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Marketing Objective:

1. Awareness:

·0 Brand Awareness Objective:

Raising brand awareness is integral to building and maintaining a strong brand as well as helping
to drive sales. But in today’s fragmented digital world, it can be difficult to understand and
measure a brand’s impact. Facebook's Brand Awareness objective allows advertisers to cut
through the clutter and directly optimize for and measure brand outcomes as a result of their
marketing.

·1 Reach:

The Reach objective helps you reach the maximum number of people in your Facebook audience
and control how often they see your ads.

2. Consideration

·2 Traffic:

1. The Traffic objective is designed to drive people to your website or app. With Traffic as
your objective, you can create ads that:

2. Send people to a destination on or off Facebook (Website Clicks)

3. Increase the number of people going to your mobile or desktop app (App Engagement)

ii. When you create an ad with the Traffic objective, you can:

4. Select where you want to drive traffic: You can select either Website or App to send
people to your website or app.

5. Target people who have previously installed your app: You can target people who have
previously installed your app in the Audience section of ad creation.

·3 Engagement:

The Engagement objective is designed to get more people to see and engage with your Facebook
post or Page. With Engagement as your objective, you can create ads that:

6. Boost your posts (Post Engagement)

7. Promote your Page (Page Likes)

8. Get people to claim an offer on your Page (Offer Claims)


9. Raise attendance at an event on your Page (Event Responses)

·4 App install:

Get more people to install your app.

·5 Video view:

Get more people to view your video content.

·6 Lead generations:

Drive more sales lead such as email addresses, from people interested in your brand or business.

·7 Messages:

Get more people to sent messages to your business in messenger

3. Conversion:

·8 Conversions:

Drive valuable action on your website in your app or messenger.

·9 Catalogue sales:

Create ads that automatically show items from your catalogue based on your target audience.

·10 Store traffic:

Drive visits to your physical stores by showing ads to people who are nearby.

AD SET:

Choose the facebook page that you want to promote.

AUDIENCE:

Define who you want to see your ads.

CREATE NEW:

·11 LOCATION

·12 AGE

·13 GENDER

·14 LANGUAGE
DETAILED TRAGETING:

Include people who match atleast one of the following .

CONNECTIONS:

ADD A CONNECTION TYPE:

FACEBOOK:

·15 People who like your page

Friends of friends who like your page

·16 exclude people who like your page

APPS:

·17 People who've used your app

·18 Friends of people who've used your app

·19 Exclude people who've used your app

EVENTS:

·20 People who have responded to your event.

·21 Exclude people who have already responded to your event.

ADVANCE COMBINATIONS

SAVE THIS AUDIENCE

PLACEMENT:

Show your ads to the right people in the right places.

AUTOMATIC PLACEMENTS:

Use automatic placements to maximise your budget and help show your ads to more people.
Facebook's delivery system will allocate your ad set's budget across multiple placements based
on where they're likely to perform best.

EDIT PLACEMENTS:

Removing placements may reduce the number of people you reach and may make it less likely
that you'll meet your goals.
DEVICE TYPE:

ALL DEVICE (RECOMMENDED)

·22 MOBILE

·23 DESKTOP

ASSET CUSTOMISATION:
Asset customisation allows you to select different images or video for each placement within a
single ad.

FACEBOOK:

·24 Feed

·25 Instant Articles

·26 In-stream videos

·27 Right column

·28 Suggested videos

·29 Marketplace

·30 Stories

INSTAGRAM:

·31 Feed

·32 Stories

AUDIENCE NETWORK:

·33 Native, banner and interstitial

·34 In-stream videos

·35 Rewarded videos


MESSENGER:

·36 Inbox

·37 Stories

·38 Sponsored Messages

SPECIFIC MOBILE DEVICES AND OPERATING SYSTEM: All mobile devices

Exclude content and publishers

Available for the Audience Network, Instant Articles and In-stream videos.

BUDGET AND SCHEDULE


Define how much you'd like to spend, and when you'd like your ads to appear.

AD:

I. IDENTITY:

Choose how you want your business to be represented in your ad.

Facebook Page

Your Facebook Page or Instagram account represents your business in ads.

II. FORMAT

Choose how you'd like to structure your ad.

10. Carousel

Two or more scrollable images or videos

2. Single image or video

One image or video, or a slideshow with multiple images.

III. MEDIA:

Choose one or more images, a video or a slideshow for your ad.

11. Image:

Create up to six ads with unique images at no additional cost.


Upload images

i. Browse Library ii. Free stock images

You can choose image sfrom these options.

NOTE:

Image recommendations

·39 Size: 1,080 x 1,080 pixels

·40 Crop: 1:1

·41 File type: .jpg or .png

To maximise ad delivery, use an image that contains little or no overlaid text.

2. VIDEO/ SLIDESHOW:

Choose or create a video or slideshow. You can also enter a link to a hosted video file. Paste link.

Upload Video

Choose File

Browse Library- Use Templates -Create Slideshow

NOTE:

Video recommendations

·42 Recommended length: Up to 15 seconds

·43 Recommended aspect ratio: Vertical (4:5)

·44 View aspect ratio specifications

·45 Sound: Enabled with captions included

Video specifications

·46 Recommended format: .mp4, .mov or .gifView the full list of supported formats

·47 Required lengths by placement:

·48 Facebook: 240 minutes max.

·49 In-stream: 5-15 seconds


·50 Audience Network: 5-120 seconds

·51 Instagram stories: Up to 120 seconds

·52 Instagram feed: Up to 120 seconds

·53 Resolution: 600 pixels minimum width

·54 File size: Up to 4 GB max.

·55 Paste a video file link

You can upload a video faster by pasting the link of a hosted video file.

IV. TEXT:

Enter the text for your ad.

Text

Enter text that clearly tells people about what you're promoting

Edit stories background colours

Add a website URL

Multiple languages (optional)

Create In Different Language