D&AD 2019 Pencil Winners

Digital Marketing: Integrated Digital Campaigns
Award Entry Title Entrant Company Primary Client Brand Entrant Country
Freedom Voices
Shortlist Forbidden Stories J. Walter Thompson Paris Forbidden Stories France
Network
Dundee: The Son of a
Wood Pencil Droga5 Tourism Australia United States
Legend Returns Home
Hornbach: Werkstück Edition Hornbach Baumarkt
Shortlist Heimat Berlin HORNBACH Germany
001 AG
Mars Wrigley
Shortlist Broadway the Rainbow DDB Chicago Skittles United States
Confectionery
Shortlist EXTRA Support Acts Clemenger BBDO Sydney Wrigley's EXTRA Gum Australia
OVK / PEVR OVK / PEVR
Happiness, an FCB
Shortlist BlindMeters (Parents of Road (Parents of Road Belgium
Alliance Victims) Victims)
Wieden+Kennedy New
Shortlist Dilly Dilly Bud Light United States
York
No Need to Fly – Around the
Shortlist Ogilvy German Rail German Rail Germany
World in Germany
Wood Pencil The Galaxy Skin R/GA Samsung Global United States
Shortlist Endless Stories AlmapBBDO Getty Images Getty Images Brazil
Shortlist Bluesman AKQA São Paulo Baco Exu do Blues Baco Exu do Blues Brazil
Loud against Nazis
Shortlist "#unfollowme. The Hashtag Heimat Berlin Laut gegen Nazis Germany
Against Hate."
Canadian The PyeongChang
Shortlist The Paralympic Network BBDO Toronto Paralympic 2018 Paralympic Canada
Committee Winter Games
Wood Pencil Ha(u)te Couture Publicis Italy Diesel Diesel Italy
Graphite Pencil The Whopper Detour FCB New York Burger King Burger King United States
National
Shortlist Planet or Plastic McCann New York United States
Geographic
Shortlist Goulburn Valley Food Tours Leo Burnett Melbourne SPC Ardmona Gouldburn Valley Australia
Shortlist Chromat Pool Rules Berlin Cameron Chromat Chromat United States
Page 1 of 72
Digital Marketing: Campaign Websites
Shortlist Beam Your Love Hill Holliday Kay Jewelers United States
Happiness, an FCB
Wood Pencil BlindMeters (Parents of Road (Parents of Road Belgium
Shortlist 88 Reasons Ogilvy Japan JFOODO JFOODO Japan
Yahoo Japan
Shortlist History of the Internet BIRDMAN Inc. Yahoo! JAPAN Japan
Corporation
Wood Pencil UNICEF | Give a Minute The Monkeys UNICEF Australia
Shortlist KFChill Mother London KFC KFC United Kingdom

Westworld: A Delos
Shortlist Heat WB Games Westworld United States
Destination
Wood Pencil Endless Stories AlmapBBDO Getty Images Getty Images Brazil
Wood Pencil Goulburn Valley Food Tours Leo Burnett Melbourne SPC Ardmona Gouldburn Valley Australia
Wood Pencil Your 2018 Wrapped Spotify In-House Spotify United States
Digital Marketing: Banners & Pop-ups
The World Cup - Deeper
Shortlist Proximity London The Economist The Economist United Kingdom
Commentary
Graphite Pencil One for Two BBDO New York Mars Snickers United States
Page 2 of 72
Digital Marketing: Online Video & Viral Films
Graphite Pencil Homework Apple Apple United States

Wieden+Kennedy São
Wood Pencil Old Spice - The Endless Ad P&G Old Spice Brazil
Paulo
Bensimon Byrne / White Ribbon
Wood Pencil Boys Don't Cry White Ribbon Canada
Narrative Campaign
Shortlist Souvenirs de Paris Marcel Centre Pompidou Centre Pompidou France
Shortlist The Indoor Generation &Co VELUX VELUX Denmark
Wood Pencil GEICO: Intended Audiences The Martin Agency GEICO GEICO United States
Shortlist Diversish AMV BBDO The Valuable 500 The Valuable 500 United Kingdom
Shortlist The Purse AMV BBDO Diageo Guinness United Kingdom
Shortlist The Arrivals &Co SAS SAS Denmark

Mars Wrigley
Confectionery
Shortlist Human Guides AlmapBBDO Mars Pedigree Brazil
Wood Pencil Young Man and The Seal CJ WORX Krungthai Bank Krungthai Bank Thailand
Shortlist The 85-Year-Old Regret Energy BBDO Mars, Inc. 5 Gum United States
Shortlist Condemnations EnergyBBDO CBN News Radio CBN NEWS RADIO Brazil
Shortlist First Christmas Jung von Matt/Donau Erste Group Erste Group Austria
Shortlist Philips #ShaveToRemember Ogilvy South Africa Philips Philips South Africa
Graphite Pencil Viva La Vulva AMV BBDO Essity Libresse/Bodyform United Kingdom
Wood Pencil Nike | Dream Crazy Wieden + Kennedy NIKE NIKE United States
Mental Health Mental Health
Shortlist World Record Egg Egg Gang United Kingdom
America America
Shortlist How Old Are You? AlmapBBDO PepsiCo Quaker Oats Brazil
Shortlist Mike Rowe for ZERO Cancer Erich & Kallman ZERO Cancer United States
Shortlist
Page 3 of 72 Whopper Neutrality DAVID the Agency Burger King Burger King United States
Digital Marketing: Online Video & Viral Films
Shortlist Share Your Gifts TBWA\Media Arts Lab Apple Apple United States
Shortlist Get Ready Dollar Shave Club Dollar Shave Club Dollar Shave Club United States
MJ Hegar for
Shortlist Doors Putnam Partners United States
Congress
Shortlist Phones Are Good Wieden+Kennedy Three UK Three United Kingdom
International International
Wood Pencil Hope Sra Rushmore, S.A. Committee of the Committee of the Spain
Red Cross Red Cross
Shortlist Metalheads Grabarz & Partner Volkswagen VW Golf IQ.DRIVE Germany
Ogilvy & Mather
Wood Pencil DNA Discounts AeroMexico Aeromexico Colombia
Colombia / Mexico
Wood Pencil Pump it up Forsman & Bodenfors Volvo CE Volvo Sweden
Shortlist Rising R/GA The Ad Council Love Has No Labels United States
Shortlist Diesel Ha(u)te Couture Publicis Italy Diesel Diesel Italy
Shortlist Mercedes-Benz: Bertha Benz ANORAK Film GmbH Daimler AG Mercedes-Benz Germany
Digital Marketing: Digital Tools & Utilities
Yellow Pencil Corruption Detector Grey Brazil Reclame Aqui Reclame Aqui Brazil
The Lost Typography of
Shortlist Abby Priest Adobe Adobe Sweden
Bauhaus
Shortlist Naughty or Nice Bauble Clemenger BBDO Myer Myer Australia
The ALS The ALS
Graphite Pencil Project Revoice BWM Dentsu Australia
Association Association
Nando's South
Shortlist #rightmyname M&C Saatci Abel Nando's South Africa
Africa
Shortlist Care-E BBDO New York KLM United States
Shortlist Eddie Highway Wunderman Shell Shell Rimula Brazil

Page 4 of 72
Shortlist Sans Forgetica Naked Communications RMIT University RMIT University Australia
Digital Marketing: Use of Social Media
Shortlist Colonel Sanders Cat Climber Wieden + Kennedy KFC KFC United States
The New York
Wood Pencil Insta Novels Mother New York N/A United States
Public Library
Shortlist Fighting Cancer FamousGrey Paris Cancer@Work Cancer@Work France
Norrlands Guld/
Shortlist The Social Beer Åkestam Holst NoA Sweden
Spendrups
Legend Returns Home
Graphite Pencil #MyGameMyName Africa Telefonica's Vivo Institutional Brazil
Shortlist My Life as a NPC DDB Paris Ubisoft Assassin's Creed France

Graphite Pencil The Paralympic Network BBDO Toronto Paralympic 2018 Paralympic Canada
Shortlist Polo Unfail DDB Sydney Volkswagen Volkswagen Australia
Reporters Without Songs with
Wood Pencil The Uncensored Playlist DDB Group Germany Germany
Borders censored articles
Graphite Pencil Nike | Dream Crazy Wieden + Kennedy NIKE NIKE United States
Shortlist #WTFRonaldo AlmapBBDO Mars Snickers Brazil

Goodby Silverstein &
Wood Pencil Project Dead Zone Xfinity Xfinity xFi Pods United States
Partners
Shortlist KFC 'Ain't No Small Fry' Mother London KFC KFC (New Fries) United Kingdom
Shortlist The Sopranos Nicknames Engine Group HBO HBO United States
Shortlist Posts Into Letters Area 23 Change the Ref Posts Into Letters United States
Shortlist Freaky Tuesday BBDO New York Dunkin' United States
Wood Pencil A/R Jordan R/GA Jordan Brand United States

J Walter Thompson India & Jimmy Nelson JIMMY NELSON
Shortlist Blink Test India
Amsterdam Foundation FOUNDATION
Page 5 of 72
Digital Marketing: Use of Social Media
Shortlist Ha(u)te Couture Publicis Italy Diesel Diesel Italy
Shortlist Bagelgate Droga5 Kraft Heinz Philadelphia United States
Shortlist IHOb Droga5 IHOP United States

The World Cup - Deeper
Shortlist Proximity London The Economist The Economist United Kingdom
Commentary
Menschen für
Shortlist Help for Help BBDO Group Germany Ethiopian Aid Germany
Menschen
Dan Raisbeck, Co- The Cybersmile
Graphite Pencil #TrollingIsUgly adam&eveDDB United Kingdom
Founder Foundation
Digital Marketing: Social Video
Toyota Motor
Shortlist @SeeLikeMenna Saatchi & Saatchi Toyota United States
Corporation
Shortlist Question A Cop Ogilvy New Zealand New Zealand Police New Zealand Police New Zealand
Nike Believe: RonaldDo vs
Shortlist AKQA Jordi Pont Nike Football United Kingdom
RonalDon't
Shortlist Project Dead Zone Xfinity Xfinity xFi Pods United States
Partners
Shortlist The @JohnLewis Ad The Romans Twitter Twitter United Kingdom
Shortlist Fyrestock by Shutterstock Shutterstock Shutterstock Shutterstock United States

Igniting a Global Conspiracy Tourism New
Shortlist Augusto New Zealand
to #GetNZonthemap Zealand
Assassin's Creed
Shortlist My Life as a NPC DDB Paris Ubisoft France
Odyssey
Shortlist Live Moves BBDO New York Bacardi United States
Shortlist Ninjago Dragon Cam R/GA LEGO United States

Dan Raisbeck, Co- The Cybersmile
Shortlist #TrollingIsUgly adam&eveDDB United Kingdom
Founder Foundation
Page 6 of 72
Digital Marketing: Use of Talent & Influencers
Ferrara Candy
Shortlist Trolli Sour Brite Sneaks Periscope Trolli United States
Company
I Touch Myself Project Feat. J Walter Thompson
Shortlist Berlei Berlei Australia
Serena Williams Sydney
Wood Pencil Dogs For Dogs CLM BBDO Pedigree PEDIGREE France
Shortlist The Galaxy Skin R/GA Samsung Global United States
Graphite Pencil Eat Like Andy DAVID the Agency Miami Burger King Burger King United States
Yellow Pencil Nike | Dream Crazy Wieden + Kennedy NIKE NIKE United States
Shortlist Unboxing the Truth TBWA\Chiat\Day Thomson Reuters United States
Wood Pencil The 85-Year-Old Regret Energy BBDO Mars, Inc. 5 Gum United States
Wood Pencil The @JohnLewis Ad The Romans Twitter Twitter United Kingdom
Wood Pencil #MyGameMyName Africa Telefonica's Vivo Institutional Brazil
Shortlist Twitter Bait MullenLowe Boston Burger King United States

The Most Dangerous Stunt in
Wood Pencil Ogilvy New Zealand Auckland Transport Auckland Transport New Zealand
the World
Legend Returns Home
BBDO New York / Dini Von
Shortlist #DefyTheName Mueffling Communications Monica Lewinsky United States
Shortlist Diesel Ha(u)te Couture Publicis Italy Diesel Diesel Italy
Shortlist Football Decoded McCann London Microsoft Xbox / FIFA18 United Kingdom
Digital Marketing: Use of Emerging Technology
Greetings from the Financial services
Shortlist Havas New York TD Ameritrade United States
Blockchain company
Page 7 of 72
Digital Marketing: Use of Trends & Tactical Marketing
Wood Pencil Fyrestock Shutterstock Shutterstock Shutterstock United States

FCB Cape Town &
Wood Pencil Say It With a Cactus Netflorist Netflorist South Africa
Hellocomputer
Graphite Pencil Breaking Ballet TBWA\Hunt\Lascaris Joburg Ballet Joburg Ballet South Africa
Wood Pencil Keeping Fortnite Fresh VMLY&R Wendy's Wendy's United States
Wood Pencil World Record Egg Egg Gang United Kingdom
America America
SickKids VS: SickKids SickKids
Shortlist Cossette Canada
#10YearChallenge Foundation Foundation
Ogilvy & Mather
Shortlist DNA Discounts AeroMexico Aeromexico Colombia
Colombia / México
Wood Pencil Bagelgate Droga5 Kraft Heinz Philadelphia United States
Digital Marketing: Direct Mail
Shortlist Inequality Balls Africa ESPN espnW Brazil

100 Things to do in Brazil
Shortlist FCB Brazil Estadão Institutional Brazil
Before You Die
Area 23, an FCB Health
Wood Pencil Posts into Letters Change the Ref Posts Into Letters United States
Network Company
The Anthology of Great GreatStock Image
Shortlist Joe Public Greatstock South Africa
(stock) Poetry Library
Page 8 of 72
Digital Marketing: Creative Use of Technology
Radio Platform
Wood Pencil Footballpen Havas Düsseldorf Radio.de Germany
radio.net
National
Shortlist Astronaut Reality McCann New York One Strange Rock United States
Geographic
Shortlist Jordan Brand: A/R Jordan R/GA Jordan Brand United States
The New York
Shortlist Insta Novels Mother New York N/A United States
Public Library
Google Arts and
Shortlist Draw to Art Google Creative Lab Google United Kingdom
Culture
Ministry of
Ministry of
Information
Technology &
Graphite Pencil My Line MullenLowe SSP3 Technologies and Colombia
Communication of
Communications
Colombia
(Colombia)
Shortlist Trending Botics FCB Brasil Estadão Newspaper Institutional Brazil
Shortlist Harmless Guns TBWA\Paris DAGOMA France

Fighting Domestic
Shortlist Gracie AI BBDO Atlanta Street Grace Minor Sex United States
Trafficking
Shortlist Ricky Brasil Ogilvy Brasil Forbes Brasil Corporate Image Brazil
Shortlist Rain Wi-Fi Geometry Global Tele2 Tele2 Russian Federation

Samsung
Wood Pencil Samsung SmartSuit Cheil Amsterdam Electronics Benelux Samsung Netherlands
The ALS The ALS
Wood Pencil Project Revoice BWM Dentsu Australia
Page 9 of 72
Direct: Direct Response / Press & Poster
Shortlist CES Billboard TBWA\Media Arts Lab Apple Apple United States
Wood Pencil TagWords Africa AB InBev Budweiser Brazil
Shortlist The Esport Menu NORD DDB McDonald's McDonald's Denmark

Ministry of Social
Shortlist Undercover Crossword FCB New Zealand Development Office New Zealand
for Seniors
United Arab
Wood Pencil Mutilated Words Impact BBDO 28 Too Many Emirates
Direct: Direct Response / Digital
Shortlist Naughty or Nice Bauble Clemenger BBDO Myer Myer Australia
Wood Pencil Humans 4creative Channel 4 The Human Test United Kingdom
Wood Pencil Corruption Detector Grey Brazil Reclame Aqui Reclame Aqui Brazil
Black Friday Whopper
Shortlist Grabarz & Partner Burger King Whopper Germany
Shopper
Cook County Cook County
Shortlist The Tiniest Listing Ogilvy Chicago United States
Hospital Hospital
Shortlist Kupu Colenso BBDO Spark New Zealand Spark New Zealand
Shortlist The Time We Have Left Leo Burnett Pernod Ricard RUAVIEJA Spain
Urgence
Shortlist Their Story is My Story FF France
Homophobie
Graphite Pencil Harmless Guns TBWA\PARIS DAGOMA France
Shortlist The People's Seat Grey London The UN United Nations United Kingdom
Wood Pencil #CODNATION 72andSunny Activision Call of Duty United States
Page 10 of 72
Direct: Direct Response / Digital
Singapore Singapore
Shortlist Unmute Daniel Mullenlowe Singapore Singapore
Children's Society Children's Society
Santa Casa De
Wood Pencil Hemoji Young & Rubicam Misericórdia De São Institutional Brazil
Paulo
Ministry of Ministry of
Shortlist Oat the Goat FCB New Zealand New Zealand
Education NZ Education NZ
Shortlist AutoAds CHE Proximity carsales.com.au carsales.com.au Australia
Shortlist Price on Our Lives McCann New York March for Our Lives United States
The Cybersmile The Cybersmile
Shortlist Trolling Is Ugly adam&eveDDB United Kingdom
Foundation Foundation
Direct: Direct Response / Radio & Audio
Amnesty International Amnesty
Amnesty
Shortlist Switzerland "The War Siren Jung von Matt / Limmat International Switzerland
International
Test" Switzerland
Mars Wrigley
Confectionery
Page 11 of 72
Direct: Direct Response / Film Advertising
Shortlist Whopper Neutrality DAVID the Agency Burger King Burger King United States
Wood Pencil Eat Like Andy DAVID the Agency Miami Burger King Burger King United States
Mars Wrigley
Confectionery
Wood Pencil Philips #ShaveToRemember Ogilvy South Africa Philips South Africa
Shortlist GEICO: Intended Audiences The Martin Agency GEICO GEICO United States
Shortlist The Error Ridden Ad Cummins&Partners Specsavers Australia

La Parole aux La parole aux
Shortlist Unsilenced BETC France
Sourds sourds
Wood Pencil Greenpeace 'Rang-tan' Mother Greenpeace Greenpeace United Kingdom
Direct: Direct Response / Ambient
Shortlist Souvenirs de Paris Marcel Centre Pompidou Centre Pompidou France

Cook County Cook County
Shortlist The Tiniest Listing Ogilvy Chicago United States
Hospital Hospital
Wood Pencil Jordan Brand - A/R Jordan R/GA Jordan Brand United States
BreezoMeter /
British Lung
Shortlist Toxic Toby McCann London United Kingdom
Foundation / World
Health Organization
Sport Club
Shortlist Cover The Prejudice Young & Rubicam Corinthians Paulista SPORT Brazil
Wood Pencil Billie Jean King Your Shoes TBWA\Chiat\Day adidas United States
Columbia
Wood Pencil The Fake News Stand TBWA\Chiat\Day United States
Journalism Review
Page 12 of 72
Direct: Direct Response / Ambient
JCDecaux DO
Shortlist The Route Young & Rubicam Institutional Brazil
Brasil
Popeyes Louisiana
Shortlist 12-Hour Drive-Thru GSD&M Popeye's Chicken United States
Kitchen
Shortlist UberToys DDB Paris Uber UberToys France
Shortlist The People's Seat Grey London The UN United Nations United Kingdom
National
Geographic
Mars Wrigley
Wood Pencil Broadway the Rainbow DDB Chicago Skittles United States
Confectionery
Graphite Pencil Project 84 adam&eveDDB CALM CALM United Kingdom
Shortlist Rohingya - Space on Earth Ogilvy & Mather Singapore BRAC Singapore
Philips & The

Graphite Pencil Philips #ShaveToRemember Ogilvy South Africa Nelson Mandela Philips South Africa
Foundation
Shortlist CES Billboard TBWA\Media Arts Lab Apple Apple United States
Shortlist Truck Art Childfinder BBDO Pakistan Berger Paints Berger Paints Pakistan
Shortlist Paving for Pizza Domino's Pizza Domino's Pizza Domino's Pizza United States
The Restaurant With No

Shortlist Ogilvy UK Unilever Hellmann’s United Kingdom
Food
Page 13 of 72
Direct: Direct Integrated Campaigns
National
Shortlist The Rape Tax Area 23 Organization for United States
Victim Assistance
Shortlist The Time We Have Left Leo Burnett Pernod Ricard RUAVIEJA Spain
Shortlist TagWords Africa AB InBev Budweiser Brazil
Shortlist Images for Inclusion VMLY&R Special Olympics United States
Kraft Heinz Country

Wood Pencil Legal-ade Leo Burnett Chicago United States
Time Lemonade
Graphite Pencil The People's Seat Grey London The UN United Nations United Kingdom
Montefiore Health
Shortlist CORAZÓN - Give Your Heart JohnXHannes New York Montefiore United States
System
Mars Wrigley
Confectionery
Karmarama / Accenture
Shortlist Your Army Needs You Capita The British Army United Kingdom
Interactive
World Press
Shortlist Read More. Listen More. Droga5 UNESCO United States
Freedom Day
The Animals' Own

Shortlist TRY DNB DNB Insurance Norway
Emergency Number
Page 14 of 72
Direct: Direct Integrated Campaigns
Shortlist Best of GEICO The Martin Agency GEICO GEICO United States
Shortlist AutoAds CHE Proximity carsales.com.au carsales.com.au Australia
Wood Pencil The Whopper Detour FCB New York Burger King Burger King United States
Direct: Direct Product & Service
Wood Pencil Bihor Couture McCann Bucharest Beau Monde Romania
Shortlist New Australia-Land The Monkeys MLA Australian Lamb Australia
Shortlist MacCoin TBWA\Chiat\Day McDonald's United States
The Coca-Cola
Wood Pencil This Coke is a Fanta David São Paulo Conrado Tourinho Brazil
Company
Yellow Pencil Billie Jean King Your Shoes TBWA\Chiat\Day adidas United States
The Hershey
Graphite Pencil Oh Henry! 4:25 Anomaly Oh Henry! Canada
Company
Association of
Shortlist Bordeaux 2050 McCann Paris Journalists for the Bordeaux 2050 France
Environment
Wood Pencil Save our Species BETC Lacoste Lacoste France

Ogilvy & Mather
Wood Pencil DNA Discounts Aeromexico Aeromexico Colombia
Colombia / México
Page 15 of 72
Direct: Direct Acquisition & Retention
Shortlist Craft a Western Whopper INGO Stockholm Burger King Burger King Sweden
The Lost Typography of

Shortlist Abby Priest Adobe Adobe Sweden
Bauhaus
Graphite Pencil The Whopper Detour FCB New York Burger King Burger King United States
Graphite Pencil We Believe Grey New York Gillette Gillette United States
The Hershey
Wood Pencil Oh Henry! 4:25 Anomaly Oh Henry! Canada
Company
Wood Pencil I am Trash Ogilvy Paris Etat Libre d'Orange Etat Libre d'Orange France
Graphite Pencil The All In Promo DAVID Buenos Aires Newsan Noblex Argentina
Shortlist Save our Species BETC Lacoste Lacoste France
Direct: Direct Innovation
Freedom Voices
Shortlist Forbidden Stories J. Walter Thompson Paris Forbidden Stories France
Network
BreezoMeter /
British Lung
Foundation / World
Health Organization
The ALS The ALS
The New York
Shortlist
Page 16 of 72 Insta Novels Mother New York N/A United States
Public Library
Direct: Direct Innovation
Columbia
Shortlist The Fake News Stand TBWA\Chiat\Day United States
Journalism Review
Shortlist The Whopper Detour FCB New York Burger King Burger King United States
Mars Wrigley
Confectionery
Kingo - Affordable Solar
Shortlist Ogilvy Colombia Kingo Energy Kingo Colombia
Energy on Demand
America America
Technology & Technology &
Wood Pencil My Line MullenLowe SSP3 Colombia
Communication of Communication of
Colombia Colombia
Missing Persons
Shortlist Invisible Friends whiteGREY Australia
Advocacy Network
Association of
Wood Pencil Bordeaux 2050 McCann Paris Journalists for the Bordeaux 2050 France
Environment
National
Geographic
Page 17 of 72
Experiential: Community Experience
Wood Pencil Price on Our Lives McCann New York March for Our Lives United States
Rothco | Accenture
Shortlist Proud Dads Dublin Bus Dublin Bus Ireland
Interactive
Shortlist Department of SimCity BuildIt DENTSU INC. Electronic Arts K.K. Simcity Buildit Japan
Graphite Pencil Football Decoded McCann London Microsoft Xbox / FIFA18 United Kingdom
Save Street Child Save Street Child
Graphite Pencil Clever Cash Hakuhodo Indonesia Indonesia
Sidoarjo Sidoarjo
Shortlist Kraft Now Pay Later Leo Burnett Chicago Kraft Heinz United States
Associação Associação
Shortlist Crossability Partners Portugal
Salvador Salvador
Experiential: Brand Entertainment Experience
National
Geographic
Shortlist The Google Assistant Ride Google Google United States
The Marvelous Mrs. Maisel

Shortlist Tool Prime Video United States
Carnegie Deli Pop-Up
Mars Wrigley
Graphite Pencil Broadway the Rainbow DDB Chicago Skittles United States
Confectionery
Page 18 of 72
Shortlist SXSWestworld Giant Spoon HBO Westworld United States
Experiential: Public Environments
Graphite Pencil David Bowie Is Here Spotify Spotify United States
Columbia
Journalism Review
Yellow Pencil Project 84 adam&eveDDB CALM CALM United Kingdom
Truth Initiative / Ad
Council / Office of
Shortlist Treatment Box 72andSunny truth United States
National Drug
Control Policy
The Marvelous Mrs. Maisel

Shortlist Tool Prime Video United States
Carnegie Deli Pop-Up
Experiential: Expos, Conventions and Trade Shows
Shortlist The Google Assistant Ride Google Google United States
Experiential: Out-of-Home
La Libanaise Des United Arab
Shortlist The Blank Edition Impact BBDO An-Nahar
Jeux Emirates
The Brady Center to The Brady
Shortlist The Metro Gun Share Project The Escape Pod Prevent Gun United States
Campaign
Violence
Wood Pencil David Bowie Is Here Spotify Spotify United States
Habitat for Habitat for
Shortlist The Dissolving Poster BETC/Havas Brazil
Page 19 of 72 Humanity Humanity
Experiential: Out-of-Home
Columbia
Journalism Review
United Arab
Shortlist Highway Gallery TBWA\RAAD Louvre Abu Dhabi Louvre Abu Dhabi Emirates
Graphite Pencil Project 84 adam&eveDDB CALM CALM United Kingdom
Wood Pencil Billie Jean King Your Shoes TBWA\Chiat\Day adidas United States
Shortlist Museum of Romanticism McCann Madrid Ikea Ikea Spain

Rothco | Accenture
Wood Pencil Sleeping Flags O.N.E. Ireland
Interactive
Experiential: Use of Technology
Graphite Pencil Changing the Game McCann New York Microsoft XBOX United States
Shortlist Think Inside the Box McCann New York Lockheed Martin United States
Google Arts and
Wood Pencil Draw to Art Google Creative Lab Google United Kingdom
Culture
Reporters Without
Wood Pencil Billboards Beyond Borders Åkestam Holst NoA Sweden
Borders
The ALS The ALS
Unlock the Drop -
Graphite Pencil Jam3 adidas Originals Canada
ComplexCon
Technology & Technology &
Graphite Pencil My Line MullenLowe SSP3 Colombia
Communication of Communication of
Colombia Colombia
BreezoMeter /
British Lung
Wood Pencil Toxic Toby McCann London United Kingdom
Foundation / World
Health Organization
Kolle Rebbe GmbH / PETA Deutschland
Shortlist PETA "Eye to Eye" PETA Germany
Demodern GmbH e.V.
Page 20 of 72
Experiential: Retail

Wieden+Kennedy
Shortlist Reactland Nike China Nike China
Shanghai
Graphite Pencil Billie Jean King Your Shoes TBWA\Chiat\Day adidas United States
Unlock the Drop -
Graphite Pencil Jam3 adidas Originals Canada
ComplexCon
Integrated: Integrated/Small Business (under 50 employees)
National
Area 23, An FCB Health Organization for
Wood Pencil The Rape Tax United States
Network Company Victim Assistance
(NOVA)
Integrated: Integrated/Medium Business (50-500 Employees)
Shortlist Bihor Couture McCann Bucharest Beau Monde BEAU MONDE Romania
Wood Pencil RXBAR - No B.S. Wieden + Kennedy RXBAR RXBAR United States
Page 21 of 72
Integrated: Integrated / Large Business (over 500 Employees)
Shortlist Changing the Game McCann New York Microsoft XBOX United States

Yellow Pencil Droga5 Tourism Australia United States
Legend Returns Home
Goodby Silverstein & BMW of North BMW of North
Shortlist The Like New Campaign United States
Partners America America
Mars Wrigley
Confectionery
Al Umobuwah: Putting "Mum" United Arab
Wood Pencil FP7 McCann Dubai Babyshop Babyshop
into "Parenthood" Emirates
Integrated: Earned Media / Small Business (under 50 Employees)
BBDO New York / Dini Von Monica Lewinsky /

Wood Pencil #DefyTheName United States
Mueffling Communications #DefyTheName
Integrated: Earned Media / Medium Business (50-500 Employees)
Shortlist R.I.P. Simon the Sloth VMLY&R TradeMe NZ lifedirect.co.nz New Zealand
Page 22 of 72
Integrated: Earned Media / Large Business (over 500 Employees
Wood Pencil Nike | Dream Crazier Wieden + Kennedy Nike NIKE United States
Wood Pencil Return to Chapman's Peak Net#work BBDO Mercedes-Benz S-Class South Africa
Kraft Heinz Country
Graphite Pencil Legal-ade Leo Burnett Chicago United States
Time Lemonade
MGM Resort Las
Shortlist Universal Love McCann New York MGM Grand Resort Vegas United States
World Press
Freedom Day
Wood Pencil IHOb Droga5 IHOP United States
Yellow Pencil Nike | Dream Crazy Wieden + Kennedy Nike NIKE United States
Ogilvy & Mather
Colombia / México
Integrated: Integrated/ Established Campaigns
Shortlist 2018 Wrapped Spotify In-House Spotify United States
Page 23 of 72
Integrated: Innovative Use of Media

Wood Pencil The Paralympic Network BBDO Toronto Paralympic 2018 Paralympic Canada
Graphite Pencil Tagwords Africa AB InBev Budweiser Brazil

Reporter ohne Reporter ohne
Shortlist Fonts for Freedom Serviceplan Germany Germany
Grenzen e. V. Grenzen e. V.
John F. Kennedy John F. Kennedy

Shortlist A President Tweets The Martin Agency United States
Presidential Library Presidential Library
World Press
Freedom Day
Mars Wrigley
Confectionery
Mars Wrigley
Confectionery
Media: Use of Direct
Graphite Pencil Souvenirs de Paris Marcel Centre Pompidou Centre Pompidou France
Shortlist Sip Safe VMLY&R Monash University Australia
Association of
Shortlist Bordeaux 2050 McCann Paris Journalists for the Bordeaux 2050 France
Environment
EDP Energy
Shortlist The One Brochure Leo Burnett Lisboa EDP Energy Portugal
Company
Area 23, An FCB Health
Wood Pencil Posts Into Letters Change the Ref Posts Into Letters United States
Network Company
Page 24 of 72
Media: Use of Radio & Audio
Amnesty
Amnesty International "The Amnesty
Shortlist Jung von Matt/Limmat International Switzerland
War Siren Test" International Switzerland
Happiness / An FCB
Shortlist Behind The Numbers (Parents of Road (Parents of Road Belgium
Ubisoft - Alexios, The Spartan
Wood Pencil R/GA Ubisoft United States
Assistant
Graphite Pencil Universal Love McCann New York MGM Grand Resort MGM Grand Resort United States
United Arab
Media: Use of TV & Cinema
Shortlist It's a Thursday Night Tide Ad Saatchi & Saatchi NY Procter & Gamble Tide United States
Wood Pencil Know What Your Data Knows Eleven Google Cloud Google Cloud United States
FOX Networks Group Latin

Shortlist Gender Neutral Subtitles Pose FOX Premium Argentina
America
Shortlist Cinema Selfie Leo Burnett Tailor Made Samsung Galaxy S9 Brazil
Shortlist Oat the Goat FCB New Zealand New Zealand
Education NZ Education NZ
Uber Eats Australian Open
Graphite Pencil Special Group Uber Eats Uber Eats Australia
Ambush
Shortlist Memoji TBWA\Media Arts Lab Apple Apple United States
Page 25 of 72
Media: Use of Branded Content
MGM Resort Las
Wood Pencil Universal Love McCann New York MGM Grand Resort Vegas United States
Graubünden Tourism "The Graubünden
Shortlist Jung von Matt/Limmat Marc Held Switzerland
Photography Ban" Tourism
Graphite Pencil Droga5 Tourism Australia United States
Legend Returns Home
Wood Pencil 1st Grrrade BBDO Russia Group Mars PEDIGREE® Russian Federation
Emerald Health Emerald Health
Shortlist Emerald Health DDB Canada Canada
Therapeutics Naturals
Wood Pencil The Worst Soap Opera Pagés BBDO UNICEF Dominican Republic
Shortlist Car Commercial to go DDB Unlimited Centraal Beheer Centraal Beheer Netherlands
Mars Wrigley
Confectionery
Media: Use of Press & Outdoor
Shortlist Dyslexia Takeover NORD DDB Stockholm McDonald's McDonald's Sweden
Campaign Against
Graphite Pencil Project 84 adam&eveDDB CALM United Kingdom
Living Miserably
Habitat for Habitat for
Graphite Pencil The Dissolving Poster BETC/Havas Brazil
Humanity Humanity
Wood Pencil The Shortcut Billboards Serviceplan Germany BMW MINI Germany
Shortlist Fresh Prints McCann Aldi Aldi Spain
United Arab
Shortlist The Out of Home Project Prime Weber Shandwick Clear Channel Sweden
Shortlist Shadow Posters McCann London Microsoft Surface Pro 6 United Kingdom
Page 26 of 72
Media: Use of Online
Graubünden Tourism "The Graubünden
Shortlist Jung von Matt/Limmat Marc Held Switzerland
Photography Ban" Tourism
Happiness / An FCB
Shortlist Buffer Rage VOO Telecom VOO Belgium
Alliance
Tennessee
Department of
Shortlist Six Degrees to Tennessee VMLY&R Tennessee Tourism United States
Tourist
Development
Samsung x Fortnite: The
Yellow Pencil R/GA Samsung Global United States
Galaxy Skin
Shortlist KFC 'Ain't No Small Fry' Mother London KFC KFC (New Fries) United Kingdom
Shortlist Aussie News Today Clemenger BBDO Tourism Australia Australia
Shortlist Disclosure Caption Young & Rubicam Editora Confiança Magazine online Brazil
Media: Use of Events and Stunts
The Coca-Cola
Wood Pencil This Coke is a Fanta David São Paulo Conrado Tourinho Brazil
Company
Campaign Against
Wood Pencil Project 84 adam&eveDDB CALM United Kingdom
Living Miserably
180hearbeats + Jung v
Shortlist The Unbreakable Rainbow Unilever Ben&Jerry's Poland
Matt
Shitty Paper - Made From Goldeimer
Wood Pencil Philipp und Keuntje Goldeimer Germany
Hate gemeinnützige
Shortlist Billie Jean King Your Shoes TBWA\Chiat\Day adidas United States
MullenLowe Lintas Group
Wood Pencil Lifebuoy Plastic Baba India, MullenLowe Unilever Lifebuoy India
Singapore
Rothco | Accenture
Wood Pencil Sleeping Flags O.N.E. Ireland
Interactive
Shortlist Museum of Romanticism McCann Madrid Ikea Ikea Spain
Page 27 of 72
Media: Use of Retail
Yellow Pencil Hungry Puffs The Brand Agency Foodbank WA Foodbank WA Australia
Shortlist Billie Jean King Your Shoes TBWA\Chiat\Day adidas United States
Media: Use of Social
Shortlist The Donald Book Club Dieste The Wild Detectives United States
Liga Contra el Liga Contra el
Shortlist I Love My Balls Wunderman Phantasia Peru
Cancer Cancer
Shortlist Minecraft Coral Crafters 215 McCann Microsoft Minecraft United States
Shortlist Harmless Guns TBWA\PARIS Dagoma France
Shortlist Tinder - #representlove Marcel Tinder Tinder Australia
Shortlist WeCounterHate POSSIBLE Life After Hate Life After Hate United States
Missing Persons
Wood Pencil Invisible Friends whiteGREY Australia
Advocacy Network
Shortlist #MyGameMyName Africa Telefonica Vivo Institutional Brazil

Toyota Motor
Shortlist @SeeLikeMenna Saatchi & Saatchi Toyota United States
Corporation
Shortlist The Time we Have Left Leo Burnett Pernod Ricard RUAVIEJA Spain
Stiftung Menschen
Shortlist Help for Help BBDO Group Germany Ethiopian Aid Germany
fuer Menschen
The Cybersmile The Cybersmile

Shortlist #TrollingIsUgly adam&eveDDB United Kingdom
Page 28 of 72
Media: Use of Mobile
Shortlist Data in Dollars Xfinity Xfinity Mobile United States
Partners
Shortlist Bot Friends AB InBev Poker Beer Poker Beer Colombia
Shortlist Corruption Detector Grey Brasil Reclame Aqui Reclame Aqui Brazil
MullenLowe U.S / Los
Shortlist Acura ILX Total Control Acura ILX United States
Angeles
Media: Use of Interaction
Shortlist Say It with Sky Serviceplan Germany Sky Deutschland Sky Germany
Shortlist Ricky Brasil Ogilvy Brasil Forbes Brasil Corporate Image Brazil
J. Walter Thompson India Jimmy Nelson JIMMY NELSON
Shortlist Blink Test India
+ Amsterdam Foundation FOUNDATION
Wood Pencil 02.38 am TBWA\Paris SNCF Réseau France
MediaCom Beyond
Wood Pencil United Against Abuse Danner Denmark
Advertising
Page 29 of 72
Media: Use of Integrated
Wood Pencil Rammed with Confidence PHD UK Volkswagen VW T-ROC United Kingdom
Ferrara Candy
Shortlist Tiny Hands by Trolli Periscope Trolli United States
Company
Graphite Pencil Droga5 Tourism Australia United States
Legend Returns Home
Wood Pencil R.I.P Simon the Sloth VMLY&R NZ TradeMe NZ lifedirect.co.nz New Zealand
Trolli Sour Brite Sneaks Ferrara Candy
Wood Pencil Periscope Trolli United States
Launch Company
Al Umobuwah: Putting "Mum" United Arab
Shortlist FP7 McCann Dubai Babyshop Babyshop
into "Parenthood" Emirates
Wood Pencil Football Decoded McCann London Microsoft Xbox / FIFA18 United Kingdom
Media: Use of Collaboration
Shortlist Save our Species BETC Lacoste Lacoste France
Shortlist Bloodless Screen WMcCann SBT SBT Brazil
RACV Pet
Shortlist Overconfidence Cover CHE Proximity RACV Australia
Insurance
Samsung x Fortnite: The
Graphite Pencil R/GA Samsung Global United States
Galaxy Skin
American Express Jersey
Wood Pencil Momentum Worldwide American Express American Express United States
Assurance
Havas Germany / Getty Images &
Shortlist Repicturing Homeless Getty Images Germany
Düsseldorf fiftyfifty
Toyota Motor
Shortlist NBC + Paralympics Saatchi & Saatchi Toyota United States
Corporation
Belgian Center for
Missing and
Shortlist Missing Poster Child Wunderman Antwerp Child Focus Belgium
Sexually Exploited
Children
Page 30 of 72
Media: Use of Talent & Influencers
Loyalty's Dead. Live for

Shortlist VCCP Paddy Power Paddy Power United Kingdom
Rewards.
Shortlist The Neymarless Sponsorship AlmapBBDO GOL Linhas Aéreas GOL Linhas Aéreas Brazil
Wood Pencil SportsCenter Emoji-Fied Leo Burnett Tailor Made Samsung Galaxy S9 Brazil
5 Gum, The 85-Year-Old

Wood Pencil Energy BBDO Mars 5 Gum United States
Regret
MediaCom Beyond
Shortlist United Against Abuse Danner Denmark
Advertising
Shortlist Stop Dowrymongering BBDO Pakistan UN Women UN Women Pakistan
PR: Low Budget
Rothco | Accenture
Yellow Pencil Sleeping Flags O.N.E. O.N.E Ireland
Interactive
Graubünden Graubünden
Yellow Pencil The Photography Ban Jung von Matt/Limmat Switzerland
Tourism Tourism
Yellow Pencil Harmless Guns TBWA\Paris Dagoma France
Wood Pencil Bihor Couture McCann Bucharest Beau Monde Romania
Shortlist Project Free Period DDB Mudra Johnson & Johnson Stayfree India
Handicap HANDICAP
Shortlist #BodyCantWait Herezie France
International INTERNATIONAL
Shortlist Breaking Ballet TBWA\Hunt\Lascaris Joburg Ballet Joburg Ballet South Africa
The Apartheid The Apartheid
Shortlist Bill of Rights ZA Joe Public United South Africa
Museum Museum
Page 31 of 72
PR: Creative B2B Campaign
Wood Pencil Diversish AMVBBDO The Valuable 500 The Valuable 500 United Kingdom
Getty Images &
Wood Pencil Repicturing Homeless Havas Düsseldorf Getty Images Germany
fiftyfifty
PR: Creative B2C Campaign
MGM Resort Las
Shortlist Universal Love McCann New York MGM Grand United States
Vegas
Wood Pencil Souvenirs de Paris Marcel Centre Pompidou Centre Pompidou France
RACV Pet
Wood Pencil Overconfidence Cover CHE Proximity RACV Australia
Insurance
Skinny New
Shortlist Get The Skinny Colenso BBDO Skinny New Zealand
Zealand
Wood Pencil Save our Species BETC Lacoste Lacoste France
Shortlist It's a Wonderful Line The Romans Virgin Trains Virgin Trains United Kingdom
Fox Networks Group Latin

Shortlist Gender Neutral Subtitles Pose FOX Premium Argentina
America
PR: Multi-Market Campaign
Wood Pencil Lane Keeping Bed GTB Ford of Europe Ford United Kingdom
Page 32 of 72
PR: In-Market Campaign
Comparison Adds Pressure

Shortlist BBDO India PepsiCo India Mirinda India
#ReleaseThePressure
Wood Pencil Truck Art Childfinder BBDO Pakistan Berger Paints Berger Paints Pakistan
Urgence
Shortlist Their Story is My Story Fred & Farid Paris France
Homophobie
The Coca-Cola
Graphite Pencil This Coke is a Fanta David São Paulo Conrado Tourinho Brazil
Company
Nando's South
Graphite Pencil #rightmyname M&C Saatchi Abel Nando's South Africa
Africa
PR: Creative Use of Media
Campaign Against
Shortlist Project 84 adam&eveDDB CALM United Kingdom
Living Miserably
Graphite Pencil The Photography Ban Jung von Matt/Limmat Switzerland
Tourism Tourism
Crispin Porter + Bogusky
Shortlist Paving for Pizza Domino's Pizza Domino's Pizza United States
Boulder
United Arab
Shortlist The Blank Edition Impact BBDO An-Nahar An-Nahar Emirates
Shortlist The Out of Home Project Prime Weber Shandwick Clear Channel Sweden
Association of
Wood Pencil Bordeaux 2050 McCann Paris Journalists for the Bordeaux 2050 France
Environment

Page 33 of 72
PR: Use of Events & Stunts
Shortlist Tour de Femmes Fallon Škoda Skoda United Kingdom
Campaign Against
Graphite Pencil Project 84 adam&eveDDB CALM United Kingdom
Living Miserably
Shortlist The Whopper Detour FCB New York Burger King Burger King United States
Crispin Porter + Bogusky
Shortlist Paving for Pizza Domino's Pizza Domino's Pizza United States
Boulder
Shortlist The Dress for Respect Ogilvy Brasil Coca-Cola Brasil Schweppes Brazil
Shortlist Hamam Waterproof Saree Ogilvy Mumbai Unilever Hamam India
Columbia
Wood Pencil The Fake News Stand TBWA\Chiat\Day United States
Journalism Review
Carling Black Label Soccer

Shortlist Ogilvy South Africa Ab-InBev Africa Carling Black Label South Africa
Song for Change
Shortlist Big Bell Edelman Taco Bell Taco Bell United Kingdom
Handicap HANDICAP
Shortlist #BodyCantWait Herezie France
International INTERNATIONAL
Shortlist Distracted Goalkeeper Tech and Soul – São Paulo Uber Uber Brazil
PR: Use of Media Relations
Graphite Pencil The Photography Ban Jung von Matt/Limmat Switzerland
Tourism Tourism
Shortlist A New New Zealand DDB Group New Zealand KiwiRail Coastal Pacific New Zealand
Page 34 of 72
PR: Use of Digital & Social Media
Graphite Pencil #MyGameMyName Africa Telefónica Vivo Institutional Brazil
America America
Shortlist adDRESS THE FUTURE Virtue Carlings Denmark

Santa Casa De
Shortlist Hemoji Young & Rubicam Misericórdia De São Institutional Brazil
Paulo
The New York
Shortlist Insta Novels Mother New York N/A United States
Public Library
Shortlist Fighting Cancer FamousGrey Paris Cancer@Work Cancer@Work France
Mother London and Weber
Shortlist Greenpeace Rang-tan Greenpeace Palm Oil Awareness United Kingdom
Shandwick
Shortlist Unmasking a Racist Agenda Hjaltelin Stahl Ekstra Bladet Denmark
PR: Public Affairs Campaign
Graphite Pencil The People's Seat Grey London The United Nations United Nations United Kingdom
BreezoMeter, British
Lung Foundation,
Wood Pencil Toxic Toby McCann London United Kingdom
World Health
Organization
Shortlist Pride Jersey TBWA\Hakuhodo AIG CSR Japan

AHF Peru and
Shortlist Rainbowblood McCann Lima Peru
Presente
Page 35 of 72
PR: Integrated Campaign
RACV Pet
Wood Pencil Overconfidence Cover CHE Proximity RACV Australia
Insurance
Kraft Heinz Country
Graphite Pencil Legal-ade Leo Burnett Chicago United States
Time Lemonade
Taiwan Star Taiwan Star

Shortlist Black Spots Campaign X-Line Dentsu Taiwan
Telecom Telecom Co., Ltd.

Shortlist Droga5 Tourism Australia United States
Legend Returns Home
PR: Reactive Response
Shortlist Hamberders MullenLowe Boston Burger King United States
How Burger King flame
grilled Kanye West and
Shortlist created the most-liked tweet Coolr Burger King Burger King United Kingdom
by a brand of all time.a brand
of all time.
Wood Pencil Kraft Now Pay Later Leo Burnett Chicago Kraft Heinz United States
Instituto Identidades
Wood Pencil Black Salary Friday Leo Burnett Tailor Made Institutional Brazil
do Brasil (ID_BR)
Ogilvy & Mather Colombia
and México
Page 36 of 72
PR: Product Launch
Fox Networks Group Latin

Wood Pencil Gender Neutral Subtitles Pose FOX Premium Argentina
America
American Express Jersey
Wood Pencil Momentum Worldwide American Express American Express United States
Assurance
Graphite Pencil Sans Forgetica Naked Communications RMIT University RMIT University Australia
Wood Pencil IHOb Droga5 IHOP United States
PR: Use of Talent & Influencers

Loud Against Nazis
Shortlist "#unfollowme. The hashtag Heimat Berlin Laut Gegen Nazis Germany
against hate."
Shortlist It's bubly bubly bubly United States
Partners
Urgence
Graphite Pencil Their Story is My Story FF France
Homophobie
MGM Resort Las
Shortlist Universal Love McCann New York MGM Grand United States
Vegas
Loyalty's Dead. Live for
Wood Pencil VCCP Partnership Paddy Power Paddy Power United Kingdom
Rewards.
I Touch Myself 2018 feat. J. Walter Thompson
Shortlist Berlei Berlei Australia
Serena Williams Sydney
Wood Pencil Eat Like Andy DAVID the Agency Miami Burger King Burger King United States
Shortlist The @JohnLewis Ad The Romans Twitter Twitter United Kingdom
Shortlist #DefyTheName BBDO New York Monica Lewinsky United States

Shortlist Droga5 Tourism Australia United States
Legend Returns Home
Page 37 of 72
Press & Outdoor: Press Advertising (Singles)
Graphite Pencil Running VMLY&R Mexico Special Olympics Special Olympics Mexico
Wood Pencil Basket VMLY&R Mexico Special Olympics Special Olympics Mexico
DKSH (Thailand)
Shortlist Dragon Ogilvy Group Thailand LEGO Thailand
Ltd.
DKSH (Thailand)
Shortlist Whale Ogilvy Group Thailand LEGO Thailand
Ltd.
Shortlist The Meeting TBWA\Thailand McDonald's McDonald's Thailand
Kiwi Quality Shoe
Graphite Pencil First Steps: Ali Ogilvy Chicago SC Johnson United States
Care
Shortlist Opera Deaths Ogilvy Chicago Lyric Opera Lyric Opera United States
Shortlist Purrn Energy BBDO Mars, Inc. Altoids United States
Shortlist Bumper Bumper Energy BBDO Mars, Inc. Altoids United States
STABILO Stabilo Boss
Graphite Pencil Highlight the Remarkable DDB Group Germany Germany
International GmbH Highlighter Pen
Block Out The Chaos: World Cheil Worldwide, Hong
Wood Pencil JBL JBL Hong Kong
Leaders Kong
Press & Outdoor: Press Advertising Campaigns
Graphite Pencil Car Crashes LOLA MullenLowe Burger King Burger King Spain
Graphite Pencil Travel DDB México McDonald's McDonald's Mexico

El Tiempo
Wood Pencil Women Rewrite Women MullenLowe SSP3 El Tiempo Colombia
Newspaper
DKSH (Thailand)
Shortlist Imagine Ogilvy Group Thailand LEGO Thailand
Ltd.
Shortlist Be a Follower Publicis Italy Diesel Diesel Italy
Wood Pencil Borderless FCB Chicago Jeep United States
Page 38 of 72
Press & Outdoor: Press Advertising Campaigns
Columbia
Shortlist Real Journalism Matters TBWA\Chiat\Day United States
Journalism Review
Wood Pencil TagWords Africa AB InBev Budweiser Brazil
Wood Pencil Speeding Emojis MullenLowe SSP3 Hyundai Hyundai Colombia
Kiwi Quality Shoe
Graphite Pencil First Steps: Poster Campaign Ogilvy Chicago SC Johnson United States
Care
Shortlist Contortionists Africa L&PM Pocket Books Brazil
El Tiempo El Tiempo
Graphite Pencil Invisible Women MullenLowe SSP3 Colombia
Newspaper Newspaper
Shortlist #BodyProudMums mcgarrybowen Mothercare Mothercare United Kingdom
Wood Pencil Lyric Press Series Ogilvy Chicago Lyric Opera Lyric Opera United States
United Arab
Shortlist Never Gets Old Grey MENA The LEGO Group LEGO
Emirates
BBDO Group Germany Alzheimer Research Call for donations
Shortlist Remember Me Germany
GmbH Initiative
Shortlist Changing Your Perspective VMLY&R Reporter Magazine Reporter Magazine Czech Republic
Wood Pencil The All Nighters TBWA\Thailand McDonald's McDonald's Thailand
Carne Prime Advertising
Wood Pencil CAMP - Followers Seminarium CAMP 2018 Peru
House
Shortlist JBL JBL Hong Kong
Leaders/Football Managers Kong
Graphite Pencil McDelivery TBWA\Paris McDonald's France
Shortlist Busted Young & Rubicam Freddo ICE Brazil
Wood Pencil Anatomy Lesson Z+ / Innocean Hyundai Original Parts Brazil

J.Walter Thompson
Wood Pencil Break The Speed Nestlé KITKAT Morocco
Casablanca
Shortlist Saving Friendships DDB Argentina Volkswagen Argentina
Shortlist Fresh Prints McCann Aldi Aldi Spain
Page 39 of 72
Press & Outdoor: Tactical Press Advertising
Graphite Pencil McBanksy DDB Wien McDonald's McDonald's Austria
Press & Outdoor: Public Service Press Advertising
Freeland
Shortlist Kill one. Kill all. Ogilvy Group Thailand Freeland Thailand
Foundation
Shortlist Mothers Young & Rubicam Greenpeace Institutional Brazil
BBDO Group Germany Alzheimer Research Call for donations

Shortlist Remember Me Germany
GmbH Initiative
Västtrafik Public Västtrafik Public
Shortlist Traffic Folding Ad Forsman & Bodenfors Sweden
Transportation Transportation
Press & Outdoor: Press Advertising Insert & Wraps
United Arab
Shortlist Ikea Sömnig Memac Ogilvy Dubai IKEA UAE IKEA
Emirates
Swiss Life
Wood Pencil Customer for 100 years Ruf Lanz Switzerland
Insurance Group
Page 40 of 72
Press & Outdoor: Poster Advertising Campaigns
DKSH (Thailand)
Wood Pencil Imagine Ogilvy Group Thailand LEGO Thailand
Ltd.
Shortlist Math Is Beautiful logicillogic Shanghai deli De Li Stationery China
Graphite Pencil Behind the Mac TBWA\Media Arts Lab Apple, Inc. Apple United States
East Japan Railway
Shortlist Get Back, Tohoku. DENTSU INC. Tohoku Shinkansen Japan
Company
Wood Pencil Occasional Ad Spotify In-House Spotify United States
Graphite Pencil TagWords Africa AB InBev Budweiser Brazil
Master Facial Scrub - Family Unilever Philippines
Wood Pencil Ogilvy Philippines Master Facial Scrub Philippines
Soap Series Inc.
Wood Pencil The All Nighters TBWA\Thailand McDonald's McDonald's Thailand
Wood Pencil No B.S. Wieden+Kennedy RXBAR RXBAR United States
Shortlist Royal Opera House Atomic London Royal Opera House Royal Opera House United Kingdom
Wood Pencil #BodyProudMums mcgarrybowen Mothercare Mothercare United Kingdom
Wood Pencil Lyric Poster Series Ogilvy Chicago Lyric Opera Lyric Opera United States
SHISEIDO CO.,
Wood Pencil Black and Red SHISEIDO CO., LTD. SHISEIDO Japan
LTD.
Alzheimer Research
Shortlist Remember Me BBDO Group Germany Call for donations Germany
Initiative
Shortlist Back Havas Shanghai Getty Images Getty Images China
Clemenger BBDO NZ Transport
Wood Pencil Belted Survivors New Zealand
Wellington Agency
Wood Pencil McDelivery TBWA\PARIS McDonald's France
STABILO Stabilo Boss
Wood Pencil Highlight the Remarkable DDB Group Germany Germany
International GmbH Highlighter Pen
Interreligious Interreligious
United Arab
Shortlist One Art VMLY&R Dubai Council of Bosnia & Council of Bosnia &
Emirates
Herzegovina Herzegovina
Shortlist Changing Your Perspective VMLY&R Prague Reporter Magazine Reporter Magazine Czech Republic
M Monochrom
Shortlist Leica Stealth F/Nazca Saatchi & Saatchi Leica Brazil
Stealth Edition
Wood Pencil Imagination Billboard DDB Colombia Hasbro Play-Doh Colombia
J.Walter Thompson
Wood Pencil Break The Speed Nestlé KITKAT Morocco
Casablanca
Wood Pencil Be a Follower Publicis Italy Diesel Diesel Italy
Page 41 of 72
Press & Outdoor: Public Service Poster Advertising
Freeland
Shortlist Kill one. Kill all. Ogilvy Group Thailand Freeland Thailand
Foundation
Medecins Sans Medecins Sans
Shortlist Whichever Side - Surgery Ogilvy Hong Kong Hong Kong
Frontieres HK Frontieres
Clemenger BBDO NZ Transport
Wood Pencil Belted Survivors New Zealand
Wellington Agency
Graphite Pencil #ANIMAL_SELFIE CHERRY WWF Japan WWF JAPAN Japan
Wood Pencil Mothers: Panda Bear Young & Rubicam Greenpeace Institutional Brazil
Disque Denúncia
Wood Pencil Child Labor Africa Against Child Labor Brazil
Report Hotline
BBDO Group Germany Alzheimer Research
Wood Pencil Remember Me Call for donations Germany
GmbH Initiative
Wood Pencil One Art VMLY&R Dubai Council in Bosnia & Council of Bosnia & United Arab
Emirates
Shortlist Tick Tock VMLY&R Lonely Whale United States
Press & Outdoor: Free Format Poster Advertising
Shortlist Borderless FCB Chicago Jeep United States
Shortlist Take:90 Grey London Police Now Police Now United Kingdom
Yellow Pencil David Bowie Is Here Spotify In-House Spotify United States
Shortlist The Underwater Poster Brand Station Warner Bros. Aquaman France
Yellow Pencil Project 84 adam&eveDDB CALM CALM United Kingdom
Shortlist The Garage Door Takeover Scholz & Friends car2go car2go Germany
Page 42 of 72
Press & Outdoor: Existing Sites Poster Advertising
Shortlist Scales Leo Burnett Costa Rica McDonald's McDonald's Costa Rica
Museum of
Shortlist Seek Unsame Leo Burnett Canada
Contemporary Art
Wood Pencil Pleasure Icon LOLA MullenLowe Unilever Magnum Spain
Yellow Pencil Nike - Dream Crazy Wieden+Kennedy Nike NIKE United States
Shortlist #BodyProudMums mcgarrybowen Mothercare Mothercare United Kingdom
Graphite Pencil Shake TAXI Kraft Heinz Heinz Ketchup Canada
Shortlist Car Crashes LOLA MullenLowe Burger King Burger King Spain
Wood Pencil Occasional Ad Spotify In-House Spotify United States
Wood Pencil Imagination Billboard DDB Colombia Hasbro Play-Doh Colombia
Press & Outdoor: Interactive Sites Poster Advertising
Shortlist Imaginary Poster FCB Chicago Radio Flyer United States
Wood Pencil Truck Art Childfinder BBDO Pakistan Berger Paints Berger Paints Pakistan
Craigslist Missed MGM Resorts
Shortlist Virtue Park MGM United States
Connections Billboard International
Wood Pencil The Out of Home Project Prime Weber Shandwick Clear Channel Sweden
Yellow Pencil TagWords Africa AB InBev Budweiser Brazil
Shortlist The Voice From The Towers Sek School of Form School of Form Poland
United Arab
Popeyes Louisiana Popeyes Louisiana
Shortlist 12-Hour Drive-Thru GSD&M United States
Kitchen, Inc. Kitchen
Yellow Pencil David Bowie Is Here Spotify Spotify United States
Page 43 of 72
Radio & Audio: Radio Advertising Campaigns
Graphite Pencil Answering the Call McCann New York Verizon United States
Wood Pencil No Needles McCann Birmingham Dexcom Dexcom G6 United Kingdom
Shortlist Road of Life Grabarz & Partner Volkswagen AG Volkswagen AG Germany
Wood Pencil GEICO: Disclaimer The Martin Agency GEICO GEICO United States
Mars Chocolate
Shortlist 3pm Brainstorms BBDO New York Snickers United States
North America
The Paperless Newspaper
Shortlist Colenso BBDO DB Breweries DB Export New Zealand
Ad
Shortlist ELA Stairs / Door / Bathtub Grey ELA Argentina
Shortlist Broiler Salesman DAVID the Agency Miami Burger King Burger King United States
Flight Centre Youth
Shortlist World Gone Mad TBWA HUNT LASCARIS Student Flights South Africa
and Adventure
Mars Wrigley
Confectionery
Radio & Audio: Radio Advertising Over 30 Seconds
Shortlist Answering the Call - Cedrika McCann New York Verizon United States
Shortlist Lilli Grabarz & Partner Volkswagen AG Volkswagen AG Germany
Wood Pencil Fistbump McCann Birmingham Dexcom Dexcom G6 United Kingdom
United Arab
Shortlist The Job Interview DDB Dubai Unilever Egypt
Emirates
Shortlist ELA Bathtub Grey ELA Argentina
Wood Pencil ELA Door Grey ELA Argentina

Mars Wrigley
Confectionery
Page 44 of 72
Radio & Audio: Use of Branded Audio & Podcast
Graphite Pencil Universal Love McCann New York MGM Grand Resort MGM Grand Resort United States

Mars Wrigley
Confectionery
Shortlist Blood Surrogates Sid Lee Egale Canada Canada
Radio & Audio: Innovative Use of Radio & Audio
Radio Platform
Shortlist Football Pen Havas Germany radio.de Germany
radio.net
Shortlist Behind The Numbers Happiness (Parents of Road (Parents of Road Belgium
Victims) Victims)
Ubisoft – Alexios, The
Shortlist R/GA Ubisoft United States
Spartan Assistant
Åkestam Holst NoA, ANR Rättviseförmedlinge
Shortlist In the Names of Equality Sweden
BBDO n
Graphite Pencil The Uncensored Playlist DDB Group Germany Germany
United Arab
Wood Pencil Highway Gallery TBWA\RAAD Louvre Abu Dhabi Louvre Abu Dhabi Emirates
Tobacco Free Tobacco Free
Shortlist Hit Song ALMA DDB United States
Florida Florida
Carling Black Label Soccer
Wood Pencil Ogilvy South Africa Ab-InBev Africa Carling Black Label South Africa
Song for Change
Mars Wrigley
Confectionery
Shortlist The Grand Finale Publicis Brasil Heineken Heineken Brazil
Wood Pencil Westworld: The Maze 360i HBO Westworld United States
Shortlist The Human Test 4creative Channel 4 United Kingdom
Page 45 of 72
Book Design: Trade Books
The Commercial
Wood Pencil Stray Birds To Change Design Studio China
Press
Mugui Culture Mugui culture
Shortlist Su Dongpo Poetry Collection Bai Fengkun China
Company company
Yu-ichi Inoue, Shiko The Commercial
Graphite Pencil Qu Minmin & Jiang Qian China
Munakata and Kazuo Yagi Press
Six Hundred Poems of Tang

Mugui Culture Mugui culture
Wood Pencil Dynasty selected by Jin Bai Fengkun China
Company company
Shengtan
Book Design: Trade Covers
Jonathan Safran Foer – Here
Wood Pencil Pestro Slovart Slovakia
I Am
Penguin Random
Shortlist Penguin Monarchs Penguin Random House Penguin Monarchs United Kingdom
House
Nanjing Tenmilliontimes Nanjing University

Shortlist Histoire(s) du Cinéma China
Design Press
Page 46 of 72
Book Design: Culture, Art & Design Books
Charles Bukowski – Glitch Tough Slate Design
Wood Pencil Luta Sprava Ukraine
Book Agency
Soul of the Nilgiris: A Journey Independent-
Shortlist Ramya Reddy Independent India
Through the Mountains Ramya Reddy
Shortlist Creative Circle Annual 2018 Grey London Creative Circle Creative Circle United Kingdom
#Romanovs100: AR Family
Shortlist RT RT RT Russian Federation
Photo Album
With – A Bookazine on Connecting Spaces
Wood Pencil Michele Salati
Collaboration Hong Kong – Zurich Connecting Spaces Hong Kong
Museum of Natural History
Shortlist TGG Hafen Senn Stieger St. Gallen Switzerland
St. Gallen
Strings Attached – The The Torsten and
Torsten and Wanja
Shortlist Torsten and Wanja Happy F&B Wanja Söderberg Sweden
Söderberg Prize
Söderberg Prize 2018 Prize
Shortlist Show Yourself Haller Brun nai010 publishers – Netherlands
Shortlist A Return To Forever 80s Kinetic Singapore Holycrap.sg Rubbish Famzine Singapore
How the Future King of
Lithuanian Culture Lithuanian Culture
Shortlist England Ate Peacock in Godspeed Branding Lithuania
Institute Institute
Vilnius
The Physics of “Chen Qi” A Nanjing Han Qing Tang People‘s Fine Arts
Shortlist Cultivated Controller and a China
Design Publishing House
Mad Experimenter
Escher X nendo – Between National Gallery of
Shortlist Dirk Hiscock Australia
Two Worlds Victoria
Graphic Works – Unit Gallery
Wood Pencil X Tomorrow Design Office Tomorrow Design Office Unit Gallery Hong Kong
4th Anniversary Collection
Shortlist The Eye Alex Hunting Studio Artisan Books United Kingdom
Wood Pencil Portraits of Sok Sabay Roots Sok Sabay Sok Sabay Singapore
The 9th National Book
Nanjing Han Qing Tang
Graphite Pencil Design Art Exhibition Nanjing Press China
Design
Excellent Works Collection
Red Brick Art
Shortlist That Obscure Object 702design China
Museum
Page 47 of 72
Book Design: Culture, Art & Design Books
Beijing Urban
The Door of LuBan: Square, Construction Design The Door of
Shortlist T-Workshop China
Circle, Line, Angle & Development LuBan
Group
Shortlist Zeit-los in Bewegung Armin Walcher Armin Walcher Austria
Frida Escobedo – Serpentine Estudio Herrera
Shortlist Serpentine Galleries Serpentine Galleries Mexico
Pavilion 2018
An Anarchy of An Anarchy of
Wood Pencil An Anarchy of Chillies Here Design United Kingdom
Chillies Chillies
Graphite Pencil Japan: The Cookbook Phaidon Phaidon Phaidon United Kingdom
Wood Pencil Lucian Freud Phaidon Phaidon Phaidon United Kingdom
Shortlist Fillmore Book Commonwealth // McCann The Fillmore Chevrolet United States
Eremenko Visual
Wood Pencil One Artist’s Theater AZ Museum AZ Museum Russian Federation
Communication
Jiangsu Phoenix
The Memory of Nanjing
Graphite Pencil Qu Minmin & Jiang Qian Literature and Art China
Yangtze River Bridge Publishing
Lateral Cooking by Niki A Practice for Everyday Bloomsbury
Shortlist United Kingdom
Segnit Life Publishing
Shortlist Virge &2 &2 Virge Japan
Shortlist These Northern Types Split Split United Kingdom
The Diary of the Vilna Ghetto Lithuanian Jewish Lithuanian Jewish
Shortlist Lithuania
– Icchok Rudashevsky Community community
Wood Pencil Meet the Hand-Drawn Pot Y.Studio Sinotea China
AGI New Members 2007–
Yellow Pencil Hesign Hesign Germany
2017
Page 48 of 72
Book Design: Culture, Art & Design Covers
Clubbed: A Visual History of

Shortlist Face37 Face37 United Kingdom
UK Club Culture
Tokyo Copywriters Tokyo Copywiters

Shortlist Tokyo Copywriters Club Dentsu Japan
Club Club
Sagmeister & Walsh –

Shortlist Sagmeister & Walsh Sagmeister & Walsh United States
Beauty
Fredrik Værslev – As I Astrup Fearnley

Wood Pencil Zak Group United Kingdom
Imagine Him Museet
Yayoi Kusama – Festival of A Practice for Everyday David Zwirner

Shortlist United Kingdom
Life Life Books
Book Design: Children and Young Adult Books
A to Z – The Untold Stories of

Shortlist Young and Innocent Viction Workshop Hong Kong
Our Names
The Folio Society Edition of

Shortlist 'Folio Book of Children's The Folio Society The Folio Society United Kingdom
Poetry'
A is van Os (A is for Ox:

Shortlist Where Do Our Letters Come Autobahn Autobahn Netherlands
From?)
Two Hoots, Pan

Shortlist Animalphabet Pan Macmillan United Kingdom
Macmillan
Page 49 of 72
Book Design: Illustrated Books & Graphic Novels
A to Z – The Untold Stories of
Shortlist Young and Innocent Viction Workshop Hong Kong
Our Names
The Folio Society Edition of
Shortlist 'Folio Book of Children's The Folio Society The Folio Society United Kingdom
Poetry'
A is van Os (A is for Ox:
Shortlist Where Do Our Letters Come Autobahn Autobahn Netherlands
From?)
Two Hoots, Pan
Shortlist Animalphabet Pan Macmillan United Kingdom
Macmillan
Book Design: Limited Edition & Fine Binding Books
The New York
Graphite Pencil Insta Novels Mother New York N/A United States
Public Library
DOMINIE–WERK No.26:
Graphite Pencil BÉTON BRUT "THE WORK WORK Pte. Ltd. WERK Magazine Singapore
BRUTALIST"
The Folio Society's Edition of
Shortlist 'The Kama Sutra of The Folio Society The Folio Society United Kingdom
Vatsyayana'
Phoenix Education Phoenix Education
Graphite Pencil Old Trades of Jiangsu Zhou Chen China
Publishing Publishing,Ltd
Mutual Observation and Nanjing Graphic
Wood Pencil To Change Design Studio China
Learning Designer Alliance
Shanghai People's
Shortlist 11×16 XXL Studio XXL Studio Fine Arts Publishing China
House
Shortlist Disappearing Objects Bruno Louis De Belle Italy
Shortlist The Curious Cat Book AlmapBBDO Mars Whiskas Brazil
Wood Pencil Haptic Works 2019 BOB Design Haptic Architects United Kingdom
Sies + Höke
Shortlist Sies + Höke Herburg Weiland Germany
Düsseldorf
Shortlist Perception by eL Seed Catalina Zlotea eL Seed Art Romania
Page 50 of 72
Book Design: Specialty Books
Small Ways To Shape Our
Shortlist TBWA\Melbourne Igniting Change Australia
World
Shortlist Werkstück Edition 001 Heimat Berlin Hornbach HORNBACH Germany
War Correspondents on
Shortlist Cheil Spain Samsung Samsung Spain
Breast Cancer
NeuroGen Brain
Shortlist Blink To Speak TBWA\India ALS/MND India
and Spine Institute
Book Design: New Branding Schemes
Evolutionary Arts Village
Shortlist EartH 72andSunny Netherlands
Hackney Underground
Wood Pencil Beardooo Ki Saigon Toko Studio Beardooo Vietnam
The Hamptons Bay Design Berliner
Shortlist Jelbi Jelbi Germany
Company Verkehrsbetriebe
Scandanavian Design Slottsfjell Music
Shortlist Slottsfjell Music Festival Slottsfjell Norway
Group Festival
Fear and Fantasy
Yellow Pencil Fear and Fantasy Festival TBWA\Istanbul Kino Istanbul Turkey
Festival
South Africa South African
Wood Pencil Africa's Travel Indaba FCB Joburg South Africa
Tourism Tourism
Brute – Crafted by the
Wood Pencil Landor Schatoh Feldmark Brute Germany
Elements
Shortlist Prior Travel Made Thought Prior Prior United Kingdom
Wood Pencil Petit Pli NB Studio Petit Pli Petit Pli United Kingdom
Shortlist Journeysmiths NB Studio Journeysmiths Journeysmiths United Kingdom
Shortlist Gabriel Nivera rebrand john st. Gabriel Nivera Gabriel Nivera Canada
Pinacoteca do
Radical Women
Wood Pencil Radical Women F/Nazca Saatchi & Saatchi Estado de São Brazil
Exhibition
Paulo
Shortlist Dolce Handmade Williams Murray Hamm 21 Sid United Kingdom
Shortlist Heyday COLLINS Target Heyday United States
Grey Germany KW43
Graphite Pencil The Blind See More Discovering Hands discovering hands Germany
Branddesign
Page 51 of 72
Branding: Brand Refresh
Stiftung für
Saram for human
Grey Germany and KW43 Menschrechte in
Shortlist Human Identity rights in North Germany
Branddesign Nordkorea
Korea
(SARAM)
Turner Duckworth San Equal Justice
Wood Pencil Equal Justice Initiative United States
Francisco Initiative
Amsterdam Amsterdam
Wood Pencil Amsterdam Sinfonietta Studio Dumbar Netherlands
Sinfonietta Sinfonietta
Ural Music Night Ural Music Night
Shortlist Layered Voskhod Russian Federation
Fest Fest
Museum of
Graphite Pencil Museum of Contemporary Art Leo Burnett Canada
Contemporary Art
Graphite Pencil Bushe Suprematika Bushe Bushe caffe network Russian Federation
National Museum of Iceland National Museum of
Shortlist Jonsson & Lemacks Iceland
– Brand Identity Iceland
Shortlist A Brand with Personalities Landor Greencross Petbarn Australia
Graphite Pencil Dunkin' Jones Knowles Ritchie Dunkin’ Brands Dunkin’ United States
Wood Pencil Nike By You Gretel Nike Nike United States
Wood Pencil Explorers Club Utopia Explorers Club Explorers Club South Africa
Shortlist Window into the World Leo Burnett Chicago Field Museum United States
Australian National
Shortlist Mu-SEA-um Frost*collective Mu-SEA-um Australia
Maritime Museum
Squarespace Brand Re-
Graphite Pencil Squarespace Squarespace Squarespace United States
Design
Branding: Campaign Logos
Committee to
Wood Pencil The Last Column FF United States
Protect Journalists
Graphite Pencil Reverse Greggs Greggs Greggs Greggs United Kingdom
West Coast
Wood Pencil West Coast Tasmania For The People West Coast Council Tasmania Australia
Page 52 of 72
Branding: Logos
Shortlist Leeds Playhouse Reggie London Leeds Playhouse Leeds Playhouse United Kingdom
Graphite Pencil Journeysmiths NB Studio Journeysmiths Journeysmiths United Kingdom
Wood Pencil Petit Pli NB Studio Petit Pli Petit Pli United Kingdom
Shortlist John Holland Frost* Collective John Holland Group John Holland Australia
Graphite Pencil New Chapter Paul Belford New Chapter New Chapter United Kingdom
Shortlist One VMLY&R Dubai Council of Bosnia & Council of Bosnia & United Arab
Emirates
Australian National
Shortlist Mu-SEA-um Frost*collective Mu-SEA-um Australia
Maritime Museum
Social Mobility Social Mobility
Wood Pencil Social Mobility Foundation Jones Knowles Ritchie United Kingdom
Shortlist Crafting an Iconic Logo Taxi Studio Carlsberg Carlsberg United Kingdom
Bokiño – A Logotype for Little
Wood Pencil Bedow Bonnierförlagen Bokiño Sweden
and Big
Branding: Brand Expression in Print
Wood Pencil Book Against Bias McCann London UpUp Kkaptionn United Kingdom
The 60-year History of Nissin Samurai Nissin Food

Yellow Pencil Japan
Foods Products
Graphite Pencil West Coast Tasmania For The People West Coast Council West Coast Australia
Tasmania
Wood Pencil Only for Aesthetic Eyes Dentsu Good Mornings 3rd_PAGE Japan
Wood Pencil Hardee's Brand Book Arnold Worldwide Hardee's Hardee's United States
Page 53 of 72
Branding: Brand Expression in Moving Image
John Lewis & John Lewis &
Graphite Pencil Bohemian Rhapsody adam&eveDDB Partners / Waitrose Partners + Waitrose United Kingdom
& Partners & Partners
Yellow Pencil BBC Two Rebrand BBC Creative / Superunion BBC United Kingdom
RTS Conference Branding - Royal Television Royal Television

Wood Pencil Channel 5 United Kingdom
Viacom/Channel 5 Society Society Conference
Shortlist Ugly Jones Knowles Ritchie Ugly Drinks Ugly United Kingdom
Yamaha
Wood Pencil I'm a HERO Program AID-DCC Japan
Corporation
Shortlist BOMA Papanapa BOMA BOMA Brazil
Graphite Pencil Marble: We Bring Data to Life Jones Knowles Ritchie UNICEF Marble United States
Shortlist InnoTrans Brand Film IAM ONO Messe Berlin InnoTrans Germany
Branding: Digital Brand Expression
Brute - Crafted by the
Graphite Pencil Landor Schatoh Feldmark Brute Germany
Elements
Yellow Pencil Squarespace Re-Design Squarespace Squarespace Squarespace United States
Page 54 of 72
Branding: Campaign Branding & Identity
Ericsson Innovation Awards:

Shortlist Interbrand Ericsson Ericsson United Kingdom
The Truth is Hard to Find
Wood Pencil McDonald's on Times Square We Are Unlimited McDonald's McDonald's United States
Yellow Pencil Save Our Species BETC Lacoste Lacoste France
Graphite Pencil Haulers john st. Loblaw Companies No Frills Canada
Wood Pencil GO ON with Gaviscon Havas London Gaviscon Gaviscon United Kingdom
Bloomy Days - Flowers

Wood Pencil Heimat Berlin Bloomy Days Bloomy Days Germany
Talking
Wood Pencil MTV's +1 the Vote MTV MTV United States
Wood Pencil Coal Drops Yard Droga5 London Argent Coal Drops Yard United Kingdom
Collusion: For the Coming Uncommon Creative

Wood Pencil ASOS COLLUSION United Kingdom
Age Studio
London Symphony Orchestra London Symphony
Wood Pencil Superunion United Kingdom
- Roots & Origins Orchestra
Shortlist Tarzhay My Way Mother New York Target Target United States
London Design Biennale London Design London Design

Wood Pencil Pentagram Design United Kingdom
2018 Biennale Biennale
Wood Pencil BBC Two Rebrand BBC Creative / Superunion BBC United Kingdom
Wood Pencil E4 4creative Channel 4 E4 United Kingdom
Shortlist All 4 Rebrand 4creative Channel 4 All 4 United Kingdom
Page 55 of 72
Branding: Multiplatform TV Branding & Promotions
ARTE JOURNAL New

Shortlist MOVEMENT ARTE ARTE France
Branding
Branding: Sonic Branding
Shortlist The Sound of Philips MassiveMusic Philips Philips Netherlands
Graphite Pencil Sonos Bell Anomaly Sonos Sonos United States
Digital Design: Websites
OVK/PEVR OVK / PEVR
Happiness - An FCB
Shortlist BlindMeters (Parents of Road (Parents of Road Belgium
alliance Victims) Victims)
Wood Pencil Endless Stories AlmapBBDO Getty Images Getty Images Brazil
iPhone XS product launch
Shortlist Apple Apple United States
website
Shortlist Nuclear Dissent Jam3 Jam3 Canada
Ministry of
Graphite Pencil Oat the Goat Assembly New Zealand
Education
National National
Shortlist Along the Mekong National Geographic United States
Geographic Geographic
Wood Pencil Artomatic Accept & Proceed Artomatic United Kingdom
Page 56 of 72
Digital Design: User Interface Design (UI)
Shortlist Corruption Detector Grey Brazil Reclame Aqui Reclame Aqui Brazil
Wood Pencil Care-E BBDO New York KLM United States
Wood Pencil Nuclear Dissent Jam3 Jam3 Canada
Shortlist BASIC® — Culture Manual BASIC® BASIC® BASIC® United States
Womenwill presents The
Shortlist Google Google Womenwill Japan
Divide and the Data Explorer
Yellow Pencil Kupu Colenso BBDO Spark New Zealand Spark New Zealand
Shortlist Samsung Within R/GA Samsung Mobile United States
Digital Design: Digital Environments
Wieden + Kennedy
Shortlist Game of Go Nike United States
Portland
TOKYO
STRADIVARIUS TOKYO
Stradivarius: Timeless
Shortlist DENTSU INC. FESTIVAL 2018 STRADIVARIUS Japan
Journey Committee / Nippon FESTIVAL 2018
Violin Co.,Ltd
Shortlist Pro Nemus MKTG Metsä Group Metsä Group Finland
Graphite Pencil Think Inside the Box McCann New York Lockheed Martin United States
National
Wood Pencil Astronaut Reality McCann New York One Strange Rock United States
Geographic
Page 57 of 72
Digital Design: Internet of Things
Ford Motor
Yellow Pencil Accessibility Mat GTB Brazil Ford Brazil
Company
BreezoMeter /
British Lung
Foundation / World
Health Organization
Dot Mini. The First Smart

Shortlist Media Device for the Visually SERVICEPLAN Dot Dot Germany
Impaired.
Digital Design: Game Design
Wood Pencil Alphaputt Sennep Sennep United Kingdom
Digital Design: Service Design
Yellow Pencil We Remit Tencent Tencent Tencent China
Wood Pencil Kupu Colenso BBDO Spark New Zealand Spark New Zealand
GOV.UK step by step Government Digital The UK government

Wood Pencil United Kingdom
journeys Service and citizens
Page 58 of 72
Digital Design: Platforms & Apps
Camera and Photos Depth
Shortlist Apple Apple United States
Control
Yellow Pencil watchOS 5 Apple Apple United States
Wood Pencil Memoji Apple Apple United States
Graphite Pencil StorySign FCB Inferno Huawei Mate 20 United Kingdom
Wood Pencil Corruption Detector Grey Brazil Reclame Aqui Reclame Aqui Brazil
Wood Pencil We Remit Tencent Tencent Tencent China
Digital Design: Use of Emerging Technology
Wood Pencil The Reindeer Tribe Airbnb what3words what3words Airbnb / what3words United Kingdom
Greetings from the
Shortlist Havas New York TD Ameritrade TD Ameritrade United States
Blockchain
Traficom - Finnish
Transport and
Shortlist Digital ID & Drivers Licence Great Apes / HiQ Finland
Communications
Agency
Page 59 of 72
Digital Design: Creative Use of Technology
Wood Pencil StorySign FCB Inferno Huawei Mate 20 United Kingdom
Shortlist Westworld: The Maze 360i HBO Westworld United States
Dot Mini. The First Smart
Serviceplan Germany and
Graphite Pencil Media Device for the Visually Dot Dot Germany
Korea
Impaired.
National
Wood Pencil Astronaut Reality McCann New York One Strange Rock United States
Geographic
Wood Pencil Feel the View GTB Roma Ford of Italy Ford Ecosport Italy
KLM Royal Dutch KLM Royal Dutch
Shortlist Take-off Tips DDB Unlimited Netherlands
Airlines Airlines
Historial de la
Shortlist The Unknown Face FF Grande Guerre de France
Péronne
Google Arts and
Graphite Pencil Draw to Art Google Creative Lab Google United Kingdom
Culture
Shortlist Score the iPhone R/GA Verizon Wireless United States
Wood Pencil A/R Jordan R/GA Jordan Brand United States
The ALS The ALS
Yellow Pencil Project Revoice BWM Dentsu Australia
Samsung
Wood Pencil Samsung SmartSuit Cheil Amsterdam Samsung Netherlands
Electronics Benelux
Page 60 of 72
Graphic Design: Integrated Graphics
The Hoshi Award:
Questioning the
Wood Pencil Sensibility Dentsu Nikkei Scientific Japan
Imagination in
Literature
Wood Pencil ANNA NB Studio ANNA ANNA United Kingdom
Graphite Pencil Tokyo Copywriters Club Dentsu Japan
Club Club
Shortlist TEDx Amsterdam 2018 North VCA TEDx TEDx South Africa
Shortlist Petit Pli NB Studio Petit Pli Petit Pli United Kingdom
Shortlist Harmonious Integration Dentsu Keio University FinTEK Japan
UAL: Central Saint
Shortlist CSM Emerge CSM Graphic Design United Kingdom
Martins
TBWA\Zurich & TBWA
Shortlist 50 Years of Big Mac McDonald's McDonald's Switzerland
\Chiat\Day NY
West Coast
Shortlist West Coast Tasmania For The People West Coast Council Tasmania Australia
Graphic Design: Wayfinding & Environmental Graphics
V&A Dundee – Wayfinding

Shortlist Cartlidge Levene V&A Dundee United Kingdom
and Signage
Frida Kahlo – Making Her
Shortlist BOB Design V&A United Kingdom
Self Up
BIZ Museum Museum Quarter
Shortlist Stop, Look, Listen, Think. The Stone Twins Netherlands
Quarter Amsterdam Amsterdam
St Albans Museum and St Albans Museum St Albans Museum
Shortlist Studio Sutherl& United Kingdom
Gallery and Gallery + Gallery
Graphite Pencil Coal Drops Yard Droga5 London Argent Coal Drops Yard United Kingdom
Page 61 of 72
Graphic Design: Posters
#UNIGNORABLE – Domestic
Shortlist Taxi United Way Canada
Violence
Lyric Opera of
Shortlist Lyric Graphic Design Series Ogilvy Chicago Lyric Opera United States
Chicago
Stabilo Boss
Graphite Pencil Highlight the Remarkable DDB Group Germany Stabilo International Highlighter Pen Germany
Audi Supports Women

Shortlist NRG Brands Porsche Bulgaria
Drivers
Shortlist Find a New Face of “Ofuro” Dentsu Noritz Corporation Japan
Shortlist Sensibility Dentsu Nikkei The Hoshi Award Japan

British Lung
Graphite Pencil The (un)Clean Air Act McCann London United Kingdom
Foundation
Shortlist Families Underline Studio Underline Studio Underline Studio Canada
Wood Pencil Coal Drops Yard Droga5 London Argent Coal Drops Yard United Kingdom
Iron and Torques Graphic

GRAPHIC TRIAL
Shortlist Trial 2018 – Experiment in Dentsu Toppan Printing Japan
2018
Printing Expression
East Japan Railway

Wood Pencil Get Back, Tohoku Dentsu Tohoku Shinkansen Japan
Company

Shortlist Superunion United Kingdom
– Roots & Origins Orchestra
Shortlist Smart Parking Publicis Smart Smart Spain
Dentsu Advertising Dentsu Advertising

Wood Pencil Aspiration & Perspiration Dentsu Awards Selection Japan
Awards
Council
Page 62 of 72
Graphic Design: Catalogues & Brochures
Mutual Observation and Nanjing Graphic

Shortlist To Change Design Studio China
Learning Designer Alliance
Shortlist Only for Aesthetic Eyes Dentsu Good Mornings 3rd_PAGE Japan
Shortlist Lines Breaking Underline Studio Underline Studio Canada
Wood Pencil Virus – Nice To Meet You Fable Virus - Singapore
Graphic Design: Annual Reports
Shortlist Tokyo Copywriters Club Dentsu Japan
Club Club
George's Anatomy – Lien
Wood Pencil Foundation Annual Report Couple Lien Foundation Singapore
2016–2017
The World's Fastest Annual
Yellow Pencil Publicis Pixelpark Puma PUMA Germany
Report
Arrive Alive Drive
Wood Pencil The Sobering Report Rethink Canada
Sober
Graphic Design: Record Sleeves & Album Covers
Shortlist DJ Glue Goodies Solid Dogma DJ Glue Parkbeat Records Portugal
Graphite Pencil Cocoa Sugar Ninja Tune Young Fathers United Kingdom
Tempers feat. Rem Koolhaas

Wood Pencil Herburg Weiland Katja Eichinger Germany
– Junkspace
Page 63 of 72
Graphic Design: Applied Print Graphics
Sehat Ka Batua – The Health
Yellow Pencil GREY India Mahindra Rise Mahindra Rise India
Purse
Shortlist Heartland 365 Dentsu Heartland HEARTLAND BEER Japan
Shortlist Revolt Paul Belford Revolt Revolt United Kingdom
Shortlist New Chapter Paul Belford New Chapter New Chapter United Kingdom
Graphic Design: Stationery
Department of Simcity Buildit

Shortlist Dentsu Electronic Arts Japan
Stationery Kit
Shortlist Line Park VI 702design Line Park China
Graphic Design: Data Visualization
Shortlist BlindMeters Happiness (Parents of Road (Parents of Road Belgium
Victims) Victims)
Trump365 – The Monument Der Tagesspiegel
Graphite Pencil Scholz & Friends Der Tagesspiegel Germany
of Facts newspaper
Tracking the Everyday
Shortlist Bloomberg Bloomberg Bloomberg United States
Economy
Wood Pencil Your 2018 Wrapped Spotify In-House Spotify United States

Wood Pencil Superunion United Kingdom
– Roots & Origins Orchestra
Page 64 of 72
Graphic Design: Moving Image
Thessaloniki
59th Thessaloniki
Wood Pencil Beetroot International Film Greece
International Film Festival Festival
Marble – We Bring Data to
Shortlist Jones Knowles Ritchie UNICEF Marble United States
Life
Graphite Pencil Sensibility Dentsu Nikkei The Hoshi Award Japan
Graphic Design: Digital & Mobile
YOU Stiftung –
Shortlist Art4GlobalGoals Denkwerk Bildung für Kinder in UN Sustainable Germany
Global Goals
Not
The Guardian – The Internet,
Wood Pencil The Guardian The Guardian United Kingdom
but Not As We Know It
Graphic Design: Self Promotion
Wood Pencil Music's Christmas Stockings Music Music Music United Kingdom
DRIPPERS 2018 New Year

Shortlist DRIPPERS DRIPPERS Japan
Greeting “New Wonder”
Wood Pencil Bridges not Walls Garbett Design Garbett Design Australia
Wood Pencil Picture the News Johnson Banks Johnson Banks United Kingdom
Shortlist Work & Play & Joy & Studio Sutherl& Studio Sutherl& Studio Sutherl& United Kingdom
Wood Pencil Y.Store Open Exhibition Y.Studio Small Enterprise China
Page 65 of 72
Magazine & Newspaper Design: Trade Magazines
Shortlist Link – Flop Tomo Tomo RTI Italy
Magazine & Newspaper Design: Consumer Magazines
The New York Times

The New York Times The New York
Wood Pencil Magazine Special Issues in United States
Magazine Times Magazine
Print and Online
Wood Pencil Interview Interview Magazine Interview Magazine United States
Magazine & Newspaper Design: Independent Magazines
Shortlist VIRUS – Nice To Meet You Fable VIRUS - Singapore
Bauhaus Dessau
Shortlist Bauhaus Magazin Standard Herburg Weiland Germany
Foundation
Shortlist A Return to Forever 80s Kinetic Singapore Holycrap.sg Rubbish Famzine Singapore
MacGuffin Magazine No. 6 MacGuffin
Graphite Pencil MacGuffin Netherlands
The Ball Magazine
Dominie–Werk No. 26: Béton Work
Wood Pencil Work WERK Magazine Singapore
Brut "The Brutalist"
Wood Pencil Fukt Magazine #17 Fukt Magazine Fukt Magazine n/a Germany
Graphite Pencil Migrant Journal Offshore Studio Migrant Journal Switzerland
Graphite Pencil Buffalo Zine No. 7 Buffalo Zine Buffalo Zine Buffalo Zine United Kingdom
The Typographic
Shortlist Circular Magazine 20 Pentagram Design Circular magazine United Kingdom
Circle
Page 66 of 72
Magazine & Newspaper Design: Magazine Front Covers
The New York Times
Wood Pencil Magazine Special Issue United States
Covers
The Class of 1946–2018: 72
Yellow Pencil Years of School Shootings By New York Magazine New York Magazine New York Magazine United States
Those Who Survived Them
National National
Shortlist Planet or Plastic National Geographic United States
Geographic Geographic
Eye on Design Magazine – AIGA Eye on
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Issue #02 Design
Der Spiegel – Women's Issue Der Spiegel DER SPIEGEL
Shortlist Der Spiegel Germany
"#frauenland" magazine
Wieden+Kennedy New
Shortlist What's to Be Done Rhizome United States
York
Bloomberg Businessweek – Bloomberg
Shortlist Bloomberg Bloomberg United States
Macron's Biggest Test Yet Businessweek
Bloomberg Businessweek –
Bloomberg
Shortlist Instagram Has a Facebook Bloomberg Bloomberg United States
Businessweek
Problem
Bloomberg Businessweek –
Bloomberg
Wood Pencil Old Wall Street / New Wall Bloomberg Bloomberg United States
Businessweek
Street
The Guardian Weekly – I
Shortlist The Guardian The Guardian United Kingdom
Want You To Panic
The Monthly Magazine Cover
Shortlist Public Office Schwartz Media The Monthly Australia
Designs
Magazine & Newspaper Design: Magazine Spreads & Sections
Bloomberg Businessweek – Bloomberg
Shortlist Bloomberg Bloomberg United States
Brotopia Businessweek
Page 67 of 72
Magazine & Newspaper Design: Entire Newspapers

Yellow Pencil The New York Times for Kids Magazine United States
Times Magazine
Shortlist Civilization Civilization Civilization United States

Doug Pedersen Art &
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Design
Wieden+Kennedy New Everytown for Gun
Wood Pencil Not One More Newspaper United States
York Safety
Magazine & Newspaper Design: Newspaper Front Covers
The Guardian – Grenfell
Shortlist The Guardian The Guardian United Kingdom
Front
Graphite Pencil Civilization Civilization Civilization United States
Der Tagesspiegel – Der Tagesspiegel

Shortlist Scholz & Friends Der Tagesspiegel Germany
#queerformat newspaper
Shortlist Not One More Newspaper United States
York Safety
Pedophilia and Catholic
Wood Pencil Tomato Košir Dnevnik Objektiv Slovenia
Church
Magazine & Newspaper Design: Newspaper Spreads & Sections

Shortlist Not One More Newspaper United States
York Safety
Page 68 of 72
Magazine & Newspaper Design: Newspaper Supplements
The New York Times

Graphite Pencil Magazine Special United States
Newspaper Print Sections
Graphite Pencil Since 1995 Dentsu Tokyo Kobe Shimbun Kobe Newspaper Japan
Packaging Design: Luxury
andSons
Shortlist andSons Chocolatiers Base Design United States
Chocolatiers
Shortlist Tequila Delaluz Anagrama Tequila Delaluz Tequila Delaluz Mexico
Shortlist Jameson Bow Street Pond Design Jameson Whiskey Jameson Sweden
"Greatness Since 1998" –

Shortlist Roger Federer 20 Years Pro Sid Lee Paris Moët & Chandon Moët & Chandon France
Career Charity Edition
Shortlist AEOS Container Aura Soma AEOS Australia
Shortlist Applewood Australian Gin Ochre Nation Ochre Nation Applewood Distillery Australia
Hikami Yonmaru – Junmai
Shortlist Shiseido Shiseido HIKAMI Japan
Daiginjo
Shortlist Hennessy XO & Ice Servaire & Co Moët-Hennessy Hennessy France
Suisse Design and Art Glaswegin Distilling
Graphite Pencil Glaswegin Glaswegin United Kingdom
Direction Co.
Wood Pencil Perfeccionista Roberto Núñez Bodega Davide PERFECCIONISTA Spain
Harvey Nichols Biscuits
Shortlist Smith &+ Village Harvey Nichols Harvey Nichols United Kingdom
Collection
Wood Pencil Uovo Denomination Larry Cherubino Uovo Australia
Page 69 of 72
Packaging Design: Consumer
Primary Entrant
Award Entry Title Jury Name Category Entrant Company Client Brand Country
Wood Pencil Coconut Milk Packaging Design Consumer Leo Burnett Grinning Face Canada
Graphite Community
Community Cola Packaging Design Consumer The Studio Schmeckt Sweden
Pencil Cola
AVGOULAKI
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Jones Knowles Sweet Amber
Shortlist Blackened Packaging Design Consumer Blackened United States
Ritchie Ventures
Apple Watch Series
Shortlist Packaging Design Consumer Apple Apple NA United States
4 Packaging
Butter Bike Butter Bike United
Shortlist Butter Bike Co. Packaging Design Consumer Buddy Co. Co. Kingdom
Yeast Meets United
Shortlist Fix8 Packaging Design Consumer B&B Studio FIX8
West Kingdom
Jones Knowles United
Shortlist Tesco Finest Fish Packaging Design Consumer Tesco Tesco Finest
Ritchie Kingdom
Jones Knowles Green Park United
Shortlist Mavericks Packaging Design Consumer Mavericks
Ritchie Brands Kingdom
Shortlist Go Good Packaging Design Consumer Dow Goodfolk Go Good Go Good New Zealand
Packaging of Good Design Kubara
Shortlist Packaging Design Consumer Kayanoya Japan
“Kayanoya” Company Honke
Hangzhou
Hangzhou Qingyinongno
Shortlist Shiny Woods Packaging Design Consumer Dongyun ng Science China
Advertising Design and
Technology
ShenZhen Lingyun Shaanxi
Shortlist HeGan Packaging Design Consumer Creative Tianmu TianMu China
Packaging Design Industrial
Hitachi
Shortlist Colorwrap Packaging Design Consumer Maru Colorwrap Japan
Chemical
Wood Pencil Fedora Pet-Nat Packaging Design Consumer Pristop Fedora Pet Nat Slovenia
Sea Man Sea Man
Sea Man Seaweed United
Shortlist Packaging Design Consumer Pearlfisher Seaweed Seaweed
Chips Kingdom
Chips Chips
The Library & United
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Page 70 of 72
Packaging Design: Consumer
Shortlist Seedlip Product Range Pearlfisher Seedlip Seedlip United States

Mark Anthony
Shortlist Bearface Pearlfisher Bearface United Kingdom
Brands
Heineken Global
Shortlist Heineken Cans VBAT Amsterdam Heineken Netherlands
Design
Apotek Hjärtat – The Apotek Hjärtat
Shortlist BVD Stockholm Apotek Hjärtat Sweden
Multivitamins Multivitamins
Belgian Center for

Missing and
Shortlist Missing Poster Child Wunderman Antwerp Child Focus Belgium
Sexually Exploited
Children
Shortlist Bake at Home Distil Studio The Pudding Stop The Pudding Stop United Kingdom
Wood Pencil Cut Rum ButterflyCannon Cut Rum CUT RUM United Kingdom
Wood Pencil Dunkin' Jones Knowles Ritchie Dunkin’ Brands Dunkin' United States
The Surrey Copper The Surrey Copper

Shortlist The Surrey Copper Distillery Nude Brand Creation United Kingdom
Distillery Distillery
Shortlist Dunkin' Espresso Jones Knowles Ritchie Dunkin’ Brands Dunkin' United States
Shortlist Kita no Nishiki Noren Sapporo Daido Printing Kobayashi Syuzou Kitano nishiki Japan
The Butcher The
Shortlist The Hangry Duck Superunion United Kingdom
Baker
Wood Pencil Real Handful Midday Real Handful Real Handful United Kingdom
Budweiser Reserve Copper
Shortlist Jones Knowles Ritchie AB InBev Budweiser United States
Lager
Wood Pencil Stonebrick Established Emart Stonebrick United States
SIMPLo – One Sip is all it
Shortlist Planeta Design SIMPLo SIMPLo Sweden
Takes
Page 71 of 72
Packaging Design: Inclusive
Song Chinese Song Chinese
Wood Pencil Song Mountain Tea Lin Shaobin Design China
Cuisine cuisine
Packaging Design: Structural
Shortlist Petit Pli Jet Packaging NB Studio Petit Pli Petit Pli United Kingdom
Le Beck's – The Legendary
Graphite Pencil Serviceplan Beck's Beck´s Germany
Beer Can
Shortlist Motiv Superunion TRT Health China
Wood Pencil Metis Midday Metis Metis United Kingdom
Packaging Design: Sustainable
Wood Pencil Petit Pli Jet Packaging NB Studio Petit Pli Petit Pli United Kingdom
Yellow Pencil Miller Harris Scarves Jones Knowles Ritchie Miller Harris Miller Harris United Kingdom
Shortlist Better with Less hasan & partners Metsä Board Metsä Board Finland
Packaging Design: Promotional
Le Beck's – The Legendary
Shortlist Serviceplan Beck's Beck´s Germany
Beer Can
Shortlist Bloody Nightmares LOLA MullenLowe Burger King Burger King Spain
Page 72 of 72

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Digital Marketing: Banners & Pop-ups

Graphite Pencil Homework Apple Apple United States

Shortlist The Indoor Generation &Co VELUX VELUX Denmark

Shortlist The Purse AMV BBDO Diageo Guinness United Kingdom

Shortlist The Arrivals &Co SAS SAS Denmark

Shortlist Diesel Ha(u)te Couture Publicis Italy Diesel Diesel Italy

Digital Marketing: Digital Tools & Utilities

Shortlist Eddie Highway Wunderman Shell Shell Rimula Brazil

Shortlist My Life as a NPC DDB Paris Ubisoft Assassin's Creed France

Shortlist #WTFRonaldo AlmapBBDO Mars Snickers Brazil

Shortlist Freaky Tuesday BBDO New York Dunkin' United States

Wood Pencil A/R Jordan R/GA Jordan Brand United States

Shortlist Ha(u)te Couture Publicis Italy Diesel Diesel Italy

Shortlist Bagelgate Droga5 Kraft Heinz Philadelphia United States

Shortlist IHOb Droga5 IHOP United States

Digital Marketing: Social Video

Shortlist Fyrestock by Shutterstock Shutterstock Shutterstock Shutterstock United States

Shortlist Ninjago Dragon Cam R/GA LEGO United States

Shortlist The Galaxy Skin R/GA Samsung Global United States

Shortlist #WTFRonaldo AlmapBBDO Mars Snickers Brazil

Shortlist Unboxing the Truth TBWA\Chiat\Day Thomson Reuters United States

Wood Pencil #MyGameMyName Africa Telefonica's Vivo Institutional Brazil

Shortlist Twitter Bait MullenLowe Boston Burger King United States

Shortlist Diesel Ha(u)te Couture Publicis Italy Diesel Diesel Italy

Digital Marketing: Use of Emerging Technology

Wood Pencil Fyrestock Shutterstock Shutterstock Shutterstock United States

Shortlist Twitter Bait MullenLowe Boston Burger King United States

Digital Marketing: Direct Mail

Shortlist Inequality Balls Africa ESPN espnW Brazil

Shortlist Harmless Guns TBWA\Paris DAGOMA France

Shortlist Rain Wi-Fi Geometry Global Tele2 Tele2 Russian Federation

Shortlist Care-E BBDO New York KLM United States

Wood Pencil TagWords Africa AB InBev Budweiser Brazil

Shortlist The Esport Menu NORD DDB McDonald's McDonald's Denmark

Direct: Direct Response / Digital

Shortlist Naughty or Nice Bauble Clemenger BBDO Myer Myer Australia

Wood Pencil #CODNATION 72andSunny Activision Call of Duty United States

Shortlist Endless Stories AlmapBBDO Getty Images Getty Images Brazil

Direct: Direct Response / Radio & Audio

Shortlist The Error Ridden Ad Cummins&Partners Specsavers Australia

Direct: Direct Response / Ambient

Shortlist Souvenirs de Paris Marcel Centre Pompidou Centre Pompidou France

Shortlist UberToys DDB Paris Uber UberToys France

Graphite Pencil Project 84 adam&eveDDB CALM CALM United Kingdom

Philips & The

The Restaurant With No

Shortlist TagWords Africa AB InBev Budweiser Brazil

Shortlist Images for Inclusion VMLY&R Special Olympics United States

Kraft Heinz Country

The Animals' Own

Shortlist AutoAds CHE Proximity carsales.com.au carsales.com.au Australia

Shortlist Ha(u)te Couture Publicis Italy Diesel Diesel Italy

Direct: Direct Product & Service

Wood Pencil Bihor Couture McCann Bucharest Beau Monde Romania

Shortlist New Australia-Land The Monkeys MLA Australian Lamb Australia

Shortlist MacCoin TBWA\Chiat\Day McDonald's United States

Wood Pencil Save our Species BETC Lacoste Lacoste France

The Lost Typography of

Shortlist Save our Species BETC Lacoste Lacoste France

Direct: Direct Innovation

Experiential: Brand Entertainment Experience

D&AD 2019 Pencil Winners

D&AD 2019 Pencil Winners