Beruflich Dokumente
Kultur Dokumente
Natural History
The National Musuem of Natural History is the fourth national museum to open among the
four national museums found in Manila, the others namely as Anthropology, Fine Arts, and
Planetarium. It was officially opened to the public last May 18 2018 during the International
Museum Day. It is found within the Rizal Park. Initially, it was called as the Agriculture and
Commerce Building when it was completed during the 1940s and was used as a headquarters of
the Department of Tourism of the Philippines until 2015 (Alavarez, 2018) (Lopa,, 2018). The
museum is open every Tuesday to Sundays, 10:00am – 5:00pm and is free for all Filipino and
tourists to visit.
According to Asta Alvarez of The Poor Traveler (2018), the museums boasts six floors
with the “Tree of Life” as it centerpiece, with each having different sections found within it.
First Floor: Tree of Life foyer (Introduction to the Museum), Lower Entrance Hall, Lower
Second Floor: Gallery XI (Our Natural Inheritance), Gallery XII (Temporary Exhibitions),
Third Floor: Gallery IX (Mangroves, Beaches and Intertidal Zones), Gallery X (The Marine
Realm)
Fourth Floor: Gallery V (Mossy, Montane and Pine Forests), Gallery VI (Lowland Evergreen
Geology of the Philippines), Gallery III (Minerals and Energy Resources), Gallery IV (Life
Through Time)
Sixth Floor: Roof Garden, Function Halls, National Museum Conference Center
Within it, the museum showcases materials, both new and old materials that have not been
displayed since the early 1990s (Logo, 2018). These include Lolong’s skin and skeleton, which is
the record-breaking crocodile, said to be the largest crocodile in captivity. It is also home to various
taxidermized specimens of local Philippine animals. Other than this, botanical illustrations and
paintings are also displayed which are exhibits on the pioneer naturalists of the Philippines which
Amanda Logo of Rappler further said that you can also see the Earth’s biosphere and the
factors that can affect it. These factors that can be seen include the eruption of Mt. Pinatubo in
1991, the El Niño phenomenon in 1997, and the Indian Ocean Tsunami in 2004. Additionally,
there were also the beautifully recreation of mini-mangrove forest and beaches which shows the
natural ordinary life of nature itself. Other than the land life, marine life was also exhibited which
Due to this spectacle, the Filipino youths have once again been reminded about the culture
and history of the Philippines and as said by historian Fr. Rene Javellana, SJ, a member of the
National Museum Board of Trustees, “For you to fall in love, you have to know [about it].”
(Soliman, 2018). With this, to further expand the horizon of the youths, the proponent have made
this project as he believes that museums serves a big role in reminding its citizens the importance
their country’s culture, history, and environment, which makes up the entirety of one’s national
identity.
Objectives
In line with the objectives of National Museum of the Philippines (2016), this project opts
to serve as:
a reminder to the growing people of the Philippines of this current generation, may
a medium to promote the rich culture, history, and environment of the Philippines—
Target Audience
The proponent targets particularly the Filipino children and youth of age 5 to 20 years old
which he believes will be the people that will inherit the Filipino legacy and pass it onto the next
generation.
One problem that younger generations of each country tends to have is losing their national
identity due to globalization and adapting to other cultures (Libri, 2017). But through this project,
the Filipino youth will be reminded of the Philippines’ rich culture and history which will help
The video campaign lasts for fivr minutes with the first four minutes showcasing the
exhibits one can visit within the National Museum of Natural History. The remaining time shows
Budget
With the National Museum of Natural History having no admission fee, the whole trip only
included expenses for transportation and food (optional). Transportation from Quezon City costs
about 70 php for a roundtrip by riding a Utility Vehicle Express, while it only costs 8 php or 9 php
for one trip through a jeepney from Lyceum of the Philippines for students or adults, respectively.
The main message of this project is the promotion of National Museum of Natural History
and its exhibits of cultural, historical, and environmental heritages of the Philippines to the Filipino
children and youth. This project has a slogan of “Cultivate Your Identity, Never Forget Your
Nationality, Learn Through Museums”, which simply signifies the strong emphasis on importance
museums in helping the youth in cultivating their identity and remembering their nationality
always as Filipinos.
The Storyboard Script
The success indicator of this projects depends on how effective this campaign in
encouraging the Filipino youth to visit the National Museum of Natural History. This can be
Instagram by posting his photos, videos, and reviews about his experience in
Index
References
museum-of-natural-history-manila-entrance-fee-open-hours/Alvare.
Libri, A. (2017). Are we losing our Culture due to Globalization? Retrieved from
https://www.skylineuniversity.ac.ae/blog/are-we-losing-our-culture-due-to-globalization
Lago, A. T. (2018). What you can see at the newly-opened National Museum of Natural
national-museum-of-natural-history-manila-opening-day-2018
Lopa, T. C. (2018). Highlights From the National Museum of Natural History: What to See
culture/73913/the-national-museum-of-natural-history-draft-a1906-20180531-lfrm2
National Museum of The Philippines. (2016). About the National Museum. Retrieved from
Soliman, M. (2018). To love it you must know it: The educational role of the Nat'l Museum
know-it-the-educational-role-of-the-natl-museum-of-natural-history/