Beruflich Dokumente
Kultur Dokumente
II. OBJECTIVE/S
• To be able to increase the number of Natasha dealers.
• To be able to maintain and sustain the company’s growth
III. PROBLEM/S
Should Natasha prioritize its expansion through putting up
(Region VII), Davao (Region XI), loilo (Region VI) and Dagupan
Natasha started as a retail shop (sells shoes, T-shirts, pants, wallets and bags) in 1994.
The company was selling well initially but sales plummeted because of the energy crisis and
“sawa” scare around the mall that Natasha decided to downsize its operations and venture in
wholesaling. Today, Natasha is a one of the successful Filipino networking companies engaged
in direct selling of its products. It has 500 employees who are guided by the following core
values: Customer Service, Discipline, Constant Improvement, Respect for Each Other and
Honesty.
Natasha has approximately 200,000 dealers, 80 % of which are deemed active. Dealers
and/ or members are given two options on to earn, Direct/ Personal Selling and Recruitment. In
direct selling, dealers can personally sell products with the use of the company catalouges and
purchase the products at a discount to sell them at a profit. In recruitment, dealers can earn a
THREATS OPPORTUNITIES
•High level of competition/ Increasing number •Retail location expansion
•Attract customers due to appealing way of
of competitors
•Majority of Natasha's competitors distribute payment (Installment Basis)
•Attract potential dealers due to its high dealer
their products to resellers such as department
discounts and incentives
stores, drugstores, or cosmetic stores •Tapping into new markets and product lines
•Customer preferences and demographics are
•Promoting self employment
constantly changing •Uses Catalogues and delivers the product to
•Fraudulent Dealers/ Scammers
•Emergence of fraud companies the customers which helps customers’ shop and
WEAKNESSES STRENGTHS
•Costly selling and product delivery •Agreeable credit terms
•Difficulty in payment collection •Affordable products
•Difficulty in reaching wider audience as •Convenience of shopping at home
•Availability of high quality products
potential customers due to lack of branches •High discounts on members and numerous
•Low market share compared to bigger brands
incentives
•Cash inflows can be unpredictable or may •Differentiated business model
become bad debt losses •High entrepreneurial drive of the owners and
dealers
areas
overheads
ADVANTAGES DISADVANTAGES
•Save the company from incurring additional •Possibility of no to little/ less market with the
ADVANTAGES DISADVANTAGES
•If the branch is near the warehouse, deliveries •Difficult operations’ monitoring
VIII. RECCOMMENDATION
Natasha should expand outside Metro Manila because of competitors penetrating the
metro already. The expansion would create new demands and tap the target market which would
increase sales and build strong personal brand should they expand. Instead of fighting against
competitors in a shrinking profit- center market, Natasha should focus on creating a new pool of
profit- center market by branching out to places not yet explored by its competitors.
The executive committee of Natasha should conduct a meeting to discuss the necessary
actions to be taken in putting up branches especially in the key provinces mentioned. They
should plan the estimated budget for putting up a branch and entail help from a professional if
necessary. Hiring an operations manager will greatly help in the establishment of the branches
since he can take charge of the planning and implementation of the expansion plan. It would be
ideal to gradually expand and choose among the regional areas where to put up a branch first
rather than simultaneously putting up the branches. The company should also acquire
advertisements regarding the expansion to encourage new members to sign up and formulate