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Geethanjali Rathod

Rich experience of 4+ years in Digital Marketing and actively collaborated with marketing team
to design and deploy digital marketing initiatives and also generated leads across SEM & SMO
Platforms.

CORE COMPETENCIES

 Strategy Building for SMM & SEM Campaigns


 Overall Campaign Setup Management & Lead Generation for SEM & FB Adverts
 Conversion Optimization across all platforms (Paid, referral and Affiliate)
 Strategizing and building and enriching online presence on all SM platforms
 Google Ads Certified (Search & Display)
 Brand setup and management on E- Commerce Giants

WORK EXPERIENCE ( 4 years 3 months)

Organisation: Neemans Mar 2019- Present

Designation: Digital Marketing Manager |Department: Digital Marketing

 Handling Paid Marketing on FB and Google Platforms and affiliate


networks.
 Working on Digital Strategies for Customer acquisition and Brand
engagement.
 Working day in and day out to set up the brand on Ecommerce
Platforms such as Amazon, TataCliq and optimizing the platform
for sales.
Responsibilities
 Detailed Analysis of the Campaigns with daily performance
reporting
 Coming up with new ideas to increase the social media
engagement and increase the brand’s online presence.
 Coordinating with the agency to implement the ad delivery across
FB platform.
 Guiding the team in the SEO and Social Media Initiatives.
Highlights  Initiated Paid Campaigns and delivered ads which added value to
the direct increase in the website traffic and Paid marketing on FB.

Organisation: C G PARIVAR Sep 2016- Mar 2018


Designation: Digital Marketing Executive |Department: Digital Marketing
 Handling Day to Day SEM Activities such as Campaign Planning &
Implementation, Budget Planning, Performance Review,
Optimization of Paid Campaigns in AdWords and FB.
 Formulating Digital Strategy for Developing Best ROI for
campaigns on various result oriented matrices of CPC.
 Reporting of Campaigns with in depth analysis of performance
along with Daily Lead Generation analysis.
 Creating engaging social media strategies and executing plans that
Responsibilities cultivated audience, increased web presence and enhanced brand
awareness Leading the team in and out for all the for SMM
Activities across SMO Platforms
 Lead Management and generation across 11 States and 6
Languages all over India.
 Co assisting the team in SEO tasks time to time as a part of cross
learning.
 Creating effective landing page experience using Unbounce for
Paid Campaigns..
Highlights  .Increase in Mobile app downloads to 30% and also optimized
regional campaigns across adwords campaign.
 Initiated Social Campaigns which led to increase in the total lead
count..

Organization: Amazon Nov 14 –

Designation:  Worked on various advertising programs of Amazon such as Sponsored ads, Prod
PPC associate Sponsored clicks dealing with ad trafficking and campaign management in differe
(Technical marketplaces: US, .IN, Websites: Amazon, Jungle.
Account Manager)  Assisting sellers with PPC ads through campaign management and optimization,
| Department: management, keyword research on different platforms of Amazon.
Seller  Conducting team huddles every week and taking weekly updates from team mem
SupportResponsib
ilities
Highlights  Recognized as the best player of the month several times and
honoured as rising star and PPC champ for my consistent
performance.
 Nominated for the Fredfactor program by the manager to
motivate the team and the keep the vibe alive on customer
obsession and quality service.

Organization: Serco Pvt Ltd


Aug 13 –
Sept 14
Designation: Content Analyst | Department: Google Maps (Ground truth)
 Designed maps for Turkey, Taiwan, India and Poland with navigation,
search and location as domains.
 Investigation of data after crowd sourcing towards the compliance
with the policies set by Google maps.
Responsibilities
 Carrying periodic Audits of other Teams so as to ensure compliance
with the set standards to avoid deviations.
 Worked on different process under Ground truth (street names, LG,
IR, HS, water bodies
Highlights  Recognized twice as best employee of the month for Quality and
Productive work done on Turkey &Poland.
 Lead team of 13 members for Poland mapping process because of my
metrics.

EDUCATIONAL DETAILS & CERTIFICATIONS

 Btech in Electronics and communication from St Peter engineering college, Hyderabad in 2013
with 78%.

EXTRA-CURRICULAR ACTIVITIES

 Organizing head for SPECFIESTA’12 held on 8th and


Positions of Responsibility
9th March, 2012.
 Secured Merit and cash prize in Paper presentations event at
several National Level Technical Symposiums at College
Level.
Extra-Curricular  Was the Organizing head for SPECFIESTA’12 held on
Achievements/Activities 8th and 9th March, 2012.
 Was the active member of throw ball team which
stood 1st in annual sports tournament of school and
was the Group Captain of School.

OTHER INFORMATION
Language Proficiency: Hindi, English, Telugu.
Interest: Playing Shuttle, word games.