FORWARD

I hereby forward the Training project entitled on the topic A STUDY OF SALES
PROMOTION STRATEGY AT BIG BAZAR JABALPUR M.P. submitted by
SUDHIR KUMAR SAHU student of MBA Department, GYAN GANGA
INSTITUTE OF TECHNOLOGY AND SCIENCES In partial fulfillment of the
requirement for the award of the degree of Master of Business Administration for
the subject MS- 203 Summer Training Project Evaluation & Viva Voce of the
syllabus of Rani Durgavati Vishwavidyalaya, Jabalpur (M.P.).

DR. NARENDRA SHUKLA

DIRECTOR, MBA
Company certificate
 DECLARATION

I hereby declare that the project entitled “A STUDY OF SALES

PROMOTION STRATEGY AT BIG BAZAR JABALPUR” submitted by
SUDHIR KUMAR SAHU student of MBA Department, GYAN GANGA
INSTITUTE OF TECHNOLOGY AND SCIENCES Which is being submitted
in partial fulfillment of the requirement for the award of the MBA from Rani
Durgavati Vishwavidyalaya, Jabalpur, (M.P.) is an authentic record and all the
information and facts furnished by me are true to my knowledge and are based on
the information collected through primary and secondary research done by me.

The matter reported in this project is neither being used elsewhere nor has
been submitted earlier for the award of degree of MASTER OF BUSINESS
ADMINISTRATION.

Date - ………………. SUDHIR KUMAR SAHU

Place – JABALPUR
 ACKNOWLEDGMENT

It is with the sense of gratitude; I acknowledge the efforts of several people who have
helped me directly or indirectly to conduct this project work.

I would like to thanks MR. SANTOSH LODHI (HR AT BIG BAZAR) without whom I
would have not got this exposure of learning.

Words fail to express adequately my feelings of deep sense of gratitude which I owe from
deep of my heart to Director MBA, Dr. NARENDRA SHUKLA and all the faculty members for
their valuable support and counseling, constant help and guidance without which the completion
of the project would not have been possible.

I am grateful to my parents who brought me up with love and encouragement to this stage
and have always stood beside me as my pillars of strength and guidance.

And last but not the least I would like to thank almighty who has always guided me to
walk on the right path of life.

Date SUDHIR KUMAR SAHU

Place – JABALPUR
 EXECUTIVE SUMMARY

Indian retail sector is witnessing one of the most hectic Marketing activities of all times.
The companies are fighting to win the hearts of customer who is ‘God’ said by the business
tycoons. There is always a ‘first mover advantage’ in an upcoming sector. Here, that advantage
goes to “BIG BAZAAR”. It has brought about many changes in the buying habits of people. It
has created formats, which provides all items under one roof at low rates, or so it claims! In this
project, we have studied its marketing strategies and promotional activities.

The project titled ‘A STUDY OF SALES PROMOTION STRATEGY AT BIG BAZAR

JABALPUR’ helps us to understand the effect of promotional strategy which is responsible for
attracting customers towards big bazaar. This study is helpful to top level management to improve the
present promotional strategy of BIG BAZAAR.

The project was carried out as per the steps of Marketing Research. The well supportive
objectives were set for the study. To meet the objectives primary research was undertaken. The
data collection approach adopted was experimental research & survey research. The instrument
used for the data collection was observation & questionnaire. The target respondents were the
visitors of BIG BAZAAR, with the sample size of 100 for the study of sales management of the
company. Tables & charts were used to translate responses into meaningful information to get
the most out of the collected data. Based on those the inferences have been drawn with peer
supportive data.
 INDEX

S. No. Particulars Page No.

Forward (i)

Certificate of Company (ii)

Declaration (iii)

Acknowledgement (iv)

Executive Summary (v)

1. Introduction 1-14

2. Company Profile 15-20

3. Objective of the Study 21-23

4. Research Methodology 24-25

5. Data analysis and interpretations 26-44

6. Findings 45-46

7. Suggestions 47

8. Conclusion 48

9. Bibliography 49

10. Annexure 50-52