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IMAGE BUILDING CAMPAIGN

Meena Prints

Cost Sheet

Promotion & Production Tools

quantity rates (Rs.) total

1 Corporate stationery 5,000 letter head 1.00 5,000

5,000 visiting cards 1.00 5,000
5,000 envelops 0.60 3,000

2 Brochures 15,000 6.00 90,000

3 Direct mailers + 10,000 6.00 60,000

Envelops + mail

4 Flipchart [marketing kit] 200 250.00 50,000

Size (8.5 x 11) = 8 pages

5 Corporate Booklet 5,000 30.00 1,50,000

A4 size/12 Pages

6 Danglers 2,000 20.00 40,000

7 Acrylic boards 100 450.00 45,000

Size (1.5’ x 2’)

Plastic boards 1,000 40.00 40,000

Size (1’ x 1.5’)
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Meena Prints

Cost Sheet …cont..2

Promotion & Production Tools ……..cont..

8 Shop display Accessories

(1) Product stand 50 2,000.00 1,00,000

wrot iron – 6’ with pedestal

(2) Glowing digital prints 200 2,500.00 5,00,000

(Backlits) size 2’ x 3’

(3) Product display 1,000 50.00 50,000

(hanger) size 1’ x 1.5’

9 Posters : 3 varieties

20” x 30” 15,000 10.00 1,50,000

15” x 20” 15,000 5.00 75,000

1 Photography & Modeling

Photography assignment 3 days 15,000.00 45,000

Modeling 3 models 30,000.00 90,000

Material Minimum … 15,000

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Meena Prints

Cost Sheet …cont..2

Promotion & Production Tools ……..cont..

2 LB Gifts

Gifts for Contacts 5000 12.00 60,000

12 Cloth Calendars 2000 50.00 1,00,000

13 Event Organizing Five events 80,000 4,00,000

14 Product Package Boxes as required.. Design Suggested

TOTAL PROMOTION & PRODUCTION COST Rs 20,73,000

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Meena Prints

Cost Sheet …cont..3

Publicity Tools

10 Hordings

11 Wall paintings

12 Kiosk No 10,11 & 12 together ….. 7,50,000

13 News Paper Campaign ….. 7,50,000

14 Magazine Campaign ….. 7,50,000

15 Film-TV Commercial

Production & Release Cost ….. 15,00,000

TOTAL PUBLICITY COST ….. Rs. 37,50,000

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IMAGE BUILDING CAMPAIGN

Meena Prints

SUMMARISED COST SHEET

1. PROMOTIONS & PRODUCTION COST Rs. 20,73,000

2. PUBLICITY COST Rs. 37,50,000

TOTAL CAMPAIGN COST Rs. 58,23,000

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IMAGE BUILDING CAMPAIGN

Meena Prints

PHASED OUT COST

 Shop Displays Accessories

Digital Prints Backlits 100 Nos Rs. 2,50,000

 Event Organizing Rs. 4,00,000

 Kiosks Rs. 1,50,000

 Film-TV Commercial Rs 15,00,000

TOTAL PHASED OUT CUT COULD BE Rs 22,50,000

 Total Budgeted Cost …. 58,23,000

 Phased Out Cut …. 22,50,000
 Budget Initial Phase …. 35,73,000