WHY GRAPHIC DESIGN SKILLS-TEST?

Graphic designers create visual concepts, using computer software or by hand, to

communicate ideas that inspire, inform, and captivate consumers. ... Our Graphic
Designer Practical test helps recruiting teams and hiring managers to assess & hire
truly creative and studious Graphic Designer.

The graphic design test predicts a job candidate’s ability to:

 Create original and innovative visual concepts using key design

principles.
 Leverage critical thinking, problem-solving, and active listening skills
to achieve successful design outcomes.
 Represent brand identities through strategic color, font, layout, and
arrangement choices.
 Forge instant connections with customers through designs that
impact emotions and behaviors.
 Incorporate client requirements into visually appealing marketing
material that communicates specific ideas.

A high score on the graphic design test is a strong indicator that a

candidate is skilled at:

 Identifying critical design issues in logos, flyers, newspaper ads, and

letterheads.
 Determining which colors and fonts are most appropriate for
evoking certain feelings.
 Making recommendations based on graphic design rules to improve
marketing collateral.
 Enhancing the clarity, brightness, and vibrancies of photographs.
 Optimizing images for the web to improve user experience.

This is a great opportunity to see how you can think as a designer of your chosen
profession.

“To create great designs” is not enough. A good designer will be able to articulate
how their designs communicate your brand’s vision and solve practical problems.

© 2018 AVFactory DISCLAIMER

Web Info Manager: Mr. Amol Karambe, Director, AVF Creative Brand Conslutancy PVT. LTD.
TASK 1: LOGO DESIGN
You must create a logo for the 39th São Paulo International Film Festival. The logo should represent
the movie world.
 You must create two versions of the logo, one in Portuguese and one in English:
 The Marathi logo must contain “17th Pune International film festival” (Text Task one).
 The English logo must contain “17th Pune International film festival” (Text Task one).
 The festival name must be clear and readable.
 You can design the name of the festival in capital and lower-case letters or in capital letters
only (according to your design).
 The different language logos should have the same look and feel — utilizing the same colors
and fonts.
 The logo should be vector (COREL DRAW/AI) only.
 You can use the images references available on GOOGLE, but you have to share these
references, in separate folder, too.

You have to create three versions for each logo (Marathi and English):
 CMYK, RGB and B&W.
 Grey scale is permitted for the B&W.
 You are required to create a specification sheet which displays the 3 color versions of the
logo in Marathi and English (CMYK, RGB and B&W) on one A4 sheet.
 You must specify the numbers of the three
RGB (ex: R: G: B: ), CMYK, CMYK (ex: C: 0% M: 0% Y: 0% K: 0%) and the font (ex: Font Bold or
Font 65)

You Must Provide:

 Folders as per suggested.
 Only files from these folders will be assessed.
 One final file of the logo in 3 RGB, CMYK in EPS, COREL DRAW or AI format (in MARATHI and
English)
 One final file of the logo converted to CMYK in EPS or AI format (in MARATHI and English)

Reference Link fo details:

 http://www.piffindia.com/

© 2018 AVFactory DISCLAIMER

Web Info Manager: Mr. Amol Karambe, Director, AVF Creative Brand Conslutancy PVT. LTD.
TASK 2: LEAFLET DESIGN:
 You have to create a leaflet (one sheet, double-sided document) for SAVE FOREST, SAVE
WORLD concept which includes an infographic/visual composition

THE LEAFLET COMPRISES:

 Front with Department Logo (Logo Will Be Provided) (Task 1),

 Back with Department logo ((Logo Will Be Provided))
 You can add graphic elements of your choice however they should be vector only.
 You can use the images supplied (Logo) if needed for your design (LEAFLET), any
modification/reference is permitted but they must be vector/HD only.
 The info graphic/Composition/design must be created in Illustrator/COREL Draw or
exceptional case (If COREL/AI Not available) ADOBE Photoshop.

TECHNICAL SPECIFICATIONS:
 Dimensions: 210 mm x 297 mm (Portrait)
 Bleed: 3 mm
 Colors: CMYK/RGB
 Printing: CMYK/RGB
 The files must be vector only (no raster), if COREL or AI not available then only PSD, 300 DPI.

YOU MUST PROVIDE:

 Folders as specified in “Instructions to the Candidate”
 Only files from these folders will be assessed.
 1 double sided color design of the front and back — trimmed (at 100% of final size)
 1 press ready PDF/X-1a :2001 file (including ICC output profile, bleed, crop marks,
registration marks, color bars, document info only)

LOGO’s FOR USE IN LEAFLET Design TASK

© 2018 AVFactory DISCLAIMER

Web Info Manager: Mr. Amol Karambe, Director, AVF Creative Brand Conslutancy PVT. LTD.
TASK 3: WEB SITE-UI-Design with HTML OUTPUT

You have to create one UI-Design Layout for Web-Site of Tourism Department, i.e. MALSEJ GHAT

 Create a wireframe for Web-UI Design

 Add Visual Elements in wireframe design with Department Logo, and Text content related to
the Department domain.
 You can add graphic elements of your choice however they should be vector/HD images
only.
 You can use the images supplied if needed for your design (LOGO), any modification is
permitted but they must be HD/vector only.

TECHNICAL SPECIFICATIONS:

 Dimensions: USE standard size for creating a WEB-UI/Wireframe

 Ex. Header, Footer, Navigation bar, Action Bar, Body, Graphics, Icons, Capitalization,
Topology etc.
 Colours: RGG/WEB Safe

YOU MUST PROVIDE:

 All folders separately as per the Root\
 Only files from these folders will be assessed.
 One HD color Image of each layout (300 DPI)
 HTML output for viewing in Browser

Reference Link fo details:

https://www.maharashtratourism.gov.in/

LOGO’s FOR USE IN LEAFLET Design TASK

© 2018 AVFactory DISCLAIMER

Web Info Manager: Mr. Amol Karambe, Director, AVF Creative Brand Conslutancy PVT. LTD.
TIME/DURATION PROVIDED FOR GD TESTS:

SATURDAY, 18TH AUGUST, 2018 (06:30 PM)

JUDGEMENT SCORE DESCRIPTION:

TEST-01:

 NOT SUITABLE, UNORIGINAL, LACKS CREATIVITY

 ARE SUITABLE FOR THE BRIEF (MINIMAL CREATIVITY)
 ARE CREATIVE AND INNOVATIVE
 ARE EXCEPTIONAL, CREATIVE AND INNOVATIVE (INCLUDING USE OF ADDITIONAL
ELEMENTS)
 All files saved in the correct format specified in the task

TEST-02:

 COMPLETE MISMATCH
 SOME ELEMENTS ARE UNIFIED
 MOST ELEMENTS ARE UNIFIED
 ALL ELEMENTS ARE UNIFIED
 QUALITY OF THE VISUAL COMPOSITION (AESTHETIC APPEAL AND BALANCE)
 POOR VISUAL COMPOSITION, CLIENT WOULD NOT BE SATISFIED
 All files saved in the correct format specified in the task

TEST-03:

 NOT SUITABLE
 TYPEFACE CHOICE, COLOUR, UNITY, LEGIBILITY, APPROPRIATENESS, FORMATTING, STYLE
CHOICE
 KERNING/LEADING, ALIGNMENT
 VERY EFFECTIVE COLOUR HARMONY AND BALANCE (IMAGES CONSIDERED)
 All files saved in the correct format specified in the task

© 2018 AVFactory DISCLAIMER

Web Info Manager: Mr. Amol Karambe, Director, AVF Creative Brand Conslutancy PVT. LTD.