Primary Data are also Secondary Data is a

known as raw data type of data that has

which can be collected been collected by
form the original someone else for a
source in a controlled purpose different
or an uncontrolled from yours.
environment.
▪ The use of interview as a data
collection method begins with
the assumption that the
participants’ perspectives are
meaningful, knowable, and can
be made explicit, and that their
perspectives affect the success
of the project.
Structured Interviews

Face-to-face Interviews

Telephone Interviews

Computer-Assisted Personal
Interviewing (CAPI)
 ▪The researcher askes
a standard set of
questions and nothing
STRUCTURED more.
INTERVIEW ▪The interview follows
a specific format with
the same line of
questions.
 ▪Interviews can be
conducted in the
FACE TO FACE respondent’s home or
INTERVIEW workplace, in halls or
even simply on the
street.
 ▪Telephone interviews
are conducted by
experienced
TELEPHONE telephone
INTERVIEW interviewers who are
skilled at building
rapport with the
respondents.
 ▪Is a form of personal
interview but instead of
COMPUTER completing a
ASSISTED questionnaire , the
interviewer brings
PERSONAL along a laptop or hand-
help computer to enter
INTERVIEW the information directly
into the database.
▪ The main purpose of a
questionnaire is to help extract
data from the respondents.
▪ It serves as a standard guide for
the interviewers who need to
ask the question exactly the
same way.
Respondent’s Identification Data

Introduction

Instruction

Information

Classification Data
Includes
respondent’s
name,
address, date
of the
interview and
name of the
interviewers.
Lays out the
credentials of
the market
research
company, the
purpose of the
study, and any
aspects of
confidentiality
Directions on
how to move
through the
questionnaire
such as which
questions to
skip and
where to move
if a certain
question is
given
Main body of
the document
and is made
up of many
questions
and
responses
codes
 Establish the
important
characteristics
of the
respondents
Paper-pencil-questionnaire

Web-based questionnaire

Self-administered questionnaire
 ▪Can be sent to a large
PAPER-PENCIL number of people and
saves the researcher
QUESTIONNAIRE time and money
 ▪This would mean
receiving email on
WEB-BASED which you would click
on an address that
QUESTIONNAIRE would take you to a
secure web-site to fill in
the questionnaire
 ▪Questionnaires are
generally distributed
SELF through mail, filled out
ADMINISTERED and administered by the
respondents themselves
QUESTIONNAIRE which is returned via
mail to the researcher
▪ Is way of gathering data by watching
behavior, events or noting physical
characteristics in their natural
setting.
▪ If the respondents are unwilling or
unable to provide data through
questionnaires or interviews,
observation is a method that requires
little from the individuals for whom
you need the data.
▪Provide a way to assess
subjects’ knowledge and
capacity to apply this
knowledge to new situations