Please use the following table to brainstorm the “script” to your problem interview.

Use the
bulleted notes in each section for guidance.

1 Welcome
Set the Stage
2 min

Who are you?

What are you going to be doing (interview)?
Background about the class/your team/yourself
NOT A PITCH
EXCLUDE SOLUTION
Hi, I’m ____. I am a student in the Entrepreneurship and Business academy at
Kempsville High School. Currently in the academy, we are creating start up
businesses and we need to interview people to collect data for our possible
business. Would you mind answering a few questions?
If yes… thank you
If no… no worries thank you for your time

How often do you lose items that you need on a daily basis (ex. Keys, wallet, etc.)? What
items?
What are you doing to solve this problem already?
What do they like and dislike about this solution?
Please describe how this solution makes you feel? Happy, a little annoyed, aggravated?

2 Identify Trigger and Desired Outcome

What pushed customer to seek a solution?
3 min
They’re tired of losing their things.
Can you explain why you originally sought out a solution to this issue?
What solutions did you find, and can you elaborate on why you chose the one that you
chose.
 What do you do to find it?
What causes you to lose an item and where do you usually find it?

3 Explore Existing Alternatives

What solution pulled at the customer?
5 min

Discover what others are doing to potentially solve the problem.

Learn more about the problem by other solutions out there.
Leverage that learning to help guide your solution.

Do you have a product that helps you solve this problem, if so, describe it?
What about your current solution appealed you when you first saw it. Like why did you buy
this item?
Once you got this product how did you feel when you first started using it?

4 Identify Inertia and Friction

Potential Problems Worth Solving
15 min
What would be your ideal solution to solve this problem?
What is the max amount that you would be willing to pay for a product that is better than
your current solution.

5 What’s Next?

Bigger context and progress Roadmap (3 mins)

● How well is the problem being solved with the customer’s current
efforts?

Is your current solution living up to your expectations?

6 Wrapping Up

The hook and ask (2 mins)

● The Hook: maintain interest; explain solution at high level; helps

interviewees spread your message
 ● The Ask: permission to follow up; establish continuous feedback loop; leads?

thank you for your time. Can we have your contact information in case we have
any follow up questions

7 Document Results