Pitch for UNWIND (1 year

celebrations)

Position Budweiser Magnum under “Be The King“

context and create content at the Unwind get together
Content Creation at Venue
• The host will create content with the
brand through conversations around BE
A KING and also wear collections from
HOST
HUF X BUDWEISER

• The host who will also double up for

standup comedy where we will look at STANDUP
Beer Jokes and Beer Connoisseurs

• We will also interview a select group of 5

invitees and quiz them around how they
have become Kings in their respective
GUESTS
sectors
Content Creation at Venue

AUGMENTED REALITY
• At the bar we will also be able to create an AR solution by
having guests aim theirs phones to any mug of beer, and the
beer will start narrative about HOW TO BE A KING

• This content piece will be 20-30 seconds, can also be quotes

from Indian Kings from our history or Global Entrepreneurs
who have made newsworthy statements on leadership and
kingsmans.

• Ref: https://youtu.be/UidMaDbsCdM , at our venue the

narrative will change, Be A King
Content Creation at Venue
Divine can be the opening act featuring Moksha
& Siri and have guest sessions where they jam RAP
alongside other CEO rock bands.