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1. Generate Hot Leads Using Zillow According to the National Association of Realtors, 92% of
1. Generate Hot Leads Using Zillow According to the National Association of Realtors, 92% of
1. Generate Hot Leads Using Zillow According to the National Association of Realtors, 92% of

Over on Tierra Wilson’s blog, she shares 10 awesome Facebook posting ideas for Realtors. My favorite is posting two images and asking your fans to choose which they like the best. Remember the rule here is engagement, engagement, engagement! Interested in advertising on Facebook but not sure where to start? Check out our massive, in-depth guide to Facebook ad- vertising here.

Joshua Smith famously closed over 100 homes per year partly by using door hangers. The biggest benefit of door hangers over direct mail is that your leads are guaranteed to see your message. Door hangers won’t get lost in a pile of bills since people need to remove them to go inside their homes.

your message. Door hangers won’t get lost in a pile of bills since people need to
4. Automate Your Lead Nurturing to Grow Repeat Clients & Referrals. One of the biggest
4. Automate Your Lead Nurturing to Grow Repeat Clients & Referrals. One of the biggest
4. Automate Your Lead Nurturing to Grow Repeat Clients & Referrals. One of the biggest

4. Automate Your Lead Nurturing to

Grow Repeat Clients & Referrals.

One of the biggest mistakes newer agents make is not regularly following up with their leads and connections. Once an agent starts generating more than 15 news leads per month, keeping track and managing leads through email and calendar reminders becomes unfea-

sible. At that point, you’re better off automating it with

a relationship focused CRM like Contactually. Want a free trial? Click here.

If you’re already on LinkedIn then you probably know

it’s a great tool for networking, but did you know it can also be an incredible place to generate new leads?

6. Cold Call Expired and FSBO Listings

As a professional salesperson, cold calling should be a part of your everyday routine.

To sum up, if you’re not cold calling, you should start. After all, you already know they want to sell, they just haven’t found the right way to do it.

you should start. After all, you already know they want to sell, they just haven’t found
7. Set up your own IDX website in under an hour. Want to learn how
7. Set up your own IDX website in under an hour. Want to learn how
7. Set up your own IDX website in under an hour. Want to learn how

Want to learn how to make one for less than $4 a month? Check out our comprehensive guide on how to put together a real estate website in under an hour, all for less than $4/month via Bluehost.

You can add a home valuation lead capture form to your website, or use a use a service like Real Geeks that provides lead capture, market reports, and follow-up email services. See how it works.

Market Leader owns “HouseValues.com” where poten- tial sellers check to see how much their house is worth. Leads from this site are extremely sought after and sold out in many zip codes.

to see how much their house is worth. Leads from this site are extremely sought after
10. Generate Real Estate Leads From Your Website Have a real estate website but not
10. Generate Real Estate Leads From Your Website Have a real estate website but not
10. Generate Real Estate Leads From Your Website Have a real estate website but not

Have a real estate website but not sure what the best way is to capture leads? This article discusses 7 of the best ways to engage customers and capture leads on your website. One great tip is to offer a content up- grade. This means offering more exclusive content like an ebook or members area in exchange for contact information.

Services like REDX and Intellius do all the hard work of digging up correct contact info for expired and FSBO listings. Sure, you can probably find all this information yourself, but is that really an effective use of your time?

Don’t have your FSBO game down yet? Check out Jeff Glover’s amazing and 100% free FSBO script.

Did you know some divorce settlements force people to sell their homes? Generating leads from people go- ing through a divorce requires some finesse. There are many strategies here, from making friends with divorce

attorneys, scouring court records for divorces or quit- claim deeds, to targeted ad campaigns. AgentROI has a CD series for $5.95 that claims to help you generate 6 divorce listings per month.

targeted ad campaigns. AgentROI has a CD series for $5.95 that claims to help you generate
13. Use real estate postcards to stay con- nected & get more leads ProspectsPLUS!® offers
13. Use real estate postcards to stay con- nected & get more leads ProspectsPLUS!® offers
13. Use real estate postcards to stay con- nected & get more leads ProspectsPLUS!® offers

ProspectsPLUS!® offers a variety of beautifully-printed postcards for real estate agents and brokers. Choose from one of their professionally-designed templates or upload your own design.

Let’s face it, even if you set your phone to push notifi- cations and check it every two seconds, you’re going to get very busy, and well, you’re going to want to sleep sometime. Email autoresponders are great, but most people know they’re canned responses and response rates are not that high. Enter text lead nurturing ser- vices like venture capital backed Riley.

Are you getting enough leads from Realtor.com? This article gives you 5 tips that will help you generate more leads using Realtor.com. One great tip is to showcase your listings on Realtor.com and other top search sites to get more buyer leads. This differentiates your listing from the thousands of other listings.

and other top search sites to get more buyer leads. This differentiates your listing from the
16. Organize & Host Local Educational Events on Buying, Renting, or Selling Chadwick Ciocci, CEO
16. Organize & Host Local Educational Events on Buying, Renting, or Selling Chadwick Ciocci, CEO
16. Organize & Host Local Educational Events on Buying, Renting, or Selling Chadwick Ciocci, CEO

16. Organize & Host Local Educational Events on Buying, Renting, or Selling

Chadwick Ciocci, CEO of global real estate concierge service Chilton and Chadwick, hosts free local educa- tional events to help educate the community and gener- ate leads at the same time.

While having a responsive website is great, having your own branded app is even better. Once they download your app from iTunes or the Google Play Store, you can send them automated or manual “push notifications” for new listings, price reductions, or anything else you’d like. Since the message shows up in their notification area, the chances of them seeing it are much, much higher than with email marketing.

Who doesn’t like to have fun while they work? This arti- cle will give you some tips on how to generate leads by leveraging common interests with potential clients and your hobbies.

will give you some tips on how to generate leads by leveraging common interests with potential
19. Use buyer & seller lead generation websites Companies like Real Geeks , BoomTown ,
19. Use buyer & seller lead generation websites Companies like Real Geeks , BoomTown ,
19. Use buyer & seller lead generation websites Companies like Real Geeks , BoomTown ,

Companies like Real Geeks, BoomTown, Easy Agent Pro, and Zurple create turnkey lead generation sites target- ed to your farm area, and expertly promoted via PPC Marketing to gather as many leads as possible.

Giveback Homes is a non-profit for real estate profes- sionals that builds homes for needy families around the world.Once you join, you can feature your dona- tion on your website in order to show potential clients that you’re actively helping to make the world a better place. You’ll also have a profile page on their site. This can go a long way toward building trust with your leads.

21. Reverse Prospect Luxury Open House Visitors

Carmel California Realtor Tim Allen has a clever way of reaching out to luxury open house visitors to thank them for coming to his open houses without a sign in sheet.

way of reaching out to luxury open house visitors to thank them for coming to his
22. Work Probate Leads If you’re curious about working with investors, whole- saling, or investing
22. Work Probate Leads If you’re curious about working with investors, whole- saling, or investing

If you’re curious about working with investors, whole- saling, or investing on your own, there’s no better time than the present. Inventory is tightening, but due to the popularity of flipping houses and investing in rentals, there are tons of investors looking for good agents to work with.

Probate leads, aka people who inherit property after the death of a loved one, can be a good place to start looking for off market listings.

Over on Bigger Pockets, Real Estate Coach Sharon

Vornholt walks you through the process of working probate leads.

23. Send Handwritten Notes to Potential Leads in Your Sphere

Gina Castrorao, an agent at tech-focused Manhattan Brokerage Triplemint, found that an old school touch can still have a great ROI:

“Handwritten notes are a way of continued communi- cation targeted to people in your network who are go- ing through life changes: relationship status changes, children, promotions, career changes, relocation, etc. These are all reasons to change your living situation and easy to find out about because they can be seen via Facebook, LinkedIn, and Instagram, among others. In the handwritten notes, I often ask people to get a cup of coffee or chat on the phone because I want to catch up and chat about their life, but it is also an avenue to mention real estate and generate leads.

because I want to catch up and chat about their life, but it is also an
24. Become a Redfin Partner Agent Take advantage of Redfin’s 8 million monthly users by
24. Become a Redfin Partner Agent Take advantage of Redfin’s 8 million monthly users by
24. Become a Redfin Partner Agent Take advantage of Redfin’s 8 million monthly users by

Take advantage of Redfin’s 8 million monthly users by signing up to become a Redfin Partner Agent. As a partner agent, Redfin will send you motivated buyer and seller referrals for free. Once you close a Redfin re- ferral, the company takes a 30% cut of the commission.

While they don’t accept everyone, Movoto has a partner agent program that is very similar to Redfin’s. There are no upfront costs to receive referrals; you only pay a per- centage of the commission if the deal closes.

One of the best ways to generate leads from your web- site visitors, Facebook, AdWords, or other online adver- tising is to offer free market reports for homeowners or buyers that you can create quickly and easily with RPR.

In order to get their contact info, you’re going to need great lead capture forms on your site. Check out RPR’s guide to six powerful form builders to get started.

to need great lead capture forms on your site. Check out RPR’s guide to six powerful
27. Use strategic calling to generate leads and connect/reconnect with clients Need some real estate
27. Use strategic calling to generate leads and connect/reconnect with clients Need some real estate

Need some real estate leads fast? If so, you should con- sider calling clients you have not connected with in a while. This article talks about strategic calling and sev- eral other lead-generation methods for your business.

Looking to leverage your blog to capture more leads? This article discusses 5 different tools that you can use to increase interaction with customers and lead generation.

This article discusses 5 different tools that you can use to increase interaction with customers and

For most agents, referrals from former clients, family, and friends often have the highest closing ratio of any other lead source.

have the highest closing ratio of any other lead source. Broker and Attorney Bruce Ailion ,

Broker and Attorney Bruce Ailion, a 37 year veteran realtor who earned 450K GCI last year, has a unique source for leads: other realtors!

“My favorite lead source is a referral from another agent. Most Realtors come upon several people a year relocating out of the area. I attend the state and nation- al Realtor conference and my national RE/MAX confer- ence. There I meet a large number of the top agents in the country. Only 2-3% of agents attend these events and they represent the most professional and produc- tive in the industry. The other place I advertise for refer- rals is on the Certified Residential Specialist CRS web site. This group represents the top 2% of agents nation- wide.”

Don’t have your CRS designation yet or hate schmooz- ing at conferences? You can get and receive referral leads on networks like Referral Exchange or Google Ventures backed Homelight.

Referral Exchange or Google Ventures backed Homelight . 30. Generate real estate leads on Twitter Wondering

Wondering how to use Twitter effectively for your real estate business? If so, look no further. This ultimate guide gives you the information you need to use Twitter to generate leads for your Realty business.

further. This ultimate guide gives you the information you need to use Twitter to generate leads
31. Hire your own local or virtual ISA (Inbound Sales Agent) It may take a
31. Hire your own local or virtual ISA (Inbound Sales Agent) It may take a

It may take a bit more legwork, but hiring a dedicated on-site or virtual Inside Sales Agent who does nothing but prospect leads on commission can really take your team to the next level. Over on their Growth House Blog, Follow Up Boss has a great writeup to help you decide if an ISA is right for your team.

If you need general administrative help, check out our guide on hiring and working with real estate virtual as- sistants here.

32. Engage visitors with live chat on your website

Let’s face it. There will always be leads who visit your website but never fill out your lead capture forms, call, text, or email. They will, however, often have questions they want answered.

Erin McCormick, Director of Lead Generation for top producing broker and trainer Adam Hergenrother, sug- gests trying a live chat feature on your site to increase your likelihood of engagement. Tawk.to or LiveChat are both great options that can be added to your Word- Press website.

The only caveat here is that like all lead engagement, you need to respond ASAP. Monitoring and answering live chat queries is the perfect job for your ISA (In- bound Sales Associate) or Virtual Assistant.

and answering live chat queries is the perfect job for your ISA (In- bound Sales Associate)
33. Use Predictive Analytics to Micro Tar- get Homes in Your Farm Area Dallas Texas

33. Use Predictive Analytics to Micro Tar- get Homes in Your Farm Area

Dallas Texas Realtor Jonathan Kobler use micro target- ed direct mail to generate leads in his farm area

“Even though the direct mail channel response rates have been decreasing for years, targeting specific homes in your farm area can increase response and generate leads. If you are willing to put in the effort to research, you can target specific homeowners by length of time at residence and estimated equity. It’s time con- suming and labor intensive if you don’t use predictive analytics software, but more effective than blindly blan- keting a neighborhood and hoping something works out. It also saves money because now you are not tar- geting whole neighborhoods, just certain homeowners within the neighborhood that are more likely to sell.”

In case you’re wondering, Jonathan uses real estate predic- tive analytics company Remine to get his data. You can also use Smartzip, or have a virtual assistant manually pull data from your MLS and tax records.

manually pull data from your MLS and tax records. 34. Buy a targeted sponsored post on

Like Facebook, Reddit has a massive amount of data about their users’ personal preferences, making ads on Reddit highly targetable. Depending on your farm area, a Reddit ad in your local subreddit can very affordable. Learn how to promote your business to reddit’s commu- nity of more than 250 million users with Nate Shivar’s

excellent write up here. Or, if you’d rather just dive in, head over to Reddit’s advertise page.

Nate Shivar’s excellent write up here . Or, if you’d rather just dive in, head over
35. Show off Your Style & Connect With Your Leads on Pinterest Binge pinning is
35. Show off Your Style & Connect With Your Leads on Pinterest Binge pinning is

Binge pinning is the new binge watching. If you have an interest in architecture or interior design, chances are you’re already a shameless Pinterest addict. Amazing- ly, Pinterest can also be a great place to generate leads who share your aesthetic, or wish they did. If you take the time to master Pinterest, the next time your client asks what tile would look good in a Mid Century Modern kitchen, you can share your obsessively curated board!

Relationship marketing means leveraging your current social and professional relationships in a systematic way to increase referrals and repeat clients

Over on Forbes, Steve Olenski got BDA CEO Jay Deutsch to boil it down into one word: Emotion. In order to maintain that connection, you need to consis- tently put out the right message, to the right lead, at the right time. Not that easy!

A CRM that focuses on relationship marketing like Con- tactually makes the process much, much, easier and can actually make staying in touch with your leads fun. They also offer a free trial which you can get here.

easier and can actually make staying in touch with your leads fun. They also offer a
37. Don’t underestimate the power of door knocking If there’s one thing that will build

If there’s one thing that will build your confidence as a salesperson, it’s old fashioned door knocking. It’s also a great way to build your sphere of influence in your farm area. If you want to get leads from door knocking, you need a great script. Mike Ferry’s just listed script should get the job done. Check out this script and others in our list of our favorite Mike Ferry Scripts with video exam- ples.

Need a quick knowledge fix? Check out Kevin Ward’s killer “turbo” door knocking strategy video below.

killer “turbo” door knocking strategy video below. 38. Try Free Real Estate Lead Generation Using Craigslist
killer “turbo” door knocking strategy video below. 38. Try Free Real Estate Lead Generation Using Craigslist

Looking for a free way to generate some solid leads? Posting listings on Craigslist is a great option. This we- binar gives you the skinny on how to leverage Craigslist for your real-estate business.

Sphere prospecting is reaching out to people in your sphere of influence (family, friends, acquaintances, etc.). on a regular schedule to find leads, usually over the phone. This is a technique that Tampa Realtor Andrew Duncan used to launch a business that earned him and his team $5.6 million GCI in 2015.

that Tampa Realtor Andrew Duncan used to launch a business that earned him and his team
40. Use Retargeting to Convert Anony- mous Website Visitors Into Leads Retargeting or remarketing means
40. Use Retargeting to Convert Anony- mous Website Visitors Into Leads Retargeting or remarketing means
40. Use Retargeting to Convert Anony- mous Website Visitors Into Leads Retargeting or remarketing means

Retargeting or remarketing means showing ads to your website visitors after they leave your site. For example, an anonymous visitor leaves your website and then logs onto Facebook. The banner ad they see on Facebook will be for your real estate company.

If you’re looking to build authority in your farm area, getting as many neighbors as possible to your open houses should be one of your main goals. A firm hand- shake and a smile can work better than a decade of real estate flyers or door hangers.

Training superstar Tom Ferry has a great video on how to bring as much traffic as possible to your open house. Trainer Dal Sohal also has some great tips on her blog.

Bing is the second largest search engine in the world and can drive a lot of traffic to your business. Because most advertisers are focused on Google, you may also be able to acquire clients on Bing at a lower cost.

also be able to acquire clients on Bing at a lower cost. Try Bing Ads Today
43. Generate More Real Estate Leads & Boost Your SEO Ranking by Getting Back Links
43. Generate More Real Estate Leads & Boost Your SEO Ranking by Getting Back Links
43. Generate More Real Estate Leads & Boost Your SEO Ranking by Getting Back Links

Wanting to drive more traffic and generate more leads on your website? If so, then you should consider part- nering with other sites to get a link to your site, also known as back linking. This article breaks down the pro- cess and provides you with some handy tips and tricks.

Believe it or not, small tweaks to your real estate land- ing pages can have a huge impact on the number of leads who sign up for your services. This in-depth guide from Unbounce will tell you everything you need to know about optimizing your landing pages for conver- sion.

Inman also has a great guide on 8 real estate landing

Deciding where to spend your valuable time generat- ing leads on social media can be a challenge. You need to send the right message, on the right platform at the right time. No easy feat when you’re juggling calls, open houses, and showings.

This guide covers social media tools, including some free options, to help real estate agents post on every platform, on a schedule that works.

media tools , including some free options, to help real estate agents post on every platform,
46. Generate local press coverage for more leads & local exposure Wanting to do a
46. Generate local press coverage for more leads & local exposure Wanting to do a
46. Generate local press coverage for more leads & local exposure Wanting to do a

Wanting to do a better job of reaching potential local clients? If so, then generating more local press coverage for your business may be just what you need. This arti- cle explains how to target appropriate media sources and get exposure for your business.

Everyday home buyers and sellers turn to internet fo- rums like Reddit, City Data, and StreetEasy for advice. If you can help solve their problem, they’ll see you as an honest expert and might inquire about your services. Worst case scenario? You expand your sphere of influ- ence and sharpen your problem solving skills.

The National Association of Realtors states that 92% of buyers house hunt online. As the largest real estate website with over 160 million visitors per month, Zillow is the first place you need to be.

Zillow Premier Agent is Zillow’s platform that lets you advertise on local Zillow and Trulia listings. We estimate that for every $1 you spend, you’ll earn $2.60 in com- missions. Click here to find rates in your area.

We estimate that for every $1 you spend, you’ll earn $2.60 in com- missions. Click here
49. Write Listings that Sell If you’re working as a listing agent, it’s important to
49. Write Listings that Sell If you’re working as a listing agent, it’s important to
49. Write Listings that Sell If you’re working as a listing agent, it’s important to

If you’re working as a listing agent, it’s important to create descriptions that will jump off the page and grab the buyer. A good tactic is to appeal to the buyer’s emotions. Use keywords that paint a picture. It’s not just about telling facts, but also about selling stories.

This tip is brought to you by Market Leader. Market Leader lets you buy actual buyer and seller leads who want to be contacted by an agent. Click here to learn more.

We interviewed dozens of top real estate marketing ex- perts and asked them for their best tip on how realtors can generate the most leads for their business. Read what they told us.

Viral videos are still all the rage. If you can capture someone’s attention with a funny or insightful clip, you can reach a wider audience through the power of social shares. Everyone loves sharing entertaining videos on Twitter and with family. Even if the audience isn’t your target, they may send the video to someone who is.

videos on Twitter and with family. Even if the audience isn’t your target, they may send
52. Use Optimized Landing Pages to Con- vert Visitors to Leads Seth Price shows you
52. Use Optimized Landing Pages to Con- vert Visitors to Leads Seth Price shows you
52. Use Optimized Landing Pages to Con- vert Visitors to Leads Seth Price shows you

Seth Price shows you how to use landing pages to con- vert videos into leads in this super-helpful, 5 minute video.

This tip is brought to you by Placester. Rated the #1 real estate website builder by Fit Small Business, Places- ter offers beautiful websites with IDX integration, lead capture, and prospect nurturing. Click here to request a demo.

Agents can miss some big opportunities by not fol- lowing up with their leads and connections. Once you have over 15 new leads per month, keeping track and managing them with emails and calendar reminders just doesn’t work. Contactually can help turn leads into sales with lead segmenting, automated email outreach, and follow up reminders. Click here for a free 14-day

If you want to get into the world of online advertise- ments, there’s no greater place to look than Google. Here, Alyssa breaks down everything you’ve ever want- ed to know about Google AdWords, the advertising arm of Google.

This tip is brought to you by Market Leader. Market Leader lets you buy actual buyer and seller leads who want to be contacted by an agent. Click here to learn more.

Market Leader lets you buy actual buyer and seller leads who want to be contacted by
55. Optimize Your Facebook Page to Show off Your Brand With millions of daily users,
55. Optimize Your Facebook Page to Show off Your Brand With millions of daily users,
55. Optimize Your Facebook Page to Show off Your Brand With millions of daily users,

With millions of daily users, you’d be remiss not to uti- lize Facebook as a marketing tool these days. Download this free eBook from Matterport to learn about some of the biggest improvements you can make to your busi- ness Facebook page, how to set up paid campaigns, and many other helpful tips. They’ll also discuss how to convert these leads to actual sales. Get started today.

Check out the in-depth guide on the best 150 real es- tate keywords to drive traffic to your site. We also cover keyword research on a shoestring budget and insightful general SEO tips from the pros. Still looking for more keywords? Check out Marketing Artfully’s Tara Jacob- sen’s list of the best SEO keywords to use on your website.

A video tour of the neighborhood gives prospective buyers a much better feel for what a neighborhood is like to live in. Unless you live in a major city or tourist area, chances are there are very few videos showing highlights of your neighborhood on YouTube.

Stepping in to fill that void can mean a nice boost to your online presence and can help generate leads.

on YouTube. Stepping in to fill that void can mean a nice boost to your online
58. Set up your own IDX website in under an hour. There’s no better way

There’s no better way to show off listings than with an IDX-enabled site. An IDX-enabled site pulls listings from the MLS onto your website, so visitors can browse homes for sale without ever leaving your site. Surpris- ingly, this doesn’t have to be difficult or expensive. We’ve put together a comprehensive guide on how to put together an IDX-enabled real estate website in un- der an hour, all for less than $4/month via Bluehost. Click here to check it out and get your listings online in no time.

Looking for a turnkey solution? Check out our buyer’s guides on the top real estate website builders, or best real estate lead generation websites.

builders, or best real estate lead generation websites. 59. Use a Service Like REDX or Intelius

Services like REDX and Intellius do all the hard work of digging up correct contact info for expired and FSBO listings. Sure, you can probably find all this information yourself, but is that really an effective use of your time?

Don’t have your FSBO game down yet? Check out Jeff Glover’s amazing and 100% free FSBO script.

use of your time? Don’t have your FSBO game down yet? Check out Jeff Glover’s amazing
60. Start a Direct to Door Marketing Cam- paign with Door Hangers Joshua Smith famously
60. Start a Direct to Door Marketing Cam- paign with Door Hangers Joshua Smith famously

Joshua Smith famously built his business from scratch to closing over 100 homes per year partly by using door hangers. Direct mailers can get lost in a pile of bills, but leads need to remove your door hanger to get inside their homes, guaranteeing that they see it.

ProspectsPLUS!® offers a variety of one-sided and two-sided door hangers specifically for real estate agents. Choose from one of their beautiful professional- ly-designed templates or upload your own design.

Drip marketing emails are pre-written messages that get sent automatically to your leads. They help you foster a relationship and nurture leads through the sales funnel. In this guide, Bushery provides many examples of drip marketing emails that can be used in a variety of situations.

Because mailing lists are a necessary part of your cam- paign, it’s important to truly weigh your options. Should you rent or should you buy? This article takes a look at the benefits and drawbacks of renting a mail list.

Should you rent or should you buy? This article takes a look at the benefits and
62. Try Livestreaming Let’s face it, when scrolling through a social media feed, a “Live

62. Try Livestreaming

Let’s face it, when scrolling through a social media feed, a “Live Now” tag is pretty much irresistibly clickable. People are just naturally curious.

Seeing a new listing for the first time? Why not show your audience via livestream? They’ll feel like they’re getting the inside scoop, and you’ll be able to build your audience and get more leads. That’s a win/win.

In this edition of Beverly Hills superstar broker Peter Lorimer’s (amazing) Magic Minute series, he walks you through the process.

Magic Minute series , he walks you through the process. 63. Rank Your Featured Listings on
Magic Minute series , he walks you through the process. 63. Rank Your Featured Listings on

What have you Googled today? Every second there are over 40,000 search queries on Google, or 3.5 billion a day. A relative portion of these searches involves real estate — people typing in “homes for sale.” Now, when’s the last time you thought about making your featured listings Google-friendly, or better yet, SEO-friendly? This guide covers all the key basic SEO elements, which will help you generate more free traffic from search engines.

Los Angeles luxury brokerage Partners Trust has a great writeup of how you can use Instagram Stories to market your listings or personal brand. The key is to use Insta- gram Stories to give your audience a look at your day to day life as an agent as well as focusing on your listings. Believe it or not, lots of people are curious about what the heck real estate agents do all day!

on your listings. Believe it or not, lots of people are curious about what the heck
65. Learn the Art of Real Estate Postcards Sending out real estate marketing postcards on
65. Learn the Art of Real Estate Postcards Sending out real estate marketing postcards on

Sending out real estate marketing postcards on a reg- ular basis is a great way to inspire interest in your busi- ness, and raise brand awareness. You can showcase just listed or sold properties or announce your next open house.

ProspectsPLUS!® offers a variety of postcards specifi- cally for real estate agents. Choose from one of their professionally-designed templates or upload your own design and start your postcard marketing campaign today!

66. Learn How to Market to Millennials

According to NAR statistics, 35% of all buyers in 2016 were millennials. This is up from 32% in 2014 and will only continue to grow. The market is so important that Zillow recently launched a real estate portal just for millennials. That means learning how to market to Mil- lennials is crucial if you want to grow your business exponentially.

To #getstarted (sorry, I couldn’t resist…), check out Chatham New Jersey Realtor Matthew Bonneli’s quick start video.

Jersey Realtor Matthew Bonneli ’s quick start video . 67. Learn How to Get 10,000 Views

If viral content has taught us anything, it’s that there’s no predicting what an audience will find fascinating. Sometimes a home’s price or its location in a hot mar- ket draws the views, and sometimes it’s just been on the market for a long time. In this guide, Nancy Robbers looks at many different Zillow listings that have 10,000 views or more and compares what they all have in com- mon.

looks at many different Zillow listings that have 10,000 views or more and compares what they
68. Use Snapchat to Build an Audience Like all great social media platforms, it was

Like all great social media platforms, it was only a mat- ter of time until clever Realtors started using them to close more deals. Silicon Valley based Realtor Alex

Wang and New York City agent Michael Meier, are both using Snapchat and Instagram in innovative ways to market their listings and their personal brands.

To learn more, check out Lauren Smiley’s excellent write up on BackChannel.

on BackChannel . 69. Learn The Dos and Don’ts of Insta- gram for Real Estate Matthew
on BackChannel . 69. Learn The Dos and Don’ts of Insta- gram for Real Estate Matthew

Matthew Bushery shows you how to create a winning Instagram real estate marketing strategy in this com- prehensive guide to the dos and don’ts of Instagram for real estate.

This tip is brought to you by Placester. Chosen as the best real estate website builder for new realtors by Fit Small Business, Placester offers a combination of af- fordable pricing, beautiful templates, and lead captur- ing features. Click here to request a demo.

While many agents think PR is something that only ce- lebrities and titans of industry can afford, very few real- ize they can do it themselves. For free.

that only ce- lebrities and titans of industry can afford, very few real- ize they can
71. Social Media for Real Estate Agents: 21 Tips This is the holy grail of
71. Social Media for Real Estate Agents: 21 Tips This is the holy grail of
71. Social Media for Real Estate Agents: 21 Tips This is the holy grail of

This is the holy grail of social media tips for your real estate business. Follow this guide’s advice on how to use different tools in social media.

One of the most difficult marketing challenges for real- tors is capturing seller leads. Real Geeks offers a home valuation tool that you can put right on your website. By inputting a few details, sellers can create a valuation report for their property and receive monthly updates. You benefit from collecting these seller email address- es which are added to your list of leads. Click here for a home valuation tool demo.

While many Realtors on teams obsess over their head- shots, websites, and business cards, most never bother to get a great logo. This can be a huge mistake as no logo, or worse, a bad logo is saying a lot about your business.

Want to get a logo that will help build your brand? Check out our guide to the Top 25 real estate logos for

2017. We show you our picks for museum-worthy logos this year and run you through the basics of getting a killer logo for not a lot of money.

picks for museum-worthy logos this year and run you through the basics of getting a killer
74. Learn Video Marketing From the Pros We discussed earlier how video marketing is so
74. Learn Video Marketing From the Pros We discussed earlier how video marketing is so
74. Learn Video Marketing From the Pros We discussed earlier how video marketing is so

We discussed earlier how video marketing is so effec- tive to successful conversion. This article discusses the 5 best types of videos to use in your marketing campaign.

Venture capital funded startup Opendoor will offer your listing clients an instant, all cash offer for their home that can close in as few as 3 days with full commission. You can also refer properties you’re not currently listing and still collect 25% of the gross commission. For buy- er’s agents, they offer instant access showings to any of their listings and will pay full commissions even if you send the buyer to view the property on their own.

In an industry as fiercely competitive as real estate, many agents struggle to differentiate themselves. If you don’t have seniority or an endless marketing bud- get, you often have to rely on a strong personality to get the word-of-mouth going. Well, these realtors took that about 10 steps further by dabbling in the absurd or turning themselves into some completely outlandish characters. The most outrageous part of it, however, is how they actually worked.

into some completely outlandish characters. The most outrageous part of it, however, is how they actually
77. Create a Client Testimonial Packet “When it comes to landing more deals than my
77. Create a Client Testimonial Packet “When it comes to landing more deals than my
77. Create a Client Testimonial Packet “When it comes to landing more deals than my

“When it comes to landing more deals than my com- petition, one of the aces up my sleeve is effectively using testimonials to help earn the trust of my poten- tial clients. Nothing is more positive than a third party account of your performance from someone who has done business with you previously. Sometimes this is all it takes to push someone over the edge to work with you and sign the contract.”

So, now that you understand the need for a drip email campaign, check out Travis’ article on how to create killer email newsletters. Having a strong subject line for your email is definitely a can’t miss step. Another one is to include a call-to-action that prompts engagement.

Infographics take useful data and present them in an attractive and easy to read format. If you’re on any Pinterest or Facebook real estate groups, you’ve likely seen (and shared) dozens of infographics already. At Fit Small Business, we use a tool called Venngage to create great looking infographics.

of infographics already. At Fit Small Business, we use a tool called Venngage to create great
80. Choose the Right Farm Area Choosing the right farm area can mean the difference
80. Choose the Right Farm Area Choosing the right farm area can mean the difference

Choosing the right farm area can mean the difference between becoming a local expert and closing a ton of deals and struggling. To help you get started, we put to - gether this highly detailed guide to choosing and domi- nating the right farm area.

Anneamarie du LeBohn, Community Engagement Strat- egist, TNG Real Estate

My favorite marketing advice is to embrace community engagement. For example, in May and June we’ll host two free community paper shred events. One will be in Los Alamitos, CA and the other in Brea, CA. The event reduces paper in the landfill and it helps people reduce identity theft. To help spread the word, our agents farm various neighborhoods with flyers and door hangers. People can shred up to five boxes of paper for free (it’s about a $100 savings).

with flyers and door hangers. People can shred up to five boxes of paper for free
82. Try Sending Handwritten Notes to Stand out From the Competition. Danielle Procopio, CSC |

82. Try Sending Handwritten Notes to Stand out From the Competition.

Danielle Procopio, CSC | Real Estate Broker, Certified Home Staging Consultant

I would say that my favorite marketing advice is –write thank you notes! I thought going the high-tech route when contacting people would be the way to go. I was wrong. People are very receptive to receiving handwrit- ten letters and thank you notes. It sounds silly and sim- ple but this old school technique seems to set me apart from my competition. Not many people are doing this anymore. And in real estate, you need any advantage you can get!

If you’re like me and your handwriting is as bad as your doctor, check out services like Bond.co who create fonts from your handwriting and automate the process.

create fonts from your handwriting and automate the process. 83. Build Your Personal Brand by Master-

Are you paying enough attention to your personal brand? The hard truth is, when you don’t work on your personal brand, that becomes your personal brand. Instead of leaving it up to chance, every top producing agent I’ve interviewed (hundreds) recommends taking a more active role in building your brand. This quick, ac- tionable and social media friendly infographic will teach you the ropes.

role in building your brand. This quick, ac- tionable and social media friendly infographic will teach
84. Build Hype for Your Listing Before it Hits the Market. Nicholle Gulcur , Copywriter

84. Build Hype for Your Listing Before it

Hits the Market.

Nicholle Gulcur, Copywriter

To enterprise on the market trends, we’re putting out coming soon signs and brochures about the properties weeks before they hit the market. This builds anticipa- tion and interest because Buyers are out looking for any new home they can find in key areas. Once we list the home, we hold off of allowing showings for a few more days, to continue to build excitement.

85. Craft a Personalized Message for Your

Buyers.

Chris Haddon, Founder, REI 360

Message for Your Buyers. Chris Haddon , Founder, REI 360 I have found the best results

I have found the best results come from a personal mes- sage in my own voice. When you write your message, remember the following points:

- Make the message about them. They don’t care about

you. So tell them how you can help them as quickly as possible.

- Be clear. If a seller is not sure what you want them to do, they’ll never call you.

- Match your message to your seller.

- Make your message short and sweet. In our fast paced

world, people rarely read all their email. Unsolicited mail often hits the trash can. If you want your message to be heard, do it quickly.

read all their email. Unsolicited mail often hits the trash can. If you want your message
86. Set Up Local Community Pages Ryan Fitzgerald, Owner, Raleigh Realty One way we are
86. Set Up Local Community Pages Ryan Fitzgerald, Owner, Raleigh Realty One way we are

86. Set Up Local Community Pages

Ryan Fitzgerald, Owner, Raleigh Realty

One way we are able to generate 5+ new leads daily is with our local community pages. What makes this such an effective marketing idea is the fact you are reverse engineering attention to generate real estate leads. Once you put the work in up front, these leads are continuous.

87. Make your house memorable with one

stand-out item that buyers can’t forget.

Heather W. Leikin, Realtor, The House Agents/Partners

Have one really quirky item in the house. So when a buyer is talking about it, they can say, “the house with the giant buddha or the orange rug house.” Have some- thing that stays in their mind about the style or design.

Sometimes a perfectly nice normal house can be forgotten about if it is the middle house in 6 houses seen.

forgotten about if it is the middle house in 6 houses seen. 88. Showcase Your Charitable

88. Showcase Your Charitable Side.

Priscilla Vega, PR Vega

I think the best way to be successful at real estate is to give the prospective clients something to remember you by. Real Estate professionals need to differentiate themselves and the way to do that is through Giveback Homes. This organization is creating social change through the act of buying or selling a home, giving real estate professionals a social good platform and a way to differentiate themselves from the competition.

home, giving real estate professionals a social good platform and a way to differentiate themselves from
89. Send Postcards that are “Fridge-Worthy” Karen Wachtel, PorchLight Real Estate Group When you send
89. Send Postcards that are “Fridge-Worthy” Karen Wachtel, PorchLight Real Estate Group When you send

89. Send Postcards that are

“Fridge-Worthy”

When you send out a batch of postcards, you never know if a recipient is interested right now or 6 months down the line. In order to give your postcards staying power, Wachtel recommends using “fridge-worthy” subjects “like best metro area hikes, a great go-to reci- pe for guacamole, a guide to what the NFL referee sig- nals mean, or a table for timing your Thanksgiving meal perfectly.” As she explains, “we regularly hear from cli- ents—and even prospective agents—who end up calling us or their agent directly based on a postcard that had been hanging on their refrigerator or memo board for months on end.”

90. Create a Blog that Answers Client’s

Questions.

Ameet Khabra, Search Engine Strategist

My advice would be to create quality content around the questions of my potential clients. Am I experienced with new home buyers? If so, what questions do they usually have that I can answer through content on my site or blog? The same goes with clients that buyer homes often or are looking for a bigger home for their growing family! There will always be a question and the sooner you answer those questions, the quicker the cli- ent will trust you which will lead to a sale down the line.

the sooner you answer those questions, the quicker the cli- ent will trust you which will

91. Master the Subject Line (for Email Mar- keting)

Email Mar- keting) Sacha Ferrandi, Source Capital Funding With emails, the most important aspect is the
Information Regarding Your Neigh- borhood Property Values 92. If They Can’t Come to the Open House,

92. If They Can’t Come to the Open House, Bring the Open House to Them.

Reba Miller, Founder, RP Miller Realty Group

Using a proprietary technology, I hosted a virtual open house which used proprietary technology to offer 360-degree immersive panoramic photography. The result? A person attending the open house could feel like he/she was in the apartment doing an in-person walkthrough. To make it more attractive, I also attached a contest to the virtual open house. Anyone who walked through five of the seven rooms was automatically en- tered into a raffle for the chance to win an iPad. The unit sold in a matter of days.

seven rooms was automatically en- tered into a raffle for the chance to win an iPad.
93. Grow Your Network with Regular get Togethers. Nicholas Lee, Licensed Real Estate Agent, Sierra
93. Grow Your Network with Regular get Togethers. Nicholas Lee, Licensed Real Estate Agent, Sierra

93. Grow Your Network with Regular get

Togethers.

Nicholas Lee, Licensed Real Estate Agent, Sierra Residential

Besides advertising exclusives on Streeteasy.com, Trulia, and Zillow, and sending out monthly newsletters, my top strategy remains the personal touch. I host a monthly happy hour open bar in NYC and invite my top clients and their friends and families. It’s a great way to organically grow your network, and I’ve gotten some of my best sales clients this way. I highly recommend it!

94. Use Retargeting Campaigns to Drive

Traffic Back to Your Site

Ira Chopovska, Marketing Manager, Agent Drive

A powerful way to enhance your marketing is to set up retargeting campaigns. The idea is to craft a great ad copy that directs people to a dedicated landing page (or a single-property website with the listing you’re marketing).

The ad follows your site visitors across the web and so- cial media helping you redirect the traffic back to your site when they’re more ready to reach out.

Want to learn more about retargeting? Check out our Facebook advertising guide.

when they’re more ready to reach out. Want to learn more about retargeting? Check out our
95. Use Professional Photography to win More Listings and Sell Them Faster Jeff Corn, Virtuance
95. Use Professional Photography to win More Listings and Sell Them Faster Jeff Corn, Virtuance
95. Use Professional Photography to win More Listings and Sell Them Faster Jeff Corn, Virtuance

95. Use Professional Photography to win More Listings and Sell Them Faster

Jeff Corn, Virtuance

Buyers are increasingly turning to online photography as the first step in the process of purchasing a proper- ty. It’s not enough anymore to simply put a sign in the front yard or raw data into the MLS. To compete with even an average listing agent, you have to create a sto- ry that compels buyers to take the next step. That story most often begins with a picture.

96: Create Micro Neighborhood & Subdivi- sion Pages on Your Website

While you may not be able to compete with Zillow for

search terms like “houses for sale in

you might be able to rank on Google for more niche search terms for micro neighborhoods, pretty streets, or subdivisions. With photos, video, a market snapshot, school districts, and pertinent information about the subdivision/area, they are a great way to build organic traffic to your website.

”,

97: Utilize the Latest in Social Media

Dustin Brohm, Search Salt Lake

Facebook is great, and should continue to be a big part of your online presence, but it’s old news. Snapchat is the social network of the future. Everyone using Snap- chat for real estate right now is just the early adopters. Soon, it will be just as common to use Snapchat for real estate as it is for Realtors to have a Facebook Pag

adopters. Soon, it will be just as common to use Snapchat for real estate as it

101 More Proven Real Estate Marketing Tips

98. Buy Facebook Messenger ads.

99. Add a chat bot to your website

100. Market your business on Pinterest

101. Have killer business cards designed

102. Use experiential marketing

103. Build up your instagram account

104. Start or join a local facebook group

designed 102. Use experiential marketing 103. Build up your instagram account 104. Start or join a

105. Build community pages on your website

106. Sponsor a local soccer or baseball team

107. Write educational content on your blog+ promote with Buffer to Linkedin etc

108. Use linkedin strategically

109. Always keep pop by gifts in your car

110. Sponsor signs and menus

111. Order keychains, magnets, and other swag

109. Always keep pop by gifts in your car 110. Sponsor signs and menus 111. Order

112. Run contests on social media

113. Hire a pro photographer for your listings & website

114. Use slydial broadcast to circle prospect your open house

115. Network at events (alumni etc)

116. Create a marketing plan and budget

117. Use local images on your website

118. Ask for referrals in email signature

116. Create a marketing plan and budget 117. Use local images on your website 118. Ask

119. Make youtube videos about local places

120. Put calculators on your website

121. Write articles on linkedin

122. Write articles for The Close

123. Get interviewed on real estate or local podcasts

124. Publish content on social media every day

125. Put a Realtor sticker on your laptop

126. Offer to take leads out for coffee

content on social media every day 125. Put a Realtor sticker on your laptop 126. Offer

127. Sponsor and run a beach or park cleanup day

128. Send video emails with bomb bomb

129. Build single property websites for your listings

130. Write and promote monthly market roundups

131. Volunteer at a local charity

132. Volunteer at a local church or synagogue

133. Virtually stage your listing with different themes/decor

134. Make day in the life: videos & post online

133. Virtually stage your listing with different themes/decor 134. Make day in the life: videos &

135. Rank local businesses with top ten lists

136. Send former clients gift cards for Home Depot

137. Wish former clients happy birthday and holidays

138. Follow up on issues with home after closing

139. Interview inspectors, mortgage brokers, and contractors for your blog or youtube

140. Make sure your site looks great on mobile

141. Network with top producing listing agents

142. Partner with local antique or vintage furniture store to stage homes with

Network with top producing listing agents 142. Partner with local antique or vintage furniture store to

143. Build buyer and seller personas

144. Research your farm area and market directly to your ideal clients

145. Create a viral drone video

146. Give great closing gifts that people actually want

147. Make real estate memes and share on social media

148. Include a cute dog or cat in your listing pictures

149. Answer common real estate questions on reddit or quora

150. Dress professionally at all times

your listing pictures 149. Answer common real estate questions on reddit or quora 150. Dress professionally

151. Get a custom license plate

152. Wrap your car or truck

153. Buy giant feather flags to make your open houses pop

154. Make sure your real estate signs are highly visible and high quality

155. Build backlinks to your website to rank higher on google

156. Build out your google my business page

157. Write a great real estate slogan that sends a message

158. Go all out for your kid’s bake sale

my business page 157. Write a great real estate slogan that sends a message 158. Go

159. Refer leads you can’t help to someone awesome

160. Provide free food for local meetup groups

161. Choose great brand colors

162. Give away umbrellas with your logo on them

163. Make sure you have a professional voicemail that mentions your website

164. Door knocking

165. Take your kid to work day

166. Hand out business cards to EVERYONE

that mentions your website 164. Door knocking 165. Take your kid to work day 166. Hand

167. Give away free balloons with your logo on them at street fairs

168. Give out cool T shirts with your logo on them

169. Hone your elevator pitch, you never know when you’ll need it!

170. Go the extra mile for your clients

171. Offer sales guarantees

172. Get involved in a local issue you’re passionate about

173. Avoid talking politics online

174. Get video testimonials

Get involved in a local issue you’re passionate about 173. Avoid talking politics online 174. Get

175. Use your CRM to auto text new leads

176. Become a known commenter on local websites

177. Be honest at all times

178. Make sure your website loads FAST

179. Use a great IDX provider

180. Study other brokerages and R&D (ripoff and duplicate)

181. Work from the same (busy!) coffee shop every day

182. Own up to your mistakes right away (& fix them!)

181. Work from the same (busy!) coffee shop every day 182. Own up to your mistakes

183. Call at least 10 people in your sphere every day

184. Actively ask for feedback from every lead (not just referrals)

185. Figure out what you bring to the table

186. Hire a VA so your phone calls are always answered by a human being

187. Offer to take a probate attorney out to lunch

188. Buy your office’s top producer dinner & drinks

189. Offer to help listing agents for free

190. Respond to negative reviews and make them go away

dinner & drinks 189. Offer to help listing agents for free 190. Respond to negative reviews

192. Don’t put too much value into statistics

193. Sacrifice a deal in order to do right by your client

194. Don’t give up on a marketing idea too early

195. Measure your results & compare to other marketing strategies

196. Focus on relationship marketing, not “selling”

197. Invest in a good tripod, video camera, and microphone

196. Focus on relationship marketing, not “selling” 197. Invest in a good tripod, video camera, and