Garden City College

CHAPTER 1

INTRODUCTION

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INTRODUCTION

Today‟s world need, is a corporate world and it requires a lot of management

activities to achieve success. For this purpose in this competing corporate world of
multinationals and industries, industrial revolution has brought with it group production
and group consumption activities. An organisation‟s success heavily depends on its
organisational structure.

An organisation structure shows the authority and responsibility relationships

between the various positions in the organisation by showing who reports to whom.
Organisation involves establishing an appropriate structure for the goal seeking
activities. It is an established pattern of relationship among the components of the
organisation. Koontz stated organization implies a formalized intentional structure of
roles or positions.

The structure of an organisation is generally shown on an organisation chart. It

shows the authority and responsibility relationships between various positions in the
organisation while designing the organisation structure, due attention should be given
to the principles of sound organisation.

OBJECTIVES OF THE STUDY

An organization study helps to familiarize with business organization and to

relate theory with practice. This enables the students to understand about key business
process and to gain knowledge about various departments.

1. To study the organization profile of the company

2. To study the different departments in the organization and their functioning

3. To acquire knowledge about functional as well as managerial aspects of the

company.

4. To understand the organization structure and the working of various functional

department in Sreedhareeyam.

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5. To develop an undertaking on various management practices followed in different

areas of the organization.

1.3. METHODS OF DATA COLLECTION

The method used to conduct this project study is qualitative form of analysis.

Primary Data

 Direct Interview with Department heads, managerial staffs, and workers of various
departments. 

 Direct Observation of the plant. 

Secondary data

 Annual reports 

 Department manuals and Journals 

 Web information 

1.4. LIMITATIONS OF THE STUDY

 The time was limited for the study and analysis of the organization. 

 The method used mainly provides qualitative data. 

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CHAPTER 2
INDUSTRY PROFILE

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2.1. AYURVEDIC MEDICINE PRODUCTS INDUSTRY

Ayurveda is a monumental contribution of India to the world. As the name

implies, Ayurveda (ayuh : life, veda : knowledge) is an organized body of knowledge
of healthy living. Systematized knowledge is science, and it is an expression of human
creativity. Since creativity has diverse expressions science is a multifaceted enterprise,
which refers to different ways of knowing. So the term science need not be confined to
the sense of the term used in modern western culture, where it is an institutionalized
practice conditioned by a set of conventional rules. This realization about the vast
conceptual framework of science is mandatory for the appraisal of Ayurveda, which
represents a well-codified human care system and speaks of the art and science of health
and healing.

From where and when the stream of Ayurveda started flowing still remains
unanswered. However, it has an uninterrupted history of more than 3000 years. The
historians and scholars have their own arguments and reasons in fixing up different
time frames. Anyway, one thing can be said for certain that there is no civilization in
the world, which has not developed some system of medicine or the other. It was the
periodic systematization of such medical knowledge and practice, which led to the
development of medical science. The same is the story of Ayurveda with its own
variations. It could be seen that Ayurveda is rooted in the knowledge revealed by
ancient seers whose insights and visions are compiled in the vedas. Vedas are the
earliest forms of documented knowledge. The six systems of Indian philosophy -
nyaya, vaiseshika, sankhya, yoga, mimamsa and vendanta acknowledged the authority
of vedas. Of the four vedas, Atharvaveda contain more intimate reference to medical
knowledge and practice. Ayurveda is therefore considered as an auxiliary limb
(upaveda) of Atharvaveda. Similarly, the influence of classical Indian Philosophies,
especially of sankhya and vaiseshika is apparent in ayurvedic literature. These
philosophical moorings make Ayurveda more than a medical manual though it is
radically health oriented.

Ayurveda does not go deep into philosophy after a certain stage and is more
concerned with function and dysfunction of the human body, the orderly up keep of
which is the prime requisite to fulfill the human aspirations and to achieve the

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ultimate goals of life. Ayurveda can thus be introduced as a system of medicine built
on philosophical foundation that does not go on changing over time. Ayurveda, as any
other biological discipline, is dynamic at operational level. Obviously the super
structure of Ayurveda is flexible and flexible enough for appropriate extrapolation.
This unique feature makes the art of healing down to earth practical in tune with the
changing trends and needs of the human life.

In short, Ayurveda has a unique self-designed axiomatic framework as its

foundation, which remarkably holds out a truly global vision. It assumes fundamental
continuity between all elements of universe and as a natural extension of this ideology
perceives man as an integral part of nature. Ayurveda underscores the fundamental
commonalties observed in man and nature and attempts to explain the human life in its
totality. It starts by saying that purusha, the individual being, is a blend of soul, mind, sense
organs and body. The structural and functional units of the human body are categorized
and represented in Ayurveda in terms of bio physico chemical energies of the living body
(doshas), tissues (dhatus) and metabolic end products
(malas).

Health is defined as a state wherein the dynamic balance of doshas, dhatus and
malas is maintained, the metabolism is at optimum level and soul, mind and sense
organs assume sublime position. This definition fully agrees with the integral vision of
health envisaged by WHO; the former has an additional dimension of sound
spirituality.

The structural and functional units of human body are composed of five basic
elements known as panchabhutas. Panchabhutas literally mean the five elements,
which include the earth, the water, the fire, the wind and the space. Each one of them
wields an influence on certain part of the human constitution. For example, every
opening in the body, the ears and the voids and internal sounds of the body are all
belonging to the element of space. The element of fire influences the human form and
its glow, the eyes, the bodily heat, the digestive activity and also the feelings of anger
and valour. Recognition of this identical elemental basis of human body and outside
world has profound implications in the practice of medicine.

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Diseases are the manifestations of perturbations in the equilibrium of body

constituents including doshas. Perturbation involves the increase or decrease of body
constituent as the case may be. The According to Ayurveda, medicine is that which
being well administered becomes an equalizer of increased or diminished elements,
that brings down the excessive one and augments the deficient one thus restoring the
pre-morbid condition of the body. This concept leads to the realization that there is
nothing in the world, which cannot be used as medicament.

Ayurveda considers him as the best physician who knows the science of
administration of drugs with due reference to clime, and who applies it only after
examining each and every patient individually. To acquire this proficiency and
competency, a comprehensive knowledge of human anatomy and physiology, disease
process, medical and surgical treatment, psychiatry, preventive medicine, medical
ethics, materia medica and pharmacology is indispensable. The content of Ayurveda
embraces all the spheres separately, but emphasizing on a holistic vision.

2.2 INDIAN SCENARIO

The Indian government and non-government organizations have been collecting
statistics on the Ayurvedic system in India and these data about the manpower and
institutional aspects of Ayurveda have emerged: (as per Sreedhareeyam Annual Report
August 2012)
 Number of registered medical practitioners: 366,812 

 Number of dispensaries: 22,100 

 Number of hospitals: 2,189 

 Number of hospital beds: 33,145 

 Number of teaching institutions (undergraduate): 187 

 Number of upgraded postgraduate departments: 51 

 Number of pharmacies manufacturing Ayurvedic medicines: 8,400 

In India, 60% of registered physicians are involved in non-allopathic systems of

medicine. In addition to the nearly 400,000 Ayurvedic practitioners, there are over
170,000 homeopathic physicians; India has about 500,000 medical doctors (similar to

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the number in the U.S., but serving nearly 4 times as many people). Reliance on
Ayurvedic medicine is heavy in certain regions of India, such as Kerala in the
Southwest. Many Ayurvedic practitioners in small villages are not registered. A brief
description of Ayurvedic product based companies is provided, arranged here from
oldest to newest:

1. Dabur India Ltd. is India's largest Ayurvedic medicine supplier and the fourth
largest producer of FMCG. It was established in 1884, and had grown to a
business level in 2003 of about 650 million dollars per year, though only a
fraction of that is involved with Ayurvedic medicine.

2. Sri Baidyanath Ayurvedic Bhawan Ltd. (Baidyanath for short) was founded in
1917 in Calcutta, and specializes in Ayurvedic medicines, though it has recently
expanded into the FMCG sector with cosmetic and hair care products; one of
its international products is Shikakai (soap pod) Shampoo.

3. Zandu Pharmaceutical Works was incorporated in Bombay in 1919, named

th
after an 18 -century Ayurvedic.
4. The establishment of Arya Vaidya Sala in 1902 by Vaidyaratnam P.S. Varier
was a logical development in the Kerala tradition of Ayurveda. He blended
modern pharmaceutical procedures and classical Ayurvedic traditions. He
introduced formal teaching systems in line with modern University education.
He wrote teaching aids. And it was at Arya Vaidya Sala that a Hospital for
imparting classical therapies in an organised manner was first set up in 1924 as
a Charitable Hospital and then in 1954 as a major Hospital facility.
5. Cochin Ayurvedic is a world renowned producer, supplier & exporter of
ayurveda based medicines and related medicinal and herbal preparations. We
specialize in adapting the traditional science of ayurveda to formulating and
developing medicines to combat the medical challenges of the modern world.
Cochin Ayurvedic centre- a premier holistic centre for traditional Ayurvedic
medicines from south India and specialized treatments like panchkarma
Ayurveda, the science of happy and healthy living, helps you rediscover your
own unique state of positive health, helping you meet life's challenges with
renewed vitality. Cochin Ayurveda provides you the ultimate personalized

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health rejuvenation experience. Our unique programme of Ayurvedic

treatments and lifestyle enhancement sessions guide you to experience true
health of mind, body and spirit.

6. Pankajakasthuri Herbals India (P) Ltd. is a foot to forge ahead with the sole
intention of ensuring harmony of body, mind and soul. The company has an
inspiring and ambitious vision for future growth. The vision 2020 targets the
systematic popularization of Ayurveda so that by 2020 every human being shall
use Ayurveda at least for meeting a part of his or her general health care needs
and healthy build up.

7. Nagarjuna Ayurvedic Group was established with the mission of restoring

Ayurveda as a mainstream health management system. In fulfilling this mission,
Nagarjuna is at the forefront of Ayurvedic resurgence by providing pioneering
leadership in the manufacture of quality ayurvedic medicines, establishing
health care centres and specialty clinics and formulating meaningful directions
in research in Ayurveda. In pursuing this path, Nagarjuna has carved a niche for
itself in the realm of Ayurvedic healthcare by providing 500 and odd
formulations, which were developed and drawn from the scriptures of
Ayurvedic exponent.

8. Dhathri group offers a large bouquet of branded products and services aimed at
health and well being of the individual. Today, as an Industry leader, its
products and services are enjoyed by millions across the world. The products
are prepared under stringent quality control. Authentic ingredients sourced from
traditional herbal gardens and untouched mountainsides are only used..
Dhathri's products are GMP certified and renowned for their quality and
effectiveness.

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AYURVEDA IN KERALA

The ideal geographic location of Kerala and its salubrious climate has made
external purification and rejuvenation therapies most effective for treatment of many
psychosomatic disorders.The high humidity in Kerala helps to open up the body pores
and the medicinal oils used in massaging get easily absorbed into the body there by
increasing the effectiveness of the treatment. Sirodhara, Pizhichil, Navarakizhi,
Thalapothichil, Pachakizhi and Podikizhi are some of the kerala special ayurvedic
procedures.

The fundamentals of Ayurveda being practised and taught in Kerala are not
different from those of the rest of the country, in their essence and philosophy. But in
the present days, there indeed is a notable difference in certain aspects of Kerala
tradition of Ayurveda. This difference pertains to the importance given to Vagbhata‟s

Ashtangahridayam in preference to other classical texts by Kerala traditional

physicians, the uninterrupted history of practising the classical panchakarma therapies
in all their authentic fidelity, the innovative development of the reputed Kerala
preparatory therapies and finally the wide variety of exclusive herbal based
formulations overshadowing the use of metal and mineral based drugs.

The development of Ayurveda in Kerala is particularly noted for its origins in

non-brahminical traditions even before the entry of classical Ayurveda in the early
centuries of the Christian era. These two streams subsequently blended so well that it
gave a unique strength to the health care tradition of Kerala. Selected few brahmin
households, named generally as Ashtavaidyas, were bestowed with the responsibility
of maintaining the Ayurvedic tradition by practising it as a health care service as well
as by teaching its principles in the unique gurukula tradition. The traditional
practitioners of Ayurveda considered Ashtangahridaya as a primary text. Several
commentaries were written by experts here. More importantly, new texts were written
in Kerala both in Malayalam and Sanskrit. Sahasrayogam, Chikilsamanjari,
Vaidyamanorama are just a few examples. These and similar other Kerala texts still
remain sources of very useful information on formulation, medicinal plants and
therapies.

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Another very important contribution by Kerala physicians is the continued

practice and enrichment of the panchakarma therapy. Even when they became defunct
in the rest of the country due to socio-political reasons, Kerala retained this therapeutic
wealth in all its pristine essence. Texts were written here on its practical aspects. More
importantly, the famous Kerala special therapies were evolved by the practitioners here.
They are essentially preparatory in nature. Dhara, mukkippizhichil, navarakkizhi, etc
are typical examples. As the practice of Ayurveda expanded in popular acceptance in
the recent past, these treatment modalities have also become more prevalent.

There are several unique herbal formulations described in Kerala texts. Many
of them have now received national level acclaim and they are included in the
Ayurvedic Formulary of India. One important aspect of Kerala formulations is that the
stress is more on herbal components rather than on metals or minerals. There is also the
history of Ayurvedic physicians developing some areas of specialisations like
paediatrics, ophthalmology, martial therapy, etc.

2.3 MODERN MARKET DEVELOPMENTS

Entrepreneurs have determined, rightly, that the demand for traditional style
Ayurvedic medicines both inside and outside the region is limited, despite growth
trends as high as 20% annually encountered in the late 1990s. They have aimed to
bolster interest by carrying out scientific research into promising herbs and formulas
that are based on Ayurveda but not necessarily reflecting traditional practices. Of
necessity, such research eventually focuses on finding of active ingredients, and this
has led to the development of isolates from plants that are sold as "nutriceuticals". The
main suppliers of nutriceuticals are Japan, China, and the U.S., but India stands to
become a significant contributor.

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CHAPTER 3
COMPANY PROFILE

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3.1 COMPANY PROFILE

It was in 1925 that the famous brothers, Nellikattu Vaidyans Trivikraman

Namboothiri and Parameshwaran Namboothir jointly formed Sreedhari Vaidyashala,
as a mark of respect to their Guru Madom Sreedharan Namboothiri. Devoted, skilled
and equipped with vast resources of knowledge and wisdom acquired from their
ancestors, the vaidyashala that cured thousands of patients with eye ailments was a
boon to society. With scarcity of Ayurvedic supplies and herbs and due to the lack of
proper infrastructure for treatments, the brothers Nelikkattu Narayanan Namboothiri
and Dr. N.P.P Namboothiri set up their own hospital in Nellikkattu ManawIth all
facilities for treatments and production of Ayurvedic medicines in the year 1999. This
crucial phase is mentioned as the rebirth of "Sreedhareeyam".

Beginning with bare facilities of treating and admitting just 10 patients

Sreedhareeyam today has expanded into a 350-bed hospital with a scientifically
equipped production unit with all modern facilities as per WHO standards and GMP
certification. These achievements without a trace of doubt are due to the sheer noble,
dedicated and altruistic service of Sreedhareeyam. Sreedhareeyam Ayurvedic Eye
Hospital and Research Centre was started nearly 10 years back with 8 beds under the
supervision of the present Chief Physician Dr. N.P.P. Namboothiri in the traditional
“Nalukettu” of the family. It has now grown into a 300 bedded hospital with 25 doctors
and 75 paramedical staff.

The organization now offers treatment to patients suffering from eye and ear
ailments. Treatments and medicines offered for Diabetic Retinopathy, Retinitis
Pigmentosa, Macular Degeneration, Glaucoma and a plethora of other diseases, attracts
patients from not only different parts of India but also from the world. In many cases
patients approach the hospital for succor after they have lost all hopes even after
undergoing the most modern ophthalmologic treatments under modern system of
medicine.

Sreedhareeyam has been awarded the Centre of Excellence by Government of

India. The award recognizes demonstrated excellence and outstanding achievement in
a particular field, Sreedhareeyam being the epitomic centre for Ayurvedic eye care.

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Many a time, the benefits of Ayurveda cannot be exposed at the international level due
to the lack of documentation about Research clinical trial even though it is possible. It
is a pity that there is no integration of various systems of medicine for effective cure
though technology has made significant strides in diagnostic tools and methods. To
meet the growing demand of Medicines and to cater to the needs of patients coming
from all around the globe and their treatments, a Modern Manufacturing Unit was setup
in 2008 with State - of - the - art Technology.

Classical Ayurvedic Formulations like Medicated Oils & Ghee, Leha and
Aqueous Herbal Extracts (Kashayam) and Proprietary Products like Sterile Herbal Eye
Drops, Hard Gelatin Capsules, Tabletsetc are manufactured incorporating Modern
Technology, without sacrificing the traditions of Ayurveda.

To achieve consistency in Quality of Medicines, the Unit has a Quality Control

Laboratory having faculties to carry out Botanical, Chemical, Analytical and
Microbiological parameters. All Herbs, Raw Materials, Intermediates and Finished
Products undergo stringent and detailed testing to ensure that they conform to
Pharmacopoeia Standards. The Laboratory is equipped with High Performance Thin
Layer Chromatography (HPTLC) and Scanner which can detect active ingredients in
Medicinal Herbs and Formulations. To detect the presence of toxic heavy metals like
Lead, Cadmium, Mercury and Arsenic, the Laboratory has an Atomic Absorption
Spectrophotometer (AAS) which can detect these even in ppm (Parts per Million) and
ppb (Parts per Billion) levels. To ensure the Sterility of Herbal Eye Drops, the
microbiology laboratory routinely carries out Sterility tests of all Sterile Herbal Eye
Drops and monitor the presence of microorganisms in the manufacturing areas. The
Laboratory also carries out Physico Chemical Tests and Pharmacognosy tests of
Medicinal Herbs.

Sreedhareeyam, in the coming years will emerge as the authentic seat of

learning and research in Ayurvedic ophthalmology on an international level. The Centre
will pave way for the synthesis of technology and instruments used by modern medicine
with Ayurveda and will provide the basis for measuring the quantum of relief offered
by Ayurvedic treatments

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The Center of Excellence is rooted on strong principles including the

commitment towards making our medicines and treatment more efficient, standardized
so that the “Ayurvedic system of treatment for eyes” is promoted as an acceptable
alternative to eye disorders across the globe.

The other objectives of the Centre of Excellence are


  health by carrying out research on scientific lines in Ayurveda
To promote good
NetraChikitsa
 
 Expand the reach of Ayurveda NetraChikitsa


The Institute strives to complete drug standardization for the classical
 formulations used in Ayurveda NetraChikitsa

Exchange information with other similar institutions inIndia and abroad to
create the awareness about the strength of these systems
 
 Promote and assist other institutions of research

 availability of standard raw drugs required for manufacture of
To facilitate
 medicines

 which are safe and effective in the field of Ayurveda
To ensure drugs
 NetraChikitsa


The Institute strives to get recognition for our medicines and treatments from
 foreign developed countries

To improve the quality of teachers and clinicians and initiate develop and 
 coordinate scientific research in fundamental aspects in the field of Ayurveda

NetraChikitsa

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CHAPTER 4
PRODUCT PROFILE

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PRODUCT PROFILE
4.1 Slimming Capsules Smartlean
Lose your weight without side effects with slimming and fitness capsules
Smartlean. This herbal and totally safe product is from Sreedhareeyam ayurvedic
pharmacy. Weight loss must occur in healthy manner. Any weight loss programme
must include the intake of nutrients and dietary requirements to combat obesity related
issues like diabetes, cholesterol, insomnia, fatigue and constipation. Sreedhareeyam
Smartlean has been formulated to fulfill these requirements. Slimming Capsules
Smartlean regulates body weight by dissolving the excess fat in your bloodstream.
Excessive oxidation multiplies the presence of free radicals in the body, leading to
weight gain. Antioxidants can regulate the presence of free radicants. Obesity can also
lead to fatal liver cirrhosis. Hepatopathic can bring the liver to normalcy. Smartlean has
ingredients to regulate intestinal gases, aid digestion and promote healthy bowel , thus
preventing a development of an unseemely paunch or protruding tummy and
strengthens abdominal muscles. Sreedhareeyam Smartlean's capsules have been
manufactured incorporating 12 natural ayurvedic substances and herbs proven to be
effective against obesityresearch.

Fig 4.1Slimming Capsules Smartlean

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4.2 Sumangala Hair Oil

Sumangala Hair Oil is a natural Ayurvedic medicine from Sreedhareeyam
Pharmacy. It helps to keep the natural color and prevents graying of hair. It also
energizes and rejuvenates brain cells. Its conducive in hair growth and prevents from
dandruff. Each 100 ml of Sreedhareeyam Special SumangalaThailam is prepared from
Roasted Coconut Oil and Milk (each 45%) containing mixture of extracts of
Madayantika, Bhrigaraja, Amalaki, Gudoochi and Surasa(each 2%).

Fig 4.2Sumangala Hair Oil

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4.3 Sunetra Eye Drops

Over 15 years of research went into creation of Sunetra. Today each stage of
the manufacturing stages is strictly controlled in order to create Sunetra in the most
hygienic and sterile conditions. Different age groups have a different lifestyle following
different set of practices. Sunetra eye drops comes in 3 different variants in order to suit
all different age groups.

Salient Features of Sunetra Junior Eye Drops include ayurvedic eye care drops,
strengthen the optic nerve muscles and free them from strain. From infants to old,
everyone can use Sunetra. It comes in three different variants, each addressing the need
of a particular group. Below: Sunetra Junior (up to 17 years), specially formulated for
young, sensitive eyes.

Fig 4.3.2Sunetra Eye Drops

4.3.2 Sunetra Regular

Sunetra Regular Eye Drops Regular (17-60 years) is a comprehensive eye protector and
its regular use will safeguard the eyes. Sunetra Regular Eye Drops is available at
industry leading price.

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4.3.3 Sunetra Senior

Sunetra Senior Eye Drops (above 60 years) will help to counter ageing process
and maximise the functioning of the eyes. The Sunetra Senior Eye Drops is available
at industry leading price.

4.4 Other Products

Other products of Sreedhareeyam ayurvedic products pvt. Ltd can categorized into
2 groups namely
 
 Ethical products
 
Classical products

Ethical products include:

1. Dhanadarasnadi Capsule
2. Galanil Tablets
3. Lungs tone
4. Medhyarasayanam
5. Mehasree
6. Hriswa
7. Stressex
8. Eye Plus
9. Catropa
10. Nethrareksha capsule
11. Opthal
12. Paino Balm
13. Sameerapachakam Capsule

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CHAPTER 5
ORGANISATIONAL
STRUCTURE

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5.1 ORGANISATIONAL STRUCTURE

An organizational structure consists of activities such as task allocation,

coordination and supervision, which are directed towards the achievement of
organizational aims. It can also be considered as the viewing glass or perspective
through which individuals see their organization and its environment. Organizations
are a variant of clustered entities.
An organization can be structured in many different ways, depending on their
objectives. The structure of an organization will determine the modes in which it
operates and performs.
Organizational structure allows the expressed allocation of responsibilities for
different functions and processes to different entities such as the branch, department,
workgroup and individual.

Organizational structure affects organizational action in two big ways.

• It provides the foundation on which standard operating procedures and routines
rest.
• It determines which individuals get to participate in which decision-making
processes, and thus to what extent their views shape the organization‟s actions.

Sreedhareeyam Ayurvedic Products Pvt. Ltd has adopted a functional structure

based primarily on the task to be performed. Employees within the functional divisions
of the organization tend to perform a specialized set of tasks, for instance the finance
department would be staffed only with BCOM or MCOM graduates. This leads to
operational efficiencies within that group. However it could also lead to a lack of
communication between the functional groups within an organization, making the
organization slow and inflexible. As a whole, a functional organization is best suited as
a producer of standardized goods and services at large volume and low cost.
Coordination and specialization of tasks are centralized in a functional structure, which
makes producing a limited amount of products or services efficient and predictable.
Moreover, efficiencies can further be realized as functional organizations integrate their
activities vertically so that products are sold and distributed quickly and at low cost.

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Managing Director

CEO

General Manager

Store department Purchase Marketing HR Manager R&D manager Officer Finance manager
manager manager manager

Asst. mgr. Asst. mgr Asst. Mgr. Assistant Lab Staff Sr. Superior Asst. Mgr.
manager

Sr. Superior Sr. Superior Junior Mgr. Office Assistant Lab Asst. Assistant Office Assistant

Assistant Assistant Office Asst. Attender

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5.2 DEPARTMENTAL ANALYSIS

Departmentalization refers to the process of grouping activities into

departments. Division creates specialists who need coordination. This coordination is
facilitated by grouping specialists together in departments.
At Sreedhareeyam, grouping activities by functions performed. Activities can
be grouped according to function (work being done) to pursue economies of scale by
placing employees with shared skills and knowledge into departments. Functional
departmentalization can be used in all types of organizations.

Advantages of departmentation includes:

• Logical reflection of functions.
• Maintains power and prestige of major functions.
• Simplifies training.
• Furnishes means of tight control at top.
• Follows principles of occupational specialization.

Various departments of Sreedhareeyam Ayurvedic medicines Pvt. Ltd include:

1. STORE
2. PURCHASE
3. MARKETING
4. HUMAN RESOURCE
5. MAINTENANCE
6. RESEARCH AND DEVELOPMENT
7. MEDICAL
8. PRODUCTION
9. FINANCE

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5.2.1 STORE DEPARTMENT:

Fig 5.2.1 Organization structure of store department

Store department keeps the raw materials finished goods, consumables and petty
purchases at the store safety. Store department is under the control of manager (store).
Procedures followed by store department are given below:-

1. Receipts
a. All items upon receipt are checked agai nst bill and purchased orders.
b. The stock registers are updated systematically.
c. In case of rejection, items are promptly returned to the customers.
2. Issue of items
a. All items are stored in racks and properly tag. Items are issued on FIFO basis.
b. Items are issue against demand and issue voucher. It is ensured that demand
and issue voucher is complete in all respect before issue.

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c. The stock register is updated for the issue.

3. Purchase requisition.
Items are classified into two:-
a) Daily used items
b) Other items
1) Re order level is fixed for daily used items and purchase order is placed
accordingly.
2) For other items purchase requisition form is generated.
3) A house keeping schedule is prepared for periodic cleaning of stores and
preservation of items.

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5.2.2 Purchase Department

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The main objective of purchase department is to purchase the raw materials

except medicines, canteen consumables and petty purchases at a reasonable cost.
Purchase department is under the control of MANAGER(purchase).

Procedure for purchase:-

1. First of all the purchase requisition is need from different department.
2. After analyzing the requisition, it is sent for approval.
3. After the approval vendors are selected.
4. Vendors are collected on the basis following criteria like
a) Market reputation b) Credential submitted by the vendors c) Authorized
dealers of OCM.
5. Purchase orders are placed through quotation.

The planning and coordination department make the production plan and
schedule based on the requirements of the marketing department. And it will forward
to the purchase department. Purchase department purchased all materials except
medicines, canteen consumable and petty purchases. Assistant manager of purchase
and two other staff are concerned with the purchasing process. Procurement is always
on the basis of the requirement or needs. Tenders or quotations are invited from suitable
vendors for materials of regular use. „Just in time‟ is the buying technique practiced
for purchasing raw-material for immediate and periodic requirements. They check and
approve vendor‟s invoice for payment.

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5.2.3 MARKETING DEPARTMENT

Organizational structure of Marketing Department:

Fig 5.2.3 Organization structure of marketing department

This department conduct the medical camp for marketing their services. These camps
are organized with following objectives. Responsibility of marketing is under the
control of general manager. Procedure followed for conducting the camp.
1. Plan is prepared for conducting the camp
2. Making necessary arrangement for camp.
3. Publicity o the camp is given through local newspaper and other media.
4. Customers follow up: - included customers feedback. On the basis of feedback
taking necessary measure if any improvement required.
The medicines required for the market is transferred to the four area business
offices and supplies are made to the agencies or other outlets from these depots.
Commercial officers are in charge of inventory management, debt management, finance
management and other administrative aspect in these are business offices and the
logistic staffs who helps them to make packing deliveries.

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5.2.4 HUMAN RESOURCE MANAGEMENT

Personnel management or human resource management is the planning,

organizing, directing and controlling of the procurement, development, compensation,
integration, maintenance and reproduction of human resources to the end that
individuals organizational and social objective are accomplished. Employees are the
greatest assets of an organization and to success of failure depend on the quality and
performance of the employees.

Sreedhareeyam‟s HR objective is to recruit, provide training to the most

efficient candidates and manage statutory compliance. This department is under the
control of HR manager.

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The procedure followed for recruiting the candidates:-

1. Receiving the requisition form from various departments,

2. On the basis of the requisition the H R department invites application through any
of the following method:-
a) Local community
b) Reference given by the employees
c) Newspaper advertisements
d) Web portal
1. Short listing the candidate
2. Selection
3. Providing training to that they can their respective job perfectly.

5.2.4.1 Training
Training involves helping an individual to learn how to perform his job
perfectly. The probation period of workers Sreedhareeyam is up to six months. Training
is the act of increasing the knowledge and skill of an employee for doing a particular
job. In Sreedhareeyam, fresh hands will be selected as trainee for a period of one year.
Also for existing employees, refresher training by way of lectures, education, class,
external training are being conducted. Sreedhareeyam provide training to the
employees on the basis of the feedback given by them.

5.2.4.2 Industrial Relation

Industrial relation refers to the whole field of relationships among people,
human relationship that exist because of the necessary collaboration of men and
women in the employment process of modern industry.
It include:-
1. Employee service conditions a) Safety and security of the job b) Better working
environment
2. Welfare activities a) Free medicine b) Canteen c) Rest room d) Transportation
e) Welfare fund
3. Joint management Council

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5.2.4.3 Statutory matters

1. Wages and salary administration as per the labour laws

The guidelines followed in the administration of the wages and salaries-

a) Wage policy has been prepared keeping in view interest of the employer and
employee
b) Wage policy should be stated clearly in writing to ensure uniform and consistent
application.
c) Wage and salary plans should be sufficiently flexible or responsive to changes in
internal and external conditions of the organization

Performance Appraisal is the systematic, periodic and an impartial rating of an

employee's excellence in matters pertaining to his present job and his potential for a
better job.It refers to the formal procedure used in working organization to evaluate the
personalities and contribution and potential of group members. Actually, through this
system employer gets the employee merits like initiative, dependability, job knowledge,
quality of the work, target fulfillment, personality etc. with which performance is rated.

The HR department prepares performance appraisal forms and it is forwarded

for filling to concerned department supervisors where the trainee was employed.

Normally the probation period in Sreedhareeyam is only for six months. At the
end of probation period, the same department decides about regular position in the same
department and decides about the regular position of the same in the company by
verifying the performance during the probation period

The main characteristics of performance appraisal are:-

 It is the systematic examination of an employee's strength and weakness. 


 To provide feedback to employees so that they come to know where they
stand and can improve their job performance. 

 To test the effectiveness of recruitment, selection, placement and
induction programs. 

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2. Employee records
Personal records includes:
a) Employment history
b) Medical reports
c) Contracts of employment
d) Attendance records and payroll
e) Training records
f) Employee ratings
g) Leaves, transfer and promotion
h) Accidents and sickness records
i) Industrial disputes and grievances.

3. Employee Benefits [Welfare Measures]

• House Rent Allowance (HRA)
The company is giving house rent allowance benefit at the rate of 10%
basic material reinforcement.

• Medical Reimbursement
All employees are eligible for medical reimbursement scheme. This
scheme also extends to family members. The amount of this benefit
depends on the term of service of each employee. Unutilized benefit can be
carried forward for a period of three years.

• Benefits of ESI
In Sreedhareeyam, insured person or member of the family is entitled to
receive medical benefit free of cost whenever he fall sickness.

• Other benefits
a) Washing Allowance In Sreedhareeyam, workers, at tenders, watchman and
drivers are given Rs.40 per month as washing allowance

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b) Stitching allowance
Workers are given Rs.400 per year as stitching allowance of two pair uniform
provided by the company.

c) Soap
3/4 bar soap is given to all workers once in two months.

d) Uniform
Once in every year 10 meter uniform cloth will be issued to all permanent staff
during the month of January,

e) Shoes
One pair shoe is given to all permanent workers every year in the month of July.
All technical, dispatch stores tools; supply to agency and laboratory staff is
given a pair of shoes.

f) Canteen Facilities
Sreedhareeyam is providing following facilities in canteen, Lunch/dinner - 90%
from management 10% Employees, Snacks/Breakfast/tea - 90%management
10%Employees are given cup of tea daily. The personnel department is caring
all operation connected to canteen coupons, arranging food supplies, etc.

g) Provident Fund
All employees of Sreedhareeyam Ayurvedic Products Pvt. Ltd are eligible to
get 12% share of the P.F. contribution from the employer to make a total 24%
on basic pay.
h) Bonus
After finalizing the book of accounts in each year company is giving a yearly
bonus.

i) Travel Concession
For workers -Rs.350 is allowed in a block period of one year. For executive -a
minimum of Rs.1200 and a maximum Rs. 3400 is allowed on earning slabs
depending on scale in a block period of one year.

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j) Payment of Bonus Act

As per the act of 1956, the minimum bonus to be paid to employee is 8.33% of
the basic pay and DA should not exceed maximum of 20%. Bonus is paid for
every account year as per the profit at the rate of 20%. The calculation is as
follows. Salary -Basic + DA+V.D.A As per the bonus Act, the wage ceiling is
Rs.2550 and the eligible limit is Rs.3000. there fore, bonus calculation is as
follows. Basic pay + DA + VDA + 12% + 20% As per having salary above
Rs.3500 bonus is paid as excreta.

k) Health
The company tasks necessary steps regarding the health of workers by covering
them under ESI Act. Company is maintaining with respect to environment
protection and efficient disposal practices.

i) Trade Unions

There are no trade unions in the organization.

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5.2.5 MAINTENANCE DEPARTMENT

i
Maintenance department‟s objective is to mainta n the infrastructure of the
department and the preventive and breakdown maintenance of all critical equipments.

Procedure followed by maintenance department is listed below:-

1. A preventive maintenance schedule is prepared every quarter for all
equipments building etc. and maintenance carried out accordingly,
2. In case of breakdown, the cause is identified by visual impaction and fault
indicates.

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3. Action is taken for analyzing the fault repair or replace.

4. Any equipments failure reported by customer is recorded in maintenance
register co keep in respective ward.

Cost Reduction technique

Continuous cost reduction works are performing in the organization. Firms look
each and every area to reduce the cost. For example they make bulk purchase of raw
material when the material having a low price. The company giving only a part of price
for the boards and hoardings for the advertisement of the firm, balance amount is bared
by the agencies.

The firm uses agencies for retailing their products. It is also cost reduction
method. Because they need not worry about retail out lets. To reduce the cost for the
labors they are using the hired laborers at the time of high demand or need large
production or they are using three shifts instead of two shift. In these ways they reduce
the cost of recruiting and selecting the new employees.

Waste Disposal

Like all other medicine manufacturing industry it has also producing some
waste, but that are only biological waste. In the production of the Ayurvedic medicine
the materials are only natural, mostly, roots, leaves, fruits, and skin of plant, flowers,
spices, sugar, milk etc. so the wastes are not harmful to the nature. The waste can be
used as natural fertilizers. And some of the wastes are in the form of water, and the firm
has a treatment plant of disposing the waste. The medicine-manufacturing firm should
keep the surroundings clean then only they can make the products hygienically. So the
waste disposal functions efficiently and effectively.

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5.2.6 R &D DEPARTMENT

Organizational structure of R&D Department:

R&D Manager

Lab Staff

Lab Asst

Fig 5.2.6 organization structure of R&D department

Sreedhareeyam have 80 products. From these, 18 products arc development by the R

& D department. They have the patent right on these product. These products are listed
below.

• Sunetra Eye drops

• Sumangala hair Oil
• Capsules
• Cough syrup
• Tablets
• Pain balms
• Kashayams.
Their generic products are:

• Krithams

o Medicated oils;-
o Gingery oil

o Coconut oil
o Kuzhambu
o Caster oil

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• Lehyamy
• Churnams
• Kashayams
• Gulika.

Quality Control Measure

Quality control department is working for the checking and assuring the quality
of each process and each product, they check the quality of raw materials purchasing
and each process of production and finally the product also. A quality controller heads
Quality Control Department. The quality controller should be a doctor. The firm gives
more importance to quality because they are preparingthe medicines for the people. The
company‟s mission is to produce quality products. It is an ISO 9001:2000 company.
The office of the Drugs Controller of Kerala approves the company as a GMP certified
company.

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Quality policy

1. Quality of products

2. Restore Ayurveda as a mainstream health

management system.

3. Achieve a sustained organizational growth.

4.3 Quality objectives

1. Focusing on processes and customer.

2. Developing and encouraging people.

3. Using effective IT.

4. Encouraging creativity, Innovation and Team work

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5.2.7 MEDICAL DEPARTMENT

Fig 5.2.7 Organization structure of medical department

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The main objective of Sreedhareeyam Medical department is to provide “quality

treatment” to the customers. For this they define the various procedures which are
followed at the time of treatment. They have different treatment rooms. The various
types of treatment provided to the customers.

Sirodhara

Tarpanam

Minitarpanam

NetraSekam

MarsaNasyam

PratimarsaNasyam

Kizhiswedham

Responsibility for the treatment lies under the supervision of chief medical
officer. They have both in patients and out patients. The junior Doctors visit the ward
every morning and interact with the patient and enquire about their ailment and inform
the same to the senior Doctor.

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5.2.8.1 PRODUCTION PROCEDURE

A sequence of procedure involved in the preparation of the Ayurvedic medicine.

For the preparation of the medicine the process are starts form 3 or 4 months before,
i.e.3 or 4 months before the company collects materials and starts the preparations.
Some preparations are through the hands i.e. manually and all these materials are passed
through various machines and preparing the final output. Some of the partly finished
goods keep one or two months for the preparation of the final products. Most of the
ingredients are roots, leafs, seeds, flowers, fruits of medicinal plants. They convert this
into powder and pulps for the medicine preparation. After the preparation the medicines
are packed and distributed. Ayurveda, the knowledge or science of life longevity has a
history as long as human civilization. Also known as the Indian system of medicines,
Ayurveda is India's timely gift to mankind. Over the countries, Ayurveda attained
perfection through astute minds and adept hands, rendering definite solution to even
seemingly incurable illness that too, without harmful side effects invariably associated
with the allopathic system. Even in the so called developed nation, Ayurveda is fast
gaining ground.

Sreedhareeyam is an ardent follower of the Ayurvedic tradition. But modern

technology has its own contribution to make by way of hygiene, accuracy and speed.
That's the way the company's manufacturing operations have been mechanized to a
large extend with GMP and ISO standards. These operations are organized under the
watchful eyes of a “highly talented and deeply dedicated team of doctors and health
scientists”.

a) Production planning and control

Production planning of the Ayurvedic medicines are mainly depends on the
season. The demands of the medicine are different in different seasons depending up
on the season, the target or the production is adjusting. They are using the past record
for the planning of the production of the medicines in each season and theyanalyze the
demand of each product line at each season. For the high demented season they
purchase the materials in bulk and 'start the production work. They used hired laborers
or they start the three shift operations. In the off-season they cut the three shift
operations or avoid the hired labours.
Depending up on the area, they can produce the products. Climate is other

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dependent factor of the production planning. For example the rainy season, in this
season the Ayurvedic medicines have a very good demand. So the company adjusts the
production accordingly. The export of the medicine is also a factor for the planning.
Competitions are another factor of the control of production. Depending up on the price
of the raw materials the production can be controlled.
The maintenance department checks each machinery yearly and they repair it if
necessary. A technician is working under the maintenance department for doing the
maintenance work, is called the „Maintenance Officer‟. Corrections of machineries are
given to outside contractors. Production department of the company is responsible for
the entire production process, stores, research and development and quality control. The
deputy manager of Sreedhareeyam co-ordinates the functions of the production
department.
b) Production facilities
The plant is equipped with modern machines and operations are organized
under the watchful eyes of talented physicians and health scientists. Production and
manufacturing facilities are fully geared for the mass production of ayurvedic
medicines in strict adherence to ancient ayurvedic scriptures. Incorporation ofmodern
technology for mass production and upholding traditional value make the facilities
well-integrated synthesis of tradition and modernity.

c) Raw materials used

Sreedhareeyam uses around 60 types of raw materials for production. So a
detailed classification is not possible. A general classification of raw material used in
the manufacture products are:

Raw Drugs

Commercial Items

Oils

The raw materials and other items are transferred to the store and the issues of these
items are done from there.

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5.2.9 FINANCE DEPARTMENT

Organisational structure of Finance department

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Finance is the life blood of business. The main objective of the finance
departments is to utilize the fund at most effective manner in order to maximize the
return. This department is under the control of Finance manager. The various activities
covered under this department are:-

Budgeting

Accounting

Auditing

Taxation

Cost allocation

Payroll

Distribution of pass-through funds

Investment

Internal financial reports

External financial reports

Statutory reports

The organization of finance function for a Business depends on the nature, size,
financial system and other characteristics of a firm for a small business, no separate
officer is appointed for the finance function. Owner of business himself look after the
functions of finance including the estimation of requirements of funds, preparation of
cash budget and arrangement of required funs, examination of all receipts and
payments, preparation of credit policy and collecting debtors.

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CHAPTER 6
SWOT ANALYSIS

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6.1 SWOT ANALYSIS

STRENGTHS

• Good Management

• Cordial Employer Employee

Relationship

• Good production facility

• Product quality An ISO 9001:2000

company

• Largest Ayurvedic Eye hospital in

Kerala

WEAKNESS

• English medicine influence

• Indian scenario

• Less innovative marketing techniques

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OPPORTUNITIES

High Demand in Foreign countries.

Rediscovery of Ayurvedic Concepts

Developments in Hospitality Industry

Good exporting opportunities

THREATS

• Competitors like
Kottackal, Nagarjuna

• Depletion of
medicinal plants

• Standardizing the
products/process

• Inadequacies in
existing patent laws

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6.1.1) Strengths

• Good Management

Continual improvement of quality management system is achieved through

measurement of quality objectives achieved, measurement of customer
satisfaction, resolution of department non-conformances, implementation of
corrective and preventive actions and internal audits. These are reviewed in the
management review meetings and dedicated marketing department follow ups
and traces requirement of customers and implements it.

• Cordial Employer Employee Relationship

Sreedhareeyam believes that involvement of all employees is essential for the

better functioning of the organisation. This is achieved by planned training as
given in guidelines for training. Top management of Sreedhareeyam establishes
and provides leadership and unity of purpose and direction through
management review meetings, monthly performance meetings and provision for
resources.

• Good production facility

The medicine Manufacturing has modern Quality Assurance Laboratory where

facilities for chemical, microbiological and Instrumentation Analysis are
already available. In addition to testing medicines, studies on their stability and
standardization are also carried out in a phased manner.Manufacturing
Processes are followed at all stages of production .Sterile eye drops are
manufactured in aseptic production areas under class 100, class1000 etc as per
WHO GMP Guidelines.

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• Product quality
Quality and authenticity -that's the motto at our state -of -art manufacturing unit.
Ancient, traditional Ayurvedic medicines are manufactured using the latest
equipment and aseptic production processes. Raw materials are stringently tested
and good Manufacturing Processes are followed at all stages of production.

• An ISO 9001:2000 company

It is an ISO 9001:2000 certified company. The company offers guarantee periods

for the high quality products produced. An end customer of these products receives
it after undergoing numerous stringent steps of quality checks which are done by
Sreedhareeyam..

• Largest Ayurvedic Eye hospital in Kerala

Beginning with bare facilities of treating and admitting just 10 patients

Sreedhareeyam today has expanded into a 350-bed hospital with a scientifically
equipped production unit with all modern facilities as per WHO standards and GMP
certification. Sreedhareeyam has 4 branches in Kerala and 2 branches outside
Kerala.

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6.1.2) Weakness

• English medicine influence

Promotion of Ayurvedic products and funds for promotion are inadequate.

The main cause is the popularity of English medicines over Ayurvedic
medicines. The company has to maximize its efforts to promote its high
quality products

• Indian scenario

Many a time, the benefits of Ayurveda cannot be exposed at the international

level due to the lack of documentation about Research clinical trial even
though it is possible. There is no integration of various systems of medicine
for effective cure though technology has made significant strides in
diagnostic tools and methods. Unfortunately due to strict regimentation,
there is no multi system approach

• Less innovative marketing techniques

The company has to maximize its efforts to promote its high quality products.
Advertisements, regarding their products, are less compared to other
competitors. Though it is an effective cost cutting strategy, every product‟s
life depends on its promotion techniques. Keeping it to minimum can cause
in repairable damage to the product life cycle.

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6.1.3) Opportunities

• High Demand in Foreign countries.

With the advent of globalization, the international market opened numerable

avenues for ayurvedic products manufacturers, which helped them to showcase
their products on a broader platform. In order to enhance global presence,
ayurvedic products manufacturers need to aim at achieving core product
knowledge and competence, relevant experience, hands on expertise in
procurement, good knowledge of the latest technologies and immense research
capabilities

• Rediscovery of Ayurvedic Concepts in Eye Treatment

Eyes being one of the most important organs in Ayurveda, all five elements play a
role in maintaining eye health. Earth (prithivi) governs the muscular part of the
eye, fire (tejas) rules the blood vessels, air (vayu) governs the color, water (apu)
dominates the white area, and space (akasha) controls the tear ducts and channels.
According to ayurvedic studies, eye problems are caused by upsetting of one of
the three doshas namely an imbalance in vata, pitta or kaphadoshas. Rediscovery
and research in this concept can open up various opportunities.

• Developments in Hospitality Industry

Prithvi (Shabda-Space, Sparsha-Air, Rupa-Fire, Rasa-Water, Gandha-Earth-

Nurturing Body-Senses-Mind-Soul) offers lifestyle management advice based on
the Disease Prevention -Ayurveda Lifestyle (Body-Senses-Mind-Soul/Relax-
Detox-Rejuvenate-Heal) Five Elements (Space-Air-Fire-Water-Earth) concept to
prevent lifestyle diseases, giving importance to the uniqueness of the individual.

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• Good exporting opportunities

2,000 medicinal and aromatic plants are used on a commercial basis. Most buyers
are not interested in plant material, but in plant extracts. There are only a few
developing countries which are able to supply extracts conforming to the
requirements of western industry. The leading developing country suppliers of
medicinal & aromatic plants are China, India, Chile, Morocco, Turkey, Egypt and
Albania.

The major market is Europe, accounting for some 38% of the world market. The
leading European market is Germany, accounting for over 50% of the European
market, followed by France, the United Kingdom and Italy.

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6.1.4) Threats

• Depletion of medicinal and aromatic plants.

An estimate shows that Ayurvedic industry is growing at a rate of 12 to 15%

in Kerala (Harilal, 2010). A same growth can be expected in other parts of the
country also. This will put an additional compulsion on the medicinal plant
sector to provide matured and specific quality raw material for the growing
industry.Manystudies (MAPPA 1998, Suneetha and Chandrakanth 2001, Devi
and Joseph2003) have addressed the problem of economic scarcity of
medicinalplants in relation to the demand from the pharmacies in and
outsideKerala.

• Standardizing the products/process.

Once a product is conceived the efficiency of the product has to be proved

authentically. Forwhich internationally accepted non-clinical trials to prove
theefficacy of the product in animals abiding OECD guidelines,
toxicitystudies, pharmacokinetics, pharmacodynamics, bio-equivalence
etc.should be used. As far as Ayurvedic medicines are concerned no
suchvalidation methodology has been used for generations together. Sincethe
toxicity of the product is not known, the action of the product inhuman body
cannot be known and thus the modern medical community willnot accept
Ayurvedic product as a medicine. Quality Control refersto the processes
involved in maintaining the quality of validity of amanufactured product.
Regardless of the form of herbal preparation, some degree of quality control is
necessary. Currently, there is no organization or government body that certifies
a product is 'labeledcorrectly'. Without proper QC, there is no assurance that
the herbcontained in the bottle is the same as what is stated on its outside label.
GLP regulations were intended for toxicitytesting only. It was reserved for labs
undertaking animal studies forpre-clinical work. Some laboratories follow
GLP's whenever thestudies are to be used to support applications for research
or marketing studies to be submitted to the FDA.

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• Inadequacies with existing patent laws

Inadequacies in the Intellectual Property Regime are of great relevance when the fact
of community ownership and secretive nature of Traditional medicine is considered.
In addition to this, in the case of traditional medicine, like Ayurveda, how the grass-
root innovations, which have high commercial significance, can be protected and
equally shared is of major concern. Though we have some successful examples like
Jeevani , at present, the requirements for protection provided under international
standards of patent law and most national patent laws are inadequate to protect
traditional knowledge and biodiversity.

• Competitors like Kottackal, Nagarjuna

KottakkalAryaVaidyaSala (AVS) is a century old Charitable Institution engaged

in the practice and propagation of Ayurveda, the ancient health care system of India.
AryaVaidyaSala offers classical Ayurvedic medicines and authentic Ayurvedic
treatments and therapies to patients from all over India and abroad. Nagarjuna
Ayurvedic centreis a full-fledged Ayurvedic Centre located on the banks of the
river Periyar at Kalady in Kerala. The place provides the right ambiance for a
suitable sojourn in harmony with nature and is a civilization apart from Modern Life.

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6.2 FINDINGS
The Findings of the study are on the basis of analysis and interpretation of data
obtained from the respondents by the way of interview and observation of the
researches during the course of the study.

1. Satisfaction of employees

All of the employees are satisfied with the work environment provided by the
organization. The HR department does provide for all requirements as per
Indian labor law.

2. The training helps to produce quality goods.

Special training on career, spirituality and team management is given to the

employees. The training on the methodology of manufacturing ayurvedic
medicine is also given, in order to produce high quality goods.

3. Financial status of company is good

The acid test ratio, current ratio analysis shows that the company is using all
its assets at optimum proportion to its liabilities. The trend analysis shows
great increases in sales for next year.

4. Company welfare activities

The company is also involved in many welfare activities like free medicine,
concession of lunch& breakfast, transport facilities etc.

5. Good manufacturing practices followed

Manufacturing Processes are followed at all stages of production .Sterile eye

drops are manufactured in aseptic production areas under class 100, class1000
etc as per WHO GMP Guidelines.

6. Main focus to eye care products and traditional methodology.

The company is mainly focused on promoting and manufacturing eye care

products. It has to expand its scope to other concepts of Ayurveda. The
methodology followed by the company for manufacture of these products are
traditionally followed.

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6.2 SUGGESTIONS


 
The organization should expand export opportunities, so a bit more
promotional activities should be included.
 
Fill the existing vacancies.


Job enlargement and enrichment provide opportunity to overcome 
 monotony fatigue, disinterest and create an environment to satisfy higher
order needs-, these leading to higher morale. Each employee must be
given industrial carrier growth path in the organization. This will improve

commitment and morale of the employees.
 
 Diversification of products and service is essential for the success.
 
 Introduce advanced technology for production.

 
Incentive system should be encouraged.

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CONCLUSION

The organization study gave immense knowledge about the various functions
of Sreedhareeyam Ayurvedic Products Pvt. Ltd. It was an opportunity to peep in to the
details of its various departments which ultimately revealed that the sincerity and
dedications of the employees were the major success factor.

The company is enjoying both the benefits of the small scale industry as well as
the company form of the organization. The company has certain concession for
exporting, which is one of the most important activities. Sreedhareeyam is a capital
intensive and power oriented project in the small scale sector promoted with the
objective of rural development. All these factors throws light on the fact that the
company can undoubtedly reach more and more prosperity in the future years and it
began throwing the shadows of future plans to become the 1st in India.

It is the policy of Sreedhareeyam Ayurvedic Products Pvt. Ltd to supply

medicines conforming to quality standards specified by customers at agreed prices and
to their satisfaction. The Government of India also plays a major role in promoting
Ayurvedic medicine manufacturing firms and this unflinching support and aid is the
main backbone behind its success. Since the company is the best in Kerala, they can
survive long in the state market and the company with its R&D planning to produce
more advanced drugs to ensure the same. The study at Sreedhareeyam puts many
features of the company as well as the product profile and the future innovations of the
company.

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BIBLIOGRAPHY

• David A Decenzo, Stephen P Robbins. Fundamentals Of Human

th
ResourceManagement,8 Ed., New Delhi, John Wiley & Sons Ltd., 2010.
• Harold Koontz, Heinz Weihrich., Essentials of management, Ed., New
Delhi: Tata McGraw-Hill publishing company Ltd., 2008.
• Annual Report, Sreedhareeyam Ayurvedic products Pvt. Ltd. Annual
Report,
• http://www.sreedhareeyam.com/.html (access 01-05-2013)

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