What is Nissan�s current strategy on Electric Vehicles (EV)?

REVIEWER #1'S FEEDBACK TO YOUR SUBMISSION

(0 Points) The author either did not address this question or addressed it in a
generic manner that did not give a clear understanding of the client�s EV strategy
(example: Nissan is an automobile company, selling more and more cars every year)
(1 Point) The author addressed this question but not in enough detail to give a
clear understanding of the client�s EV strategy, or the answer laid out the current
state of Nissan without being explicit about the EV strategy
(2 Points) The author addressed this question in depth, which gave a clear
understanding of Nissan�s current strategic vision on EV (example: Nissan�s launch
of the new LEAF in 2017 and the new CEO�s view on EV)

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QUESTION 2 OF 8
What options can Nissan consider to differentiate?

REVIEWER #1'S FEEDBACK TO YOUR SUBMISSION

(0 Points) The author either did not identify any options or analyzed them in very
generic terms that did not provide useful information (example: The auto industry
is witnessing impact from digital technologies such as AI and VR)
(1 Point) The author presented a few options and did some analysis. However, the
answer missed many concepts from the course . The answer did not fully analyze the
value creation and capture of the presented option(s); it did not illustrate the
impact of such option(s) on the automotive industry
(2 Points) When presenting the new options (e.g., technological including digital,
or consumer trends), the answer included most of the concepts around value creation
(WTP, RC, etc.), value capture, added value and (sustainable) competitive
advantages

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QUESTION 3 OF 8
What is the author's recommendation for Nissan?

REVIEWER #1'S FEEDBACK TO YOUR SUBMISSION

(0 Points) The author either did not make a recommendation or made a very generic
recommendation without any specifics (example: Nissan should sell more electric
vehicles)
(1 Point) The author made a specific recommendation but lacked clear detail of what
needs to be done (example: Nissan should increase its focus on the IIoT (Industrial
Internet of Things) to connect the cars)
(2 Points) The author made a recommendation that was clear, specific and actionable
(example: Nissan should increase its focus on self-driving technology and connected
cars to position itself as the �trusted� self-driving car company. It should
continue to reduce its effort on driver�s aid and instead shift the R&D to invest
in enhancing driverless technology. This may include both hardware (visualization,
connected cars and connected infrastructure) and software (predictive analytics,
etc.)). The recommendation was supported by strong facts and analyses

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QUESTION 4 OF 8
How does the recommendation fit into Nissan�s overall EV strategy?

How can it help with Nissan�s differentiation in the future?

REVIEWER #1'S FEEDBACK TO YOUR SUBMISSION

(0 Points) There was a disconnect between the recommendation and Nissan�s overall
EV strategy (example: Nissan wants to counter the competition from Tesla, but the
recommendation did not focus much on its suite of electric vehicles. Instead, the
recommendation focused on how to increase sales of its ICE cars)
(1 Point) The author made a specific recommendation, but the recommendation may not
perfectly align with Nissan�s overall EV strategy or help Nissan differentiate
(example: Nissan wants to counter the competition from Tesla and continue to lead
mass market. The recommendation on how Nissan should pursue self-driving technology
and connected cars copied Tesla�s approach and comes at too high a cost for mass
market consumption)
(2 Points) The author made a specific recommendation that aligns with Nissan�s
overall EV strategy. The answer clearly laid out the logic of how the recommended
new trend/technology fits into the overall EV strategy and helps Nissan�s
differentiation (example: Nissan wants to counter the competition from Tesla and
continue to lead mass market. The recommendation on how Nissan should pursue self-
driving technology and connected cars clearly differentiated from Tesla�s approach
and focused on the mass market)

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QUESTION 5 OF 8
What is the expected financial impact on the client?

REVIEWER #1'S FEEDBACK TO YOUR SUBMISSION

(0 Points) The author either did not outline the financial impact of the
recommendation or did not do it in a clear manner (example: A focus on driverless
technology will increase Nissan revenues)
(1 Point) The author outlined some financial impact of the recommendation but not
an extensive list (example: A focus on driverless technology will increase Nissan
revenues by $XXX million in 2018 compared to 2017)
(2 Points) The author outlined an extensive list of all possible financial impact
of the recommendation (example: A focus on driverless technology will increase
Nissan revenues by $XXX million as a result of the increase in market adoption by X
% in 2018 compared to 2017. However, the operating costs would also increase by
$XXX million resulting in a net profit of $XXX million. An increase in operating
costs include an increase in marketing costs by $XX million)

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QUESTION 6 OF 8
What is the expected non-financial impact on the client?

REVIEWER #1'S FEEDBACK TO YOUR SUBMISSION

(0 Points) The author either did not outline the non-financial impact of the
recommendation or did not do it in a clear manner (example: A focus on driverless
technology will improve the brand�s reputation globally)
(1 Point) The author outlined some non-financial impact of the recommendation but
not an extensive list (example: A focus on driverless technology will enhance the
brand�s reputation globally as an environmentally conscious brand. This may also
result in people opting for more of Nissan cars than competitors)
(2 Points) The author outlined an extensive list of all possible non-financial
impact of the recommendation (example: A focus on driverless technology will
enhance the existing brand�s reputation on affordability and environment by re-
emphasizing �safety and trust.� This may also result in people opting for more of
Nissan cars than competitors. Employee motivation would also increase to be working
on a cutting-edge technology and a product for the future)

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QUESTION 7 OF 8
What is the implementation plan for the recommendation?

REVIEWER #1'S FEEDBACK TO YOUR SUBMISSION

(0 Points) The author either did not outline an implementation plan or outlined a
general plan without details (example: Nissan should focus on driverless technology
by reallocating resources from the LEAF cars to R&D on driverless technology)
(1 Point) The author outlined an implementation plan with some steps but not in
extensive detail (example: Nissan should focus on driverless technology by
reallocating resources from Nissan LEAF cars. It should decrease $XXX million in
R&D and $XXX million in Marketing for LEAF cars and reallocate it to R&D on
driverless technology)
(2 Points) The author outlined a clear, step-by-step high-level implementation plan
for the recommendation (example: Nissan should increase its focus on driverless
technology. In-order to do this, the plan will need to look at the following
aspects: Research and Development, Design, Manufacturing, Marketing, Sales, After-
sales, etc. The author outlined how each step needs to be handled. Most
importantly, Nissan needs to look closer into the integration of various
technologies within R&D, for example, connected vehicles, predictive data
analytics, AI decision-making, etc.)

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QUESTION 8 OF 8
Please provide overall feedback on this submission.

REVIEWER #1'S FEEDBACK TO YOUR SUBMISSION

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FEEDBACK REACTION

QUESTION 1 OF 2
How useful is the feedback?

YOUR REACTION TO REVIEWER #1'S FEEDBACK

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Very useful. Minor things could be better.
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QUESTION 2 OF 2 - OPTIONAL
Additional comments?

YOUR REACTION TO REVIEWER #1'S FEEDBACK

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