NICHE PACK

Poodles

[DOCUMENT SUBTITLE]
TST01

[COMPANY NAME] | [Company address]

 Product Examples

#1: Dog Bandanas

#2: Poodle Lovers Necklace

 Pre-Approved Target Audiences

Audience Matrix

Celebrities Brands Shows & Websites Where They Who Buys

Magazines Shop
Harvey Andis Company www.thepoodletales. Poodle owners
Extreme Poodles (TV) com Petmate Pet
Wahl Clipper Products Poodle rescuers
Poodle Variety www.justdogswithsh
West Paw Design (magazine) erri.com Entirely Pets - Mostly Women
Online Pet Supply
Kong (dog toy) Bark Magazine www.vipoodle.org
Premiere Pet Supply
Go, Dog, Go!
1-800-
PetSupplies.com,
www.petsupplies.co
m

INTEREST REACH INTEREST REACH INTEREST REACH INTEREST REACH INTEREST REACH INTEREST REACH
72,000 740,000 140,000 39,000 170,000 n/a
Celebrities
 Harvey
Brands
Shops, tools/accessories, websites

 Andis Company
 Wahl Clipper
 West Paw Design
 Kong (dog toy)
 Go, Dog, Go!
Shows & Magazines
 Extreme Poodles (TV)
 Bark Magazine
 Poodle Variety (Magazine)
Blogs & Websites
 The Standard Poodle, www.justdogswithsherri.com
 Versatility in Poodles, www.vipoodle.org
 The Poodle Tales, www.thepoodletales.com
Where They Shop
 Petmate Pet Products
 Entirely Pets - Online Pet Supply
 Premier Pet Supply
 1-800-PetSupplies.com, www.petsupplies.com
Who Would Buy

 Poodle owners

 Poodle rescuers

 Women (85% - based on demographic data)

 Women and Men aged 25 - 64

 Other Related Audiences (Less Refined)

Audiences:

Standard Poodles, Poodle crossbreed, The Poodles, The Poodle Tales, Extreme Poodles, Poodle,
Goldendoodle, Uncle Poodle, Dog owners, Dogs, Schnauzer, LABRADOODLES, Pomeranians, I Love
Yorkies, Shih Tzu Lovers, I Love My Yorkie, Labradoodle, I Love My Shih Tzu, Dog Lovers, Miniature
Schnauzer, YORKIES!, Maltese (dog), Manor Lake Australian Labradoodles, Yorkie, Chihuahua (dog),
Yorkshire Terrier, We Love Dogs, Labrador Retriever, Cockapoo, Bichon, Happy Poodle, Poodle
Variety, My Toy Poodle, The Standard Poodle, Versatility in Poodles

Reach of Mined Audience: 77,000,000

 Demographic Profile

Social Influencers

Facebook Pages:

My Toy Poodle, https://www.facebook.com/mytoypoodle/

(36,073 fans)

I Love My Poodle, https://www.facebook.com/ILoveMyPoodle/

(14,304 fans)

Toy Poodles, https://www.facebook.com/PoodleCare/

(35,125 fans)

OPCA Shelter Alliance, https://www.facebook.com/OPCA.Shelter.Network.Alliance/

(10,012 fans)

YouTube Channels:

Cooking For Dogs, https://www.youtube.com/user/CookingForDogs

(28,136 subscribers)

Loveofpets, https://www.youtube.com/user/loveofeathers
(18,150 subscribers)

RedHuntingPoodles, https://www.youtube.com/channel/UCF45cUeBip8_X9m_V1sspkQ
(210 subscribers)