https://www.cisco.com/c/en/us/about/corporate-strategy-office.

html

Corporate Development
Dedicated to innovation as the path to growth and sustainability of market leadership, Cisco takes a
broad approach that includes multiple strategies. Corporate Development plays an important role in
fueling the strategy of innovation for growth.
Acquisitions
Acquisitions
The companies we acquire bring Cisco great talent and technology, mature products, or new business
models.

Cisco Investments
Cisco Investments

Venture-type Investments and Investment-backed Alliances are an enabler of innovation in technologies

and markets across the globe. Investments
Cisco Investments

Cisco's management structure of boards and councils was instituted in 2007 to make the decision-
making process less siloed and more horizontal, and to improve the company's coordination and
efficiency in product development.

The broad-based Council & Board structure ... made sense on paper but appears to have been slowing
down the decision-making process, while accountability was less clear," Brian White of Ticonderoga
Securities stated in a report on the Cisco reorganization.

The broad-based Council & Board structure ... made sense on paper but appears to have been slowing
down the decision-making process, while accountability was less clear," Brian White of Ticonderoga
Securities stated in a report on the Cisco reorganization.

Cisco said it will streamline its sales, services and engineering organizations as it focuses on the five
areas it's targeting for growth: routing, switching and services; collaboration; data center virtualization
and cloud; video; and business process architectures. Cisco says the changes reflect a plan to improve
customer, partner and employee interactions, simplify its operating model and improve focus on the
five priority areas.

"Cisco has driven transformational change before, and we are again transitioning to the next stage of
the company's evolution," Chambers said in a statement. "Today, the market is driving toward
simplification and it's why the network matters. It's time to simplify the way we execute our strategy,
and today's announcement is a key step forward."

The majority of changes will take place over the next 120 days, with a new sales organization in place by
July 31, the start of Cisco's fiscal 2012.
On the board/council management structure, Cisco will scale this down from nine councils to three for
cross-business consistency and focus, and time-to-market expediency. Cisco has also narrowed its major
areas of business down to three, from four: Enterprise, Service Provider and Emerging Countries, vs. the
previous Enterprise, Service Provider, Commercial and Consumer.

Changes in sales include the reorganization of Cisco's Worldwide Field Operations into three geographic
regions: the Americas (U.S., Canada and Latin America); Europe, Middle East and Africa; and Asia
Pacific/Japan/Greater China. Each region will have dedicated teams for enterprise customers, including
large enterprise, public sector, commercial and small businesses; service providers; and Cisco channel
partners. Worldwide Field Operations will continue to be led by Executive Vice President Rob Lloyd.

In engineering, Senior Vice Presidents Pankaj Patel and Padmasree Warrior will lead the organization.
Within engineering, a dedicated Emerging Business Group, led by Senior Vice President Marthin De
Beer, will focus on early-phase businesses and on integrating Cisco's Medianet video architecture across
the company.

The engineering organization under Patel and Warrior will continue to report to Cisco COO Gary Moore.

Moore will also head Cisco Services, which will organize around customer segments and better align
with Field Operations.

Ticonderoga's White is positive on the changes overall.

"We believe today's changes will make it easier for customers to work with Cisco, increase the
company's focus on its core businesses, raise accountability within the organization and reduce
bureaucracy," White stated. "In our view, this represents another step in the right direction for Cisco."

Ticonderoga believes Cisco will also abandon its 12% to 17% annual growth targets for more
conservative goals.

Cisco Management Hierarchy

https://www.hierarchystructure.com/cisco-management-hierarchy/

 CEO- Chief Executive Officer- The topmost position in management hierarchy is the CEO of the
company who is ultimately responsible for the overall decision making and progress path of the
company. He/ she are the leader of the product management team.Vice President, Growth
Initiatives and Chief of Staff
 Executive Vice President, Chief Development Officer – The individual at this position is
responsible for the heading the group of development engineers at the company and managing
the tech portfolio. The purpose of the position is to promote innovation and efficiency in the
department which handles the core growth options for the business.
 Executive Vice President and Chief Financial Officer- The individual is responsible for managing
the financial model of the company and bringing out any changes needed for improved
efficiency. The goal set in front of this individual is to help meet the company’s financial
commitments to the board and the shareholders.
  Senior Vice President, Operations- The individual is responsible for the operational excellence of
the company, the problem solving segment and oversee the global business services, global
security and trust, global supply chain and IT segment of the company.
 Senior VP, Chief People Officer- This individual leads the HR management team of the
organization and is assisted by the HR leader, senior HR managers and whole HR team. The
individual is responsible for strategic planning for the workforce.
 Senior VP, Chief Technology & Strategy Officer
 Senior VP, Chief Marketing Officer- The individual is responsible for the management and
development of the company’s go-to-market organization.
 Senior VP, Worldwide Sales
 Senior VP, Services- the individual is responsible for the sales and other general management
avenues at the company.
 Senior VP and General Counsel

Cisco Management Hierarchy

https://www.hierarchystructure.com/cisco-management-hierarchy/

History And Timeline:

1984: Computer scientists Len and Sandy found Cisco Systems.

1986: Cisco’s 1st product, AGS multi-protocol router was released.

1988: John P. Morgridge gets appointed as president and CEO of Cisco Systems.

1993: Cisco makes its first acquisition by buying Ethernet switching startup Crescendo
Communications.

1994: Cisco acquires Kalpana, the inventors of Ethernet Switching. The company reaches
revenue of $1.33 Billion the same year.

1995: John Chambers becomes the CEO replacing John Morgridge, who then becomes the
Chairman.

1998: Cisco’s Market capitalization reaches £56 Billion and introduces Gigabit Ethernet
switching.

1998: Cisco launches Catalyst 6500 the Ethernet switch, perhaps the most important since its 1st
router.

2000 - Cisco turns out to be the most valuable company in the world by market capitalization -
worth £313bn before the web bubble blasts.

2001 - Cisco develops the iSCSI protocol with IBM and addsIPv6 protocol to its IOS software.
2004: Cisco introduces the Integrated Service Router (ISR) which goes on to become the most
successful products followed by CRS – 1.

2007: 2 key executives, Officer Giancarlo (executive VP and Chief Development Officer) and
Mike Volpi (head of Cisco’s Routing and Service Technology Group) leaves Cisco Systems.

2008: Cisco Launches Nexus 7000 data center switch.

2009: With the introduction of Unified Computing System (UCS), Cisco enters the major product
milestone and market.

2013: Cisco celebrates its 10,000th patent and also acquires Sourcefire for $2.7 billion.

2015: CEO and Chairman John Chambers step’s down from his position but remains as the
Chairman, and Chuck Robbins who was the senior VP becomes the CEO.

2016: Cisco invests in VeloCloud, a software-defined WAN (SD-WAN) start-up.

2017: John Chambers announces that he would step down from his executive Chairman role
while Robbins gets elected to succeed Chambers.

2018 Nov 21: Cisco Announces Intent to Acquire Ensoft. Ensoft provides software solutions for
service provider networks.

2018 Nov 21: Cisco Announces Intent to Acquire Ensoft. Ensoft provides software solutions for
service provider networks.

2019 Jan 30: Cisco Announces Intent to Acquire Singularity Networks. Singularity Networks
analytics capabilities strengthen Cisco Crosswork Network Automation portfolio.

Cisco's top 10 rivals

Cisco battling Juniper, IBM, HP and more across the enterprise network market

Duffy, J. (2010). Cisco's top 10 rivals

https://www.networkworld.com/article/2191771/data-center/cisco-s-top-10-rivals.html

Cisco vs. Alcatel-Lucent

Juniper is also an adversary in carrier edge routing but so too is Alcatel-Lucent. Alcatel-Lucent
and Juniper take turns trading the No. 2 position in edge routing, where Ethernet service
delivery is a key requirement for applications such as IPTV, Ethernet VPNs and mobile backhaul.
Both companies are targeting Cisco's aged 7600 series and new ASR 9000 routers as their key
competitive targets. Cisco's advantage is its vast installed base – 43% of the $1.34 billion market
in the second quarter, according to Dell'Oro. Alcatel-Lucent's challenging that and looking to
grow beyond its 19% share with terabit ASICs for its Service Router 7750 optimized for traffic
management and processing of IPTV, WebTV, mobile backhaul and business VPN traffic; and
100Gbps Ethernet interfaces for the edge router.
Earlier this month, Alcatel-Lucent even made some noise in the enterprise switching market
with a 5Tbps OmniSwitch with 10/40/100G Ethernet support that takes aim at the enterprise
core –

UNIX AS A SECOND LANGUAGE

By Sandra Henry-Stocker, Unix Dweeb, Network World | APR 27, 2018 1:49 PM PT
Major thrusts
https://www.networkworld.com/article/3269473/techology-business/whats-behind-ciscos-
comeback.html

Pete Wareham, director of business development at Cisco's partner Softchoice, had some
thoughts to offer on Cisco's success.

"One of Cisco’s strengths," he claims, "is that it is one of the few vendors that can reach from
the desktop client to the datacenter, all underpinned by a secure, intuitive infrastructure. This
gives them unsurpassed levels of visibility into emerging cybersecurity threats and the ability to
address those threats in a before, during and after mode. Cisco is uniquely positioned to address
the challenges faced by businesses, as their workforces become more mobile and their access to
new web or cloud based applications explodes."and Cisco.