Live Events www.getwsodo.

com
www.getwsodo.com

Defining your audience

Who is your event it for?

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

How many people are you expecting? _______________

How will you qualify your audience?

______________________________________________________________________

______________________________________________________________________

How much are you charging for the event? ___________________________

What do you want them to remember most about your event?

______________________________________________________________________

______________________________________________________________________

What outcomes would you love to see?

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

First: Serve Module 12. Worksheet Ajit Nawalkha

Event outline
www.getwsodo.com
www.getwsodo.com
1. What is your signature move?

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

2. What are the three main topics you will cover in your event? What are the three main
takeaways?

Topic 1

______________________________________________________________________

______________________________________________________________________

Topic 2

______________________________________________________________________

______________________________________________________________________

Topic 3

______________________________________________________________________

______________________________________________________________________

3. What are the ground rules for your audience?

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

First: Serve Module 12. Worksheet Ajit Nawalkha

4. What material will you hand out to your audience to keep them engaged and
interacting with you? www.getwsodo.com
www.getwsodo.com
______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

5. What are your audience’s pains or fears?

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

6. What stories will you share in your event?

Story 1

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

Point of the story 1

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

Story 2

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

First: Serve Module 12. Worksheet Ajit Nawalkha

Point of the story 2
www.getwsodo.com
www.getwsodo.com
______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

Story 3

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

Point of the story 3

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

7. What are you going to offer your audience? (Product, service, Coaching sessions,
etc)

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

8. What case stories will you share from your clients (for your sales pitch)

Case Story #1

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

First: Serve Module 12. Worksheet Ajit Nawalkha

Case Story #2 www.getwsodo.com
www.getwsodo.com
______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

Case Story #3

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

First: Serve Module 12. Worksheet Ajit Nawalkha