Why Do You Need A Payment Gateway For Website?

1. Secured & Protected Payments as payment gateways are highly secured and
encrypted from fraudulent activities or online theft.
2. 24/7 Store for your customers to purchase anytime and anywhere.
3. Shopping cart convenience for better shopping and complete checkout experience.
4. Tracking abilities to track all your transactions (past and present) all at one place.
5. Multiple modes of transactions for your customers to make an online purchase on
your website/app.
6. Multiple Device friendly
7. Faster transaction processing for your customers to make a purchase immediately.
8. Integrated payments & settlements
Step-by-step process of how a online payment gateway works:

 A buyer makes a purchase of an item and enters card number

 Details of the purchase are sent to payment gateway for processing
 The payment gateway then forwards the information of transaction to the merchant’s
bank
 Merchant’s bank again forwards information to buyer’s bank to authorize the
transaction
 Then the buyer’s bank either approves or denies the information and sends back to
merchant’s bank
 If approved, the bank will deposit the amount in merchant’s account in specific period
to time
 The transaction details and buyer’s details are then saved in merchant’s server and
payment gateway’s server

 What Is a Payment Gateway?

 payment gateway could be seen as a simple software application. It’s essentially a
conduit or channel between the bank authorizing (or declining) a customer’s credit
card payment and an ecommerce store. Credit cards, debit cards and eCheck, as
well as cryptocurrencies for instance bitcoin, can all be processed via online
payment gateways.

 A payment gateway is the last step of a sales process on an ecommerce store. In the
absence of a payment gateway process, you won’t be in a position to securely
charge your customers whenever they buy items from your online store.
HOW DOES A PAYMENT GATEWAY
PROCESS WORK?

The payment gateway process kicks off when a customer

orders a product from a payment gateway-enabled
merchant. The payment gateway performs a variety of
tasks to process the transaction.

1. A Customer Places An Order

Either by clicking ‘Buy’ or an equivalent option or by

entering the card details on the merchant website or
application.
2. Encryption of Information and Forwarding to Merchant’s
Site

If the order is via a website, the customer’s web browser

encrypts the information to be sent to the merchant’s web
server. And in other cases, this is done via the Secure
Socket Layer (SSL).

3. Forwarding Information from Merchant’s Site to the

Payment Gateway

This is an SSL encrypted connection from the merchant’s

server site to the payment server hosted by the payment
gateway.

4. Payment Gateway sends transaction information to the

Payment Processorused by the Merchant’s Acquiring Bank

5. Payment Processor forwards transaction Information to

the Card Association

The card association also acts like the issuing bank and
directly provides a response of approval or declination to
the payment gateway.

6. The Card Association receives the authorization

request, verifies the request and sends a response back to
the processor.

It conveys the success or failure of the request as well as

the reason.

7. Payment Processor forwards this information to the

Payment Gateway.
 8. Payment Gateway forwards it to the Merchant Website.

This process is known as Authorization and it takes about

2-3 seconds, altogether. The merchant then fulfills the
order and the above process can be repeated.

9. At the end of the day, the payment gateway performs a

process known as Settling.

During which it groups all your transactions together and

sends them off to the Merchant’s Acquiring Bank in a
single batch via the Processor for Settlement.

10. Payment gateways also record your transactions and

allow you to view them using the payment gateway report
facilities. This completes a single payment gateway
process.

Let’s look into list of Payment Gateways in India

 CCAvenue
 EBS Payment Gateway
 Citrus Pay
 DirecPay
 Atom Payment Gateway
 Zaakpay Payment Gateway
 PayUmoney
 HDFC Payment Gateway Services
 ICICI Payseal
 PayUbiz
 Whizpay
 Razorpay

First, let us specify the respective payment gateways that you want to know -

1. Snapdeal - PayU India

2. Jabong - PayU India
 3. Freecharge - CCAvenue
4. Amazon - Pay with Amazon (it’s own payment gateway)
Based on our experience in this industry (Payment), we can say that there are 4 major payment
gateways which have tapped into the market of e-commerce -

1. Payzippy - Flipkart’s own payment gateway.

2. PayU India - Used by Jabong, Snapdeal and Zepo.
3. CCAvenue - 85% of Indian e-commerce merchant avail this service.
4. Citrus Pay - Organisations like Meru, Zivame, Airtel etc use this solution.

Our Clients
CCAvenue is South Asia's biggest and the most popular payment gateway solution,
which is currently processing e-commerce transactions of thousands of eMerchants. A
partial list of eMerchants using the CCAvenue Payment Gateway solution is displayed
below:-
Travel

Make My Trip

Yatra Online Pvt. Ltd.

AirAsia

Go Air

Shopping
 Xerion Retail Pvt Ltd.

Myntra Designs Pvt. Ltd.

Clues Network PVT. LTD.

Jasper Infotech Pvt. Ltd.

Education

All India Council for Technical Education

Delhi Public School

Sikkim Manipal University

Symbiosis

Government
 Government of Maharashtra

Government of Madhya Pradesh

Union Ministry of IT

Government Of Assam

Political Parties / NGO

Bharatiya Janata Party

Aam Aadmi Party

Peta India

Shree Siddhivinayak Ganapati Temple Trust