BAJAJ GROUP (Parent Company)

Bajaj Group started its journey in 1931 by establishing sugar manufacturing factory. Today it
has grown to be major conglomerate that owns 25 companies and has a workforce of over
25000 employees.

Besides Bajaj Electricals the group owns companies namely Mukand International, Bajaj Auto,
Mukand Engineers, Mukand, Mukand Global Finance, Bajaj Hindustan, Bachhraj Factories,
Maharashtra Scooters, Bajaj Consumer Care, Bajaj Auto Finance, Bajaj Auto Holdings, Bajaj Auto
Finance, Hercules Hoists, Bajaj Allianz General Insurance Company, Bombay Forgings and many
more.
Employees - Around 36,000

BAJAJ GROUP COMPANIES

1. Bachhraj & Company Pvt. Ltd.
2. Bachhraj Factories Pvt. Ltd.
3. Bajaj Allianz General Insurance Company Ltd.
4. Bajaj Allianz Life Insurance Company Ltd.
5. Bajaj Auto Finance Ltd.
6. Bajaj Auto Holdings Ltd.
7. Bajaj Auto Ltd.
8. Bajaj Electricals Ltd.
9. Bajaj Finserv Ltd.
10. Bajaj Holdings & Investment Ltd.
11. Bajaj International Pvt. Ltd.
12. Bajaj Sevashram Pvt. Ltd.
13. Bajaj Ventures Ltd.
14. Baroda Industries Pvt. Ltd.
15. Hercules Hoists Ltd.
16. Hind Lamps Ltd.
17. Hind Musafir Agency Ltd.
18. Jamnalal Sons Pvt. Ltd.
19. Jeevan Ltd.
20. Maharashtra Scooters Ltd.
21. Mukand Engineers Ltd.
22. Mukand Global Finance Ltd.
23. Mukand International Ltd.
24. Mukand Ltd.
 BAJAJ ELECTRICALS LTD

“Enhancing quality of life and bringing happiness with sustainability”

 Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a
turnover of ₹4716 crores (FY 17-18), is a part of "Bajaj Group".

 Bajaj Electricals business is spread across – Consumer Products (Appliances, Fans,

Lighting), Exports, Luminaires and EPC (Illumination, Transmission Towers and Power
Distribution).

 Bajaj Electricals has 19 branch offices spread in different parts of the country besides
being supported by a chain of distributors, authorized dealers, retail outlets, exclusive
showrooms called ‘Bajaj World’ and approximately 462 customer care centres.

 We also have a presence in the hi-end range of appliances with brands like Platini and
Morphy Richards in India.

 To increase our footprint globally and in India, we have partnered up with reputed
brands from across the world to give you the best of services. BEL has marketing
arrangements with Teleco Automation of Italy, tie ups with CREE Lighting of USA and
Securiton of Switzerland for Luminaires, Delta Controls of Canada for Integrated
Building Management Systems, Greystone of Canada and Magnum Energy of USA for
Wired and Wireless Sensors, Disney of USA and Midea of China for Fans, and Morphy
Richards of UK for Appliances.
Products
 Appliances– Under this company manufactures products such as water heaters, mixers,
micro ovens, room air coolers, irons, room heaters, gas stoves and electric kettles.
 Company manufactures a wide range of electric fans.
 Lighting– Under this company manufactures lamps, torches, tubes and wide range of
luminaries.
 Engineering and Projects– The company has been awarded with majors lighting
projects from NTPC, Reliance Infocom, Sports Authority of Andhra Pradesh, Tamil Nadu
State Electricity Board / Power Grid Corporation, Jaipur Vidyut Vitran Nigam.
Awards and Recognition

 Bajaj Electricals received ‘Mera Brand’ Awards for water heaters and fans at Consumer
World Awards held by FMCG Federation of India in 2008.
 Company’s manufacturing unit have accredited with ISO 9001 / 9002 and ISO 14001
certifications for its quality management.
 Morphy Richards Irons and Blenders print Ads are awarded with the Silver Abby held at
Goa Fest 2008.Bajaj Electricals won the prestigious Master Brand title conferred by CMO
USA & CMO Asia in November 2010 for leadership and continuous innovation.
 Bajaj Lighting won the Gold Award in the Reader's Digest Trusted Brand 2011 Survey,
India.
 In 2013 Bajaj Electricals won 50 Most Talented Brand Leaders of India

Investment Rationale

 Extensive distribution network BJE is a dominant player in the consumer durables and

lighting segment with a strong network of 1000 distributor, 4000 authorised dealers,

400,000 retail outlets and 282 customer care centres spread across India, enhancing the

penetration, brand recognition and aftermarket service of its products.

 The company in FY17 merged its four-erstwhile consumer facing business divisions viz

Kitchen appliances, domestic appliances, fans and lighting into one.

 New launches to drive growth BJE has launched several new products across categories

through continuous innovation and investment in R&D.

 The company has set up its new R&D Centre in Navi Mumbai which houses all aspects of

research, design, development and testing capabilities under one roof.

 In the Fans segment, the company has introduced 5 star rated model, Kassels Star (50-

54 watts), which significantly reduces electricity consumption.

 It has also come out with a wide range of premium designer fans with cartoon

characters for kids. It has also launched an Internet of Things (IoT) enabled air cooler
BAJAJ ELECTRICALS LTD. COMPANY MANAGEMENT TEAM

Board of Directors

 Mr.Shekhar Bajaj Chairman & Managing Director

 Mr.Harsh Vardhan Goenka Director

 Mr.Madhur Bajaj Director

 Dr.(Mrs.)Indu Shahani Director

 Mr.Ashok Jalan Director

 Mr.Siddharth Mehta Director

 Dr.Rajendra Prasad Singh Director

 Mr.Anuj Poddar Executive Director

 Mr.Munish Khetrapal Ind. Non-Executive Director

 Mrs.Pooja Bajaj Non-Executive Director

 Mr.Rajiv Bajaj Non-Executive Director

Key Executives

 Mr.Anant Purandare CFO & VP

 Mr.Sharad Sontakke Deputy General Manager - Works

 Mr.Mangesh Patil Executive Vice President & Co. Secretary

 Mr.Anil Gupta General Manager - Operations

HIRING
  Marketing Managers
 Hr executives
 Area heads
 Social workers
 Cluster Heads
 Sales Executive
 Tendering Engineer,
 Regional Sales (solar)-Bangalore
 Territory Head, (luminaries)
 Project Managers R&D

Bajaj Electricals SWOT Analysis

Strengths Weaknesses

Decades of experience in design, development 1. The brand has less penetration across
and manufacturing international market
2. Strong financial performance 2. Market share is limited due to intense
competition.
3. Diversified into many segments and tapping
sophisticated markets  Panasonic Appliances India Company
Ltd
4. High liquidity has enabled it to invest in new
 Whirlpool of India Ltd
technologies and have grown in many
 V-Guard Industries Ltd
segments
 Khaitan Electricals Ltd
5. Market leadership and price competitiveness
6. Has a strong workforce and good brand
presence due to TVCs and print ads

Opportunities Threats
1. Maturing categories, products, or services
1. Expansion through Strategic Alliances
2.Competition from private firms
2. Growth in its product line could increase
3. Cheaper technology
demand
4. Price wars
3. Population growth and urbanization is
increasing the demand
4. Emphasis on in-house R&D for Technology
Development
5. Focus on Technology Intensive Products
Financial Statements
Financial Introspection

Net Profit came at ` 83.62 crore for FY 2017-18, from ` 107.66 crore in the previous year,
marking a decrease of 22.33%
History with ABC

Contacts in Bajaj Electricals

Neeti Shukla Chief Manager – Talent Acquisition Jaidip

Jaidip
Assistant General Manager
Kishore Singhani China
Pipal Bianca Executive Assistant to the Executive Jaidip
Director
Jaidip
HR Business Partner- Support Functions
Birhade Pallavi

Jaidip
Assistant Manager - Human Resources
Kausar Zeba

Dhoke Prachi HR BP Jaidip

Samarth Deepti HR BP Jaidip

Bendore Arti HR BP Jaidip
Mahale Mihir HR BP Jaidip
Jaiswal Prashant Srr. Manager HR Jaidip
Jaidip
Deputy Manager Human Resources
Divya Nayak

Suman Kumar Ghosh Senior General Manager – HR Jaidip

Amar Sabato HR BP Jaidip
Jaidip
Chief Manager - Human Resource
Kartik Jogi L&D
Jaidip
Global HR Transformation Leader, Coach,
Atul Sharma
Mentor

POSITIONS WORKED ON TILL DATE

  Project Manager – R&D
 Sr. Manager/Chief Manager – Assessment
 Quality Assurance – on hold
 Sr. GM – Vendor Management
 Head Industrial Designer
 Sr. Manager – Packaging Design & Development
 VP SCM
 Head Legal
 EVP SCM
 Head Taxation
 Head of Sales
 Head of Product Development
 Head of Marketing – Luminaires

Placements

 Satish Satyarthi – Head – R&D

 Harshal Bhajak – Product Development Head –
 Shashi Ranjan – Head of Marketing
 Achal Gupta – VP SCM
 Krishnan Shashadhari – Head Taxation
 Hunk Lu – Quality Assurance
 Rajesh Kumar - Chief Manager – Packaging