Are you the victim of advertising propaganda?

Can you complete the line? Did the tune come into your head as well?

1. Sometimes you feel like a nut, __________________ ____________ ____________.

2. Campbell’s Tomato Soup -- ___________________________.

3. It's the meatball spaghetti you can eat with a spoon...uh-oh _____________________!

4. Nick, Nick, Nick, Nick, Nick, Nick, Nick, Nick… _____________________________!

5. I want my baby back baby back baby back _________________’s baby back ribs.

6. 1-800- _______ ______________!

7. Shield your home…the ________________ _____________________.

8. I am stuck on Band-Aid brand, ‘cause _______________ ____________ ____ ____.

9. Nausea, heartburn, indigestion, upset stomach, ____________________ is a commercial for

______________________.

10. A wholesome snack that smiles back… ____________________________

Identify the brand for each Trademark: Write the brand name under each logo.

1
Propaganda Terms
You need to know these terms for the test.

Term: Definition Example My Example

Tactics that persuade
people to believe, buy, See below
Propaganda or do something
an attack on a person “My opponent is a
Name-calling instead of an issue “tree-hugger.”

You want to do this Everyone is voting for Jim

Bandwagon because “everyone” is Smith. Shouldn’t you be
doing it. part of the winning team?
Distraction – Uses “The death penalty
Red Herring details that have doesn’t stop criminals
nothing to do with the from committing crimes…
But what about all of the
topic
victims’ families?”
Appealing to your Using cute little puppies
Emotional emotions instead of for the SPCA commercial
using logic, reason, or (can also be use of anger
Appeal or humor)
facts
Using a famous person Athletes in Gatorade
Transfer & to endorse a product or commercials
Testimonial idea Actress saying she
Testimonial=they say uses the hair color
they like/use it
Repeats the message Commercial “jingles”
Repetition over and over again
1-800-My-Lemon
Using “good” labels American, patriotic,
Glittering that are unsupported amazing, beautiful
Generalization by facts

Stereotypes- a All ________ people

Sweeping statement about a are ____________.
Generalization group of people not
based on fact
What you are supposed Political Ad:
Circular to believe is mixed in Joe Smith is in favor of
with the proof…You are gun control. Communists
Argument support gun control. Joe
led to believe
Smith must be a
something based on
Communist.
the facts.
Using numbers to show “4 out of 5 doctors
Appeal to how many people think recommend…”
something is true Check the small print!
Numbers-- What do the numbers
Statistics really mean? Who are
these doctors?
People who use this A presidential candidate
Plain Folks product or believe this is seen eating at a
idea are just like you McDonald’s restaurant.
and me.

2
 Name _______________
Group members: _____________________________________

Your small group will view a set of commercials. You must

identify the types of propaganda used in each commercial.

Which type of propaganda is most obvious?

Group 1 Group 2
Group # _____
DellTypes
Red of Propaganda: Tide Stain

http://www.youtube.com/watch? http://www.youtube.com/watch?v=TGghswQgAzE
v=O4te_DIknEQ&noredirect=1
Diet Pepsi Max-What Is Love?
SalesGenie.com
http://www.youtube.com/watch?v=ctemZdDG7YA
http://www.youtube.com/watch?v=inB4uInnf4U
“Can Jimmy Play?”-Gatorade
Bridgestone Squirrel
http://www.youtube.com/watch?v=aAk48zTOk9U
http://www.youtube.com/watch?v=SkvI4NoUX6E
NFL-Best Fans on the Planet
FedEx Pigeons
http://www.youtube.com/watch?v=UUV4YKbiVxQ
http://www.youtube.com/watch?v=Ycvf9E2cjRs

Group 3 Group 4

Under Armour - Click-Clack Dove - Evolution

http://www.youtube.com/watch?v=tvDvuILhGws http://www.youtube.com/watch?v=iYhCn0jf46U

Zantac Coke- Carville & Frist

http://www.youtube.com/watch?v=NgFvQhKNb3U http://www.youtube.com/watch?v=k3hz5lbUFPo

Life Water-Thriller E-Trade Baby

http://www.youtube.com/watch?v=8c_uvQ3Mp_8 http://www.youtube.com/watch?v=dxDSQ23cWhE

Pepsi-Justin Timberlake Gatorade- Thirsty Dog

http://www.youtube.com/watch?v=AKKM8sP24BE http://www.youtube.com/watch?v=cGDd6aAZavc

Types of Propaganda Used in Each Commercial:

_____________________________________ ________________________________________
_____________________________________ ________________________________________

3
 Name _______________________ Partner: ______________________

1. Work with a partner or on your own. Click on each of the links below.
2. Watch the short commercial clip – #1 and #13 are a little longer.
After watching the first 30 seconds, if you know the answer, you don’t have to watch the rest.
3. Fill in the type of propaganda that is being used. Some will have two, others may have one.
4. Explain why you picked that answer.

1. http://www.youtube.com/watch?v=9gspElv1yvc
SPCA
Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

2. http://www.youtube.com/watch?v=lw9ZeXB2uKs
Audi commercial
Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

3. http://www.youtube.com/watch?v=Is3icfcbmbs
Head-on
Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

4. http://www.youtube.com/watch?v=18ya0-OZ58s
Snickers
Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

5. http://www.youtube.com/watch?v=r2EcgNfK3PA
Doritos
Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

6. http://www.youtube.com/watch?v=l6q0ft48Jpw
Pepsi
Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

4
7. http://www.youtube.com/watch?v=10DCwPoRYN0&feature=related
Anti-smoking
Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

8. http://www.youtube.com/watch?v=HqL9MjPnxBA
Pro-Active
Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

9. http://www.youtube.com/watch?v=AdaKNHWi1SQ&feature=related
Brad Pitt- Levis jeans
Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

10. http://www.visit4info.com/advert/Time-for-a-New-Job-CareerBuildercom-SuperBowl-
2009/69046
Career Builder
Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

11. http://www.youtube.com/watch?v=dIgey9NLdhk
Chuck Norris- Mt. Dew
Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

12. http://www.youtube.com/watch?v=r30IPbdWqSw
Coke
Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

13. http://www.youtube.com/watch?v=Ar3i1Gw26r0&feature=channel
Harry Reid
Type of Propaganda Used: ___________ Explanation:________________________

Type of Propaganda Used: ___________ Explanation:________________________

5
Homework:

Sell It With Propaganda

Identifying Propaganda Worksheet

Name: ________________________________________
Use this worksheet to examine your example of propaganda (a commercial, magazine ad,
etc.) Identify which strategy was used, and bring the ad to school. If it is a TV commercial
or a website, just include the title.
Title of ad _______________________________________

What is your ad trying to “sell” (a product or an idea)?

_____________________________________________
_____________________________________________
Briefly describe your ad (its appearance, message, tone, etc.):
_____________________________________________
_____________________________________________
_____________________________________________
Intended audience (ex: a specific group of people, a nation, etc.):
_____________________________________________
Propaganda technique used (ex: testimonial, bandwagon, fear, etc.):
_____________________________________________
_____________________________________________
What clues indicate technique used?:
_____________________________________________
_____________________________________________
_____________________________________________
What makes the ad effective in “selling” the product?:
_____________________________________________
_____________________________________________
_____________________________________________
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These websites may be helpful when working through your propaganda unit.

PBS: Advertising Tricks

http://pbskids.org/dontbuyit/advertisingtricks/
_______________________________________________________

Propaganda Resources on the Web

http://www.classroomtools.com/proppage.htm
_______________________________________________________

Propaganda Slide Examples: PowerPoint (political)

http://www.ahistoryteacher.com/propaganda/Propaganda-Basic.ppt
_______________________________________________________

Student Propaganda PowerPoint Slide Examples

http://pinemountainms.blogs.com/files/propagandapt-1.ppt
_______________________________________________________

Student Propaganda PowerPoint Slide Examples

http://jc-schools.net/ppt/propaganda.ppt

Propaganda Group Presentation

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Task:
 Your group will create a PowerPoint slide for one form of propaganda.
 Your slide will contain the term, a picture, a definition, and an example
(commercial or advertisement) of the propaganda technique.
 Your slide will be added to a class PowerPoint presentation of all of the propaganda
terms. You will present your slide when it appears.

Presentation Planning & Note Sheet:

Who will present this

piece of the PPoint?

Term

Definition

Picture(s)

Commercial
or
Advertisement

Defend the
Propaganda
for this
Commercial
or
Advertisement