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com
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Principle #1: Reciprocity
“When you do something for somebody, they tend to do something back for you”

Robert Cialdini, from his book “Influence”

What are three things that you can do right now to serve another person powerful
enough for them to want to work with you?

Person you will serve: ________________. Describe what service you’ll

provide

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Person you will serve: ________________. Describe what service you’ll

provide

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Person you will serve: ________________. Describe what service you’ll

provide

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First: Serve Module 4. Worksheet Ajit Nawalkha

Principle #2: Scarcity
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Scarcity is when human beings think that something is limited, they tend to go for it
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with more desire and urgency. Scarcity is a powerful trigger to take action

Think about three ways that you can create scarcity about the product or
service you have to offer.

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Principle #3: Authority

Authority can be claimed and allows people to feel comfortable with the person they're
going to engage wit

What are two strategies that you can use to strengthen you authority
image?

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First: Serve Module 4. Worksheet Ajit Nawalkha

Principle #4: Social Proof
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Social proof is people saying that you are good at what you do. This is one of the most
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powerful tools when it is used in the right way and the right context.

Ask five people to give you a testimonial of the value yo provided for them.
Think about two different ways that you can use to present this social proof
to other potential clients.

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Principle #5: Commitment

As human beings, when we start something we want to finish it. Once we start to work
with someone, it is more likely that we’ll continue consuming their product or service.

What are two strategies that you can apply right now to create commitment
from your clients, so they will continue working with you?

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First: Serve Module 4. Worksheet Ajit Nawalkha