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For her work that is influencing the future direction of marketing, she
was named a Thomson Reuters Highly Cited Researcher in the report
on "The World's Most Influential Scientific Minds."
Dr. Zeithaml is the author or co-author of seven books. She and her
co-authors won the prestigious inaugural Berry-American Marketing
Association Book Prize for their book Driving Customer Equity: How
Customer Lifetime Value is Reshaping Corporate Strategy. She is the
first author of the best-selling business book Delivering Quality
Service: Balancing Customer Perceptions and Expectations, which
won the Choice Book Award and is now in its 20th printing. She is
also the first author of the Irwin/McGraw-Hill textbook Services
Marketing, now in its sixth edition.
She is the former associate dean of the MBA Program, former senior
associate dean for academic affairs and former chair of the marketing
area at UNC Kenan-Flagler.
She received her PhD and MBA from the University of Maryland, and
her BA from Gettysburg College.