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Action Plan for 5th International Day of Yoga on 21st June, 2019 (Friday).

Theme: Yoga and Climate Change

Yoga is an invaluable gift of India’s ancient tradition to the world which

embodies unity of mind and body that provides a holistic approach to health and
well being. Spiritual aspects of Yoga can provide a solution to climate change
when people change their lifestyles and develop a harmony with self, society
and nature.

All AIR Stations are advised to broadcast suitable programmes to popularize

the benefit of Yoga among the general masses during the period 1 st June to 21st
June 2019 in different formats to provide wide publicity to the IDY, 2019 in
addition to this year’s theme.

The action plan for AIR Stations are as under

21.06.2019 Interactive Phone - in Programme AIR Delhi

interspersed with songs, featuring FM Rainbow, Delhi
eminent Yogacharya (Patanjali Yoga) in
conversation with a medical
professional (from AIIMS)
Interactive Phone - in Programme AIR, FM Rainbow,
interspersed with songs, featuring Regional Channels
eminent Yogacharya in conversation
with a medical professional in Regional
Languages
16.06.2019 National Programme of Talks (Hindi) - Hindi Talks Unit ,
A Programme with an Expert and a AIR, Delhi
representative from Min. of AYUSH.
18.06.2019 National Programme of Talks (English)- English Talks Unit,
Discussion on International Yoga Day. AIR, Delhi
19.06.2019 Curtain Raiser on International Yoga AIR, Delhi – On
Day 2019 National Hook up
19.06.2019 Special Item on Yoga in Magazine CHFU, DG:AIR
Programme
20.06.2019 Hindi Feature on Yoga and Climate CHFU, DG:AIR
Change
21.06.2019 Live Broadcast of Mass Yoga AIR, Delhi – On
Demonstration with the participation of National Hook up
Hon’ble Prime Minister
21.06.2019 Radio Scope- Science Magazine in CEFU, DG:AIR
English to have one item on IDY

21.06.2019 Consolidated Radio Report on coverage AIR, Delhi on

of National and Region Specific public National Hook up.
promotion of Yoga Functions organized
by AYUSH, local administration and
other departments

01.06.2019 1) Messages of Yoga Experts and All AIR Stations

to Personalities/Celebrities Promos-Spots,
21.06.2019 Jingles, Endorsements by Celebrities.
2)Documentaries and Features on
various yoga institutions, famous yoga
gurus and wellness centres.
3) Tailored content on themes related to
Yoga and Yoga Education/Yoga as a
career etc. in various
formats/programmes including
discussion, Phone-in Programmes, Chat
Shows, Talks/Interviews of Yoga
Acharyas/Yoga Experts starting weeks
ahead of IDY which would help in
building up enthusiasm as the day
approaches to 21st June, 2019
FM Channels may plan innovative FM Gold, FM
competition based programmes on IDY Rainbow Channels
theme to create interest among the
public, especially among the younger
generation
June 2019 Programmes on various aspects of Yoga Different services of
External Services
Division
June 2019 Rebroadcast of programme series ‘ Yoga External Services
on Radio’ Division
June 2019 Revenue driven programmes for All Capital AIR
promoting Yoga in consultation with Stations
CRDs and VBS Centres by approaching
Ministry of AYUSH/Tourism Ministry CRD, Delhi
and Ministry of Environment, Forest and
Climate Change.
21.06.2019 Special Newsreel/Samachar Darshan on News Services
activities of IDY Division, Delhi
 June 2019 Coverage in National/Regional News Services
Language News Bulletins and News Division, Delhi, RNUs
based Programmes
01.06.2019 Coverage and Promotions of AIR Social Media of all
to Programming on IDY by Social Media- AIR Stations and
21.06.2019 AIR Website, Twitter, Instagram, External Services
Facebook etc. Division

A special series campaign showing

employees of AIR doing Yoga and
explaining the benefits.
Twitter Hashtags to be used-
#IDY2019
# ZindagiRaheKhush
#YogaWithAIR

AIR Blog Write-Up on IDY 2019 by AIR Delhi , ESD &

eminent practitioner in English and Social Media Cell ,
translated into Russian, Arabic, French DG:AIR
and Spanish