“The

 Underground  
Playbook  For  Doubling  
Your  Sales  Online…”
You’re  Gonna  Feel  A  Little  Like…
Hi,  I’m  Russell  Brunson
• Me  passed  out  at  a  Dan  Kennedy  
Seminar…  
• (He  made  me  speak  for  6  
HOURS!)  
• Started  a  company  called  
DotComSecrets…  
• (Why  I’m  different  –  I  make  MORE  
money  outside  of  “internet  
marketing  coaching  business”  
then  inside  of  it)
DotComSecrets  Air
Spoke  At  Tony  Robbin's  Event  In  Fiji
My  “Junk  Mail”  Addiction  ☺
Section  #1  –  Designing  
Your  Dream  Business…
“The  Secret  Formula”
 Julie
• Successful  /  Driven  
• Has  a  message  she  
wants  to  share  
• Value’s  her  personal  
growth  over  $$$  
• Already  got  her  
business  to  5  figures  a  
year
 Mike
• Former  Athlete  
• Has  changed  someone’s  life  
in  the  small  way,  and  wants  
to  share  it  with  more  
• Value’s  growth  over  $$$  
• Already  got  his  business  to  5  
figures  a  year
Fill  Out  This  Questionnaire  As  We  Go  Through  Event:

http://ignite.dotcomsecrets.com/webclass/    
“The  Value  Ladder”
 Amateurs  Focus  

On  The  Front  End…
 McDonald’s
• $1.91  In  Ads  
• $2.09  Hamburger  
• Only  $0.18  cents  profit  
• Fries  &  coke  for  $1.77  
• Make  /  Keep  $1.32  PROFIT  
• 8X  The  Profit!
 Tony  Robbins
• Ultimate  Edge  (Trial  /  $300)  
• UPW  ($500  -­‐  $2,500)  
• Date  W/  Destiny  ($5k  -­‐  $10k)  
• Live  Coaching  ($2,500  /  MO)  
• Platinum  Partners  ($60k  +)
 Dan  Kennedy  /  Bill  Glazier
• Gold  ($50  /  Month)  
• Silver  ($250  /  Month)  
• Peak  Performer  ($6,800  /  YR)  
• Platinum  ($20k  /  Year)  
• Titanium  ($30k  /  Year
Fill  Out  This  Questionnaire  As  We  Go  Through  Event:

http://ignite.dotcomsecrets.com/webclass/    
“100  Clicks  A  Day”
 Section  #2  –  Finding  And  
Communicating  With  Your  
Dream  Customers…
“The  3  Types  Of  Traffic”
 Examples  Of  Traffic  That  You  Control…
• Google  PPC  
• Facebook  Ads  
• Solo  (Email)  Ads  
• Banner  Ads
Examples  Of  Traffic  That  You  Don’t  Control…
• Social  Media  
• Search  Engines  
• Press
Examples  of  Squeeze  Pages
Examples  Of  Blog  Squeeze’s
 Where  Do  We  Get  This  Traffic?

• Email  (Direct  Mail)  

• Facebook  
(Networking)  
• Youtube  (TV)  
• Podcast  (Radio)  
• Blog  (Newspaper)
 Master  TWO  Of  Them  

(and  one  HAS  To  Be  Email)
 “How  To  Reverse  

Engineer  A  Funnel…”
Demo…
“The  Attractive  Character”
 Jacob  Hiller
• Likes  To  Jump  
• Made  YouTube  Videos  
• Built  His  PLATFORM  
• Created  
“TheJumpManual”  
• Over  $1k  PER  DAY
 Gary  Vaynerchuk
• Family  wine  business  
• $3  Million  /  Year  
• $45  MILLION  Year  
• Sharing  PASSION  for  
wine
Software  Company
Fast  Food  Company
Movies…
Insurance
ANYTHING…
My  Attractive  Character
Fill  Out  This  Questionnaire  As  We  Go  Through  Event:

http://ignite.dotcomsecrets.com/webclass/    
“Soap  and  Seinfield”
“Inception  Secrets”
 Inception…
• People  HATE  to  be  sold  to…  but  they  LOVE  to  
buy…  
• Attention  Span  in  80’s  =>  20  Minutes  
• Attention  Span  Today…?    9  Seconds!
 One  Sentence  Persuasion
People  will  do  anything  for  those  
who  encourage  their  dreams,  
justify  their  failures,  allay  their  
fears,  confirm  their  suspicions  
and  help  them  throw  rocks  at  
their  enemies.    

-­‐  Blair  Warren  
Section  #3  –  Funnelology
“7  Phases  Of  A  Funnel”
“23  Building  Blocks  

Of  A  Funnel”
“Front  end  VS  Backend  
Funnels”
Fill  Out  This  Questionnaire  As  We  Go  Through  Event:

http://ignite.dotcomsecrets.com/webclass/    
“Before  The  Funnel  Begins”

“100  Visitor  Test”
Section  #4  –  Funnels  And  Scripts
“The  Free  Plus  Shipping  
Funnel…”

 (Front  Of  The  Value  Ladder)
“The  Who,  What,  Why,  
How  Script…”
 “OTO  Bump  Script”

 (Moving  Up  The  Value  Ladder)
“Self  Liquidating  Offer  
Funnel  (SLO)”  
(Front  Of  The  Value  Ladder)
 “The  Star,  Story,  

Solution  Script…”
 “Perfect  Webinar

Funnel…”

 (Middle  Of  The  Value  Ladder)
“Perfect  Webinar  Script…”
“Invisible  Funnel  Webinar

Funnel…”

 (Middle  Of  The  Value  Ladder)
“Invisible  Funnel  

Webinar  Scripts…”
 “Product  Launch

Funnel…”

 (Middle  Of  The  Value  Ladder)
“Product  Launch

Script…”
 “High  Ticket

Funnel  And  Script”

 (Back  Of  The  Value  Ladder)
“High  Ticket  Script”

 (Back  Of  The  Value  Ladder)
“Continuity  Funnel”
“The  Blackbox  Funnel”

 (The  Entire  Value  Ladder)
Fill  Out  This  Questionnaire  As  We  Go  Through  Event:

http://ignite.dotcomsecrets.com/webclass/    
Do  You  Feel  A  Little  Like…
“Clickfunnels  Demo”