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ABSTRACT
Online shopping has become a new trend of shopping now a days and is quickly becoming an
important part of lifestyle. Due to wide spread internet access by people and e-commerce usage
by traders, online shopping has seen a massive growth in recent years. Young people have been
the majority shoppers online and thus this study finds out the attitude of customers towards
online shopping. This particular paper attempted to find out whether there is any impact of
five factors like internet literacy, gender, educational qualification, website usability and online
product price on online shopping. The study was undertaken among the consumer of Dhyarigaon
Pune. The results of the study highlighted that there is a significant relationship of online
shopping with gender, internet literacy, and online product price. Similarly the study also
highlighted that there is no significant relationship of online shopping with education and
website usability. . The objective of this study is to provide an impression of online shopping
decision process by comparing the offline and online decision making and identifying the
factors that motivate Consumer’s shop when and where they want, where they are comfortable
with the products and the choice of shopping. The study finds that female are more into online
shopping than male. The people from the age group 35 and above are less likely to do online
shopping because they are less aware of the technology. However the respondent said that they
will love to purchase from online shopping if only the price of the product is less than the
market. They revealed that it is fairly important to go for e-shopping.
Introduction
Comparison between online and offline shopping will continue to gain attention in 2018. In
fact, as early as now news about shutting down of some physical stores across the country
abound the Internet. Does this mean more people are now favoring online shopping than
commuting to brick-and-mortar stores? There is no denying that smartphones and tablets are
making it easy for shoppers today to research business, survey products, read customers
reviews, and even purchase goods. But there are still people who like to see an item in person
and touch it before deciding to buy. That said, while physical stores are unlikely to go extinct
soon, mobile devices will play a crucial role in people’s overall shopping experience.
Objective of this study
The present study is about the customers behavior towards online shopping, specifically the
1. To analyses the significant difference between the online and offline consumer groups in
terms of age, Inter Net use, availability and attitude of the consumer.
2. Analyze Preference of website for online shopping. The factors influencing the consumers to
soy shop online and sole shop offline.
Scope
1. This study is helpful for the online traders and retailers to know the interest of consumers
towards purchasing products online or offline. For offline shopping there are still customers
who trust on traditional shopping by purchasing the product directly going in stores.
2. The study highlights some points like preference frequency of purchasing, so it will help the
retailers to understand more about customers.
3. Google is working on its own ‘’Google Buy Now Button’’ the will allow E
Shoppers search products on google.
Up to 18 yr. 8 2 20 48
18 Yr. -25 Yr. 2 3 12 53
25 Yr. -35 Yr. 3 4 3 32
35Yr & abs 4 6 0 17
The survey was conducted among 150people out of which 73 of them are male and 77of they
are female. When asked how many of them use internet, the result was out of48 respondent, up
to age of 18 years, 18 respondents said Yes, 8 said No, and 2 said not always, 2 0 s a i d
a l w a y s . Out of 53 respondents of age group 18yrs-25yrs, 36 respondents said yes, 2
said No, 3 said not always, 12 said always . Out of 32 respondents of age group 25 yrs. – 35
yrs., 22 said yes, 3 said No, 4 said not always. Out of 17 respondents of age group 30 &
Abs, 7 said Yes, 4 said No, 6 said not always. From this we could see more people using internet
are from age group 18yrs-25yrs, as in this age there are college going students. As new
technology is arising, need and use age is growing. From this we could see more people using
internet are from age group 18yrs-25yrs, as in this age there are college going students. As new
technology is arising need and usage of internet is growing.
Table 2: According to Age group where internet is mostly used?
Age of Personal Total No. Of
respondent Mobile Laptop Computer Tablet Respondent
Up to 18 yr. 10 6 15 9 40
18 Yr. -25 Yr. 38 3 4 5 50
25 Yr. -35 Yr. 19 14 9 3 45
35Yr & abs 8 5 2 0 15
It is observed that out of 40 respondents, up to 18 yrs., 10 said yes for mobile, 6 said yes
laptop, 15 said personal computer, and 9 said tablet. Out of 50 respondent’s, of age group
18yrs-35yrs, 38 said mobile, 3 said laptop, 4 said personal computer, 5 said tablet. Out of
45 respondents of age group 35yrs-35 yrs., 19 said mobile, 14 said laptop, 9 said personal
computer, and 3 said tablet. Out of 15 Respondents of age group 35yrs and above, 8
respondents said mobile, 5 said laptop, 2 said personal computer. It is observed Internet
is mostly used on Mobile And Of age group 18yrs-25yrs.As it is easy to handle, it’s is compatible
. Now-a-days, due to social media more people use internet on mobile.
Table 3 REASON FOR DOING ONLINE SHOPPING ACCORDING TO AGE
GROUP.
Age of Comfort Door- No issues of Availability Total no.
respondent Door going to shop of products of rasp
service
Up to 18 yr. 6 17 9 8 40
18 Yr. -25 Yr. 14 7 11 3 35
25 Yr. -35 Yr. 19 9 15 12 55
35Yr & abs 4 11 5 0 20
On asking “The Reason for doing online shopping…” Out of 40 respondents up to18yrs, 6
customers gave reason of comfort, 17 customer gave reason of easy door to door service, 9 gave
reason of no issues of going to shop, and 8 customer gave reason of Availability of product.
Out of 36 customer of age group 18yrs-25yrs, 14 gave reason of comfort, 7 gave reason of door
to door service, 11 gave reason of no issues of going to shop, and 3 gave reason of Availability
of product. Out of 55 respondents of age group 25yrs-35yrs, 19 customer gave reason of
comfort, 9 gave reason of reason of door to door services,
Table 4 Preference of Age group About the Items they never purchased from online
Sites.
Age of Total No. Of
respondent Clothes Electronics Books Footwear Respondent
Up to 18 yr. 9 5 6 31 51
18 Yr. -25 Yr. 8 8 6 26 48
25 Yr. -35 Yr. 3 4 5 17 29
35Yr & abs 1 2 8 11 22
Out of 51 customer up to 18year ¸ 9 customers said they don’t purchase clothes from online
sites, 5 customers said electronic products, 6 said Books 31 said footwear. Out of 48 customers,
8 customers of age group 18yrs – 25 yrs. said clothes, 8 said electronic products, and 6 said
books 26 said footwear. Out of 29 customers of age group 25yrs –35yrs, 3 said they don’t
purchase clothes online, 4 customers said electronic, 5 said books, and 17 customers said books.
Out of 22 customers of age group 35 and above, 1 said clothes, 2 said electronic, 8 customer said
books and 11 customers said footwear. It’s observed that footwearisnt purchased by online sites
and mostly seen in age group upto18yrs. As size, color, Quality differs.
Table 5: Preference of E Commerce websites to purchase stuffs and their delivery time.
Shopping sites Total Yes No Sometimes
Flipkart 23 11 2 10
Snap deal 3 1 0 2
Amazon 53 47 1 5
Mantra 21 14 3 4
Jabbing 23 19 2 2
Alibaba 27 22 2 3
Most preferred website is amazon and customer are satisfied.
Table 6: Preference of payment process according to age group.
Age of Cash on Net Debit Credit Total no.
respondent delivery Banking cards cards Footwear of rasp
Up to 18 yr. 31 2 1 1 35
18 Yr. -25 Yr. 23 0 12 2 37
25 Yr. -35 Yr. 19 6 4 4 33
35Yr & abs 6 29 3 7 45
Out of 35 customers of age group, up to 18 years, 31 said cash on delivery, 2 said net banking,
1 said debit card, 1 said credit card. Out of 37 customers of age group 18years– 35 years 23 said
cash on delivery, 12 said debit cards, 2 said credit card. Out of 33 customers of age group
25years – 25 years, 19 customers said cash on delivery, 6 customers said net banking, 4 said
debit card, 4 said credit card. Out of 45 customers, of age group 35 & above, 6 said cash on
delivery, 29 said net banking, 3 said debit card, 7 said credit card. It is seen that most customers
prefer Cash on Delivery And of age group 35 & abs. As it’s the safest mode of payment.
Table 7: Preference of online shopping sites as to the delivery of product
Shopping 5 5-10 10-12 More Total no on
sites Days Days Days that12 Respondents
Flipkart 32 5 2 3 42
Snap deal 4 0 1 0 5
Amazon 56 17 3 1 77
Mantra 12 4 1 7 24
Jabbing 0 2 0 0 2
It is observed that Amazon is preferred more and delivery time span is also less.
Table 8: Preference of shopping sites according to consent / without consent of
cancellation of product.
Shopping sites Preference
Flipkart 36
Snap deal 17
Amazon 73
Mantra 19
Jabbing 5
Amazon is preferred shopping sites according to consent / without consent of cancellation
of product . It seems amazon provides good service to customers.
Table 9: Preference of respondent to see products while shopping offline.
Many 6
Few 5
very few 2
Too many 137
It’s observed that customers see too many product while offline shopping for choice and quality.
Table 10 Preference to buy product when the price of good is same in online and offline
sites.
Gender Internet Shop
Female 57 20
Male 49 24
Females are more into shopping. Females are more into online shopping. Male are more in offline
shopping.
Findings
Through this survey it’s found that Internet is mostly used by age group 18yrs-25yrs. Mobile
devices (i.e., smartphones and tablets) are expected to be critical players in the future of the retail
industry. According to the study:
1) Internet is mostly used on mobile and but the age group 18yrs-25yrs , next comes the age group
25yrs-35yr. Mobile is easy to handle, and due to social media.
2) Most common reason found is Door To Door shopping And of Age group 25yrs-35yrs .It is
working group , Due to office work etc. they don’t have time to go and purchase so they go for
online service .
3) Footwear isn’t purchased by online sites and mostly seen in age group 18yrs
4) Most preferred website is Amazon. Customers are satisfied by their service. And even in terms
of delivery.
5) More customers prefer Cash on delivery and of age group 35 and above. As it is safe mode of
payment.
6) Females are more into online Shopping
Bibliography https://enm.wikipedia.org
https://www.researchgate.net/publication/274696373
https://www.searchfit.com ijrmbs.com/vo14issue3SPL1
Case study of Rourkela in Odisha by Puja Gupta.