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Brand Identity & Styles Guide for

Ghana Institute of International Affairs
Brand Identity & Styles Guide for Ghana Institute of International Affairs

Introduction

The Gist of the Ghana Institute of International Affairs:

The Ghana Institute of International Affairs aspires to be a leading think tank in
matters of policy formulation, analysis, capacity and thought leadership as regards
Ghana’s international affairs.

As a think tank, it cares about the thematic areas including diplomacy, International
trade and economics, strategic studies and soft power analysis. Of course this
journey with its members will be void of partisan and biased.

We carry out independent and rigorous analysis of critical global, regional and
country-specific challenges and opportunities. The institute’s reports, papers, books
and other research outputs are a vital resource for leaders and policy-makers in
government, the private sector and civil society. Ghana Institute of International
Affairs is independent and owes no allegiance to any government or to any political
body. It does not take institutional positions on policy issues.

We seek to connect our analysis and ideas with as wide an audience as possible in
order to support informed policy choices.

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Brand Identity & Styles Guide for Ghana Institute of International Affairs

Introduction
\\Building the GhIIA Brand

Purpose of this Manual

These Guidelines have been developed to ensure that we are developing

communications for our subscribers that will consistently express who we are with
increasing relevance and impact.
The objective of these guidelines is to create a simple yet structured framework that
is true to the positioning of the Ghana Institute of International Affairs brand.

These guidelines are designed to control usage and application for advertising and
communications only.

Note: For copies of these guidelines contact Ghana Institute of International Affairs
marketing.

Who needs to know?

Anyone who has responsibility for developing and implementing Ghana Institute of
International Affairs communications needs to have a thorough and practical working
knowledge of this manual.

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Brand Identity & Styles Guide for Ghana Institute of International Affairs

Introduction
\\Brand Architecture and Personality

The Ghana Institute of International Affairs brand and logo are integral parts of our
worldwide image and identity. Care should be taken when using the GhIIA visuals. We
take particular care of our brand in order to maintain the integrity of our institute.

This guide has been developed to help you clearly understand our policies towards
the use of the GhIIA logo in a variety of mediums, as well as type faces and a colour
palate to help you produce materials that maintain the brand’s integrity. We would
request that you seek approval from the Ghana Institute of international Affairs
brands consultant before creating any media that reproduces the GhIIA logo.

Brand Personality
The brand personality comprises the traits of the GhIIA brand, as perceived by
external stakeholders. It is thus expected that in the minds of the target market GhIIA
exudes those attributes and also the personality of the GhIIA should reflect in the
outlook and all communications.
The high points of the GhIIA brand are Excellence, Authority, Perfection and Strong
Heritage.

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Brand Identity & Styles Guide for Ghana Institute of International Affairs

The Logo
\\Rational

The idea is basically a “G” within a Globe shape. The Letter “G” represents Ghana and
the Globe shape represents the world. Simply the relationship between Ghana and
international affairs.
It signifies the will to promote a deeper understanding of policy formulation, analysis,
capacity and thought leadership fused with international affairs and of Ghana's role
in the world by providing members with a nonpartisan, nationwide forum for informed
discussion, analysis and debate.
The star colour coded with the flag of Ghana with the black star depicts the pride
that Ghana holds in its academic and challenge to issues in the areas of policy,
leadership and thought leadership. It is the only private, voluntary organization in
Ghana concerned with the whole range of global issues.

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Brand Identity & Styles Guide for Ghana Institute of International Affairs

The Logo
\\Primary Logo

The GhIIA logo will appear as shown above with the iconic logo at the top and
abbreviation beneath it and followed by the full name of the GhIIA brand.

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Brand Identity & Styles Guide for Ghana Institute of International Affairs

The Logo
\\Secondary Logos

The GhIIA logo can appear as shown below in certain cases or if need be.

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Brand Identity & Styles Guide for Ghana Institute of International Affairs

The Logo
\\Exclusion Zone/Clear Zone

To ensure high visibility and an uncluttered presentation, always maintain clear space
around the GhIIA logo. Determine each logo’s clear space by measuring the length of
the star in the GhIIA logo. An area equal to the height of the star (in the diagram
above) should be kept clear on all sides of the logo, as shown above unless otherwise
stated or shown in this brand book.
Please ensure that no text or graphic elements are placed within this zone.

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Brand Identity & Styles Guide for Ghana Institute of International Affairs

The Logo
\\Logo Sizes (Minimum and Maximum Sizes)

It is important that all parts of the identity can be easily read in every application. For
this reason, the logo should not be produced at sizes smaller than specified below.

There are no maximum size restrictions as long as the clear space requirements are
met.

0.25cm
0.25cm

0.25cm

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Brand Identity & Styles Guide for Ghana Institute of International Affairs

The Logo
\\Whole Unit Logo Colour

C 0 R 244 C 74.95 R 63
M 96.43 G 37 M 3.65 G 174
PANTONE 1788 C Y B 52 PANTONE 361 C Y B 42
83.27 100
K 0 K 0.13
Hex #F42534 Hex #3FAE2A

C 10.72 R 237 C 100 R 0

M 0 G 232 PANTONE BLACK M 100 G 0
PANTONE 395 C Y 98.52 B 19 Y 100 B 0
6C
K 0 K 100
Hex #EDE813 Hex #000000

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Brand Identity & Styles Guide for Ghana Institute of International Affairs

The Logo
\\Reverse Logo

The GhIIA logo should always appear on a white background or on the GhIIA Black
background. In which case, the GhIIA Black in the logo will be reversed to white (as
shown below).

There will be no instance where the GhIIA logo can appear on any
other background colour or a photographic background image.

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Brand Identity & Styles Guide for Ghana Institute of International Affairs

The Logo
\\Monochrome

The GhIIA logo will appear in single colour black & white, or single colour black & white
reversal when working in grayscale or black & white.

GhIIA
Ghana Institute of
International Affairs

There will be no instance where the GhIIA Brand logo (single

colour black & white [reversal]) can appear on any other
background colour or a photographic background image.

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Brand Identity & Styles Guide for Ghana Institute of International Affairs

The Logo
\\Incorrect Logo Use

DO NOT stretch or squash the logo

DO NOT change the type spacing of the logo

DO NOT distort the logo elements

DO NOT place the logo on an angle

DO NOT put anything over the logo

DO NOT move any of the elements

GhIIA
DO NOT change the fonts of the logo
DO NOT change the logo colours
DO NOT put the logo on any background that would render it not visible
enough (no photographic backgrounds and colors other than GhIIA Black
[reversal])

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Brand Identity & Styles Guide for Ghana Institute of International Affairs

Typography
\\The Font

The GhIIA Primary Typeface is Canaro.

A typefamily of 18 fonts. Nine uprights plus nine matching italics.

Canaro

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Thank You

Ghana to the World

© 2017