Beruflich Dokumente
Kultur Dokumente
GSC+RVRCOB
Colored
GSC+RVRCOB
Monochrome
WORDMARK
GSC+RVRCOB GSC+RVRCOB
Colored Monochrome
ICONIC
PRIMARY
MONOCHROMATIC
Font: Lemon/Milk
Tone: impact, sharp and direct
Usage: headers, posters and memos, visuals
FRONT BACK
EMAIL SIGNATURES
Words
– the most important brand element
Words
– the most important brand element
Writing for GSC means being clear, using words our audiences know and
like, and avoiding the clutter of jargon and clichés. Superfluous verbiage is
the enemy.
Clean, crisp, and straightforward.
That’s how we roll.
This guide will help everyone write and talk about our initiatives and
commitments in a recognizable way.
WRITING STYLE
Smart Casual
– The GSC Tone of Voice
It should be ‘clear, crisp and quick’. Using a casual tone makes it accessible to
more people.