part of my identity. I grew up
in Ohio and played soccer, and before the
popular man-bun became mainstream, I was
rocking shoulder-length hair with an undercut.
I thought I was pretty cool and nailed down the
look with a perfectly folded Nike bandana, so
the swoosh was centered below my perfect
hairline. It’s funny to look back on now, but at
the time, I thought it was the coolest. I know,
right? I peaked too early.
My hair was my signature. So much so that I

was even voted “Best Hair” in the high school
– 10 –
yearbook my senior year. You can’t even make

this up...
Growing up, we’ve all heard the myth that

those who possess a full, healthy head of hair
probably inherited it. I believed it too. I
thought I would live happily ever after with
dark, thick, flowing locks like my maternal
grandfather. We have great hair in our family,
and I was planning on that good hair gene
being passed down to me as well.
– 11 –
Unfortunately, like a lot of other information

out there, this wasn’t true.
Tragedy struck as my final days of high

school were coming to a close. I began noticing
a slight difference in the hair around my
temples and hairline. It seemed like it was just
a little bit thinner compared to the hair over
the rest of my head. I shrugged it off and
continued with life, thinking it was no big deal.
I couldn’t even accept the possibility of my

hair thinning or receding. The thought of
having a receding hairline—or worse, going
bald—at that time might as well have been a
death sentence to my self-confidence. That
might sound dramatic, and it is, but it’s the
truth. In disbelief, I thought, Could this really
be happening to me?
I thought, How can this be happening? I’m

just graduating high school and my adult life
is just starting. I’m single. I’m about to go
– 12 –
away to college. My best friend says that I

have a face for radio (whatever that means).
This can’t happen to me. Don’t take away the
best thing that I have going.
Sure enough, things continued to get worse.

By the time I graduated, my receding hairline
was in full, white-flag retreat. When I say I
freaked out, that is a dramatic understatement.
I lost it. I panicked. I thought my life and
everything good in this world was over. I went
into a depressed state, and if you had met me at
that time, you’d have seen signs in my
demeanor.
Fortunately, I grew up in a medical family.

My mom and aunt are both life-long
pharmacists, and we also have three MDs
(Medical Doctors) in our immediate family.
They recommended the logical solution at the
time, and I started on the then-current (2001)
and only (still) two FDA-approved hair loss
– 13 –
“solutions”: Rogaine (minoxidil) and Propecia

(finasteride). Eighteen years and no progress or
developments? Well, not according to the FDA,
but much more on this later. I thought, Well,
thank God, there is at least a solution to this
terrible problem or disease.
Happily ever after? Not so much!
I continued using both of these products

religiously, but they didn’t stop my problem. In
fact, not only did they NOT stop my problem,
but my hair loss kept getting worse. I was so
confused. This is the FDA-APPROVED,
signed, sealed, and delivered, patented,
promised solution to hair loss. How, then, and
why do I continue to lose my hair?
I distinctly remember being twenty years old

in junior college in Scottsdale, Arizona and
thinking that, on my next birthday, the big 21st,
which I always dreamt as having a big party
and wild celebration, I was now thinking and
– 14 –
afraid that I might not even be able to actually

get a date because my hair loss looked so bad.
I love golf. I should have stuck with that

sport in college but decided to play football and
be a quarterback. D1, 6’4”, rocket-laser arm.
Just kidding, I was actually a placekicker and
punter. Don’t Google me, the laces were out!
I remember one weekend during summer,

when I came home to visit my family in Ohio. I
went to play golf and my mom picked me up at
the golf course. I took my hat off and bent
down to pick up my clubs and put them in the
car. When I bent over, my mom could see the
top of my head and said, “Oh, John, your hair
in the back is really getting bad and thin…” Do
you know that scene in Wedding Crashers
where Will Ferrell yells, “Mom…Meatloaf!?”
really loudly? I think this was the first time I
almost cussed my mom out! Kidding. But
honestly, it felt like I just got gut-punched.
– 15 –
Apparently, it hurt pretty bad, because it’s now

sixteen years later and I can still remember it.
All I wanted was for my hair loss to stop. I

couldn’t stop thinking about it. I feel like it
dominated the majority of my daily thoughts.
The rearview mirror was the worst. It kept
yelling back at me, “Hey, man, you’re losing
your hair!” Every time I took a shower and
washed my hair, I would look down at my
hands, full of hair, and say to the hair, “You
quitters.” This might sound crazy and I’m glad I
can laugh about it now, but at the time, it was
honestly really depressing. If you’ve struggled
with hair loss, maybe you can possibly relate?
I became obsessed. I tried every shampoo

you can imagine. Shampoo after shampoo after
shampoo. I spent hours and hours reading
every white paper and NCBI PubMed research
study I could get my hands on. I Googled “new
hair loss breakthrough” multiple times
– 16 –
throughout the day. I scoured the blogs, trying

countless homemade remedies that promised
to stop hair loss. I took just about every herb
and vitamin you can get your hands on, and
enough biotin for a horse. I tried different
topical hair loss solutions and custom-
formulated prescription topical hair loss
solutions, one of which actually caused
dramatically more hair loss.
I read about oral minoxidil, which is the

active ingredient in Rogaine. Minoxidil is a
powerful hypertension drug (high blood
pressure), and one of its side effects is that it
can cause rapid and irregular heartbeats. Did I
know about this side effect? Yes. Did I care?
No. I wanted my hair back and I wanted it at all
costs. Those who have never had this problem
may not understand. They might be wondering,
“All these things just for hair?” Unless you have
experienced it yourself, you don’t understand.
– 17 –
Warning: Do not take oral minoxidil for

hair loss.
Nothing worked. I spent thousands and

thousands of dollars, one product after
another, all claiming to be the “next” or “real”
solution to my hair loss problem, but they all
turned out to be nothing more than empty
promises that didn’t deliver. All hat and no
cattle, as they say in Texas.
After years of experimenting with products

that didn’t work, I decided to take my
experimentation to the next level. I traveled
internationally around the globe to search for a
solution. Through all of my research, I heard
about some potential products and therapies
that were available in other countries but that
were not available in the United States due to
the restrictions set forth by the FDA.
I flew to South Korea, which is renowned as

the cosmetic capital of the world. My journey
– 18 –
then took me to China, the manufacturing

capital of the world; Canada, Germany, and
other European countries. I met with world-
leading chemists, academic and medical
doctors, pharmacists and pharmacies, cosmetic
and medical manufacturing companies and
laboratories, all desperately just trying to find a
solution to my hair loss problem.
This book is the product of all those research

trips made and the thousands of dollars and
hours invested. If you have a hair loss problem,
what you are about to read is a real solution.
What you hold in your hands will finally give
you hope, and hopefully save you from the
depression that my hair loss caused me.
– 19 –
— Section 2 —
THE SECRET WHY
WE ACTUALLY LOSE OUR HAIR
So, why do we actually lose our hair?
What are the mechanisms and underlying

causes making this happen?
During my years and years of research and

extensive self-experimentation, I discovered
something. Something that nobody talks about.
Doctors don’t explain it. Research publications
don’t define it. Dermatologists don’t
understand it. Why do we actually lose our
hair? If hair loss is a symptom, which it is, what
is the underlying cause that is making it
happen?
If you have been suffering from hair loss and

done any research at all, you have surely heard
that 95+ percent of hair loss is what the so-
– 20 –
called experts call androgenetic alopecia, which

is also referred to as “male-pattern” or “female-
pattern” hair loss. The explanation submitted is
that for the majority of us, depending on our
unique genetics, our hair follicles are simply
predisposed to losing their hair at some
mystical time.
Further research will lead you to the

conclusion that testosterone is the problem.
That testosterone gets converted to DHT by an
enzyme called 5α-Reductase, and that is the
reason you’re losing your hair. Okay. Well, even
if that is true, it still doesn’t answer my
question. What is it about DHT, or why does
DHT cause hair loss? If you are anything like I
was, you have no idea why DHT is killing your
hairline and confidence, and have just accepted
it at face value, but that doesn’t explain the real
problem.
– 21 –
I have a secret I am about to share with you:

HAIR LOSS IS A DISEASE!
That might scare you or sound dramatic, but

let me explain in detail.
Definition of dis·ease: a disorder of

structure or function in a human, animal, or
plant, especially one that produces specific
signs or symptoms or that affects a
specific location and is not simply a direct
result of physical injury.
Cardiovascular disease or heart disease is the

number one cause of death in the united states.
The disease generally refers to conditions that
involve narrowed or blocked blood vessels that
can lead to a heart attack. A heart attack is the
result of your heart not getting enough blood
flow. Without blood flow, it is not getting the
oxygen and nutrients that it needs to function
properly or survive. The exact same is true for
your hair follicles.
– 22 –
There is one reason and one reason

only that is causing your hair loss, and for
goodness’ sake, it is not biotin!
The reason why we lose our hair

simply comes down to one thing: BLOOD
FLOW TO THE HAIR FOLLICLE.
This may or may not seem like a huge

revelation to you right now, but it’s extremely
important and foundational for you to
understand this principle, because everything
moving forward will be building upon this
understanding.
No one wakes up one day and, all of a

sudden, their hair has disappeared. Last night,
I had hair and today it’s gone. No. That is not
the way it happens, even if you’re completely
bald. Hair loss starts before it’s even noticeable
to the eye, and then your hair gradually starts
thinning progressively. It’s actually a relatively
– 23 –
slow process, but that doesn’t mean you don’t

want to address it as soon as possible.
Before you lose your hair, it starts thinning.

This is also now popularly referred to as
“miniaturization.” Your hair starts thinning
and gets thinner and thinner until, eventually,
the hair follicle is so weak it cannot produce a
single strand of hair noticeable to the eye.
The reason why the hair continues to thin is

quite simple: The hair follicle’s nutrients are
being restricted. Your hair is a fiber-like
structure that is produced in the hair follicle.
The hair follicle—like every other organ in the
body, including our brain, heart, muscles,
kidneys, etc—gets its nutrients and oxygen
through the blood via the circulatory system, or
cardiovascular system. The system circulates
and delivers nutrient- and oxygen-rich blood to
all of the cells in our body.
– 24 –
This is actually how Guinter Kahn first

discovered minoxidil’s effect on hair growth in
1971, which later became patented under the
FDA and branded as Rogaine for the treatment
of hair loss. Kahn was head of the dermatology
department at the University of Colorado
medical school. One day, a first-year resident
approached him and asked him to look at an
odd case he had just seen in the hospital. The
patient was a woman in her mid-40s and
suffered from hypertension so severe that she
had had two strokes because of it. Since she
didn't respond to ordinary medications, she
had been placed on an experimental program
and given minoxidil, a potent new drug that the
Upjohn pharmaceutical company was testing
hoping to get FDA approval.
The drug had dramatically lowered her blood

pressure, but there was this strange side effect,
an increase in hair growth. Before minoxidil,
– 25 –
she said, she had never had to shave her legs.

Since taking the drug, she had to shave more
frequently. Before, she had gone to have her
hair cut every three or four months. Now, she
was having to go every three or four weeks.
Kahn realized instantly what the

implications were and said, “This would be
great stuff if we could apply it to the top of
heads.” So they took the powder and mixed it
with ethyl alcohol and propylene glycol at a 1
percent solution and began testing it. After two
months without seeing any results, Kahn was
ready to call it quits, but continued and began
to see some small but noticeable results.
Here is the kicker...Kahn then informed

Upjohn Pharmaceuticals of his findings on
minoxidil’s potential with hair growth, and
Upjohn quietly filed a patent for using
minoxidil for that purpose—and reported Kahn
to the FDA for conducting unauthorized
– 26 –
experiments on humans. Big Pharma at its

finest…
After years of legal wrangling, Upjohn made

a settlement deal with Kahn issuing a joint
patent entitled, "Methods and Solutions for
Treating Male Pattern Alopecia.” In 2006,
Johnson & Johnson purchased Rogaine for
$16.6 billion.
I included this story because this is what

we’re up against. Cutthroat Big Pharma
companies that have billions of dollars, a ton of
political and lobbying power, and only care
about the bottom line.
Million-dollar question: If minoxidil

was the solution, why did I and millions
of other men and women continue to
lose our hair, even after its consistent
usage?
– 27 –
The only other FDA-approved drug for hair

loss was approved in 1997 as finasteride under
the brand name Propecia, which is also now off
patent. This drug has an interesting history. It
began in 1942, when James Hamilton observed
that prepubertal castration prevents the later
development of male pattern baldness in
mature men. That’s the secret guys... ✂︎
✂︎…Just kidding.
This research intrigued Pindaros Roy

Vagelos, who was then the Chief of Research at
Merck Pharmaceutical. Dr. Vagelos created a
drug which could mimic the condition found in
these children to treat older men who were
suffering from benign prostatic hyperplasia
(BPH), also called prostate gland enlargement,
an ailment common in older men.
Finasteride was born and again, the

discovery, just like minoxidil, regarding hair
loss was an accident. It was discovered that by
– 28 –
taking finasteride and reducing serum DHT

levels, the amount of DHT present in your
blood, it also slightly reduced the levels of DHT
in the scalp.
Merck was granted FDA approval and a

patent for finasteride, and claims that
finasteride can maintain or increase the
number of terminal hairs in the anagen phase
by inhibiting and sometimes reversing
miniaturization of the hair follicle. The
treatment of finasteride claims to slow further
hair loss and provides an estimated 30 percent
improvement in hair loss after six months of
treatment. Finasteride has also been tested for
hair loss in women; however, the results were
no better than placebo.
There were a plethora of side effects reported

with finasteride, though, and Merck has now
included a label warning, saying finasteride can
– 29 –
cause sexual side effects in the men who take

them.
– 30 –
— SECTION 3 —
BIG PHARMA SECRETS
If you read the previous chapter with
attention, you will notice a pattern:
– Big Pharmaceutical Companies
– Patents
– The FDA
Now, I am not here to speak badly of any

organization or to bash the FDA. On the
contrary, I believe the FDA was initially created
to help protect its citizens for being scammed
by false advertising and marketing. But the
question begs to be answered: How is that
working out, though?
Here are two main secret reasons why there

haven’t been any breakthroughs in the hair loss
industry, or at least that the average public
doesn’t know about.
– 31 –
SECRET #1
In an attempt by the FDA to protect its
citizens from hair loss scams, they made it a
law that even using the term “Hair Loss” falls
under FDA jurisdiction, and that any company
or product that made the claim including the
words “hair loss” would require FDA approval.
Do you know how much going through the FDA
approval process costs?
Think about the most innovative companies

today. The companies’ products that you use
every day, and the companies that have had the
biggest impact on our society? The companies
that initially come to mind for me are
companies like Google, Apple, Facebook,
Microsoft, Uber, etc.
Do you know how all of these companies

started? In either a dorm or garage. My
point...? The greatest innovation happens
initially on a very small scale, by people who
– 32 –
are incredibly passionate or desperate to solve

a problem or provide a solution.
Here’s the big problem that the FDA created

for you and me. It costs upwards of 100 million
dollars to go through the FDA approval
process. The only companies that can afford
that kind of significant investment are large
pharmaceutical companies and big companies
with very deep pockets.
That’s not the only problem, though. The

problem is that, for a big company—or any
company, for that matter—to spend that
sizeable of an investment must plan on getting
a financial return on their investment, right?
That only makes business sense.
Well, the only way a pharmaceutical

company could get a return on such a large
investment is if they had some kind of
protection or exclusivity to be able to sell their
new product or invention. This is done through
– 33 –
obtaining a patent, which lasts a certain

number of years and allows the company
exclusive rights to sell their product. The
problem is that, to get a patent approved
through the FDA, it has to be a completely new
drug chemistry, and that chemistry can’t have
ever been used before.
This means that there is no incentive and

absolutely no research, and there never
will be on any chemistry that is currently
available or has shown promise in the past.
Because if it’s ever shown improvement or
promise in the past, it cannot be patented.
Without a patent, it’s not a profitable
opportunity for pharmaceutical companies.
The system is completely broken, and you

and I are paying the price. This also means
there is no research being done on any existing
chemistry in a different dosage or in a
combination with other ingredients—say, a
– 34 –
different percentage of minoxidil, or minoxidil

combined with any other ingredients, because
minoxidil at the 5 percent concentration has
already been approved for hair loss.
Finally, and perhaps most importantly, it

means that there is absolutely no research
on anything that is natural because it
cannot be patented. The money spent on
research would be in vain, and even discovering
a natural cure for hair loss would require FDA
approval, cost several millions of dollars, and
they wouldn’t be able to recoup their
investment even if the company was willing to
invest.
So, even though the cure for hair loss may be

available, and IT IS, it’s impossible to provide
that solution to the public because it would be
breaking the law. Can you see how severely
broken the system is?
– 35 –
So, you would at least think that, by having

these FDA regulations, you and I would be
protected from false advertising and being lied
to about hair loss solutions on the market,
right? Unfortunately, that’s not the case.
Despite the FDA’s best intentions (not so sure),
companies have found many ways to advertise
around the “hair loss” claims by using words
like “thinning hair,” “hair fall,”
“miniaturization,” etc.
SECRET #2
It gets worse before it gets better,
unfortunately.
The second main reason for keeping a hair

loss cure breakthrough from the market is that
large companies have figured out they can still
make millions and even billions of dollars with
fancy advertising and marketing, even if the
product doesn’t work.
– 36 –
They have discovered that they can still

make a fortune in the “hair loss” industry as
long as they legally dance around label claims.
Why go through the hard work and headache of
the daunting regulatory process when it’s easier
to go to the market, and you can make more
money easily selling a promise, even if it
doesn’t work?
If you’re a man, you’ve surely seen the

Facebook ads promoting their products. Hims
was just projected to have a valuation of over 1
billion dollars…Are you kidding me…? They are
selling 5 percent generic minoxidil. Closely
behind them is another business that’s almost
an exact copy, Keeps. They both sell nothing
more than a generic, off-patent, 5 percent
minoxidil topical solution and finasteride.
Something you can grab off the shelf at your
local CVS, or at Costco under the Kirkland
brand.
– 37 –
But they’re making a fortune. How? Because

they are great at marketing and advertising,
and realized that’s where the money is, not
actually trying to help people by providing a
real solution to their problem. Did you know
there are studies that prove if you see an ad
seven times, you are likely to buy their
product? If they can get it in front of you
enough times, you will buy it.
So, unfortunately, these companies are being

financially rewarded by taking advantage of
your desperate situation. I know how it feels.
It’s not your fault. I spent years and years
falling for the same empty promises, to a point
that I lost all hope and didn’t think there was
actually a real solution to hair loss.
Don't even get me started on the “laser”

helmet! Why is the founder of the company
balding himself if this product actually works?
He is making millions of dollars, though.
– 38 –
I’m not going to spend a lot of time here

because it’s simply not worth my time, but the
“laser” is a red-light, get-rich-quick scheme
that isn’t anything new. Google “laser brush”
and you’ll see that this was a product that was
created in the 90s, made a lot of money fast,
and then quickly fizzled because it failed to
produce any results. The same thing will
happen with the laser helmet, but not before
they make a lot of money.
It even claims to be FDA approved in its

marketing material, but the reason why it’s
“FDA approved” is because it doesn’t do
anything that requires FDA approval. It wasn’t
formally approved by the FDA. It’s clear of the
FDA the same way that supplements and
vitamins are.
Again, great marketing; the fact that they can

take pictures of people smiling wearing this
ridiculous “helmet” in completely staged
– 39 –
scenes, in the kitchen cooking and watching tv,

and people actually believe it, is hard for me to
grasp, but shows the incredible power of
advertising. Unfortunately, it also shows how
desperate people are for a real solution, and
that’s what drives me crazy, that these
companies are knowingly taking advantage of
people in a desperate situation. I was one of
those people for ten years, so I guess I’m pretty
bitter.
Please hear me on this: the companies

selling the most products are the
companies who are the best at marketing and
advertising, not at providing the best
solutions. Can I prove that?
Yes! I most certainly can…
I have spent hundreds of thousands of

dollars testing and analyzing different products
on the market. Analyzing and comparing their
active ingredients and the label claims they are
– 40 –
making on their products. I had the highest

rated and best-selling “hair loss” shampoo on
Amazon.com tested. This shampoo is selling
over $500,000 per month, and I had it
analyzed in a laboratory under mass
spectrometry to determine the level of the
claimed active ingredients.
The results came back, and the percentage of

that active ingredient measured out at 0.01
percent, far, far less than the clinical dosage to
have any impact or result, but just enough to be
able to make a label claim and take your
money.
How's that possible with hundreds of five-

star reviews? Unfortunately, you can
manipulate the Amazon review system, and I
know many people that do. People get paid to
buy a product on their account and leave a
review. I’ve even seen first-hand people for hire
– 41 –
that can go into the Amazon system and

remove a negative review.
The Amazon ranking system is all based on

what's called "sales velocity," so the more you
sell, the closer you get to the front page, which
is where all the money is, so this actually can
help shady companies get ranked higher and
make more money. These companies are
knowingly mistreating and deceiving their
customers, and I fell victim to them for years. I
do not trust reviews or buy any cosmetic
products from Amazon specifically for this
reason.
– 42 –
— SECTION 4 —
HAIR LOSS MYTHS
I want to briefly address many of the urban
legends around hair loss and the myths floating
around the internet, because this is most likely
not your first attempt at trying to stop your hair
loss, and I have also fallen prey to many of
them too.
There are a lot of opinions and so-called

solutions to hair loss circulating through the
chat forums and Facebook groups. Emu oil,
black castor oil, headstands, lemon juice,
onions and garlic, or cayenne pepper and
special herbs like He Shou Wu that I had
imported from China. I’ve tried many of these
with absolutely zero results.
I’ve read many other hair loss books and

eBooks that claim if you eat this food or follow
– 43 –
this specific diet, or if you abstain from sex,

that will stop your hair loss and regrow your
hair—which is completely not true.
I’m not saying that diet is not extremely

important to your health, and of course you
should eat a healthy diet, but that is not what’s
causing your hair loss. I see many extremely
healthy people who are crazy about their health
and diets, yet have lost all of their hair, Tim
Ferris being one of them. He tests his blood
sugar levels multiple times a day and strictly
adheres to the keto diet, but has lost all of his
hair.
The diet argument for hair loss hinges on

two main theories:
One is that, if your diet is lacking certain

foods, your hair won't get adequate amounts of
the vitamins and minerals that it needs, which
is causing your hair loss. But as you now
understand, the nutrient deficiency is caused
– 44 –
by a restriction of blood flow, meaning it is not

supplying those nutrients, not because your
diet is lacking adequate vitamins or minerals.
If you were actually deficient in certain

vitamins and minerals to the extent that it was
causing hair loss, you would have a plethora of
other related health problems. This argument
is easily disproved by looking at the diets of
young men or teenagers or people who are
obviously not taking care of themselves from a
diet perspective, and who are eating fast food
and macaroni and cheese all day long, yet their
hair is perfectly fine.
The other argument related to diet is that

certain foods like sugar cause inflammation,
which contributes to hair loss. While the fact
that sugar and unhealthy foods definitely cause
inflammation and other health-related
problems, inflammation from these types of
foods is not what’s causing the androgenetic
– 45 –
alopecia, better known as male and female

pattern hair loss, that 99 percent of hair loss
sufferers are experiencing.
The one caveat to this is if you are

experiencing alopecia areata, which is an
autoimmune disease and causes sudden hair
loss that starts with one or more circular bald
patches that may overlap. We aren’t exactly
sure what “triggers” the immune system to
attack healthy hair follicles when people have
alopecia areata, but inflammation and diet may
have an impact. I’ve never experienced alopecia
areata and, unfortunately, that is beyond the
scope of this book. If you are experiencing
alopecia areata, there are some promising
treatments becoming available.
Scalp tension is another ridiculous old wives’

tale I see in various eBooks and blogs. Your
scalp and my scalp are no “tighter” than
someone that isn’t experiencing hair loss.
– 46 –
The proponents of these homemade

remedies are just as guilty of mis-serving their
readers and customers as many large
companies selling their products knowing it is
not going to actually make a difference. Results
are the only thing that should matter to you.
– 47 –
— SECTION 5 —
SECRETS TO REGROWING YOUR HAIR
WITHOUT SURGERY
Hopefully, now you have a solid
understanding of what truly causes hair loss. I
wanted to make sure to dispel a lot of false
beliefs about the hair loss industry and make
you aware of what’s really happening. Now, I’m
excited to share with you what has
painstakingly taken me years to discover to
completely stop and reverse my hair loss. This
isn’t a unique solution that has only worked for
my personal hair loss but for many others that
I’ve shared these secrets with as well.
One other thing I wanted to mention is that

this system works not just for hair loss on
the crown (back of the scalp), but it is
also just as effective against hair loss on
– 48 –
the hairline, temples, and frontal hair

loss as well.
The reason I’m able to say that confidently is

from experience, and realizing that hair loss
in the hairline and temples is caused by
the same mechanism that is causing hair
loss in the crown. The secret to restoring
hair loss in both areas is simply restoring
sufficient blood flow to the hair follicle.
Period.
SECRET #1
ARB/ANTI-ANDROGEN SHAMPOO + SCALP BRUSH
There was a time when I completely gave up
hope on shampoo. I tried every shampoo you
can imagine: Nizoral, Nioxin, Revita, caffeine
shampoos, ketoconazole shampoos, herbal and
zinc shampoos, argan oil, and all-natural
shampoos. I even had prescription-strength
ketoconazole shampoos made by a
compounding pharmacy, but still, nothing
– 49 –
stopped my hair loss. I came to the conclusion

that, because of the limited contact time, there
wasn’t any shampoo that could possibly have
any benefit against hair loss.
It wasn’t until I later discovered, after testing

many different top-selling shampoos, that the
ingredients that they were claiming on their
labels didn’t disclose the percentages of the
active ingredients. I also discovered they can
claim ingredients in their shampoos like
caffeine or “DHT-blocking” ingredients, but
most don’t have near enough of the actual
ingredient to make any clinical significance or
have results. Like I mentioned earlier, the best-
selling “caffeine” shampoo on the market that I
paid to have analyzed came back to only have
0.01 percent caffeine, which was their main
active ingredient. I was shocked!
The other problem with shampoos, as well as

liquid topical solutions, is that very limited
– 50 –
amounts of active ingredients are actually

transferred to the hair follicle through the
epidermis layer of the skin. Our skin, which is
our largest organ, is designed as a protective
barrier from the external elements, to keep our
body safe. The protective layer of our skin is
called the epidermis, and while it might not be
as tough as an alligator's skin, its purpose is the
same; a protective barrier.
This understanding is eventually what led

me to travel to South Korea to meet with one of
the best medical manufacturing companies in
the world. We designed a device similar to what
is used in dermatology as a derma roller, or
microneedle roller, except we carefully
designed it to be used on the scalp and to
maximize results without damaging the
epidermis or hair follicle.
Many rollers on the market are stamped

from sheet metal and can cause major damage
– 51 –
to the hair follicle, whereas our design uses

individual medical acupuncture needles at a
very specific length to avoid damaging the hair
follicle. Here are some preliminary designs that
we created for the Adegen roller:
The roller was also designed with a specific

needle configuration and depth to avoid
damaging the hair follicle and to increase
absorption of ingredients through the scalp.
The device creates micropores (microchannels)
in the scalp, which allow any topical formula to
– 52 –
bypass more effectively through the epidermis

and dramatically increase its effectiveness.
A side effect we noticed was that, by using

the roller and making micropores in the skin, it
caused the body to trigger its healing
mechanism in that area, which resulted in an
increase in blood flow and collagen—which led
to a substantial increase in hair growth.
We (Adegen Group) then took this same idea

and created a brush specifically designed to
stimulate the scalp, and when I combined that
with a shampoo that I had specially formulated
by a dermatologist specializing in hair loss,
which included high percentages of caffeine,
zinc, niacin, and other effective anti-androgen
ingredients, the results were amazing.
The brush was custom designed and molded

with a special plastic that has very strong, thin
bristles that easily pass through the hair but are
still strong enough to stimulate the scalp.
– 53 –
Below are some of the 3D CAD images that

were created through the design and
manufacturing process and the final prototype
that was created from the custom mold.
– 54 –
The results were so amazing that, when my

college roommate in Arizona and good friend,
Derek, was starting to lose his hair, I gave him
a sample of the shampoo with the brush and
told him to give it a try. It has been four years
and his hair loss has completely reversed
– 55 –
without the use of any topical solution or any

other hair loss product.
Here is a text message I got from Derek:
There is a big misconception that people

have when they start to notice that their hair is
thinning, or when they are losing their hair.
They think that you need to be extra careful
with your scalp and hair so you don’t cause
further damage and hair loss, but the complete,
exact opposite is actually true. By aggressively
brushing your hair and scalp, you stimulate
– 56 –
blood flow to your hair follicles and increase

circulation, which is what the hair follicle
needs. By being gentle to your hair and scalp,
you are actually contributing to and making
your hair loss problem worse. By using this
brush, you are also removing sebum, dandruff,
and dead skin, and increasing the absorption of
the shampoo’s active ingredients to the hair
follicle.
I have read other articles and publications

talking about scalp massage, which is
attempting to accomplish the same objective,
but I have found that, without a proper brush
designed for the scalp with stiff bristles and a
configuration like the one we designed above, it
is not nearly as effective. Before making that
brush, I tried many other scalp and shampoo
brushes, but they were not designed for this
purpose and didn’t stimulate the scalp in the
– 57 –
same way. You do not want to pull the hair

when brushing.
My shampoo procedure is as follows: As

soon as I get in the shower, I wet my hair and
apply the Adegen ARB shampoo. ARB stands
for “Androgen Receptor blocking.” I’ll explain
more about this soon.
I massage it around to develop a lather that

covers the entire scalp area. Then I take the
Adegen brush, one in each hand, and
vigorously brush the scalp from front to back,
about 15-20 times over every part of the scalp.
You’ll notice that your skin will get slightly red,
which is not painful but is stimulating the
circulation of blood flow to the follicle and
restoring health to the hair. Again, this is
counterintuitive to what most people think. Be
aggressive.
I then apply a little bit more shampoo and

massage it in and let it sit for the duration of
– 58 –
my shower. You want to allow as much contact

time as possible, so leave it on until the end of
your shower and then rinse out (5 minutes
minimum). If you use conditioner, applying it
after you rinse out the shampoo is fine. Again,
this procedure also removes dead skin,
dandruff, and sebum from the pores and
increases the absorption of caffeine and the
other effective ingredients of the shampoo to
the hair follicle.
SECRET #2
HOW TO NATURALLY RESTORE CIRCULATION AND
VASODILATION WITHOUT MINOXIDIL OR SIDE EFFECTS
When I was taking high doses of oral
minoxidil (Loniten) in pill form years ago, I did
notice an increase in hair growth but was
forced to stop because of the serious,
potentially life-threatening side effects and
rapid heart rates. However, this did help me to
realize that circulation and blood flow were the
– 59 –
secrets to fighting hair loss and the creation of

new hair growth.
I started doing a lot of research on other

possible solutions and natural ingredients that
could increase my circulation and potentially
be a replacement for minoxidil.
I first heard about niacin, or vitamin B3,

from my grandfather. He immigrated from
Europe during World War II and came to
America with practically nothing. He never
graduated from high school but is one of the
most brilliant people I’ve ever met. He started
working for pennies per hour in a machine
shop in Ohio and eventually became so
successful that engineers from MIT and the Air
Force would come to consult with him on
special projects.
The factory that he worked at was very cold

without heat and had cement floors, so as you
can imagine, in the winter his feet were
– 60 –
freezing. He said he would wear multiple socks

under his shoes, but no matter what he did,
they just wouldn’t warm up. He mentioned this
to his doctor at the time and his doctor told
him to take a specific kind of niacin because it
would dramatically increase his circulation and
blood flow.
Niacin (or vitamin B3) is also known as

nicotinic acid and is one of the essential human
nutrients. Niacin is a natural water-soluble
vitamin known to dilate the blood vessels and
improve circulation. There are many additional
benefits to niacin in addition to healthier hair.
Niacin has been shown to improve cholesterol,
reduce the risk of heart disease, support brain
function, and protect against Alzheimer's
disease. Some studies have also shown a
tremendous benefit against depression and
anxiety.
– 61 –
Obviously, what I was most interested in

were the benefits relating to my hair loss.
Niacin increases the diameter of blood vessels
and improves circulation to the hair follicle.
There are two other common forms of

niacin: niacinamide and inositol
hexanicotinate, which also serve as sources of
vitamin B3. This is why they can be referred to
as "niacin." What many people don't realize,
however, is that these other forms of niacin do
not work in the same way as pure B3.
Pure niacin (nicotinic acid) creates what is

known as “the flush,” whereas niacinamide
does not. The flush is a sensation you feel as a
by-product from the widening of the blood
vessels. When you feel the flush for the
first time, you will most definitely know
it. Your skin will turn red, itchy, and you’ll get
a warming sensation throughout your entire
– 62 –
body from the capillaries under the skin

expanding to allow more blood to flow.
The flush will last anywhere from 15 to 30

minutes, usually, and will go away after a week
or two of consistent use. I rarely feel the flush
anymore. I take 1500 mg twice per day, once in
the am and once in the pm on an empty
stomach, for a total of 3000 mg per day. I
highly suggest working your way up to that
dose and not starting with that high of a dose
initially. Start with 500 mg twice per day and
work your way up to the full dose gradually
over a two- to three-week period.
SECRET #3
THE SECRET TOPICAL SOLUTION THAT IS GUARANTEED
TO STOP LOSS AND REGROW YOUR HAIR
Just like all of the shampoos, I gave up on
topical solutions as well. As soon as I started
losing my hair at eighteen, I started on Rogaine
religiously and used it for years, while my
– 63 –
receding hairline continued. I lost hope about

its benefits on frontal hair loss, because it
clearly stated that it would not work for hair
loss on the hairline or around the temples.
But, I had hopes that it would at least stop

the hair loss on the back or crown of my head.
Unfortunately, even with continued use, my
hair loss steadily advanced to a balding crown
and general thinning throughout the entire top
of my scalp. Rogaine claims that it works for a
percentage of people, and I just assumed that I
wasn’t one of them.
With my mom and aunt both being

pharmacists, and my aunt specializing in
pharmaceutical compounding, I wondered if
there was something better than Rogaine or
generic 5 percent minoxidil.
I realized that, because of the FDA

restrictions, there was not any major testing
going on with a stronger percentage of
– 64 –
minoxidil or a combination of ingredients in

addition to minoxidil. And that is what began
my journey with experimenting with different
topical solutions.
I became a real-life Heisenberg, like from the

TV show Breaking Bad. We had a lab with
electronic mixing equipment and digital scales
to precisely measure out each ingredient.
Compounding pharmacists also have access to
resources on different formulas, ingredients,
percentages, and base carriers to ensure
solubility and the best vehicle to deliver the
effective ingredients through the epidermis. It
is similar to a cookbook. The only problem is,
there are a lot of recipes.
We experimented with different percentages

of minoxidil, as well as natural ingredients seen
to have anti-androgen properties, like saw
palmetto, oleic fatty acids, beta-sitosterol,
EGCG, and other plant-derived sterols. We also
– 65 –
compounded other prescription drugs like

topical finasteride, RU58841, and dutasteride. I
had hopes for RU58841, but after months of
use, it did nothing.
I tried hundreds of different combinations. I

read study after study on ingredients that are
anti-androgens, DHT blockers, what carriers
can maximize the absorption of active
ingredients through the epidermis in the scalp.
Even really small changes, like adding 0.025
percent of retinol (Retin-A) to propylene glycol
or changing the ratio of ethanol can have
dramatic increases in absorption rates and
efficacy.
I also tried different formulations with

varying percentages of minoxidil. One that had
a very high percentage caused my hair to
almost completely fall out. I took a shower and
started washing my hair and literally handfuls
of my hair fell out. It was beyond painful and I
– 66 –
struggled with severe depression through this

journey.
The breakthrough came when I finally

understood that blood flow restriction was
the underlying mechanism that is at the
root cause of hair loss. That is when I
started focusing on ingredients that would
target the cause and not the symptom of
hair loss.
The major problem with minoxidil and the

reason why it doesn’t stop hair loss is that it is
treating the symptom and not the
underlying cause. It’s kind of like if someone
is standing on a water hose and their foot is
restricting the flow of water through the hose.
Minoxidil is like going over to the faucet and
trying to turn up the pressure, without taking
your foot off from the hose. You might get a
little more flow, but without removing your
foot, you will still have a major problem.
– 67 –
I heard of a dermatologist in Europe that

published research showing some promising
results on a unique formula that was
compounded with minoxidil but also included
ingredients that were inhibiting the
testosterone hormone DHT from attaching
itself to the hair follicle. It was not trying to
reduce DHT like Propecia and Dutasteride, but
rather, by using a plant-based derivative, he
was successfully inhibiting or blocking DHT
from attaching to the hair follicle. It was being
called ARB™️, which is short for “Androgen
Receptor Blocker™️.”
The problem was, I could not buy the

product and have it shipped to the USA
because of FDA restrictions. So, I traveled to
Europe and met with him and his chemists and
literally smuggled the formula back to the
United States so I could use and test it on
myself.
– 68 –
I stayed consistent with the topical formula,

and after about two weeks, I started noticing
less hair falling out in the shower. Soon after, I
saw little hairs were starting to come in in my
hairline and temples. I almost couldn’t believe
it. I combined that with the Adegen Roller I
had manufactured in South Korea, and what
happened next shocked me. Since that day, my
hair loss problems have been completely over.
That was over 7 years ago. Since then, I have

hired some of the best PhD chemists in the
world, spending hundreds of thousands of my
own dollars to perfect the formula. From
sourcing the purest pharmaceutical-quality
ingredients, to ensuring maximum results
without any side effects.
The most effective hair loss solution, and

what I’ve shared with hundreds of people that
have since completely stopped their hair loss, is
a compounded solution that includes both
– 69 –
minoxidil and the natural plant-sterol complex

(ARB) with oleic acid, caffeine, Retin-A, and a
carrier of propylene glycol and ethanol mix.
I started with a 5 percent minoxidil formula

and have gone back and forth between that and
a higher percentage, up to 15 percent minoxidil.
I’ve had great results with both and suggest
starting with the 5 percent formula for 2
months, and then you can increase to the 15
percent if necessary.
I was concerned about using a higher

percentage of minoxidil because of the possible
side effects I experienced with taking minoxidil
orally, but because of the small percentage of
the active ingredient that actually passes
through the epidermis and into the
bloodstream, I have not had any negative side
effects and neither has anyone else I’ve shared
the topical formula with—but the results have
been amazing. So much so that I can hardly
– 70 –
keep up with the number of people asking for

the solution and shampoo.
Again, depending on how soon you

catch your hair loss, you may not even
need a topical solution. Like Derek, just
using Adegen ARB Shampoo and the Adegen
Brush, you can have success stopping your hair
loss. His hair loss has completely stopped, and
his hair is back to being thick and healthy,
without the use of a topical solution.
If your hair continues to thin, the next step

of action is definitely a topical solution along
with the niacin. I do not recommend Propecia,
not only because of the side effects, but also
because of its limited efficacy. If you are
looking for a drug to reduce serum DHT, there
is a much more effective drug called
Dutasteride. Without getting into too much
techno-babble, finasteride only blocks one of
the two types of 5 alpha-reductase, whereas
– 71 –
dutasteride blocks both and offers significantly

more efficacy with lesser side effects. You can
Google “finasteride vs. dutasteride” and do
some research. The recommended dosage is 0.5
mg per day. Again, you’ve likely not heard of
this because it’s not FDA approved for hair loss,
even though it’s much safer and more effective
than finasteride, which is FDA approved.
The good news is that you absolutely do not

have to lose your hair. If you restore the blood
flow to the hair follicle, your hair will stay
healthy and strong. My hair is as good as it was
in high school. It’s back to being full and thick
and healthy. As you can see, the texture and
even the color of my hair is darker and
completely different than when I was struggling
with thinning hair and hair loss.
– 72 –
— SECTION 6 —
ADEGEN™️ – THE SECRET CURE
TO HAIR LOSS DISEASE
What is Adegen?
What would you do if you discovered the

cure to a certain disease? How far would you
honestly go to make that cure available to those
who needed it the most? My mom is a cancer
survivor, and by no means am I comparing hair
loss to cancer, but would you do everything you
could to make it available for others?
How much adversity and opposition would

you endure to share that gift with others, even
though you were fine yourself? How much of
your personal money would you spend to bring
it to the market, no matter how big your
enemies?
– 73 –
Adegen has given me that challenge, and let

me assure you, it has tested my resolve and
commitment to my fellow man. I’ve been told
by legal counsel, who graduated magna cum
laude from Harvard Law School and who
specialize in pharmaceutical and FDA law, that
pursuing this is not a wise business or financial
decision because of the roadblocks with the
FDA and broken pharmaceutical system.
I was told not to pursue sharing the solution,

and to keep it for myself and close friends, but I
feel a deep obligation to share this with people
going through the same thing that I went
through. I would have done anything to stop
my hair loss and save myself the years of
depression and struggle to find an effective
solution, and I feel a moral responsibility to
share it with others. It wouldn’t be moral to
keep this secret just for myself.
– 74 –
I know how bad it feels to lose your hair,

because it devastated me probably more than
most. How can there be an effective solution for
hair loss available, yet people are being taken
advantage of and lied to about products and
solutions that simply do not work?
As I already mentioned, I’ve spent near a

fortune and many years of my life desperately
searching all over the world trying to find a way
to completely stop my own hair loss and regrow
my hair.
I had to travel around the world and spend

thousands of dollars to have solutions and
products manufactured in bulk just so I could
have them made available for personal use.
I realize that most people do not have the

time nor the resources to do that, or the
connections to hire a high-tech industrial
designer and fly to South Korea and have a
roller made specifically for hair loss, or a
– 75 –
laboratory to test and compound different

topical solutions.
Adegen is not just a product or company.

Adegen is the culmination of years and years of
research and development by the most brilliant
minds in hair loss science. Adegen is a private
team of the absolute best PhDs, chemists,
pharmacists, laboratories, and manufacturers
from around the world, all coming together
with the common goal of providing the best
hair loss solution available—the same products
I have been using effectively to restore my hair
loss. Adegen is the result of the past 18 years of
research that I've done, and the genius minds
that I’ve had the great privilege and fortune to
work with to find a real solution to hair loss.
I think it’s also important to mention that I

have not accepted any venture capital of
investment money from anyone, despite having
the opportunity. I want to 100 percent control
– 76 –
the quality and the direction of the company,

and the only focus is on the results we are able
to provide, not pleasing the shareholders with
maximum margins and sales. Adegen’s focus is
on serving, first and foremost.
Our biggest challenge is the regulatory and

legal requirements that keep breakthroughs
like Adegen from coming to market. This is the
biggest challenge to getting you the results you
are searching for, and Adegen is committed to
doing whatever it takes to make that happen.
I cannot tell you the difference I have in my

level of confidence and self-esteem not having
to continuously worry about losing my hair. I
used to look in the rearview mirror relentlessly
every day when I drove to work. It was
depressing and consumed my mind and
thoughts. What possibilities would open up for
you if you didn’t have to worry about it
anymore? How would you be different as a
– 77 –
person, and the confidence you have in

yourself? I know for me, my life changed, my
career changed, and my relationships have
changed. I think mostly not because other
people were judging me about my hair loss, but
because personally, I was so insecure, and by
being insecure, you don’t take the actions and
have the confidence to do the things that
ultimately bring you the things you really want
in life.
Now, imagine yourself having that

confidence back; you can finally be the person
you are without worrying about what people
are thinking about you, or if they’re judging you
for being less than who you really are. I say all
this because it can happen, but you need to take
action and be consistent using the routine every
day. If you do, the result you want will happen,
and it will change your life, the same way it has
changed mine.
– 78 –
As of this writing, Adegen products are not

yet currently available, but will be available
soon. We are producing our first run of
products in limited quantities, and you can get
on the waiting list if you would like to be first in
line at https://adegen.com.
I am committed to your success and

supporting you through this journey. I am in
the process of creating explanation videos on
how to apply the topical solution, how and
when to use the Adegen Roller, and how to
apply the shampoo with the Adegen Brush.
If you have questions, you can contact me at

info@hairlosssecrets.com. I will do my best to
reply in a timely manner, but due to the volume
of emails, please allow some time.
Don’t give up!
– John Goss
– 79 –

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HAIR LOSS

Last, but certainly not least, I’d like the

Okay, I have to at least genuinely thank one

It was the day of my very first college football

I got my tray, went through the food line,

trying to stay out of the way. I took a couple

We’ve been teammates who have played in

When I look back on our friendship over the

accept an ineffective solution for hair loss, so

I am glad he did. It wasn’t until a couple of

All I did was follow the step-by-step plan and

Reader, consider yourself blessed. Like me,

The hair loss industry has been built on a

Hair Loss Secrets is a bold title. I completely

I 100 percent believe in what I’m about to

I’ve helped a lot of people, including family,

My name is John Goss, and if you’re reading

I can promise you, I never intended to or

You’ll hear my entire story, but I want you to

this book. It is my ultimate desire to genuinely

What you’re about to read may shock you

I had to learn the hard way, and it’s been a

and get straight to the results and information I

P.S. This book was written by me, in my

would be as close as possible to if you and I

The only goal is to help you understand what

As early as I can remember, my hair has

My hair was my signature. So much so that I

yearbook my senior year. You can’t even make

Growing up, we’ve all heard the myth that

Unfortunately, like a lot of other information

Tragedy struck as my final days of high

I couldn’t even accept the possibility of my

I thought, How can this be happening? I’m

away to college. My best friend says that I

Sure enough, things continued to get worse.

Fortunately, I grew up in a medical family.

“solutions”: Rogaine (minoxidil) and Propecia

Happily ever after? Not so much!

I continued using both of these products

I distinctly remember being twenty years old

afraid that I might not even be able to actually

I love golf. I should have stuck with that

I remember one weekend during summer,

Apparently, it hurt pretty bad, because it’s now

All I wanted was for my hair loss to stop. I

I became obsessed. I tried every shampoo

throughout the day. I scoured the blogs, trying

I read about oral minoxidil, which is the

Warning: Do not take oral minoxidil for

Nothing worked. I spent thousands and

After years of experimenting with products

I flew to South Korea, which is renowned as

then took me to China, the manufacturing

This book is the product of all those research

So, why do we actually lose our hair?

What are the mechanisms and underlying

During my years and years of research and

If you have been suffering from hair loss and

called experts call androgenetic alopecia, which

Further research will lead you to the

I have a secret I am about to share with you:

That might scare you or sound dramatic, but

Definition of dis·ease: a disorder of