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What is meant by consumer awareness?

Consumer awareness is about making the consumer aware of his/her rights.It is a marketing term which means that consumers are aware of products or services, its characteristics and the other marketing P's (place to buy, price, and promotion).

Consumer exploitation in the market place in the absence of Rule and Regulations

Rules and regulations" are required in the market place as consumers are often exploited in the market place as

(1)sellers may sell their products at high rates.

(2)cheating of underweight measurements of goods may happen.

(3)sellers may sell duplicates products Or may sell adulterated/defective products.

(4)sometimes cash memos(bills) are not given to the consumer.

(5)sometimes false information of products is given to the consumer.

"The customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption on our work. He is the purpose of it. He is not an outsider on our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so." - MAHATMA GANDHI

Consumer Movements in India : Stages audio campaign , video campaign, media advertisements , insurance ombudsman channel, National consumer Helpline

The definition of Consumer right is ‘the right to have information about the quality, potency, quantity, purity, price and standard of goods or services’, as it may be the case, but the consumer is to be protected against any unfair practices of trade. It is very essential for the consumers to know these rights.

The Consumer Protection Act, 1986 and several other laws like the Weights, Standards & Measures Act can be formulated to make sure that there is fair competition in the market and free flow of correct information from goods and services providers to the ones who consume them. In fact, the degree of consumer protection in any country is regarded as the right indicator of the progress of the country

The government is considering revamping its consumer awareness campaign ‘Jago Grahak Jago’ to boost its reach and appeal.

Under ‘Jago Grahak Jago’ — a consumer affairs ministry

initiative started in 2005 the government uses print media advertisements, audio and video campaigns to educate consumers about rules regarding sales and purchase like the definition of maximum retail price (MRP), for instance and help them make an informed choice about products.

Consumer protection by the Government Consumer Rights

In general, the consumer rights in India are listed below:

The right to be protected from all kind of hazardous goods and services

The right to be fully informed about the performance and quality of all goods and services

The right to free choice of goods and services

The right to be heard in all decision-making processes related to consumer interests

The right to seek redressal, whenever consumer rights have been infringed

The right to complete consumer education

The right to seek redressal against unfair trade practices or restrictive trade practices or unscrupulous exploitation ofconsumers' is referred to as the right to redressal according to the Consumer Protection Act 1986. The government ofIndia has been bit more successful with regard to this right.

Government Act (COPRA , RTI)

The Consumer Protection Act, 1986 (COPRA)

In this, it protects the right of the consumer and makes user aware of their rights.

They have developed or formed three-tier system wherein there is District Forums, State Commission, and National Commission thus to protect the right of the consumer.

Right to Information Act 2005 mandates timely response to citizen requests for government information. It is an initiative taken by Department of Personnel and Training, Ministry of Personnel, Public Grievances and Pensions to provide aRTI Portal Gateway to the citizens for quick search of information on the details of first Appellate Authorities,PIOs etc. amongst others, besides access to RTI related information / disclosures published on the web by various Public Authorities under the government of India as well as the State Governments

Technical protection / assurance (i.e. BIS / ISI , Agmark , Hallmark)

The state enforced certification marks presently in India are (alphabetical list):

Agmark for all agricultural products. [1][2]

BIS hallmark (BIS hallmark) certifies the purity of gold jewellery.

Ecomark is an ecolabel for various products issued by the Bureau of Indian Standards. Voluntary and promotional.

FPO mark. A mandatory mark for all processed fruit products in India. Certifies that the product was manufactured in a hygienic 'food-safe' environment.

India Organic certification mark for organically farmed food products. [4] Certifies that the product conforms to the specifications of National Standards for Organic Products, 2000 [5] and any eventual amendments.The certification is issued by testing centres accredited by the Agricultural and Processed Food Products Export Development Authority (APEDA) under the National Program for Organic Production of the Government of India.

ISI mark. For industrial product. Certifies that a product conforms to a set of standards laid by the Bureau of Indian Standards. [6]

FSSAI for all food products.