Unit 3

Shareback
By: Hayden, Tearyn, Brooke, & Michelle
Elevator Pitch
Learnings &
Analysis
Market Sizing
TAM
SAM
Distribution
Channel Map
Marketing Tactics
Marketing Tactics Statistics:
Email Marketing: Across the world, there are 3.8 billion email accounts.

Of this number, around 18 million are in the USA and in our main target
market of adolescence - young adulthood

For Social Media Hashtags, we have found that they would be a very good
marketing tactic because of the high daily usage and the high number of
users in our target market cohorts.

1. Facebook: 74 percent of US users

2. Snapchat: 63 percent of US users
3. Instagram: 60 percent of US users
4. Twitter: 46 percent of US users
5. YouTube: 45 percent of US users
Positioning
Statement
 To busy students, who need a easy way to locate their lost
necessities, Sought N’ Found is a tracking charm that uses gps
to locate and find your lost items to make your life less
stressful.
Research we’ve
conducted
 - GPS can be cell tower or satellite
- Find my iphone uses both which is why it’s so accurate
- Accuracy
- Different positioning, being 4 different satellites that get
in touch with the receiver
- Get accurate to about a few feet (by that time you
could use the sound)
Research - “Degraded” for civilian use
- Get close to the same technology in our charm with ready
access to GPS (Global Positioning System)
- Satellite Navigation is more accurate than other forms of
navigations
- 24 active satellites, you will always be in sight of at least a
dozen
- Only need 3-4 to determine location in meters
- On an incline 55 degree from the equator
 - GPS has 3 major components
- Also known as segments
- The satellites in space, the user’s
receiver that is in your pocket, and
Research intricate ground-control network of
antennas, monitors, and control
stations
- Trilateration is what we use for GPS
Competitor Analysis
BMC...
 Customer Problems Solution Unique Value Customer Customer Segments
Losing what you need Proposition Relationships
on a daily basis. Such
A charm or a clip ● Teen and
as keys, wallet, Instagram
that you can put on We will create a ● young adults
phone, etc. ● Twitter
these things that tracking device to that lose
Competitors: ● Facebook
1.Tile- advantage is
has gps and can save you the things often
our target market and track this using an frustration and ● Parents of
our product will be app. worrisome that you teens who
gps go through when lose things
2.Macy Wells- you lose your often
Key Metrics Channels
advantage is that our things. ● Juniors and
We will be shipping
design will be better Seniors
● Number of these things and
more appealing, and
sales having a website
target market again
● Number of that our customers
3.Rinex- not very well
known and the target
positive can buy them off of.
market and branding reviews They will also be
accessible by
amazon
Cost Structure Revenue Streams

● Shipping materials ● Our revenue stream would be the sales of each

● Marketing product
● Product development
● Product Research/experimenting
What Will We Do
Now?
Questions?