13-Oct-17

SANGKAYA INTRODUCTION

COMPANY
BY:
AZIZI HANIF BIN MOHD SAID

HOW SANGKAYA STARTED ? SWOT ANALYSIS

WHAT IS SWOT ANALYSIS ?
- A useful technique to understand the Strengths
and Weaknesses of a business, and to identify
both the Opportunities that one company is well-
placed to exploit and the Threats that one
company is facing.

- A company can starts to craft a strategy that

helps to distinguish themselves from their
competitors, so they can compete successfully in
their own market.

S - STRENGTH
First 100% coconut-based ice-cream in Malaysia.
Coconut is one of most Malaysian’s favorite
W- WEAKNESSES
 Sangkaya needs to achieve their daily number of
customers to maintain their ‘freshness’ of ice-cream.
Problem Arose :
- Sangkaya has not yet a famous company in Malaysia

 Free from gelatin and any preservatives
As the evidence, they could get 6-digit profit
within 3 months of their operating business.
 The ‘consider’ as a high cost ice-cream is because they
use a special-import-coconut from Thailand.
Problem Arose :
Might interfere with their challenge to achieve their
specific number of buyer target per day.

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O-OPPORTUNITY
• Benefits the worker to grow with them.
• Due to high demand of coconut ice-cream, they are
planning to open a branch in neighbourhood country
soon which is in Singapore.
• Joined the food fair to boost up their business and let
the people know their business as well.
T-threat
• Prediction of how the other countries
acceptance  Cannot predict the assurance
of their business operation duration in other
foreign countries.

• As a result, the initial ‘Jalan Alor Coconut Ice-Cream’

has finally has getting the people’s attention nowadays.