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STATISTICS
/mvcv 2019
DEFINITION
• Quality control
• Job design
• Estimating demand for products
• Ascertaining buyer characteristics
• Evaluating effects of product features
• Advertising
TWO MAJOR DIVISIONS OF STATISTICS
1. Descriptive Statistics
- is concerned with the gathering, clarification, and
presentation of data, and the collection of
summarizing values to describe group
characteristics of the data
TWO MAJOR DIVISIONS OF STATISTICS
2. Inferential Statistics
- Deals with the formulation of conclusions or
generalization about a population characteristics
from information contained in a sample drawn
from this population
IMPORTANT TERMS IN STATISTICS
• VARIABLE
- is a characteristic that changes or varies over time
and/or for different individuals or objects under
consideration
• DATA
- is a set of observations, values, elements or
objects under consideration
KINDS OF DATA
• PRIMARY DATA
– data that is gathered from the original source
• SECONDARY DATA
– data taken from any published or unpublished
materials
TYPES OF DATA
QUALITATIVE QUANTITATIVE
DISCRETE CONTINUOUS
TYPES OF DATA
• QUANTITATIVE DATA
– any data that measure of are associated with a
measurement of the quantity of something
• QUALITATIVE DATA
– simply any data that are not numerical, or do not
represent numerical quantities
TYPES OF QUANTITATIVE DATA
• DISCRETE VARIABLE
– take values in a finite or countable infinite set of
numbers
• CONTINUOUS VARIABLE
– take values in an interval of numbers. Also
known as scale data, interval data, or measurement
data
SCALES OF MEASUREMENT
1. SSS number
2. Military ranks
3. Model of a car
4. Height of basketball players in the Engineering team
5. Temperature: 38˚C - 40˚C
6. Pressure of the tire
MORE TERMS IN STATISTICS
3. Registration Method
- enforced by certain laws. (advantage: information
is kept systematized and made available to all
because of the requirement of the law)
4. Observation Method
- investigator observes behavior of persons /
organization and their outcomes
METHODS USED IN COLLECTION OF
DATA
5. Experiment Method
- used when the objective is to determine the
cause and effect, relationship of certain phenomena
under controlled conditions
SAMPLING SIZE DETERMINATION
1. BY PERCENTAGE
• For large population, 10% of the population is obtained
• For small population, 20% is desired
2. BY MARGIN OF ERROR
Slovin’s Formula: Where: n = sample size
𝑁 N = population
𝑛= e = margin of error
1+𝑁𝑒 2
EXAMPLE