P2E Research Project –

Football Industry
Siddharth Ravishankar
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Agenda

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Introduction

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Why football industry ?

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Literature Review

• Football in the New Media Age - Raymond Boyle and Richard Haynes

• The book talks about

 Relationship between football and the media
 New dimension to the way football was mapped
 Easy accessibility of viewership
 Player image rights
 Globalization of the game
 Role of Internet

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 History

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Source: Fédération Internationale de Football Association (FIFA) - FIFA.com . From FIFA.com :
http://www.fifa.com/classicfootball/history/game/historygame1.ht
 Demographics

Football – The Sport Football – The Corporate World

Male /
Female 18- 12%
28 yrs

88%
Male, 16-34
yrs 7

Source: King, M. (2010). Football Business - UK - November 2010. London: Mintel Group Ltd.
Industry Leaders

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 Industry Financials

• Fédération Internationale de Football Association (FIFA)

• FIFA has 209 member states, more than the UN !!

• Responsible for major international tournaments

• Revenue in 2011 was $ 1.070 Billion

• Approximately 75% of the revenue is spent back into the game

• Reserve balance of $ 1.29 Billion

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Source: Fédération Internationale de Football Association (FIFA) - FIFA.com . From FIFA.com :
http://www.fifa.com
 Industry Financials

Major Sources of Revenue Major Sources of Expenses

★ TV Broadcasting Rights ★ Event Related Expenses
★ Marketing Rights ★ Development Related Expenses

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Source: Fédération Internationale de Football Association (FIFA) - FIFA.com . From FIFA.com :
http://www.fifa.com
Recent Trends

• Globalization of football – South Africa 2010, Russia 2018, Qatar 2022

• Football clubs setting up their own media companies

• Impact of celebrity athletes on the popularity of football

• Reduction of expatriate players

• Merging of sports and entertainment

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Potential Pitfalls

• Football to remain just a sport

• Football gets richer, but the fans pay for it

• The sustainability of the football industry

– Challenges of club ownership

– Funding

– Existing regulatory rules

• Gulf in class between the teams

• Development of the game

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 References

• Milligan, A. (2004). Brand it Like Beckham: The story of how Brand

Beckham was built. Cyan Books
• Plunkett Research®, Ltd. (n.d.). From Introduction to the Sports
Industry : http://www.plunkettresearch.com/sports-recreation-
leisure-market-research/industry-trends
• Fédération Internationale de Football Association (FIFA) - FIFA.com .
(n.d.). Fédération Internationale de Football Association (FIFA) -
FIFA.com . From FIFA.com : http://www.fifa.com
• Roberts, D. (2012). The Changing Football series - The UK football
industry: A parallel universe. UK. From
http://www.olswang.com/articles/2012/02/dave-roberts-football-
video1
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Thank Y u !!
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