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Introduction
Prior to 1997, Pennys often shared sites with Power Supermarkets, also at the time an ABF subsidiary; however this practice
ceased after the sale of PSL to Tesco in 1997. ABF decided to maintain control of Primark rather than sell it on also, despite the
fact that it is the only non-food part of the operation.

In July 2005 Primark/Associated British Foods purchased the 120 branch Littlewoods retail chain for £409 million. Some of the
stores, variously reported as 30 or 50, will be converted into branches of Primark, but the majorities are expected to be sold on
to other retailers. The Littlewoods catalogue business has been retained by the Barclay brothers and will continue to operate
under the Littlewoods brand.

The company employs over 10,000 people, and own several brands, including:

Atmosphere – woman’s wear

Cedar wood State – casual menswear
Denim Company – casual menswear
Butler & Webb – formal menswear
early days – baby/children’s wear
Rebel – boy’s wear
Secret Possessions – lingerie
Young Dimension – children’s wear

The company is known for tending towards the budget end of the market, in contrast with many other clothing retailers which
have gone up market.

Analyze the goals and objectives using the mission statement as the
basis.
Mission Statement:
To give ordinary folk the chance to buy the same thing as rich people.

Aims and Objectives:

Long term objectives:

To always be the first choice of customers

To make sure that customers stick with primark and should not opt any other store that is competitor of primark
The business within the organization will always be customer centric.
The remain the leader of the market all the way
To train all the employees up to international standards and let them aware of customer relationship management.
To train the employees for managerial levels.
Encourage, drive and support initiatives, innovation and creativity, capitalizing on opportunities to support operational
goals and strategies.
To achieve international standards all along
Drive and support ISO standards throughout the Organization
Foster an open and positive team environment to receive and disseminate direction, ideas and changes to all store levels
and appropriate business partners.

Specific objectives
To provide cheap products
S H AR E S

Ensure sales floor is adequately

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