Marketing today

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The old ways: "Push marketing"

The Old Marketing was having to personally pass your cards to
people, going door to door, sending direct mails to people, making
phone calls to even generate interest.
It had a lot to do with “PUSH”.

You had a few targeted people, every call mattered and required
a lot of time and energy with ineffective results. There was a lot of
pressure to make things happen.

The new ways: "Pull marketing"

The Internet came to change everything, making communications
easier and more effective, without having to invest large amounts
of time and money to reach our market and have a conversation.
This is when the “New ways” of marketing started to emerge.

The New Marketing or New Age of Business is about “PULL”

Marketing. Everything became easier, because you don’t need to
find one person at a time. You can post a big message and have
the ones who are interested to come to you.

The principles stayed the same regarding connection and serving,

what changed were the channels of communication, and the costs
related to this communication, which dramatically lowered.

First: Serve Module 1. Session Notes Ajit Nawalkha

You can now communicate with someone before they've had a
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www.getwsodo.com
real interaction with you, allowing you to serve them first. This
makes it easier to promote your products and services, because
they already got value from you.

Attracting the right people

The new ways of marketing allows us to test the market before we
make an offer, catering our products and services to those who
are already interested in what you have to offer.

First: Serve Module 1. Session Notes Ajit Nawalkha