Ozone Overseas Report (Market Share of Ozone)

SUMMER INTERNSHIP PROJECT
REPORT ON
“MARKET SHARE OF OZONE PRODUCTS”
AT
OZONE OVERSEAS Pvt. Ltd.
(Delhi)
Summer Training Project Report

Submitted in the partial fulfillment of BBA IV SEMESTER
SWAMI RAMA HIMALAYAN UNIVERSITY
HIMALAYAN SCHOOL OF MANAGEMENT STUDIES
(Batch 2016-2019) August 2018
MENTOR::- GUIDED BY::- SUBMITTED BY::-
Dr. SOM ADITYA JUYAL Mr. Rakesh Awasthi AAKASH BHALLA

HSMS, SRHU Business Head, Ozone DD1612301001
CERTIFICATE
This is to certify that the Summer Internship Report entitled “Market Study
Of Ozone Products” by “Aakash Bhalla” is his original work. He has worked
under my guidance for the required period. This dissertation fulfills the
requirement of the ordinance relating to Summer Internship Training.
No part of this report has ever published by any other university or

institution for any purpose whatsoever.
Dr. Som Aditya Juyal

Associate Professor
HSMS, SRHU
TRAINING COMPLETION CERTIFICATE FROM THE ORGANIZATION
DECLARATION BY THE STUDENT
Dated 6-Aug-2018
This is to certify that the present Summer Internship Report entitled

“Market Study of Ozone Products” is my original work. This Summer
Internship Report fulfills the requirement of the “BBA” degree of this
University. it does not form the basis for the award of any other degree or
diploma from any other university or institution.
Aakash Bhalla ( BBA IV Sem )

Reg. No :- DD1612301001
Enrollment No :- SRHU16000606
ACKNOWLEDGEMENTS
I would like to express my deepest appreciation to all those who provided me the
possibility to complete this report. A special gratitude I give to our internship
project manager, Mr. Rakesh Awasti and my college mentor Dr. Som Aditya Juyal
whose contribution in stimulating suggestions and encouragement, helped me to
coordinate my project especially in writing this report.
Furthermore I would also like to acknowledge with much appreciation the crucial
role of the staff of Ozone Overseas, who gave the permission to use all the
necessary materiasl to complete the task “Market Study”. A special thanks goes to
my team mate, Prashant Pal & Saif Ali, who help me in the project about the task
“Market Study”. Last but not least, many thanks go to the head of the project,
Mr. Rakesh Awasti whose have invested his full effort in guiding the team in
achieving the goal. I have to appreciate the guidance given by other supervisor as
well as the panels especially in our project presentation that has improved our
presentation skills thanks to their comment and advices.
Index
1. CHAPTER 1: Introduction……………………………………………..1-14
1.1 Overview Of Industry…………………………………………………...2
1.1.1 About the industry
1.2.Company Profile……………………………………………………...…9
1.2.1 About the Company
1.2.2 Mission and Vision
1.2.3 The Ozone Brand Promise
1.3.Company History…………………………………………………….…13
1.4.Competition Overview………………………………………………….14
2. CHAPTER 2: Research Methodology………………………………...15-21

2.1. Objective and Scope of Study…………………………………………..16
2.1.1. Objective of the Study
2.1.2. Role of Marketing Research
2.1.3. Need of Study
2.1.4. Research objective
2.1.5. Scope of the Study
2.1.6. Managerial Usefulness of the Study
2.1.7. Types of Research and Research design
2.2. Research Methodology………………………………………………….19
2.3.Research Design………………………………………………………...20
2.4.Sample Design…………………………………………………………..20
2.4.1. Sample Size
2.4.2. Sampling Method
2.4.3. Sample Type
2.5.Data Collection Method…………………………………………….…..21
2.6.Limitation Of the Study………………………………………………...21
3. CHAPTER 3: Conceptual Discussion…………………….…………..22-28
3.1. About Product: Ozone…….………………………………………….23
4. CHAPTER 4: Data Analysis……………………………………..……29-50
4.1. Methods and Techniques of Data Analysis…………………………….30
4.1.1. Data Analysis Concept
4.1.2. Data Analysis Process
4.2.Detail Analysis………………………………………………………. ... 32
5. CHAPTER 5: Findings, Conclusion & Suggestions………………. ... 51-55

5.1. Interpretation…………………………………………………………. ... 52
5.2.Findings………………………………………………………….……...53
5.3.Conclusion………………………………………………………..……..54
5.4.Suggestions……………………………………………………….…..…55
6. CHAPTER 6: Appendix & Bibliography…………………………….56-58

6.1.Sample Questionnaire……………………………………………….….57
6.2.Bibliography……………………………………………………….……58
CHAPTER 1
Introduction
1
Overview Of Industry
About The Industry
Architectural Hardware is a term used for the manufacture and wholesale distributor of items
made from iron, steel, brass, aluminium or other metals, including plastics, for use in all types of
buildings. The Architectural Ironmongery range includes door handles, closers, locks, cylinder
pulls and hinges ("door furniture"), window fittings, cupboard fittings, iron
railings, handrails, balustrades, switches and sockets.
The architectural hardware industry has evolved in over the years. Technology
and its use have increased many folds giving precision to products with quality
and sustenance. Along with the use of technology, design has also evolved
over these years.
Railings that are resourcefully engineered and manufactured with cutting-edge

technology and components are a perfect architectural hardware solution.
They also are one of the most challenging fixtures of a building that require
maintenance. Therefore, there was a need to incorporate technology to create
sturdy and maintenance free hand railing systems.
History
Use of architectural hardware in buildings has a long tradition, with local blacksmiths
producing items for use in houses, churches and other buildings. During the Industrial
Revolution, mass production of ironmongery became more widespread, though
businesses often remained regionally focused. For example, in the UK, Laidlaw was
founded in Manchester in 1876; Derby-based Bennett’s Ironmongery can trace its
history back to 1734; William Tonks & Sons was established in Leeds in 1789; and
Quiggins served the Victorian era Liverpool market. The West Midlands region saw
several well-known businesses established: Parker Winder & Achurch started in
Birmingham in 1836, J Legge in Willenhall in 1881, and William Newton in
Wolverhampton in 1750 (relocating to Birmingham in the 1820s).
After the Second World War, the industry began to consolidate. For example, the
Newton and Tonks businesses merged in 1970, acquired Legge in 1988 and Laidlaw
in 1993, and were then taken over by Ingersoll Rand in 1997, and are today part of
Ingersoll Rand Security Technologies, A & H Brass was established in Harrow, North-
West London in 1981 (later relocating to Edgware Road in 1984).
The Guild of Architectural Ironmongers was established in 1961 to promote standards

in the business of architectural ironmongery. It manages an industry accreditation
scheme, GuildMark, and runs an education programme, including a three-year
diploma course and a Registered Architectural Ironmonger (RegAI)
2
Gogrej Came in 1897 as the largest producer of architectural hardware
industries in storage, security equipment, locks etc. with an estimated revenue
of over $127.8M. Godrej has estimated employees of about 1,604 having
headquarters at Mumbai.
Dorma founded in 1908. Dorma Produces door technology System and allied
products. DORMA’s headquarters is in Ennepetal, North Rhine-Westphalia.
DORMA has a revenue of $1.5B, and 443 employees. DORMA main
competitors are Allegion, ASSA ABLOY and Ozone Overseas.
Ozone designer architectural glass fittings, door control devices, railing solutions,
or OEM manufacturing, Ozone Overseas Pvt. Ltd has a long list of qualitative
manufacturing services and solutions to dazzle you with. Ozone Overseas has an
office base in New Delhi
3
The Architectural Hardware (UK) Analysis provides a detailed overview of the
Architectural Hardware (UK) market and delivers a comprehensive individual analysis on the
top 560 companies, including TYMAN PLC, HEXSTONE LTD. and A.W.CHAMPION LTD.
This report covers activities such as hinges, ironmongery, locks, door handles, door furniture
and includes a wealth of information on the financial trends over the past four years.
The global market for Builders and cabinet hardware is projected to exceed US$194Billion by
2022 in most countries around the world is advised by raising investment in architectural
hardware real estate, property constructions. Residential renovation guided by improving
consumer confidence and raising home value are driving opportunities in the market by
various designs. Glass Knobs and custom door hardware is a wide range of innovative
material such as glass steel etc. Product Design such as environment friendly finishes and
door handles etc.
Major Players Worldwide:-

1. Assa Abloy
2. Domakaba Group
3. Saatanley
4. Haffle
5. Geze
The global architectural services market size was estimated at USD 288.65 billion in 2016. Increasing
investments in construction market and substantial increase in demand for design services are
anticipated to drive the market growth. Moreover, gradual shifting of architectural industry towards
consultancy service industry is expected to impact the architectural services market.
4
Architectural Services
Market Share Insights
The architectural services industry is highly competitive and fairly concentrated, with top four
companies accounting for maximum share of the global revenue in 2016. Key players including
Gensler, AECOM, AEDAS, IBI Group Inc. and HDR Architects dominated the global market
accounting for over 15% of the revenue share in 2016.
Innovative design development and customized services are expected to be key parameter for being
competitive in this market, with frequent mergers and acquisitions being undertaken as an attempt to
diversify product portfolio and gain market share.
Attribute Details
Base year for estimation 2016
Actual estimates/Historical data 2014 - 2015
Forecast period 2017 - 2025
Market Revenue in USD Billion and CAGR
representation from 2017 to 2025
North America, Europe, Asia Pacific, Latin
Regional scope
America, Middle East & Africa
U.S., Canada, Germany, United
Country scope Kingdom, Sweden, China, India, Japan,
Brazil, Mexico, South Africa.
Revenue forecast, company share,
Report coverage competitive landscape, growth factors and
trends
If you need specific market information, which
15% free customization scope (equivalent to 5 is not currently within the scope of the report,
analysts working days) we will provide it to you as a part of
customization
Haefele - German hardware partner – worldwide

to the furniture industry, the wood processing trade, architects, and
planners, to property developers and investors.
Haefele product ranges cover furniture fittings, kitchen fittings, kitchen
appliances, bathroom fittings, architectural hardware, electronic locking
systems, furniture lighting and shop lighting systems.
Haefele hardware is procured worldwide according to German quality
standards and marketed to customers in more than 150 countries.
Operating with 32 subsidiaries, their product ranges and services are
selected to respective markets ...
5
Architectural Design
Market in India
• Architecture is a highly competitive and multi-disciplinary profession,
involving a variety of tasks.
• As a field, it covers myriad disciplines, including spatial design,
aesthetics, project management and material management.
• There are many Institutions in the country offering undergraduate & post
graduate courses in Architecture.
• From our survey, out of the total number of designers working in the
country, this discipline accounts for the most with 81.25%.
• Majority of the architects belong to the age group of 20-35 & hold
B.Arch as their degree of qualification.35
• Mumbai leads in terms of having maximum number of architects
followed by Pune and Delhi.
• In terms of placements, maximum numbers of architects are placed in
the private sector followed by being self employed & in public sectors.
Current Activities
In terms of outsourcing, architectural services are gaining traction with
scope including design development, detailed architectural plans,
construction documentation, as-built drawings, shop drawings, and
visualization (3D views & walk-through).
• Architectural outsourcing service in India has the potential to grow to
$12 billion in the next four to six years, from its current level of $3.5
billion.36
• Annual requirement projections of architects’ stands over 10,000 which
is expected to rise further but the training facilities available are still
Top 10 Hardware Accessories Manufacturers &

Suppliers in India
1. Dorma
founded in 1908. Dorma Produces door technology System and allied products.
DORMA’s headquarters is in Ennepetal, North Rhine-Westphalia. DORMA has a
revenue of $1.5B, and 443 employees. DORMA main competitors are Allegion,
ASSA ABLOY and Ozone Overseas.
6
2. Ozone Overseas Pvt. Ltd
Be it designer architectural glass fittings, door control devices, railing
solutions, or OEM manufacturing, Ozone Overseas Pvt. Ltd has a long list
of qualitative manufacturing services and solutions to dazzle you with.
Ozone Overseas has an office base in New Delhi
3. Dorset Kaba Security Systems Pvt. Ltd

Established in 1995, this company specializes in providing the highest
quality of architectural hardware and high-security locking supplies.
Dorset has partnered up Kaba AG of Switzerland for Locks and Security
System Business. Be it residential or commercial, Dorset caters to all
kinds of industries. The company has its office situated in New Delhi.
4. Hilti
All kinds of screws, measuring systems, anchor systems are easily
available here. Hilti India is one of the best producers of direct fastening
tools. They manufacture and supply drilling, demolition, and cutting tools
as well. They have offices in multiple locations in India.
5. Hittech
If fastening materials in what you want, then check out Hittech. The
conglomerate is the first-ever Hittech. They have 41 branches
countrywide. Here’s an idea about its growth stats: Wurth India is aiming
to touch an employee turnover of 14,750 by 2020. Need we say more?
6. Hardwyn
A renowned manufacturer of architectural hardware and glass fittings,
Hardwyn caters to commercial and residential clients and projects. The
company has been in business for 47 years now, and knows the industry
pulse – in terms of innovation and solutions – better than anyone else.
7
7. McCoy 8M
Situated in New Delhi, McCoy 8M has always strived to offer the most
innovative tools and solutions for all kinds of hardware manufacturing
needs. In business from the last 18 years, McCoy 8M produces hardware
for uPVC & aluminium doors, windows, and curtain walls.
8
Company Profile
About The Company
Ozone Overseas Ltd. provides architectural hardware solutions. It offers

glassage products, such as frameless glass doors, door handles, frameless
showers, sliding door systems, fin spiders, spider accessories, canopy fittings,
and railing spiders; and door control products, including floor springs, door
closers, and wooden door hardware. The company also provides automatic
sliding and swing doors, semi-automatic doors, locks, and hotel door locks;
and balusters, customized railing, baluster accessories, and pipes. In addition,
it offers ball bearing slides, concealed hinges, furniture knobs, and wardrobe
fittings; and bathroom accessories, grab bar systems, and washroom partitions.
Further, the company provides motorized, fire proof, bio metric, and slot safes;
glass door hardware and handles, and shower cubicle hardware; access control
products and security door locks; and stainless steel sensor-based bins.
Furthermore, it offers stainless steel architectural solutions; and consulting,
design, and build services. The company provides its products through dealers
and distributors in India. Ozone Overseas Ltd. was incorporated in 1999 and is
based in New Delhi, India with branch offices in India.
Ozone Overseas, an integral part of Ozone Enterprise group, is the leading

player in Architectural Hardware industry. With striking global presence &
recognition, Ozone constantly strives to provide innovative hardware solutions
for architects, builders, specifiers and home owners.
Ozone offers internationally certified hardware solutions through its product

portfolio of more than 3000 products divided into 10 product categories:
• Glassage
• Doorcontrol
• Ozo Motion
• ERGOZONE
• Bathroom
• Urban Furniture
• Balustrades
• Ozone Homz
• Safe
• Metal Doors
9
Ozone has four manufacturing units located at Kalaamb, Himachal Pradesh
(India) & China which are equipped with state-of-the-art technology imported
from best brands of the world. The latest CNC machines, laser & water jet
cutting machines with automatic finishing lines facilitate achieving high
quality and consistent finish on Stainless Steel. Every product of Ozone goes
through a stringent quality checks at all stages of production process and hence
the complete installed product meets the international norms of quality, design
perfection and safety.
Ozone manufacturing design team & experienced team of Architects, Product

designers and engineers are capable of undertaking OEM & CUSTOMIZED
fabrication assignments.
Ozone has a strong distribution network across India including dealers,

distributors, C&F agents & company own display cum training Centre- The
Ozone Hub. These display centre showcase all product ranges under one roof
& offers technical know-how of product application and usage. Ozone has
strong presence internationally with offices in India, Canada, Australia, Dubai
and distributors network in Poland & Saudi Arabia.
Ozone is committed to bring best quality products with technological edge and
superior aesthetics to its customers worldwide for a safer world.
10
MISSION & VISION
Curiosity
The engine behind the constant drive needed in dedicated
research and development activities.
Success
It means more if it is achieved together with the customer.
Creativity
It brings together skills & imaginations, along with knowledge &
experience in order to trend new paths.
Quality
It begins with humans end with objects.
Team Work
This is to getting the best out of each individual from different
disciplines to reach an optimum result.
Confidence
Is the result of long-standing collaboration that overcomes all
difficulties encountered & offers solutions.
11
The Ozone Brand Promise
A Promise for Life
Turning Science into Caring
We are here for the people we serve simple lives and Safer World . This has been
the way of Abbott for more than a century – passionately and thoughtfully
translating science into lasting contributions to hardware industry.
Our products encircle life, from home to corporate industry,
Caring is central to the work we do and defines our responsibility to those we serve:
We advance leading-edge science and technologies that hold the potential for
significant improvements to lifestyle.
We value our diversity – that of our products, technologies, markets and people –
and believe that diverse perspectives combined with shared goals inspire new
ideas and better ways of addressing changing life needs.
We focus on exceptional performance – a hallmark of Ozone people worldwide –

demanding of ourselves and each other because our work impacts people's lives.
We strive to earn the trust of those we serve by committing to the highest standards
of quality, excellence in personal relationships, and behavior characterized by
honesty, fairness and integrity.
We sustain success – for our business and the people we serve – by staying true
to key tenets upon which our company was founded over a century ago:
innovative care and a desire to make a meaningful difference in all that we do.
The promise of our company is in the promise that our work holds for easier and
safer life.
12
Company History
Ozone Overseas Private Limited was registered at Registrar of Companies Delhi on 20 October,
1999 and is categorised as Company limited by Shares and an Non-govt company.
Ozone Overseas Private Limited's Corporate Identification Number (CIN) is
U51101DL1999PTC102039 and Registeration Number is 102039.
Ozone Overseas Private Limited registered address on file is H-40, BALI NAGAR, NEW
DELHI-110015 NEW DELHI DL 110015 IN, New Delhi - 110015, Delhi, India.
Ozone Overseas Private Limited currently have 4 Active Directors / Partners: Alok Aggarwal,
Vandana Aggarwal, Amit Sehgal, Deep Mishra, and there are no other Active Directors /
Partners in the company except these 4 officials.
Ozone Overseas Private Limited is involved in Trading Activity and currently company is in
Active Status.
Company
OZONE OVERSEAS PRIVATE LIMITED
Name
Company
Trading
Activity
CIN U51101DL1999PTC102039
Registration
20 October, 1999
Date
Registeration
102039
No.
RoC Delhi
State Delhi
Registered H-40, BALI NAGAR, NEW DELHI-110015 NEW DELHI DL 110015 IN,
Address New Delhi - 110015, Delhi, India
Category Company limited by Shares
Sub Category Non-govt company
PaidUp Capital Rs 21780590.0 INR
Company Class Private
Last Annual
General 30 September, 2016
Meeting Date
Date of Balance
31 March, 2016
Sheet
Is Company
Not Listed
Listed
Company
Active
13
Status
Competition Overview
14
CHAPTER 2
Research Methodology
15
OBJECTIVE & SCOPE OF STUDY
Objective of the Study
The main objective to conduct this research is to understand the hardware market & develop
the architectural hardware positioning for new product launch.
Primary Objective
➢ To study and understand the concept and process of marketing research.

➢ To understand and get the concept of Marketing of hardware products
➢ To get the practical implication of the process involved in any product launch
Role Of Marketing Research

The task of marketing research is to provide management with relevant, accurate, reliable,
valid, and current information. Competitive marketing environment and the ever-increasing
costs attributed to poor decision making require that marketing research provide sound
information. Sound decisions are not based on gut feeling, intuition, or even pure judgment.
Marketing managers make numerous strategic and tactical decisions in the process of
identifying and satisfying customer needs. They make decisions about potential
opportunities, target market selection, market segmentation, planning and implementing
marketing programs, marketing performance, and control. These decisions are complicated
by interactions between the controllable marketing variables of product, pricing, promotion,
and distribution. Further complications are added by uncontrollable environmental factors
such as general economic conditions, technology, public policies and laws, political
environment, competition, and social and cultural changes. Another factor in this mix is the
complexity of consumers. Marketing research helps the marketing manager link the
marketing variables with the environment and the consumers. It helps remove some of the
uncertainty by providing relevant information about the marketing variables, environment,
and consumers.
In the absence of relevant information, consumers' response to marketing programs cannot
be predicted reliably or accurately. Ongoing marketing research programs provide
information on controllable and non-controllable factors and consumers; this information
enhances the effectiveness of decisions made by marketing managers.
16
➢ Need of study
OZONE is a big brand name but the emergence of other market players (Godej etc.) in the
hardware industry, has set a big benchmark and has also affected Ozone market position
adversely. The company has been able to make a huge success in hardware. Customers are
the lifeblood of every business and its success largely depends on how it satisfies its
customers. Customer purchase preferences are affected by a number of reasons. In addition
to this, Location convenience and Dealer relationship is one of the most consideration
followed by the After Sales Services and Variety, in building a good brand image. Both these
concepts have been taken into consideration to study the factors affecting the customer
purchase preference and also the dealers’ perspective to deal with a particular appliance
brand.
Thus this study is aimed to provide the management with some knowledge about its status
in market both in terms of sales and customer awareness. The research also aims to provide
some ideas to improve the company’s present condition
➢ Research objectives
• To identify the factors which have a bearing on customers’ purchase decision
regarding appliances Consumer
• To understand the customers’ outlook towards Ozone Products Survey
• To evaluate the dealer’s motive behind dealing in a particular brand. Dealer
• To study the dealers’ views about Ozone Products. Survey
(a) To identify which appliances are more saleable and which
are less saleable
(b) To identify reasons for low sales of the least saleable appliance
(c) To know the satisfaction level of dealers for OZONE.
(d) To know how Ozone can improve its present position.
17
Scope of the Study
The project scope involves the study of the architectural hardware products of the
industry. Understand the different products category, their mechanism of action
and domestic use of hardware products & their place in modern world. The project
scope also involves the finding of hardware preferences in current area/world
available with the marketing research and developing a hardware market
positioning for industry from the above collected data.
Managerial Usefulness of the Study
This study helps to understand marketing research basic terminologies &

different strategies for different market situation
Types of Research and Research Design
➢ Quantitative Research- The products used in the market are to be

analyzed that what number of products are used in the market and the
numerical data is to be captured and the pivot summary of market share
of ozone overseas is to be made to analyze the today market scenario
of ozone products.
➢ Qualitative Research- The interviews of the persons are taken and the
research has to be made regarding the products use how people react to
products of ozone and the data is to be analyzed how much people liked
or are familiar with the products. How many people know the products
of ozone? The today market is taken into consideration. And the
upcoming projects is to be analyzed also.
18
Research Methodology
 A questionnaire was prepared to gauge the awareness of new product in customer.
 Survey has been done out of the company covering a wide cross-section of the
industry.
 The question was presented in one to one interview with each of the respondents.
 Responses of the concerned persons had been thoroughly analyzed.
 Conclusions had been arrived at using the response of the concerned persons and not
on questionnaire alone.
Generally speaking, persons in modern world are most reserve persons on the planet and they
are not flattered by attention and this sometimes overcomes any inhibitions so that matters
quite secret are paraded before the observer with seeming abandon. At other times, particularly
where an issue has been the subject of recent press attention, the shutters go up and there is
no way in. All you can do in such circumstances is to give up and try something else
likely to be more productive - you haven't the time to spend on lengthy negotiation. Crucial
to the business of initially gaining access is the whole matter of assurances of confidentiality,
anonymity, etc, which I consider below. Your stance, once granted access, depends on how
much of an active participant you want to be in the arena you are observing - the more obviously
committed you are to one particular stance or ideology the more others will take this into
account when revealing their thoughts or their actions to you.
In this context the questionnaire was not a fully fledged one and was made with an intention
of getting the main information as manufacturers don’t have that much time to spare and also a
long questionnaire may irritate them. So the questionnaire used in my research was really crisp
and was aimed at getting the required information in the least time, also the questionnaire
was used for primary purpose only.
19
Research Design
Research has been conducted by the questionnaire and the interviews are taken at different parts
of the city of Delhi and NCR. The research has to be made and the data is analyzed as per the
information attained and then the data is made in graph format. Research design is broadly
classified into three types as:
 Exploratory Research Design

 Descriptive Research Design
 Causal Research Design
Descriptive Research Design
We are conducting a research regarding the market share of ozone products. We are measuring
the today market scenario of ozone overseas and the current usage of ozone products in the
market. The questionnaire and the interviews has to be taken into consideration the different
research areas of Delhi and NCR are taken where and in how many sites ozone products are used
and in what percentage.
SAMPLE DESIGN
A Sample Design is a definite plan for obtaining a sample from a given population. It refers to
the technique to the procedure adopted in selecting items for the sampling designs are as
below:
SAMPLE SIZE
The sample size has been taken by people . Conclusions had been arrived at using the
response of the questionnaire.
SAMPLING METHOD
In this marketing research project, I am using Random sampling method.
SAMPLE TYPE
Area Sampling, and the area of sampling is Delhi & NCR.
20
Data Collection Method
➢ Primary Data: - Primary data means data that are collected by different techniques like
questionnaire, Depth interview, Survey, Schedules etc. In this project, primary data
has been collected by the means of questionnaire.
Limitation of the Study
➢ The sample area and sample size has been limited due to time constraint.
➢ Customers(respondents) are reluctant for their feedbacks & opinions, and authenticity
of their statements can’t be verified too.
➢ All the observation and recommendation will be made on the feedback obtained from
survey.
21
CHAPTER 3
Conceptual Discussion
22
About The Product
OZONE® (For A Safer WORLD)

Ozone, a leading name in architectural hardware domain, offers high quality Architectural Hardware & Safety Solutions
worldwide. We have achieved many accolades internationally for our innovative and technologically advanced products
and solutions. Our manufacturing capability enables us to offer turnkey projects of all sizes. Our design team includes
architects, product designers & structural engineers who innovate and support the customers and project managers.
Offering more than 3000 products from our portfolio intelligently divided into 08 broad categories based on application.
Ozone has been continuously innovating to offer best solutions complying with international norms of safety & quality.
Manufacturing Capabilities
Ozone has its own state-of-the-art manufacturing facility located in Himachal Pradesh, India equipped with technologically
advanced machines & tools sourced from world’s best brands such as CNC Laser cutting machine, CNC Water jet cutting
machine, CND shearing machine, robotic welding, automatic polishing machines and automatic power coating (paint)
line. Our modern manufacturing set-up enables us to manufacture all types of hardware, fire safety doors, clean room
doors, partitioning systems, office doors, digital (Electronic) safes, bank security (physical) products and urban street
furniture in stainless steel of superior finish as per international norms for safety, hygiene and quality as applicable.
Our strengths are:
• Over 17 years extensive experience of operating in Architectural Hardware Industry and Digital Safes
• Dedicated and technically experienced team
• Advanced automated machines & tools
• Ability to undertake OEM & ODM projects
• In-house R & D set-up for offering right mix of design, cost, quality and delivery
• Project support & customer service team
VMC (Virtual Machine Centre) CNC TURNING CENTRE
CNC LASER CUTTING MACHINE

23
Manufacturing
Our state-of-the-art manufacturing units located in India and Overseas enable us to provide
Standard and Customized Architectural Hardware Solutions. We have:
• Over a decade of experience
• Dedicated professional team
• Ability to undertake OEM and ODM projects
• Offering right combination of cost, quality and timely delivery
We at Ozone are a leading and established brand
offering high quality Architectural Hardware and Safety
Solutions worldwide. We have achieved many accolades
for our innovative, technologically advanced, quality
products. Operating on an international scale with
prestigious business associates worldwide, we offer
complete Architectural Hardware Solutions through
more than 3000 products. We offer turnkey solutions
for your requirements. Our expertise in customization
ensures that all your specifications - from manufacturing
Manufacturing Plant
24
Machinery
Our manufacturing units are equipped with the latest and most
technologically advanced machines. These comprise Laser Cutting Machines,
CNC Machines, Robotic Welding & Automatic Polishing Machines that
enable us to manufacture all types of fittings & finishes
Customized & Standard

Railing Systems
With a dedicated factory exclusively manufacturing railing parts and components, we
have an ability to undertake turnkey and supply projects of any stature. A combination
of standard and customized components and extensive knowledge of pre-railing
specifications, enables us to offer railing solutions, as per the specific market
requirements anywhere in the world in SS 304 & 316, in desired finishes.
Airport Railing
25
Commercial Hardware
Concealed Floor Spring
We offer a wide range of hardware for commercial doors and facades which are
tested for their work ability and safety and also maintain high aesthetic values.
An innovative launch by Ozone which is changing the door closing technology

worldwide.
• Superior aesthetics
• No digging/cutting of floor required
• Quick & easy installation
• Hold open at 90°
• Opening angle 150°
• Low opening force valve
• 500,000 cycles tested
• Worldwide patent
Internal Glass Door External Glass Door
26
S Series
S SERIES is a collection of Premium Hardware Fittings for plush
interiors. Each fitting in this range is crafted with utmost perfection &
superior finish to match with modern exquisite aesthetics. These fittings
built with excellent engineering offer the smart solutions & exceptional
user experience. With the introduction of these Premium Hardware
Fittings, Ozone is raising the bar for architecture & interior professionals
who demand distinction beyond excellence.
OZOM-111P-Plus
Premium Plus Auto Sliding Door System
Compact & Extra Slim Body | Noiseless Functionality | Intelligent Controller |
Modular Design
Track length option:

• 4.2mtr/ 6mtr
Features:
• Engine case height: 115mm
• Self-learning microcomputer processing controller
• Extra slim type track
• 24V DC 100 watt brushless motor with built-in rectifier
• Adjustable parameters
Specifications:
• Single / bi-parting sliding door system
• Suitable door weight : 120 Kg x 2
• Max door width : 2 mtr/3 mtr
• Adjustable parameters for opening speed, door buffer distance, door buffer intensity,
closing speed, closed buffer distance, closed buffer force, opening hours & starting force
• Integration possible with Microwave Sensor, Handwave Sensor, PIR Sensor, Digital
Door Key, Wireless Push Button, Safety Beam, Remote Control, Push Buttons etc.
27
OZO MOTION
Automatic Sliding Doors
Features:
• Designed in compliance with EN 16005 Low Energy Operating Standard for
500,000 cycles
• Slim Size Track (mm): (H)75 x (W)77 x (L)2000mm
Specifications:
• Suitable for door weight: 20-80Kg
• Power supply 100~240V AC; 50/60 Hz
• Power consumption 5W in stand-by mode & 40W (max) in automatic mode
• 2mtr. aluminum track with SS finish
• For single panel sliding door, frameless glass or framed door
• Same product & installation of right to left or left to right door opening
• Integration possible with microwave sensor, wireless push button,
digital door key (RFID Card access control), hand wave sensor etc.
• Can be operated by gentle manual push to the door
• High degree temperature resistance belt (20°-130°)
• Safety beam barrier not required
28
CHAPTER 4
Data Analysis
29
METHODS & TE CHNIQUES OF DATA ANALYSIS
Data Analysis Concept
Data are analysed from the raw data is ordered and organized so that useful information can be
extracted from it. The process of organizing and thinking about data is key to understanding
what the data does and does not contain. There are a variety of ways in which people can
approach data analysis ( such as by questionnaire , interviews , meetings etc. ) and it is notoriously
easy to manipulate data during the analysis phase to push certain conclusions or agendas. For
this reason, it is important to pay attention when data analysis is presented, and to think
critically about the data and the conclusions which were drawn.
Raw data can take a variety of forms, including measurements, survey responses, and
observations. In its raw form, this information can be incredibly useful, but also overwhelming.
Over the course of the data analysis process, the raw data is ordered in a way which will be
useful. For example, survey results may be tallied, so that people can see at a glance how
many people answered the survey, and how people responded to specific questions.
In the course of organizing the data, trends often emerge; modeling the data with the use of
mathematics and other tools can sometimes exaggerate such points of interest in the data,
making them easier for the researcher to see. Charts, graphs, and textual writeups of data are
all forms of data analysis. These methods are designed to refine and distill the data so that
readers can glean interesting information without needing to sort through all of the data on
their own.
30
Data Analysis process
Once the necessary data collected, the next task is to aggregate the data in a meaningful
manner. A number of tables are prepared to bring out the main characteristics of the data. The
researcher should have a well thought out framework for processing and analyzing data, and
this should be done prior to the collection.
It includes the following activities:
I. Editing
The first task in data processing is the editing. Editing is the process of examining
errors and omissions in the collected data and making necessary corrections in the
same.
II. Analyzing
Analyzing is necessary to carry out the subsequent operations of tabulating data. If

analyzing is not done, it will not be possible to reduce a large number of heterogeneous
data into meaningful categories with the result that the analysis of data would be weak
and ineffective, and without proper focus.
III.Tabulation
Data attained are now sorted and each data category area made accordingly in which
data are kept in a subsequent manner.
III. Result
After the all three above steps, the charts and the pivot summary is made available to
easily understand the consequence of the data and the market of the company easily to
attain the best piossible outcomes.
31
DETAIL ANALYSIS
32
NCR
The detail analysis of all areas of NCR are covered including
Noida and Gurgaon in which we have covered most of the areas
of Noida including greater Noida, Noida expressway, Gaziabad,
in which the areas that we covered are as follows :-
1. Noida Expressway
2. Greater Noida
3. Noida sec 1
4. Noida Sector 2
5. Pari Chowk
6. Noida Sector 18
33
Gurgaon
The detail analysis of all areas of NCR are covered including
Noida and Gurgaon in which we have covered most of the areas
of Noida including greater Noida, Noida expressway, Gaziabad,
in which the areas that we covered are as follows :-
1. Sohna Road
2. Badshapur
3. DLF Cyber City
4. Golf Cource Road
34
Glassage Series
35
Glassage
A.Glass Patch Fittings :-
Company Percentage Percentage Percentage

Gurgaon Noida Overall
Ozone 7% 25% 18%
Dorma 14% 25% 21%
Haffle 14% 8% 11%
Hardwyn 29% 4% 13%
Others 36% 37% 37%
Percentage Patch Fittings (in %)
36% 37% 37%
29%
25% 25%
21%
18%
14% 14% 13%
11%
7% 8% 4%
Ozone Dorma Haffle Hardwyn Others
Percentage Gurgaon 7% 14% 14% 29% 36%
Percentage Noida 25% 25% 8% 4% 37%
Percentage Overall 18% 21% 11% 13% 37%
1. Share of
ozone at Gurgaon is lesser as compared to others so we have to focus on Gurgaon
more than others
2. In Noida, Ozone need not to do much improvements because the market is already made in
the Noida and need not need more improvements.
3. As seen Dorma, is the best competitor of ozone at Gurgaon and in Noida ozone has much
existence.
36
B. Percentage Glass Door Handles :-

Ozone 7% 24% 18%
Dorma 14% 24% 21%
Haffle 14% 8% 10%
Hardwyn 29% 4% 13%
Others 36% 40% 38%
Glass Door Handles (in %)
40%
38%
36%
29%
24% 24%
21%
18%
14% 14% 13%
10%
7% 8% 4%
1.
Share of ozone at Gurgaon is lesser as compared to others so we have to focus on Gurgaon
more than others
existence.
37
C. Percentage Spider Fittings :-

Ozone 8% 27% 21%
Dorma 8% 23% 18%
Haffle 17% 14% 15%
Hardwyn 33% 5% 15%
Others 33% 32% 32%
Spider Fittings (in %)
33% 33% 32% 32%
27%
23%
21%
18% 17%
14% 15% 15%
8% 8%
5%
1. Share of ozone at Gurgaon is lesser as compared to others so we have to focus on Gurgaon

more than others
existence.
38
Door Control Series
39
Doorcontrol Series
A.Percentage Mortise Handle / Lock Body :-

Ozone 7% 24% 18%
Dorma 7% 24% 18%
Haffle 21% 8% 13%
Hardwyn 29% 4% 13%
Others 36% 40% 38%
Mortise Handle/Lock Body (in %)
40%
38%
36%
29%
24% 24%
21%
18% 18%
13% 13%
7% 7% 8% 4%

more than others
existence.
40
B. Percentage of Floor Spring On Wooden Door

Ozone 0% 0% 0%
Dorma 0% 50% 33%
Haffle 100% 0% 33%
Hardwyn 0% 0% 0%
Others 0% 50% 33%
Floor Spring ON wooden Doors ( In % )
100%
50% 50%
33% 33% 33%
0% 0% 0% 0% 0% 0% 0% 0% 0%

more than others
existence.
41
C. Percentage Of Door Closers :-

Ozone 9% 26% 21%
Dorma 9% 30% 24%
Haffle 9% 4% 6%
Hardwyn 27% 4% 12%
Others 45% 35% 38%
Door Closers (in %)
45%
38%
35%
30%
26% 27%
24%
21%
12%
9% 9% 9%
4% 6% 4%

more than others
existence.
42
D. Percentage of Hinges :-

Ozone 7% 25% 18%
Dorma 14% 29% 24%
Haffle 14% 4% 8%
Hardwyn 29% 4% 13%
Others 36% 37% 37%
Hinges (in %)
36% 37% 37%
29% 29%
25% 24%
18%
14% 14% 13%
7% 8%
4% 4%

more than others
43
existence.
Ozomotion Series
44
Ozomotion
A. Percentage Of Automatic Sliding Door :-

Ozone 100% 25% 33%
Dorma 0% 38% 33%
Haffle 0% 0% 0%
Hardwyn 0% 13% 11%
Others 0% 25% 22%
Auto Sliding Doors (in %)
100%
38%
33% 33%
25% 25%
22%
0% 0% 0% 0% 0% 13% 11% 0%
45
B. Percentage of Auto Door Accessories

Ozone 100% 33% 43%
Dorma 0% 33% 29%
Haffle 0% 0% 0%
Hardwyn 0% 17% 14%
Others 0% 17% 14%
Auto Door Accessories (in %)
100%
43%
33% 33%
29%
17% 17%
14% 14%
0% 0% 0% 0% 0% 0%
46
Overall Share Of Gurgaon
Others, 25% Ozone, 27%
Dorma, 7%
Hardwyn, 20%
Haffle, 21%
INFERENCE
 The above Chart gives the clear view of the actual percentage of each company share
at Gurgaon.
 As seen above, Ozone products are mostly used in Gurgaon with a highest percentage,
 27% of products are used of Ozone whereas rest 7% of Dorma, 21% used are of
HAFFLE, 20% are of Hardwyn and 25% are of Other Companies like Closma, Bush,
etc.
 Hardwyn and Haffle are seen as the competitors of Ozone as compared to Dorma in
Gurgaon
Apart from this, Ozone has monopoly in glass fittings with a huge success in India and abroad
also consisting America, Canada, Japan etc.
47
Overall Share Of Noida
Ozone, 23%
Others, 35%
Hardwyn, 6% Dorma, 31%
Haffle, 5%
INFERENCE
 The above Chart gives the clear view of the actual percentage of each company share
at Noida.
 As seen above, Ozone products are less used in Noida as compared to Dorma.
etc.
 Dorma are seen as the competitors of Ozone as compared to Haffle and Hardwyn in
Noida
also consisting America, Canada, Japan etc
48
Overall Share Of Ozone
Ozone, 21%
Others, 31%
Dorma, 25%
Hardwyn, 12%
Haffle, 11%
INFERENCE
 The above Chart gives the clear view of the actual percentage of each company
shareOveall.
 As seen above, Ozone market share is good in competition with other companies..
etc.
Overall
also consisting America, Canada, Japan etc.
49
Limitations of the Study
➢ The sample area and sample size has been limited due to time
constraint.
➢ Customers(respondents) are reluctant for their feedbacks &

opinions, and authenticity of their statements can’t be verified
too.
➢ All the observation and recommendation will be made on the

feedback obtained from survey.
➢ At sites security guards are not allowing us to enter to do the

market survey
➢ The data is 100% upto mark
➢ Full area is not covered due to lesser time
➢ At sites the person have some meetings so we have to wait

sometime.
50
CHAPTER 5
Findings, Conclusion
And Suggestions
51
INTERPRETAION
Ozone Overseas strength is in its differentiation. Its strength in differentiation

comes from the immense diversity of products the company offers that are
considered innovative and unique compared to products made by competitors.
Ozone Overseas Produces architectural hardware products .
Ozone financial performance is consistent with its mission, objectives, and

organizational environment. The company’s vision is “For a Safer World,” and the
company embraces the idea of “focusing on a culture of continuous improvement
and a dedication towards organizational excellence”. This includes the
improvement of employees, products, and the company as a whole. Ozone greatest
differentiator is in the diverse mix of their business portfolio. Ozone broad line of
products and the success of their employees is what contribute to such high
numbers, as well as the company’s ability to produce what people need throughout
the world.
In over research we seen that overall ozone is the best share in the market in 10
successful years as compared to other companies who holds the market for 15
years. Ozone Holds good in the market.
 As seen , Ozone market share is good in competition with other companies..

etc.
Overall .
This research offers new insights into what it takes to build a viable new product
launch but it surely underlines two facts – Stability in market, Upcoming the
customer need and competition.
52
FINDINGS FROM THE RESEARCH
An important facet of research is “the analysis and positioning of available

Ozone Share in the Indian market”. Ozone has been available in Indian market
for years, but the availability share of ozone products in India solely depends
on the usage of product. Since, Ozone produces high quality goods.
In terms of the Glassage, Ozone holds monopoly in the market. But, it is essential
to study the detailed performance of available competitor product available in the
market, in Architectural Hardware category. This would determine the hardware
positioning of Ozone.
• From the research, it has been figured out that ‘Safety’ is the most
important characteristics that individual seek in a Ozone Product.
• Glassage, Doorcontrol, Ozomotion has been in the top of the list in their
hardware range of products. This creates a good market for Hardware
products, since most of the people consider it as one of the useful
product in the Hardware product category.
• Apart from this, Ozone Market Share is about 21% which is good in 10
years as compared to dorma, Haffle and Hardwyn which is running
for more than 20 years.
• While considering the distribution of O z o n e P r o d u c t s , it has been
found that Ozomotion has the market share from atmost 90-100%.
• From the above analysis nit is evident that Glassage and Ozomotion series
is the most preferred product by Ozone and also holds larger market share
than other companies.
53
CONCLUSION
The architectural hardware industry currently represents a highly competitive

environment. Architectural Hardware companies have to operate in a highly
regulated environment; the degree of regulation to a significant extent depends on
the country and type of the product. One of the most important aspects of
government regulation for architectural hardware companies is quality regulation,
and different countries have different policies on this issue. As the result of quality
control, quality of the same products can significantly differ in different countries.
Ozone Overseas has been enjoying the long run of its monotonous market in terms
of its product Glassage series. With the product, Glassage patch fittings etc. it
wouldn’t be wrong to say that company will enjoy the similar situation, if quality
being the competitive factor.
With the Ozone occupying the maximum market shares in Glassage category, it
would be easy to be replaced by other companies. Since, it is one of the 10 years of
original products.
Hence, it can be considered that the market condition and initial opinion about
the product is good as the ozone share in the market is excellent and higher as
compared to other companies in the market and leads to success in next further
years.
54
SUGGETIONS
The main challenges for architectural hardware companies come from four areas.
First, they must deal with competition from within and without. Second, they must
manage within a world of price controls that dictate a wide range of prices from place
to place. Third, companies must be constantly on guard for patent violations and
seek legal protection in new and growing global markets. Finally, they must manage
their product so that patent expirations do not leave them without protection for their
investment.
Lastly, in terms of share in the market development is essential which would help
the company in creating increased market share. For this purpose Ozone Overseas.
should focus on following:
• In Glassage, the company has to focus on shower cubical fitting as in findings

there are no shower cubical fitting found anywhere.
• Safety today are very essential, so at bank strong room door, the fingerprint of
two persons is necessary other than having a key.
• In safety lockers there is a wifi option and the android and ios app is to be built
so that in case user forget everything he have to login to the app by his
username and password and reset locker password.
• The area the company has to focus more is at Gurgaon because Gurgaon ozone
market is low and especially badshapur because new construction are happening
there..
55
CHAPTER 6
Appendix & Bibliography
56
Marketing Research (Sample Questionnaire)
1. Company Name :- ______________________________________________________________

2. Company Address & No. :- _______________________________________________________
3. Types Of Building:-
Commercial IT
Residential Mall
Group housing Office/Rental
Others _______________________________________
4. Product Used:-
(a) Glassage :- Yes No
Type Company Model
1. Patch Fittings/Floor spring ___________________ __________________________
2. Glass Door Handles ___________________ __________________________
3. Shower Cubicle Fittings ___________________ __________________________
4. Spider Fittings ___________________ _________________________
(b) Doorcontrol Series :- Yes No

Type Company Model
1. Mortise Handles/Lock Body _________________ ___________________
2. Floor Spring on wooden Doors _________________ ___________________
3. Door Closers _________________ ___________________
4. Hinges ________________ __________________
(c) Ozomotion:- Yes No
Type Company Model

1. Automatic Sliding Door __________________ ___________________
2. Auto Door Accessories ___________________ __________________
3. Hotel RF/ID Card Locks ___________________ ___________________
57
Bibliography
Website References
➢ en.wikipedia.org
➢ www.ozone-india.com
➢ http://www.dorma.com/in/
➢ http://www.dorsetindia.com/
➢ https://www.hafeleindia.com/en/
➢ http://www.hardwyn.com/
58

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SUMMER INTERNSHIP PROJECT

Summer Training Project Report

MENTOR::- GUIDED BY::- SUBMITTED BY::-

Dr. SOM ADITYA JUYAL Mr. Rakesh Awasthi AAKASH BHALLA

No part of this report has ever published by any other university or

Dr. Som Aditya Juyal

This is to certify that the present Summer Internship Report entitled

Aakash Bhalla ( BBA IV Sem )

2. CHAPTER 2: Research Methodology………………………………...15-21

5. CHAPTER 5: Findings, Conclusion & Suggestions………………. ... 51-55

6. CHAPTER 6: Appendix & Bibliography…………………………….56-58

About The Industry

Railings that are resourcefully engineered and manufactured with cutting-edge

The Guild of Architectural Ironmongers was established in 1961 to promote standards

Major Players Worldwide:-

Haefele - German hardware partner – worldwide

Top 10 Hardware Accessories Manufacturers &

3. Dorset Kaba Security Systems Pvt. Ltd

About The Company

Ozone Overseas Ltd. provides architectural hardware solutions. It offers

Ozone Overseas, an integral part of Ozone Enterprise group, is the leading

Ozone offers internationally certified hardware solutions through its product

Ozone manufacturing design team & experienced team of Architects, Product

Ozone has a strong distribution network across India including dealers,

Turning Science into Caring

Our products encircle life, from home to corporate industry,

We focus on exceptional performance – a hallmark of Ozone people worldwide –

Objective of the Study

➢ To study and understand the concept and process of marketing research.

Role Of Marketing Research

Managerial Usefulness of the Study

This study helps to understand marketing research basic terminologies &

Types of Research and Research Design

➢ Quantitative Research- The products used in the market are to be

 A questionnaire was prepared to gauge the awareness of new product in customer.

 Responses of the concerned persons had been thoroughly analyzed.

 Exploratory Research Design

Descriptive Research Design

Limitation of the Study

OZONE® (For A Safer WORLD)

VMC (Virtual Machine Centre) CNC TURNING CENTRE

CNC LASER CUTTING MACHINE

Customized & Standard

An innovative launch by Ozone which is changing the door closing technology

Internal Glass Door External Glass Door

Track length option:

Data Analysis Concept

It includes the following activities:

Analyzing is necessary to carry out the subsequent operations of tabulating data. If

Company Percentage Percentage Percentage

Percentage Patch Fittings (in %)

36% 37% 37%

Company Percentage Percentage Percentage

Glass Door Handles (in %)

Company Percentage Percentage Percentage

Spider Fittings (in %)

33% 33% 32% 32%

1. Share of ozone at Gurgaon is lesser as compared to others so we have to focus on Gurgaon

Company Percentage Percentage Percentage

Mortise Handle/Lock Body (in %)

1. Share of ozone at Gurgaon is lesser as compared to others so we have to focus on Gurgaon

Company Percentage Percentage Percentage

Floor Spring ON wooden Doors ( In % )

33% 33% 33%