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EXCHANGE 331

Natural Selection, or the Preservation of Favoured true that in every social group some individuals
Races in the Struggle for Life, London. are more engaged in exchange than others, but it
—— (1871) The Descent of Man and Selection in
Relation to Sex, London. is probably a mistake to imagine that some
Fodor, J. (1998) In Critical Condition, Cambridge, MA. peoples exchange more than other peoples.
Gould, J.M. and Marler, P. (1987) ‘Learning by People distinguish among kinds of exchange:
instinct’, Scientific American 256: 62–73. in English-speaking countries they talk of altru-
Gould, S.J. (1991) ‘Exaptation: A crucial tool for an
evolutionary psychology’, Journal of Social lssues 47:
ism, barter, charity, commerce, gifts, taxation
43–65. and theft, among others. These distinctions are
Lorenz, K. (1965) Evolution and Modification of based on expectations of return: whether there
Behavior, Chicago. should be one, whether it should be immediate or
Pinker, S. (1994) The Language Instinct, London. after a period of time, whether it should be
Plotkin, H. (2002) The Imagined World Made Real:
Towards a Natural Science of Culture, London. equivalent or greater or less. This too is univer-
Spencer, H. (1855) Principles of Psychology, 2 vols, sal, although the kinds available to different
London. peoples are variable. People also categorize kinds
Tooby, J and Cosmides, L. (1990) ‘The past explains of goods as being more suited to one kind of
the present: Emotional adaptations and the structure
exchange than another: some peoples have goods
of ancestral environments’, Ethology and Sociobiol-
ogy 11: 375–424. which are exchanged only as gifts (greetings
cards in many countries, vaygua in the Tro-
Further reading briands, and so on). They also prohibit the
exchange of certain kinds of goods: in Christian
Broughton, J.M. and Freeman-Moir, J.M. (1982) The
Cognitive-Developmental Psychology of James Mark
thought, for instance, the purchase of spiritual
Baldwin, Northwood, NJ. office is distinguished as a named sin (simony).
Duchaine, B., Cosmides, L. and Tooby, J. (2001) People also often categorize kinds of exchange as
‘Evolutionary psychology and the brain’, Current particularly suited to kinds of relationships:
Opinion in Neurobiology 11: 225–30. friends and family should give gifts in Britain,
Richards, R.J. (1987) Darwin and the Emergence of
Evolutionary Theories of Mind and Behavior, Chi- judges and litigants should not. Where a kind of
cago. exchange is reserved to a kind of relationship,
people may try to establish the relation by
SEE ALSO: genetics and behaviour; human making the exchange. Marcel Mauss (1954
evolution; population genetics [1925]) noted that a refusal to accept a gift, or
to return one, caused great offence, and could be
EXCHANGE equivalent to a declaration of war.
Social scientists, and in particular anthropolo-
Exchange is interesting for five reasons: it is the gists, have tried to identify systems of exchange.
means by which useful things pass from one They have done this in various ways. The pioneer
person to another; it is one of the ways in which was Mauss, who explored gift-giving as a type of
people create and maintain social organization; it exchange based on three obligations: to give, to
is always regulated by religion, law, convention receive and to return; these are still taken to be
and etiquette; it is always meaningful because it the key principles. Mauss’s archetypal gift was
carries a symbolic load, and is often a metaphor one so heavily laden with symbolic meaning and
for other kinds of activities; finally, in many consequence that it involved the ‘total social
societies people speculate about its origins, about personality’ of the exchangers (who might be
the motives for and the morality of it, about its either individuals or groups of people), and
consequences and what its essence might be. It is success or failure in making exchanges affected
rare to find a scholar who gives equal attention their social standing. The potlatch (in which
to each of these aspects of the topic. groups try to overwhelm competitors with gifts)
Exchange is universal: we know of no peoples was thus interested, but not directly profit-
who admire individuals who do not exchange, or motivated. This is the first attempt to identify a
who expect a category of people to refrain from non-market system of exchange by the principles
it. Although people in industrial and market- on which the exchanges are made. Malinowski’s
organized countries sometimes imagine the at- (1922) exploration of kula exchanges between a
tractions of self-sufficiency, and try to achieve it, number of Melanesian islands showed that cere-
it would be a new creation if they succeeded. It is monial goods circulated by reciprocal gift-giving
332 EXCHANGE RATE

in the kula ring affording the opportunity for economists and others on the mixed motives with
trade and establishing peace between neighbour- which people engage in exchange, even in so-
ing islands as well as maintaining hierarchy on called market economies.
particular islands: some people were more suc-
J. DAVIS
cessful in the kula than others. Studies suggest
ALL SOULS COLLEGE, OXFORD
that the ring was less systematic than Mal-
inowski thought (Leach and Leach 1983). In
later elaborations, deriving also in part from the
References
work of Karl Polanyi (1944), the principle of Appadurai, A. (ed.) (1986) The Social Life of Things,
reciprocity has been taken to identify a kind of Cambridge, UK.
Bailey, F.G. (1969) Stratagems and Spoils: A Social
economy: some economies are based principally Anthroplogy of Politics, Oxford.
on reciprocity, others on markets, others on the Barth, F. (1966) Models of Social Organisation, Lon-
redistributive activities of chiefs and govern- don.
ments. Sahlins (1972) is noted for his unique Blau, P.M. (1964) Exchange and Power in Social Life,
attempt to show that different principles were New York.
Bohannan, P. and Bohannan, L. (1968) Tiv Economy,
consequential, and were not just amusettes folk- Evanston, IL.
loriques: economies performed differently as a Gregory, C.A. (1982) Gifts and Commodities, London.
result. This was especially important because Homans, G.C. (1961) Social Behaviour: Its Elementary
economists and others attempted to show that Forms, London.
Leach, J.W. and Leach, E.R. (eds) (1983) The Kula:
forms of rational profit-seeking underlay all New Perspectives on Massim Exchange, Cambridge,
exchange, and that the differences shown in the UK.
ethnographic record were either imperfections Lévi-Strauss, C. (1969 [1949]) The Elementary Struc-
(this a term of art of economists) or a manifesta- tures of Kinship, London.
tion of false consciousness. Malinowski, B. (1922) Argonauts of the Western
Pacific, London.
The attempt by Lévi-Strauss (1969 [1949]) and Mauss, M. (1954 [1925]) The Gift, London.
his followers to link formal structures of kinship Polanyi, K. (1944) The Great Transformation, New
and marriage to systems of exchange of women York.
has proved most fruitful in kinship studies. Sahlins, M.D. (1972) Stone Age Economics, Chicago.
Strathern, M. (1988) The Gender of the Gift, Berkeley,
The principle of rational exchange was the
CA.
basis of exchange theory, derived from the work
of von Mises, and elaborated in sociology by
Further reading
Homans (1961) and Blau (1964), and in anthro-
pology by Barth (1966) and Bailey (1969). The Davis, J. (1992) Exchange, Milton Keynes.
Thomas, N. (1991) Entangled Objects: Exchange,
attractiveness of such theories derived in part Material Culture, and Colonialism in the Pacific,
from the shock of describing all social activity as Cambridge, MA.
profit-motivated. It also probably derived from
the apparent ease with which market principles SEE ALSO: economic anthropology
diffused so quickly in the 1950s and 1960s. This
process was widely recorded, perhaps most suc-
EXCHANGE RATE
cessfully in the analysis by Bohannan and Bo-
hannan (1968) of the decline of Tiv categories of The nominal bilateral exchange rate is the price
exchange, when confronted with national mar- of one currency in terms of another currency, as
kets: the apparent success of ‘the modern econ- established by the foreign exchange market. Each
omy’ seemed to justify the adoption of a modern currency is associated with at least one country
economics to explain everything. Anthropologists and it is generally the case that the domestic
and some economists are now less sure. It is currency is used for domestic transactions. Ex-
possible that some valuable lines for future change rates, by defining the relative price of
research have already been established: these currencies, facilitate the role of money as a
include Appadurai’s (1986) investigations of the medium of exchange in international trade and
ways that things change meaning as they change financial transactions.
hands, and Strathern’s (1988) work on symbo- The exchange rate is expressed as the domestic
lism; Gregory’s (1982) exploration of the distinc- price of the foreign currency, which is the
tion between gift and commodity, and work by number of units of domestic currency that are

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