Zensar Center for Business Innovation JULY 2008

Volume I / Edition II

A Colourful Journey

Chasing Rainbows

L crayons
ike colours are different in , we are

imagination thoughts
different in , and

ideas. distinct unique

Each one of us has and

perspective canvas , yet we share a common to

dreams
realize our ZCBI. and the canvas is known as
 Zensar Center for Business Innovation
www.zcbi.org
The Pointers http://zcbi2008.blogspot.com

First of all on behalf of Chasing Rainbows team I would like to pay my gratitude to all the readers
of this newsletter. The response, suggestions and feedbacks given by you all after reading the
first edition of “Chasing Rainbow” incited us to do better. Thanks for all the support. Cheers!!!
Form now on the newsletter will be section based. Each edition hence-forth will have sections like
brand of the month, ZCBIan of the month, book of the month, article of the month. Other then
this it would have quizzes and latest news and events sections as well. Please keep sending in
your suggestions for improving upon the subsequent editions of the Newsletter.

In this Issue of Chasing Rainbows

Gyan Section

This section has article contributed by ZCBI’s management or the faculty. Dr.Nikhil Agarwal is the
contributor, this month

Brands & Profiles

This section in each edition will talk about one brand or a corporate profile. We start with showcasing
“Landmark Group”

Article of the month

Need we say more? In this edition “Sub-prime crisis” article contributed by Mr. Ajay Shaha is
article of the month

Zcbian of the month

This section is introduced to showcase an individual from ZCBI for his/her zeal to make a difference in this
world. This month’s ZCBIan is Mr. Ravi Parasrampuria

Book of the month

This section will provide book reviews. The book reviewed here is “The World is flat”

Article from the class

This section has articles contributed by ZCBI students. Our contributor this month is Mr. Satya
Brahmachari, he has given an insight on Business Plan

Life @ ZCBI

A walk through life at ZCBI

Tickle your Brain

Let your brain think on a business quiz

Zensar Center for Business Innovation
Gyan Section
www.zcbi.org
http://zcbi2008.blogspot.com Director’s View

3F – Fuel, Food and Finance crisis is As a student of business transformation, it

is essential to do diagnostic of the bigger
keeping thinkers busy around the world.
problem and translate them at the
2008 is considered to be quite eventful year;
organization level. I invite you to
be it Olympic or global crisis. My students ask
participate actively in the global debate of
questions on pattern of the crisis, as a
3F crisis and share your thoughts.
professor of business management, I found it
Moreover, I congratulate the participations
very difficult to answer. All the theories &
of PGPBT for taking the initiative for the
concepts of economies have gone wired
newsletter. This is an important gateway to
which are framing the basis of the world
express views on different issues. Lets us
economy. Academicians & thinkers are
create a thinking community.
burning midnight oil across the continents to
concentrate on areas which might need
broader attention and deeper thinking to - By Dr. Nikhil Agarwal
survive economic slowdown. For example: Director ZCBI, Pune
One of them is demographic studies; D K
Matai in his recent note said “Nothing less
than fundamental re-design of our political
processes will even begin to allow us to deal
with issues that require a generational
attention span. Most notable among these is
manifest overpopulation, failure on which will
at the very best severely handicap all other
efforts. Among the many planetary scale
problems, demographics is perhaps the most
neglected.” The Asian economies and
financial Institutions are more-or-less
untouched by the financial turmoil in west,
may be due to strong domestic market.
However, we can feel the shadow of the
slowdown in different forms, like the rising
fuel prices; have shattered the confidence of
people leading to high inflation.

Something more to it:

Dr. Nikhil Agarwal, Director, ZCBI is an international expert on ICT,

Internet Governance and Policy. He has lectured around the world
on IT Strategy, e-commerce, e-governance and Technology
Policy. He is serving as High-Level-Advisor to UN GAID and
member of numerous editorial board/review panels. He is also
serving as Editor-in-chief for prestigious “Journal of Internet
Banking and Commerce”
 Zensar Center for Business Innovation
Brands & Profiles
www.zcbi.org
Landmark Group http://zcbi2008.blogspot.com

T he Landmark Group, founded in 1973 Business and Global Presence:

with a single shop in Bahrain has grown into
one of the largest retail organizations in the
GCC (Gulf Cooperation Council) and is
expanding rapidly in India. It currently
operates over 550 stores across the region
and has recently started operations in Jordan.
In addition to its retail sector, the Group has
also diversified into leisure, food, hotels and
electronics and has created a comprehensive
infrastructure including its own logistics and
distribution division, to support its retail
operations and other businesses.
Key Facts about Landmark:
• Chairman: Mr. Micky Jagtiani
• LMG has 35 Years of retail experience
• Turnover in excess of US$2.5bn
• Total retail space over 10 million sq ft.
• Retail Presence across 12 countries:
Bahrain, China, India, Jordan, Kingdom of
Saudi Arabia, Kuwait, Oman, Qatar,
Spain, UAE, Pakistan & Egypt.
• Operates over 825 stores.
Presence across the retail categories of:
• Fashion, clothing and garments.
• Kids-wear toys and baby needs.
• Home furniture and furnishings.
• Cosmetics, accessories and lifestyle
products.
• Footwear, leather and accessories.
• Electronics.
• Hospitality covering food, entertainment
and hotels.
• Books stores
The Landmark Group has affiliate retail
entities in India, Spain and China. Stores in
India include Lifestyle, Landmark
International, Home Centre, Max Retail,
SPAR Hypermarkets, Fun City and Food
Universe. Currently Shoe Mart operates in
the Spain market.
Passion for excellence and delivery to
customer needs in changing market are
making Landmark a fast growing group in
today’s business community.

Key Strengths:
• Large and diversified retail formats with
Source:
anchor stores in major shopping malls. http://www.cplmg.com/company/about-
• Ability to handle diverse products and landmarkgroup/4/4/index.html
market segments.
• Efficient supply chain management with By Rajiv Jain
well-established logistical infrastructure. Participant @ ZCBI
• State-of-the-art IT systems and solutions.
• Multi-national, multi-cultural work force
with professional skills.
• Consistent CAGR of 35% over the past 3
years.

Global presence of Landmark

Baby shop Shoe Mart Splash Life Style Home Centre MAX

India 1 16 7 22
UAE 17 23 19 16 13 13
KSA 52 38 38 44 22 47
Kuwait 8 7 7 7 5 5
Bahrain 5 4 3 3 2 4
Qatar 3 2 2 2 4 2
Zensar Center for Business Innovation Article of the Month
www.zcbi.org
http://zcbi2008.blogspot.com Sub-Prime Crisis

band exchange regime, as it could have

S ub-Prime came into light in August, 2007
and created a snowballing effect in Global
Markets and shook the entire financial world.
Yes I am talking about Sub-Prime Crisis and
its ripple effects not only on US economy but
economies world over.
What is Sub-Prime Lending?
Sub-Prime Lending means lending to people
having a little or no creditworthiness or to the
people who have a poor credit history. In
context of US housing markets, such lending
was possible because of manic house buying,
fraudulent lending practices and very little
oversight by regulator.
How it all started:
It all started with the dot com burst of 2000-
2001. The US stock markets were down and
languishing. The then prevalent benign
interest rate ensured lot of liquidity in the
hands of US investors and institutions. The
only attractive investment avenue available
then was housing. The demand for housing
started increasing due to two reasons one
being that rising prices led to speculation and
second being the fear among the masses that
they won’t be able to buy houses if the prices
kept on increasing in secular trend. The size
of US mortgage industry in late 2007 was
approximately of $10.74 trillion out of which
the Sub-prime mortgage were of the size
$1.30 trillion and in 2006 alone $600 billion
of Sub-prime mortgages were originated.
The Crisis:
The housing demand led to a construction
boom and helped US economy to remain
afloat. But due to rising trade deficit and
China’s (US had a huge trade deficit with
China) reluctance to abandon its fixed
dampened its export oriented growth put
pressure on Fed Reserve to start raising the
interest rate. From 2004, there was a steady
increase of interest rate which affected the
housing demand. The housing supply side
reacted but with a lag thus creating a pile up
housing inventory. Also because of rising
interest rate the adjustable rate mortgages
started getting reset at higher level which the
Sub-Prime borrowers ill-afford to pay.
Suddenly, such borrowers realized they that
the cost of their Mortgages has increased
substantially. Reset at higher rates and
stagnant housing prices led to increase in
defaults leading to massive foreclosures.
Effects of Crisis:
The Credit norms were suddenly tightened
which lead to severe liquidity crisis. The
liquidity from the market vanished so rapidly
that it has put US on the brink of recession.
Many big financial institutions and banks like
Citibank, UBS have to write down losses
because of heavy exposures to Sub-Prime
lending. Bear Stearns one of the active
players in the space became virtually
bankrupt and was taken over by JP Morgan
Chase and Co. at substantial discount to
value which it commanded before the crisis
broke out. There was sudden emphasis on
cost cutting and many financial institutions
started resorting to job cuts. The falling value
of houses led to negative equity which means
that houses value dropped below the
mortgage amounts. So even prime borrowers
started defaulting as they did not see any
incentive to service mortgage which was
more than what the actual prevailing value of
house was.

Conclusion:

There are many other adverse effects like global slowdown, reverse flight of
capital invested in emerging economies and depreciation of dollar against
major currencies etc. It is said that the crisis seen so far is only a tip of
iceberg. There are many more skeletons to fall. Central Banks across the
world are doing all efforts to tight the credit norms and tide over the crisis.

- By Ajay Shaha,
Participant @ ZCBI
 ZCBIan of the month Zensar Center for Business Innovation
www.zcbi.org
Meet the Zeal http://zcbi2008.blogspot.com

The will within Lifeunits

This section is Lifeunits.com is an online voluntary blood

introduced to showcase
an individual from ZCBI
for his/her zeal to make
this world a better place.
The individual who are
all charged up to go
beyond the usual and create a difference
in their own live and lives of the people
surrounding them. One such Individual is
Mr. Ravi Parasrampuria. He hales from
Rajasthan. Prior to coming for ZCBI he has
done Bachelors in Engineering and has
worked for Wipro technology for couple of
years. Apart from this he is Founder
President of Rotaract Club of Pune's YUVA
(2006).So far in his journey of ZCBI he
has taken many initiatives like “Ehsaas-
the social club” and “Lifeunits”.
Ehsaas – The Social Club
donor database. Currently India requires
around 10 million units of blood every year
and only 6 million is made available.
Lifeunits aims at bridging this gap. This
website will act as an interface between the
blood banks and the donors.
Mr. Parasrampuria wants to create a culture
where every individual takes blood donation
as his/her moral responsibility.
The Zeal
Force behind all these initiatives is his zeal
to do something for society.
He is currently heading the Event
committee at ZCBI and is responsible for
organizing in-house and outbound events
for ZCBIan. He is also a part of Second life
team, which is making a dedicated effort to
build ZCBI’s Global Online campus.

According to him today's youth has a

major role to play in development of the
country. There are many people who want
to work for society but don’t find an
opportunity to get themselves involved.
Ehsaas aims at providing a platform for
the students of ZCBI to work towards
social cause. Ehsaas was inaugurated by
Mr. Ranjit Gadgil, one of the Lead India
Finalists. Ehsaas so far has participated in
cycle rally against global warming and has
visited the Akansha Education center.
Their future plans include: organizing
blood donation camps and visits to old age
homes.

Hip Hip Hurray!!!

Ravi Parasrampuria along with few other ZCBIans recently

represented ZCBI at SPJain Nimitt, Mumbai and brought laurels to
ZCBI after winning the Elevator Pitch Contest.
This shows that our learning is not restricted to classrooms only; we
have the capability to excel on any given podium.

Good Job
Zensar Center for Business Innovation Book of the Month
www.zcbi.org
http://zcbi2008.blogspot.com THE WORLD IS FLAT

THE WORLD IS FLAT - A Brief History of It also shares some of the earlier volume's
the Twenty-First Century excitement (mirroring Rajesh Rao's) and
hesitations about whether we're still living
Author: Thomas L. Friedman in an era dominated by old-fashioned states
or in a post-modern, globalized era where
Reviewed by Warren Bass states matter far less and the principal
engine of change is a levelled playing field
Theme of the Book: for international trade.

On a modern-day passage to India, Thomas
L. Friedman, the foreign affairs columnist
for the New York Times, found himself
chatting in Bangalore with a young, slight,
mustachioed videogame-company CEO
named Rajesh Rao. "India is going to be a
superpower," Rao said, gushing about a
new economic era that makes the globe
into one massive marketplace, "and we are
going to rule." But rule whom? Friedman
asked. Rao laughed. "It's not about ruling
anybody," he admitted. "That's the point.
There is nobody to rule anymore." Rao's
enthusiasm about the changing rules of
international commerce and politics today --
about whether there's anything left to rule
in a brave new world of globalization --
underscores the virtues and vices of
Friedman's captivating and sometimes
frustrating new book.
Like its predecessor, this book showcases
Friedman's gift for lucid dissections of
abstruse economic phenomena, his
teacher's head, his preacher's heart, his
genius for trend-spotting and his sometimes
maddening inability to take himself out of
the frame.
What complicates this further is, of course,
9/11. If the idea of globalization filled a
conceptual void in the formless 1990s -- the
editors of Foreign Affairs magazine wrote in
1997 that "the overall theme of the 1990s
is that there is no overall theme to the
1990s" -- the shock of al Qaeda's assault
yanked early-21st-century geopolitics back
to worries about security.
In The World Is Flat, Friedman rejoins the
debate over what's really driving world
politics, but he does not come out where
readers of his eloquent columns on the
challenges of defeating bin Ladenism might
expect; instead, he argues that "the most
important force shaping global economics
and politics in the early twenty-first
century" is not the admittedly important
war on terrorism but a "triple convergence -
- of new players, on a new playing field,
developing new processes and habits for
horizontal collaboration."

About the Reviewer

Warren Bass is a senior editor at Book World and a former member of

the 9/11 Commission staff. He is the author of "Support Any Friend:
Kennedy's Middle East and the Making of the U.S.-Israel Alliance,"
which was recently released in paperback.
 Article from the class Zensar Center for Business Innovation
www.zcbi.org
Business Plan http://zcbi2008.blogspot.com

“An idea is a great one” only when you can come up with “A great business plan”

A Business Plan is a Strategy document Qualitative terms of the Business Plan:

which covers mission, vision, values,
differentiation and financial aspects of
starting or expanding your business. It boils
down to the micro level details which include
the sources of income, your investments,
your expenses and the profit and loss
projections.
We often hear enthusiastic colleagues saying,
‘I have a great idea’. Instead you have to be
able to say, ‘I have written a great business
plan and I believe in it.’ That is when people
begin to take you seriously. It sounds
clichéd, but you will be surprised that for
every 100 people who have a great idea,
only 10 then can convert the idea into a
business plan. Of these, only 3 honestly
believe in what they have written down and
of them, probably only one may succeed. It
is really shocking to hear that people give up
their entrepreneurial spirit the moment you
ask them to go and write down a business
plan. It may not sound encouraging, but the
trick is to sit down and write the great idea
as a great business plan.
Purpose: Why Write a Business Plan?
Helps You Get Money – Venture Capitalists,
Angel Investors, Private Equity and people.
• Mission and Vision of the Organization?
• Is the idea, a Product or a Service?
• How will it evolve as a family of products
or services?
• Do a SWOT analysis of 5C- Customers,
Company, Competitors, Collaborators &
Context
• What will be my marketing and business
strategy?
• Who are the major Competitors – leading,
challenging, niche, and upcoming players?
• Value proposition of my product or service
• Focus on the 4P – Product, Pricing,
Promotions and Place
• Highlight on PSTLE – Political, Social,
Technological Legal ,Ecological
• What organizational structure I need?
• What Capital expenditure and Revenue
expenditure will be needed and why?
• Find out the five years cash flow to the
company
• Funding Plan in terms of how much from
venture capital, how much from venture
funding and what portion from loans?
• What is the manufacturing and
Distribution plans?
• What are the various risks involved and
how to mitigate them in building the
organization?

• Helps You Decide to proceed or Stop

Actions, flaws, Strengths, Weakness etc
• Lets You Improve Your Business Concept
– Increase Profits, Other Goals
• Improves Your Odds of Success
Estimation
• Helps You Keep on Track –Decision
making easier, Future course of action

The business plan is a much secured document and should not be

disclosed to anybody as per NDA (non-disclosure agreement).

After all as well said….

“A stitch in time saves nine.” - Always write a Sensible Business Plan
when you have a great idea

- By Satya Brahmachari
Participant @ ZCBI
Zensar Center for Business Innovation Our home ground
www.zcbi.org
http://zcbi2008.blogspot.com Life @ ZCBI

Meet the Founder

Call it the first destination or the beginning of
a journey, on 10 June 2008, ZCBIans were
enriched and enlightened by none other but
the founder of this Concept ZCBI, the
Mastermind behind this Epitome of
Innovation, Dr Ganesh Natarajan.
Fun at heart, follower of intuitions and
passionate about enjoying every moment at
work, Dr Natarajan believes in listening to his
heart. He is a sailor in this sea of life and
hates wasting fuel going against the stream.
Probably, he is a strong believer of the ‘Law
of least Efforts’ which says that you achieve
utmost success when you seem to apply the
least efforts, the enjoyment in the journey is
so extreme that it overwhelms the burden of
the efforts!
The Big day started with the celebrations of
the first 50 days of ZCBI. ZCBIans presented
the journey so far to Dr Natarajan who was
highly impressed by the ‘Ehsaas’ Social
initiative and the advent of ZCBI on
Secondlife, an online Virtual World, as well!
In his session he spoke about NASSCOM and
purpose of its existence. He explained that
the prime purpose of any big coalition is to
share and comprehend the best practices
with each other and NASSCOM does the
same. It is a platform for the IT & BPO
Industries to Learn, Share, Enrich and Grow
together.
Some of the beautiful learning from his
session will always remain with us. He
proved the fact that if one believes in himself
and follows his heart, he surely can mould
toughest jobs into the easiest ones. Next he
insisted on applying common sense to every
hurdle one faces in his/her life.
With these kind of profound guru-mantras
and teaching each ZCBIan feels blessed and
equipped for any kind of future endeavors.

There is something at ZCBI which compels its

visitors to follow the Mantra of Success – By Abhinav Baloni
Doing things differently and Dr Natarajan was Participant @ ZCBI
no exception. To everyone’s surprise
Chairman of NASSCOM started his lecture not
by speaking about IT, US, Europe or Asia-
Pacific but by speaking about Rural India.

The Force

Dr Ganesh Natarajan is Chairman NASSCOM & CEO, Zensar

Technologies. He is an alumnus of IIT Bombay and the Harvard
Business School, and a Gold Medallist in Mechanical Engineering
and Industrial Engineering. He has a PhD in Knowledge
Management from IIT Bombay.
He was named 'CEO of the Year' by the Asia Pacific HR
Conference in 1999 and received the Asia HRD Congress Award
for Contributions to the Organisation through HR in 2005. He was
also the finalist at the Ernst & Young 2005 Award where he was
recognized for exceptional entrepreneurship.
 Life @ ZCBI Zensar Center for Business Innovation

The Catalysts www.zcbi.org

http://zcbi2008.blogspot.com

ZCBI has strong industry-academia Mr. Pradipto Mohapatra

interface, which catalysis the process of
learning. Every week we have
management gurus visiting us from
different industries. These Sessions not
only help us in our day to day lives but
train us for time to come.
Visitors for the month include:
Mr. Lucose Eralil
Director, Credit Suisse
Director, RPG
Mr. Pradipto Mohapatra is the personality
behind the success of retail business of RPG.
He understands retail business from its core,
he taught us retailing concepts by giving
example of different retailers like Mark and
Spencer’s, Body-shop, Tesco to name a few.
We all got involved listening to his research
work on different retail stores present across
the globe. He brought to light many aspects
of retail business and the way how
companies plan for their marketing.

Mr. Lucose Eralil is a finance guru; he took

his first power packed, energetic session on
Banking and Technology. He spoke to us on
daily trading and order management. He also
briefed us about how Credit Suisse is working
in development of user friendly financial
products.
Mr. Eralil interacted with students over
different financial terminology and trends and
he promised to be back to have couple of
more sessions with us.

Mr. Anil Dhanker

VP HR, Bajaj Finance

If one wants to know, importance of the HR

department? One should attend the session
by Mr. Anil Dhanker. During his visit to our
campus, he shared his views on what HR
people seek while selecting an individual. He
also spoke to us on Finance Industry and
gave an insight over how companies are
moving towards consumer durable financial
schemes. His session showed us the vital
importance of HR and Finance departments
for an organization.

ZCBI @ Nimitt

Students from ZCBI participated in Nimitt at

SPJain, Mumbai and won all the three positions
in Elevator Pitch Contest. The students who
participated are Ravi P., Gautam Patel, Vineet
Jethani, Devasis Mohanty, Arindum Mandal,
Ashish Thakur, and Ravi Vallur.

Keep it up buddies!!!
Zensar Center for Business Innovation Life @ ZCBI
www.zcbi.org
http://zcbi2008.blogspot.com Mother Nature

Conquering the Fort Cycling against Global Warming

I n tight schedule of management

learning, a group of around 30 Students
from ZCBI enthusiastically participated in
“Cycle Rally” organized by Zensar
Technologies in Pune city. Purpose of this
rally was to make people aware about
global warming. NASSCOM President Mr.
Ganesh Natarajan was himself present in
the rally and he named this initiative as

I t was a cloudy day in the midst of the

“Hariyali Aur Rasta” and requested every
one to go the low Carbon way. School
children, Professional from different IT
week, and the ZCBI adventure club was all
geared up to trek the inviting slopes of companies and Pune Municipal
Sinhgad. The huge fort perched on top Corporation participated in the event.
of the mountain looked more formidable
when we approached it early morning. The
strenuous trek up the mountainside took
close to 90 minutes and we were exhausted
by the time we reached the entrance, but a
nimbu-paani was all it took to get us
refreshed again. We toured the echo point,
the wind point and the kalyan darwaaja
with a light drizzle and the thin mountain
air for company. The experience provided a
welcome break in our schedule, and we
were thoroughly refreshed after the
trek. The adventure club plans to have such
treks once a fortnight.

By Jui Mehendaley By Rajiv Jain

Participant @ ZCBI Participant @ ZCBI

ZCBI @ Second Life

Second Life, a free virtual environment on

the Internet where users create avatars,
move around; interact with other users’
avatars. 3D virtual environment gives a very
interactive platform to learn and share
knowledge.
Moving with the new trend of online
education Zensar Center for Business
Innovation is the first and the only Indian
institute to have presence on Second Life.
 Life @ ZCBI Zensar Center for Business Innovation

Cry for Cry www.zcbi.org

http://zcbi2008.blogspot.com

Visit to Akansha Education center

The kids showcased a deep understanding of
the Indian facts. They not only showed their
vast knowledge base, but also a deep interest
to learn and inculcate. Some of the students,
who were studying for their last term, had
studied for a project on the Netherlands. The
amount of knowledge they had about the
subject astounded us, and at the end of the
session we ended up learning a lot about the
Scandinavian country. The students' conduct
showed a great deal of discipline and they
were genuinely happy at the end of the
session.
Overall, it was a very good experience and
E hsaas - Introspection organized a visit
we intend to continue with this initiative in
larger numbers in future. As part of EHSAAS
to Akansha Education center at Chandan the students plan to visit the center regularly
Nagar locality. on a monthly basis.
The visit was organized with the aim of
giving a first hand experience to the
students at ZCBI to understand the social
initiative at Zensar Technologies. Akansha
education Center at Chandan Nagar is run
by Zensar Technologies to provide an
opportunity to underprivileged
kids to learn computer and nuances
of English along with value education.
Around 20 students went with the aim of
imparting some knowledge to the kids but
returned themselves enriched with lot of
knowledge from the kids.

ZCBIans began their interaction by singing

few songs with the kids. The kids were
really happy to see the ZCBIans singing By Ravi Parasrampuria
song. This was followed by an introduction Participant @ ZCBI
of the kids. It was really great to see the
kids being so eloquent and focused about
their goals in life.
Introduction over, we conducted a small
quiz related to India.

Ehsaas – The introspection

It is the social club by ZCBIans, which aims at making world a

better place for living. Ehsaas so far has made students from ZCBI
participate in different social awareness events. Ehsaas also has
joined hands with Zensar’s social club for its future operations.
Zensar Center for Business Innovation
Tickle you Brain
www.zcbi.org
http://zcbi2008.blogspot.com
BIZZ QUIZ

1). Featured here is a picture of the
Pillsbury's icon, the lovable Pillsbury
Doughboy. What is the icon's name?
(a) Timmy Tubbs (b) Poppin Fresh
(c) Al Doughster (d) Merry Simon
6). His first book, "The End of the Economic Man"
was published in 1939.
(a) Peter Drucker (b) F.W. Taylor
(c) Michael Porter (d) Philip Crosby

2.) Which company’s mobile phones are 7.) NSDL stands for
marketed with the slogan - Big inside. Small
Outside (a) Network of Securities Depository Limited
(b) Network of Stocks Directory Listing
(a) Nokia (b) Sony (c) National Stock Directory Limited
(c) Samsung (d) Motorola (d) National Securities Depository Limited

3.) Which Indian Enterprise used the slogan – 8.) AMFI stands for
“Improving the quality of Life”.
(a) Association of Mutual Funds in India
(a) Reliance (b) TATA (b) Arbitrated Mutual Funds India
(c) Birla (d) ITC (c) Arbitrated Monetary Funds India
(d) Associated Mega Finance of India

4.) Which network marketing company sells 9.) NASDAQ is acronym for
with the slogan - Better Ideas- Better Life
(a) North American Share Dealers Association
(a) Amway (b) SkyBiz Quotes
(c) HLL (d) Nirma (b) National Association of Securities Dealers
Automated Quotations
(c) National All Stocks Dealers Automated
Quotations
5.) What is the name of the BPO arm of IT (d) Network of Acquired Securities Distribution
major Satyam Computer Services Limited? Application Quotations

(a) Nipura (b) Naipunya By Ankit Gupta

(c) Progen (d) Prosoft Participant @ ZCBI

Tickle you Brain!!!

This section will have a business quiz in each edition and the
answers to questions will be given in the next edition.
Business Quiz will be focused on different areas like IT, finance,
marketing and general management.
 Vote of Thanks for Zensar Center for Business Innovation
www.zcbi.org
Contributions http://zcbi2008.blogspot.com

So, here we conclude the second edition of Chasing Rainbows and would like to thank
following people for the contributions made by them.

Dr. Nikhil Agarwal for writing an article on Fuel, Food and Finance

Mr. Ajay Shaha for writing an article on Sub-prime crisis

Mr. Rajiv Jain for providing articles on Landmark group and cycle rally

Mr. Satya Brahmachari for writing an article on Business Plan

Mr. Abhinav Baloni for writing an article on Dr. Natarajan’s visit to ZCBI

Miss Jui Mehendaley for writing article on the Trek to Sinhgad

Mr. Ravi Parasrampuria for writing article on Visit to Akansha Education center

Mr. Ankit Gupta for providing the Business Quiz

Thank you

- Chasing Rainbows
Rajan Saini | rs01081054@zcbi.org | rajan.here@gmail.com
Editor/Designer

Rajiv Jain | rj01081055@zcbi.org

Co-Editor

Note: Information and facts presented above has been extracted from different resources like internet and books,
chasing rainbows team is not responsible for any discrepancy in information, if any found later.