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TABLE OF CONTENTS

Page

BIOGRAPHICAL DATA ............................................................................... ii

ACKNOWLEDGMENT .............................................................................. vi

LIST OF TABLES ............................................................................ viii

LIST OF FIGURES ........................................................................... xi

LIST OF APPENDICES ........................................................................... x

INTTRODUCTION ............................................................................. 1

DESCRIPTION OF ENTERPRISE .............................................................. 3

Nature of the project .............................................................. 3

Objective of the enterprise development project .................................. 4

MISSION ....................................................................................................... 4

VISION ....................................................................................................... 4

TIME AND PLACE OF THE PROJECT ................................................... 5

LOCATION AND LAYOUT OF THE PROJECT ..................................... 6

ORGANIZATIONAL AND MANAGEMENT ........................................... 7

Management functions ....................................................................... 8

TIME TABLE ACTIVITIES ...................................................................... 9

PRODUCTION ............................................................................................. 10

PROCESS FLOW ......................................................................................... 11

PRODUCTION PROCEDURE OF MARUYANG MAIS ....................... 12

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TOOLS AND EQUIPEMENTS ............................................................... 13

Cost and Quantity of tools and equipements ................................... 15

Furniture and Fixture ...................................................................... 16

Cost and Quantity of furniture and fixture ..................................... 17

Raw materials ............................................................................... 17

PRODUCTION COST ......................................................................... 18

Service Capacity ........................................................................... 18

MARKETING ..................................................................................... 18

PRODUCT ........................................................................................... 19

NUTRITION BENEFITS OF CORN .............................................. 20

PRODUCT LOGO .............................................................................. 22

PRODUCT TAGLINE ...................................................................... 23

TARPAULIN .......................................................................... 24

SAMPLE PACKAGING ...................................................................... 25

PROMOTION FLYERS ..................................................................... 26

PLACE .................................................................................................. 27

PROMOTION ..................................................................................... 28

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COMPETITORS ................................................................................. 29

DIRECT COMPETITORS……………………………….…………. 29

INDIRECT COMPETITORS........................................................... 29

FINANCE .......................................................................................... 30

SOURCE OF FINANCIAL ............................................................. 30

ECONOMIC AND FINANCIAL ANALYSIS ............................... 31

Economic contribution ............................................... 31

PROBLEMS, SOLUTION AND INSIGHTS ................................. 32

Insights ................................................................................... 31

Plans ................................................................................... 33

SUMMARY ..................................................................................... . 34

REFERENCE ......................................................................................... 39

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LIST OF TABLES

Figure Page

1 Daily schedule of activities .......................................................... 9

2 Tools and Equipments ..................................................................... 13

3 Cost and Quantity of tools and equipments ................................... 15

4 Furniture and Fixture ..................................................................... 16

5 Cost and Quantity of furniture and fixture .................................... 17

6 Raw materials ............................................................................ 17

7 Direct competitors .................................................................... 28

8 Source of financing .................................................................... 29

9 Direct materials ........................................................................... 34

10 Over heading ................................................................................ 35

11 Advertising ................................................................................ 35

12 Utility expenses ......................................................................... 36

13 Supply ........................................................................................ 36

14 Packaging supply ..................................................................... 36

15 Tools and equipements ............................................................... 36

16 Furniture ...................................................................................... 37

viii
LIST OF FIGURE

Figure Page

1 Business location .................................................................. 5

2 Production location .................................................................. 6

3 Organizational Structure ................................................................. 7

4 Kitchen Layout ................................................................. 10

5 Product Logo ...................................................................... 21

6 Tagline ........................................................................................ 22

7 Tarpaulin ....................................................................................... 23

8 Packaging ...................................................................................... 24

9 Flyers .............................................................................................. 25

10 Facebook page ............................................................................... 27

LIST OF APPENDICES

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Appendix Page

1 Microbial Analysis of Food ......................................................... 40

2 Receipt of English Critic ............................................................. 41

3 Picture in Exhibit ..................................................................... 42

4 Pricing of The Product ................................................................ 43

5 Start-up Capital .......................................................................... 44

6 Direct Materials .......................................................................... 45

7 Direct Labor (Per Day) ............................................................... 46

8 Projected Income Statement for the month of

September and November ............................................ 47

9 Projected Balance Sheet for the month of

September and November ............................................. 48

10 Projected Cashflow Statement for the month of

September to November ................................................. 49

11 Advertising Expense ............................................................... 50

12 Advertising Expense ................................................................. 51